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Chapter 218 Give you a few minutes of advertising(1/2)

No wonder Liu Yan and Geng Yue were surprised.

More than 200 movies, what is this concept?

At present, there are three special domestic film studios: American Film Studio, Scientific and Educational Film Studio and Translation Film Studio. There are a total of 17 other film studios. Each of them produces only two to three films per year. If you include gifts

For special tasks such as movies, the annual average of all mainland movies is around fifty.

Therefore, this is equivalent to four years of national film production. The shooting cycle of mainland movies is quite long, and there are even very long productions that take one or two years to shoot.

Although there are fast shooters in Hong Kong, it is nothing more than an assembly line operation, and they are busy in the early and late stages. If the complete shooting time is calculated, it will take about three months on average.

This is a shooting cycle that cannot be saved and is not based on human will at all.

As for a movie every seven days? That is a special case. How many days will there be a big variety show movie in mainland China? And it can also earn hundreds of millions at the box office? Can you believe it?

Therefore, Shaw Brothers, the old overlord of Hong Kong and Taiwan, has been making movies for more than 40 years, and their film library only has more than 600 movies. On average, there are only a dozen movies a year.

Now there are more than 200 films in Li Yuan? That is already the size of a large film company with a long history? Where did this guy come from? How come I haven’t heard of it?

Liu Yan had an expression of disbelief. She couldn't help but laugh: "Xiao Li, how did you get so many Hong Kong film copyrights?"

"We are a subsidiary of Metaverse Film Company and Metaverse Copyright Management Company. These copyrights are our own."

"Yuanverse? Is there such a film company in Hong Kong and Taiwan?"

"Sister Yan, to be honest with you, it is newly established. However, we acquired Princess Jin and Debao."

"Princess Jin? Debao?" To be honest, if it comes to Shaw Brothers or Jiahe, Liu Yan and Geng Yue have heard a little about it. But after all, they are not very familiar with Hong Kong circles, and it is difficult to obtain this information in the mainland.

But it’s no wonder they. Film companies in Hong Kong and Taiwan have been ups and downs, and almost none of them has survived for a long time. Even Shaw Brothers has died. Later, the only ones left were Yindu institutions, what the hell are they state-owned enterprises? (laughing)

Li Yuan simply introduced the masterpieces of these two companies: "Do you know "A Better Tomorrow"? There are also works such as "Ecstasy" and "Prison Story". These are all produced by us."

"Ah?" Liu Yan and Geng Yue must be very familiar with these famous Hong Kong and Taiwan films. Even if they haven't seen them, they are well known. "Xiao Li, are you all producing these?"

"Those were all produced by the original film companies. We have acquired them all."

"That's awesome, isn't it?"

Here, Li Yuan does not need to be modest: "Among the large film groups in Hong Kong, apart from the state-owned Yindu Organization, the only two are Golden Harvest and our Yuan Universe duo."

Geng Yue was a little strange. She finally asked the question in her mind: "Xiao Li, if I remember correctly, aren't you from a rural area in Shannan? How could you go to Hong Kong to open a film company?"

Li Yuan smiled and made vague remarks: "Isn't it from foreign royalties? Also, you know Miss Lisa, a Hong Kong businessman. We are a joint venture with several friends. They are responsible for the business in Hong Kong, and I am responsible for the projects in the mainland.

"

"Oh!" Geng Yue and Liu Yan suddenly realized.

Liu Yan also understood what Li Yuan meant: "Xiao Li, you provide Hong Kong films and let us play them on Beijing and Taiwan. Do you want the Zhengda Theater model?"

Zhengda Theater is a sub-section of the Yangma Zhengda Variety Show. Each issue will show half of an overseas translated film. Why half? Because one film is split into two episodes, divided into two episodes.

At this time, Zhengda Variety Show was the most popular variety show in China, and it had extremely high ratings across the country.

"Yes! It's the Zhengda variety show model." Li Yuan smiled and nodded.

"But..." Liu Yan looked a little embarrassed, "But Xiao Li, the cost should be quite large, right? Our station may not be able to afford that much money?"

(⊙?⊙)

In Li Yuan's impression, isn't Zhengda Variety Show the same thing as Zhengda Group paying for Yangma to put on programs and advertising on its own? How could there be "funding from the station"? Could it be that this Zhengda Variety Show is not what he said?

Zhengda Variety Show?

Li Yuan quickly kept his composure and inquired about the situation of Zhengda Variety Show.

It turns out that at the beginning, just as Li Yuan imagined, the CP Group gave away the program for free and used it as its own advertising after being broadcast for free.

Nowadays, few people should know that the first Zhengda variety show was produced in Hong Kong. The first host was Mr. Qin Pei, and the partner in each episode was to choose a female star from Hong Kong and Taiwan. Don’t tell me, they hosted it

It’s pretty good. It’s nothing more than sending the produced content to Yangma, and Yangma will edit it and then play it.

But after only a few episodes were aired, the format of the program was changed. From now on, Mainland hosts and Mainland artists will be used, and Yangma will personally produce it. The CP Group only pays for it, which is like buying a naming right.

Of course, as the Zhengda Variety Show has more and more sub-columns, and the production requirements are getting higher and higher, the naming rights are definitely not enough, and Yang Ma herself has to bear part of the costs.

Because of this, only a few episodes were broadcast, so in the later Internet Encyclopedia, Mr. Qin Pei was not listed as the host of Zhengda Variety Show. Of course, it can also be said that Yang Ma only recognized the Zhengda Variety Show that she produced, so there was no such thing in it.

Teacher Qin Pei.

But no matter what, the CP Variety Show is not entirely funded by the CP Group, but there are actually Yangma’s production costs included?

After hearing this, Li Yuan almost burst out laughing. How can mainland TV stations be so stupid now? Do they still use their own money to produce programs?

【In view of the general environment,

One thing to say is that Liu Yan is still very eager for these Hong Kong films. Not to mention the extremely high status of overseas films in this era, it is almost a guarantee of ratings.

This chapter is not over yet, please click on the next page to continue reading! In addition, the production power of major TV stations is seriously insufficient. It is no exaggeration to say that content is seriously scarce.

After hesitating for a while, Liu Yan still felt that the opportunity was rare. She hesitated and said: "Xiao Li, the cost will definitely not be much. How about this? I'll go and fight for it and let the station send you a few minutes of advertising?"

Since mainland TV stations have no experience at all, they can only imitate the Zhengda Variety Show model. Since CCTV itself needs to pay, then of course its own Beijing TV station also needs to pay.

(⊙?⊙)

Li Yuan was shocked. Is there such a good thing? Brother Yuan, I went out to step on dog poop today, right?

Beijing and Taiwan still want to give me a few minutes of advertising? How could something like this happen in the future? Doesn’t that mean giving me boxes of gold ingots?

Please! My brother originally wanted to give it to you for free!

Li Yuan didn't know that in this era, Yangma was pretty good, and their advertising business was pretty good. After all, they could face audiences across the country. But it was more difficult for the major local stations. Their advertising simply didn't sell. If we don’t go out, manufacturers in various places will not have the concept of TV advertising.

It wasn't until CCTV launched the bidding auction that it taught manufacturers all over the country a collective lesson - Damn it! Can sales still be done like this? This made the advertising time more popular. So all the TV stations were "golden" The price of TV advertising has also skyrocketed.

Even though Beijing and Taiwan are the eldest aunt, ranking second and third among the national TV stations, their advertisements are still unsaleable, and the price is cabbage price. Looking at it from the perspective of decades later, it is not even a fraction. It's better. In this case, it's better to just change the program.

"Uh..." Li Yuan no longer knew what to say. He might as well go back to his original idea, "Sister Yan, let's do this! I'll give you a few movies first. There's no need for weekend slots or prime time. It will be held at midnight on other weekdays. If the effect is good, let’s talk about continuing our cooperation?”

When Liu Yan heard this, she smiled and nodded: "Your idea is more stable. Let's do it! If it is arranged at midnight, I can give you an extra minute or two."

"Then it's settled?"

"Okay! I'll go back and report. I should

It will be arranged soon."

"..."

As mentioned before - TV shows are seriously lacking in content!

TV stations during this period basically ended before midnight. They even took a half-day break on Tuesday afternoons. Especially during the summer and winter vacations, old revolutionary movies were played every afternoon? Like "Little Soldier Zhang Ga", "Plain Guerrillas", etc. Friends can already memorize their lines?

It’s understandable that TV station staff have holidays. TV stations also have holidays? Can you believe it?

But Li Yuan's requirements are extremely low. All he wants is a midnight show? Doesn't that mean showing an extra two hours during the break? It doesn't occupy the original program time at all.

So a very magical situation emerged in this negotiation. Both parties thought they were giving very little, but in fact they were giving too much, making the other party embarrassed to refuse? They were even embarrassed to bargain...



On the way back, Gu Guohui finally asked: "Yuanzi, I still don't understand why we gave it to the TV station for free?"

It should be said that Li Yuan and his two brothers-in-law were not very familiar with each other before. In other words, they met for a few days on the way here and they didn't seem so strange. However, for the sake of his wife, Li Yuan still wanted to help them.

So Li Yuan explained: "Brother Xiaohui, the most valuable thing about the TV station is advertising. We don't need anything else. As long as there are four big words "Yequan Cinema", it is worth the ticket price. I didn't expect that Beijing and Taiwan would still have it.

Give me a few minutes? That’s like pie in the sky. Haha. Remember from now on, we don’t need money! We can give it away for free! We only need advertising time in exchange. The longer the better.”

The program presented this time is called Yequan Cinema. In order to separate the brand from Yeshan Qingquan, the beer brand was officially named Yequan Beer.

"Oh!" Gu Guohui was confused when he heard this.

However, Li Yuan was in the midst of excitement and did not notice anything strange about Gu Guohui. He continued, "Brother Xiaohui, do you understand what I said to Director Liu today?"

"Absolutely... almost!" Gu Guohui stammered and nodded.

"That's good. In fact, it's not difficult at all. The reason is very simple. If you give something to the TV station, will the TV station not want it? When you negotiate in the future, follow this principle..."

"Wait, Yuanzi." Gu Guohui was startled, "Shall I go talk? Can I?"

"That's right! In addition to Beijing and Taiwan, there are more than thirty provincial stations and hundreds of city-level stations across the country. Forget about county-level stations and enterprise stations for the time being. We are short of manpower and there is no need to go to these small places. From now on, Beijing and Taiwan will be regarded as

The first round is followed by other provincial stations in the second round, and city-level stations in the third round. Of course, if county-level stations come to visit, they can also be counted as the fourth round. Each round is not only sequential in time, but also each round has its own

price……"

"Fuck! Shall I go?" Gu Guohui was so frightened that he almost jumped up, "Yuanzi, I can't do it! I can't do it!"

"Why can't you? As long as we can negotiate an advertising period, we will give you a 5% commission on sales? You just run the TV station, and there are other salesmen to promote advertising, and we also have our own advertising?"

Li Yuan almost said--Second uncle, this is just to give you more money!

Unexpectedly, the more Gu Guohui thought about it, the more frightened he became: "Yuanzi, I really can't do it! I'm stupid!"

"Why did you speak so eloquently along the way?"

"We are all family members. Those people are the leaders of the TV station! I dare not speak when I see them."

"Damn it! They are not the leaders of the zoo, they will let the tiger eat you? Do you know how much those commissions are?"

"Yuanzi, I know you are taking care of me. But I...I...don't dare!"
To be continued...
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