Wang Xiaotian and Li Yan have never worked. First, they quietly observed Wang Hai and Mr. Wu and others' verbal confrontation, but now they are watching Li Ran and Wang Hai bickering. Unfortunately, the company does not have peanuts and melon seeds, otherwise the two melon-eating people would be more standard.

Wang Hai scratched his head awkwardly and said, "What you watch online also needs to be confirmed with your own eyes."

Li Ran nodded and smiled, "What you said makes sense."

In Li Ran's memory, there are no successful venture capital cases in the ancient city. Venture capital is needed because entrepreneurs lack funds or lack confidence in the future. Of course, Li Ran does not lack confidence. Li Ran did not think that he could take it as soon as possible. He could also bear the burden of today's affairs.

It's been a matter of this, and Li Ran didn't plan to go back like this.

Li Ran never talked about the upgrade of the Ancient City Forum to Wang Hai and the others. Today is just here, and Li Ran wants to ventilate them first so that they can be mentally prepared.

He turned to Li Yan, who was still watching the fun, and said, "Take the time to do a PPT and introduce the company's business and scale. It is not for the sake of dealing with venture capital companies, but for advertisers to see."

Then Li Ran nodded and signaled that Wang Hai would sit down, he had something to say.

When the three of them saw Li Ran's solemn expression, they knew that he had something to say, so they all became serious.

Li Ran solemnly said: "The Ancient City Forum will be upgraded next."

When he heard that he was going to upgrade, Wang Xiaotian became nervous, leaned forward, and had a serious expression.

Li Ran looked at him and said, "Xiaotian, don't be nervous. This upgrade is mainly about the business model, the upgrade of business philosophy, and the website modification is not much."

Wang Hai and the other two looked at each other. What they feared the most was this dizzy idea.

Li Ran looked at them and continued: "I plan to cultivate a group of celebrity users in the forum to guide users' consumption behavior through them. This is a new attempt. We need to do two aspects of work, one is the choice of celebrity users, and the other is the choice of merchants.

You don’t have to hear the word philosophy and you’ll be nervous. I will arrange specific work for you.”

Seeing that Li Ran had finished speaking, Wang Hai asked in confusion: "Did you ask ordinary people to advertise for merchants? Are ordinary people able to do it? Can merchants buy it?"

Wang Xiaotian and Li Yan even listened to Tianshu, staring at Li Ran blankly, putting a few scrolling subtitles on the website and opening a few real estate columns. They can understand the advertising method, which is similar to the way of live streaming to sell goods in this era.

Li Ran thought about the various ways of monetizing the big Vs using traffic, and said to himself: "You have never seen a food blogger suddenly sell sneakers; the inspirational short article was written at the end and suddenly started selling books; the blogger who repaired home appliances taught you how to repair home appliances in the end suddenly said that it was too complicated to repair ***. It was a 20-yuan activity to solve it..."

Li Ran smiled and said, "Of course not every ordinary person is suitable, so it is necessary to screen out those users with strong desire for expression and excellent expression skills. The website will give them more exposure. The products of a certain brand often appear in his copywriting and photos posted are our advertisements."

Li Ran estimated that Long Wenxuan, the fast gunner's new plan should be almost done, and continued: "This upgrade cannot be achieved overnight. We must take it slowly. The cultivation of celebrity users is not overnight, and merchants will not trust us easily.

What we need to do now is the simplest first step, to cultivate celebrity users. We need to discover those users with fixed posting time, large number and clear expression in each column of the forum and water bar. We will find 3 to 5 candidates in each column, and after finding the right candidates, we will slowly contact them.

Celebrity users will receive advertising fees at a certain proportion. As for users who disagree or have doubts, we should not force them. Instead, there are many candidates, and there are others who are unwilling to do so.

After the first step is to contact advertisers. We need to make an accurate record of the performance of celebrity users, record the number of people who follow them, and show them to advertisers to gain their trust."

Li Ran paused for a while, took the cup and made a cup of instant coffee.

Li Ran held the cup and gently stirred it with a small spoon, and continued: "The cycle of cultivating celebrity users will be very long, maybe three months, or half a year. Don't worry, take a look, and contact them more to deepen the contact."

I heard that it will last for three months or six months, and the expressions of several people will ease.

Li Ran called out and looked at Wang Hai: "Next, Wang Hai, you have to prepare two sets of fixed words, one for celebrity users and the other for merchants. A few young people are responsible for making phone calls and needing to visit them, so it depends on you.

Everyone is mentally prepared first, and then we must take the initiative to contact celebrity users and advertisers. Whether it is making phone calls or visiting homes, there is a possibility of being rejected and scolded.

Don’t be afraid of losing face when contacting advertisers. Now we are asking customers. When we have a strong influence, they are here to ask us.”

Li Ran finally put forward a major incentive measure: "The specific operation process will be sent to you soon. The influence of celebrity users directly determines his share ratio, and you will also receive a certain proportion of rewards when you contact advertisers."

I heard that there were material rewards, but the three people suddenly felt that the cultivation period from three months to six months was too long.

Li Ran drank coffee and talked to the three people about his thoughts: "The celebrity users of the travel column often post, various insights, and various pictures... So the scenic spots he mentioned, the tents he used, the clothes he wore, the tools he used, hiking poles, barbecue stoves, engineer shovels, flashlights...

If the customer is willing to invest in advertising, he will give him a close-up, and if he is unwilling, he will blur the trademark."

Li Ran smiled and said to Li Yan: "If you need to PS pictures frequently, your workload will be high."

Li Yan smiled slightly, made a gesture to Li Ran, and said, "No problem, it's a piece of cake!"

Wang Xiaotian suddenly interrupted: "Where are scenic spots that are unwilling to invest in advertising? We let the user write a little bit worse?"

Li Ran hurriedly stopped him and said, "No, no, you can't do this, don't even think about it! Morally speaking, it's unethical, and in terms of interests, it means offending potential customers.

We don’t have to do anything for such scenic spots. Without advertising sharing, celebrity users will naturally not write about good things about scenic spots. If users describe the scenic spots too negatively, we still have to intervene!"

Wang Hai burst out laughing.

Li Ran smiled and said, "Do you think I am the Virgin? At most, I can only say that I am not a bad person!
Chapter completed!