Chapter 590 Shameless Giant VS Patent Hooligan(1/3)
Evers van Buren shook his head: "The problem is that Xingyi Technology's press conference and ordering conference have just ended. Except for the mobile phone manufacturers participating in the ordering conference, no one knows the price of Kunpeng 906."
Honey Nelson thought for a while: "The price of Kunpeng 906 is not clear, but you can refer to the previous price of Kunpeng 902."
"The price of Kunpeng 902 is 300 yuan from five million yuan. It is still very powerful now, second only to Kunpeng 906. It is impossible to reduce the price in a short period of time. The price of Kunpeng 906 SOC will only be higher!"
"That's right, the price of Kunpeng 906 starting from five million is likely to be 330 yuan, including chip training service!"
Jacob agreed very much: "It should be so, then our Snapdragon 805 will be priced at 300 yuan. Snapdragon 800 240 yuan, Snapdragon 801AA 250 yuan, 801AB 260 yuan, 801AC 270 yuan, Snapdragon 805 300 yuan!"
"It's 30 yuan cheaper than Kunpeng 906, and it should be able to sell."
"Yes, low prices are our biggest advantage, but unfortunately, all customers have been taken away by Xingyi Technology circle."
"Wang Yi is so inauthentic about doing things, he leaves no room for anything."
"Farke! There are only a dozen mainstream mobile phone manufacturers in the world, and Xingyi Semiconductor has eaten more than 80% of them."
"80%?90%!"
"Yes, we only left two Qualcomm, Samsung and Motorola. Even Nokia were stolen by them. It's really not human beings!"
"Two companies? You are too optimistic, only one and a half. Don't forget that Samsung has its own chips. Once the Snapdragon 805 turns over...the performance is not good, Samsung will definitely adopt its own Orion chips on a large scale."
"Yes, only half of this company can place an order? Whether you can get a refund is a question."
"Xingyi Technology's Kunpeng 906 is self-developed and produced by itself, and does not require third-party OEM, and the cost is already low. Xia Guo official gave them various tax preferential policies. Their actual profit margin exceeds 70%, so it is easy to recover the money.
.”
"We Qualcomm need Samsung semiconductor foundry, and the production cost is twice that of Xingyi Technology, and the R&D cost is three or four times that of Kunpeng 906. The price is 12% lower, and the difficulty of recovering is five or six times that of Xingyi Technology!"
"Yes, Xingyi Technology can make a profit by selling 4 million chips, and we have to make a profit by selling 20 million chips!"
"That's right. Our Qualcomm Snapdragon 805 costs 300, and the production cost is only 40 yuan, but Samsung semiconductor OEM needs to earn 40 yuan OEM fee, which is 80 yuan. In addition, taxes, sales costs, etc. are about 70 yuan.
Yuan, priced at 300 yuan, and the gross profit per unit is only 150 yuan. If you want to make a return of 3 billion R&D total cost, you need to sell 20 million Snapdragon 805!"
"What about Xingyi Technology's Kunpeng 906? It can produce the production cost of its own factory as low as 40 yuan. With Xiaguo tax and fee subsidies, sales and other costs, the training cost will be as high as 60 yuan, and the gross profit per unit is 240 yuan. 416
Ten thousand chips can make a profit.”
"This is not the income from motherboard chipset design. If it is included, you can make a profit by less than 4 million Kunpeng chips."
"The remaining tens of millions of Kunpeng 906, a profit of 240 yuan is purely a waste of money!"
"Xingyi Semiconductor has 4 million Kunpengs and 906 rebates, and we, Qualcomm, have 20 million rebates. There is no harm without comparison."
"It's really incomparable. We have the same desire to die."
"The question is, as far as the current situation is concerned, can Snapdragon 805 be sold for 20 million?"
"this……"
For a moment, the entire conference room was silent, and the expressions on the faces of the senior executives became very complicated.
There is helplessness, anger, melancholy, and feelings...
"Looking back then, Xingyi Technology alone placed more than 40 million orders, let alone other brands. The annual sales of a single chip exceeded 100 million."
"But now, let alone 100 million, it's hard to even 20 million."
"Not mention Xingyi Technology, our former super big customer has become our mortal enemy!"
"That's right, if it weren't for Xingyi Technology, we Qualcomm would be like this?"
"The big gold medal becomes a big opponent, and the fate is really interesting."
"To be honest, in terms of Qualcomm's current situation, it is really difficult to sell Snapdragon 805 for 20 million. Not to mention making money, it is difficult to make money."
"Oh, all the damn Nokia have turned against each other. If they don't turn against each other and place an order of 10 million Snapdragon 805, we can still sell more and lose less. Now, even if Samsung and Motorola place orders, they will all be fine.
You may not be able to make a profit."
"Yes, Motorola can place orders of 10 million, but Samsung is estimated to have up to 5 million. This will result in a lot of losses."
Jacob frowned: "The key is on Samsung. In this way, I personally talk to the Samsung boss and make sure they place an order of ten million!"
Evers Van Buren was overjoyed: "Small stars are 10 million, Motorola is 10 million, and other mobile phone manufacturers sell a little more, and it will be almost a profit if they add up."
"Oh, it's so miserable. We, Qualcomm, think that the profit margin of 50%-60% back then, could make tens of billions of dollars, or even tens of billions of dollars in the first generation of flagship chips. Why is it now?"
“…”
With a sigh, the entire conference room was silent.
Without comparison, there is no harm.
What's even worse is that Qualcomm faces double kills.
Compared with Xingyi Technology, it was hit critically once.
Compared with Qualcomm's glorious time before, he was hit again!
Then, the room fell into silence, and was silent for a long time, with only sighs and sighs, one after another.
Outside the window is a vast dark night.
Although the air conditioning in the conference room was quite warm, everyone felt a biting cold.
Qualcomm has been in a difficult situation this cold winter!
It is completely different from the bright lights and wines of Xingyi Technology.
People’s joys and sorrows are not connected.
As he sighed one after another, I wonder who smoked the cigar first.
I originally thought that others would be disgusted and resistant.
But they didn't expect that others would take out cigars or cigarettes, one by one.
Soon, the entire conference room became smoky.
In the long night, no one fell asleep, but he was so worried that he couldn't sleep.
I don’t know if it’s for Qualcomm’s future, or for its own future, or both.
It seems that only cigars have become the last solace.
Until the night fades until dawn comes.
Jacob then stood up and said, "Everyone, it's dawn, go pack up, change your clothes, and welcome our... big customers!"
"The ordering meeting is about to begin, be more energetic!"
"No matter what the result is, you can't lose in terms of momentum!"
"Yes!" everyone responded, but they were very weak in their tone.
Until the Snapdragon 805 ordering will be launched, many brands will come to the scene.
But unfortunately, most of them arranged for a representative to show their faces, just like the last time.
Most of the real presidents of the mobile phone business department and Lao Dong didn't come.
Nothing else, I went to Xingyi Technology.
Jacob looked around and his face became even more ugly.
Sure enough, only Samsung Mobile Phone President Choi Jae-suk and Motorola President Joshua Brooks.
Nothing else.
But I feel cold again and I have to go through the program.
Jacob began to brag about Snapdragon 805, bluntly saying how powerful Snapdragon 805 is, cross-generational improvement, and even said it was very stable against the conscience, and the actual experience was extremely powerful...
But the representatives of the major mobile phone manufacturers in the audience laughed and said nothing.
The more Jacob blew, the more wonderful everyone laughed.
Typically you blow yours on stage, I laugh at me off stage.
Jacob felt very embarrassed about this.
After seeing the world for a lot, he felt embarrassed at this moment. Halfway through the blow, he called Evers Van Buren to come on stage to continue to blow.
There is no way, Jacob can't blow it anymore!
Especially when looking at the raised corners of the representatives of major mobile phone manufacturers and the sarcastic smile, Jacob was so embarrassed that he was extremely embarrassed.
It can be said that mobile phone manufacturers know that Snapdragon 805 will fail, and Jacob also knows that Snapdragon 805 will fail, but they still have to play the role of Snapdragon 805 as powerful and stable…
Typically, he talks lies with his eyes open and speaks nonsense against his conscience.
The atmosphere of the entire ordering party was extremely strange.
It is conceivable that after a while, Evers Van Buren couldn't blow it anymore and could only end it hastily.
At this time, Jacob walked onto the stage: "Everyone sees the power of Snapdragon 805. Next, we have prepared a small conference room for everyone to rest and consider order issues. We have a dedicated person from Qualcomm one by one.
Docking.”
Hearing this, everyone breathed a sigh of relief and it was finally over.
To be continued...