Font
Large
Medium
Small
Night
Prev Index    Favorite NextPage

Chapter 556 Global looting, xphne 3 breaks the record again!(1/3)

The iPhone 5S has not yet been released, and the best-selling one in the international market is supposed to be the newly launched Samsung note 3!

But now, many consumers are buying parallel imports of xphone 3 and xphone 3 plus at increased prices!

So much so that the sales of Samsung Note 3 have been visibly declining rapidly.

Especially after September 5th, this decline rate became more and more obvious, and even cut in half.

The reason is that parallel imports of xphone 3 and xphone 3 plus are gradually spreading and taking away the market.

So much so that Samsung’s new flagships have been severely impacted.

This shocked everyone at Samsung, and Chairman Lee Kun-hee personally asked:

"What's going on? Note 3 has been fully upgraded. I wanted to become the king of mobile phones of the year, but the sales volume was not as good as the S4 in the first half of the year. It's just that it can't compete with the new flagship of Xingyi Mobile in the Xiaguo market. Why is it selling so poorly in the global market?

"

"The iPhone 5S hasn't been launched yet, and the sales are so poor. When the 5S is launched, won't the Note 3 be even worse?"

Faced with the personal questioning of the group's old director, everyone in the Samsung mobile phone division remained silent.

Unlike Apple, which focuses on mobile phones, Samsung has too many businesses.

From mobile phones to semiconductors, from storage to screens, from banks to hospitals, schools, etc., Samsung is involved in everything.

It can be said that from birth to death, every node in a Bangzi country's life cannot avoid Samsung.

There are so many business departments that Li Jianxi cannot handle personally. Even for Samsung mobile phones, as long as the problem is not too big, he will not personally deal with it.

But this time, not only did he personally intervene, but he also came to the Samsung mobile phone headquarters in person. It can only be said that the problem is serious and the old director is angry!

Samsung Mobile President Choi Jae-zhin’s face became very unnatural, and he said solemnly:

"Chairman, this time it's not that note 3 is incompetent, it's that Xingyi Technology doesn't follow martial ethics!"

"Don't talk about martial ethics? What's going on? They are not internationalized, how can they affect us?" Li Jianxi hates the way his subordinates make excuses when they come up.

"Chairman, although Xingyi Mobile has not been officially internationalized, a large number of parallel imports of xphone 3 and xphone 3 plus were launched as soon as they were released. Now, parallel imports of xphone 3 and xphone 3 plus have spread to most parts of the world. They can be seen everywhere in our country.

."

"Pushing a lot of parallel imports?" Li Jianxi didn't care too much: "It's just parallel imports, how big can it be? It's not for global sale!"

"Chairman, this time is completely different. A conservative estimate is that the total number of parallel imports of xphone 3 and xphone 3 plus exceeds five million units, and even reaches seven million!"

In order to shirk responsibility, Choi Jae-zhi increased the five million units reported by his subordinates to seven million units.

Even if he knew that the five million units reported by his subordinates might still contain a lot of water!

This kind of thing needs to be escalated in layers to facilitate the shirk of responsibility.

"Seven million units!" A look of surprise flashed across Li Jianxi's gloomy face: "Is Xingyi Technology crazy? It has so many parallel imports?"

"Yes, they are crazy. With so many parallel imports, our note 3 has been seriously affected. They sold 7 million units more, and we sold 7 million units less."

The meaning is very simple.

It's not that our mobile phone department is incompetent, it's all Xingyi Mobile's fault.

It’s not that Samsung note 3 is not selling well, it’s that parallel imports of xphone 3 and xphone 3 plus are selling very well.

Li Jianxi took a deep breath and exhaled for a long time: "What measures are taken to suppress the parallel import sales of Xingyi mobile phones?"

Cui Zaizhi shook his head: "It's difficult, very difficult. Even in Bangzi Country, xphone 3 and xphone 3 plus are selling very well. Even if the price is twice as high as in Xia Country, they are still selling like crazy and there is no way to stop them.

live."

"The influence of Prism Gate!" Li Jianxi understood the reason.

"Yes, under the influence of Prism Gate, users would rather spend more money and choose Xingyi phones. Especially high-value groups such as leaders, politicians, wealthy businessmen, scientists, celebrities, etc. are worried that Android phones and Apple phones will be monitored, and they will replace them with

I got the Xingyi mobile phone.”

"And the behavior of these high-value groups has deeply affected the ordinary group. As a result, ordinary users also care about privacy and security, and also follow the Xingyi mobile phone."

"Even some users who don't care about privacy and security at all, or ordinary users who want to climb up, have begun to change their Xingyi phones just to show their identity..."

Li Jianxi understood the logic inside.

High-value groups pay attention to privacy and security and use Xingyi mobile phones to prevent eavesdropping.

If you don't change, doesn't it mean that you are a low-value group? Are you a grassroots citizen? You don't even care about privacy and security? You have no pursuit?

Many users who don't care about privacy and security will switch to Xingyi phones for this reason.

In addition, xphone 3 and xphone 3 plus are indeed powerful. Their performance, fast charging, system, etc. are far ahead of Apple and Samsung. Even if they need to increase their price, they are still selling well.

Things are rare and valuable.

Even in many countries and regions, Xingyi mobile phones have become a status symbol.

Just like Starbucks is equivalent to Michelle Ice City abroad, but in China, it has become a symbol of high-end drinks.

But even so, the sales volume and revenue are still terrifying.

Even if you have a cup of Starbucks, you can buy a box of second-tier brand pure milk. During a big sale, you can buy a box of Deluxe or Ambrosia, but it still cannot stop the enthusiasm of consumers.

Being able to order a cup of coffee at Starbucks and read a book has become a refined life for many people.

Similarly, the current Xingyi mobile phone has also become a status symbol abroad.

In particular, the parallel import price of xphone 3 and xphone 3 plus is twice that of iPhone 5 and Samsung note 3, which highlights the high value of Xingyi mobile phones.

On the contrary, the parallel import sales of Xingyi mobile phones are getting higher and higher.

Just like LV, if it only sells for 599, many people will find it ugly!

But it sold for 29,999. No matter how ugly it is, some people say it looks good and they like it so much!

Seeing the chairman's face become solemn, another senior executive couldn't help but said:

"Since it is difficult to suppress it from the market perspective, we should block it from the channel perspective and work with Omi to comprehensively crack down on parallel sales of Xingyi mobile phones!"

Cui Zaizhi shook his head again: "This is also difficult. Parallel imports are everywhere and they are hidden. It is difficult to catch them all."

"More importantly, our Samsung, as well as Apple and Nokia, also have a lot of parallel imports flowing to the world and to Xia Guo. If we clean up the Xingyi mobile phone, will Xia Guo also clean up Samsung in the same way?"

"If the smuggling of Xingyi mobile phones is to be investigated, then the parallel import smuggling of Samsung, Apple, and Nokia will also be investigated."

Li Jianxi also waved his hand: "Forget it about investigating parallel import smuggling. The water is deep here. If something that shouldn't be investigated is found, it will not end well."

No one can say exactly how many things are mixed in a cargo ship on the vast ocean.

Moreover, many cargo ships belong to different countries and have broad backgrounds, making it difficult to check.

The simplest thing is, if you hang the flag of Mi Daddy, will Bangzi Country dare to investigate?

Don't dare.

But those smugglers all have backgrounds and abilities, so they can easily handle this.

It is completely unrealistic to check from this aspect.

Cui Zaizhi agreed: "More importantly, Xingyi mobile phones are currently only selling parallel imports, and the sales volume is still controllable. If we check their parallel imports, won't we force them to fully internationalize? The consequences will only be more serious.

The impact on our Samsung is also more serious."

Everyone's collective expression changed.

Li Jianxi nodded: "Forget it about parallel imports, but we have to put all our efforts into research and development to keep up with Xingyi Technology. The marketing department also needs to make efforts. Xingyi Technology's marketing department all knows about parallel imports.

, we launch Samsung sales globally, but you don’t know how to increase sales?”

"If we can't compete with Xingyi Mobile Phones in the Xiaguo market, then we should go to Asan, East Asia, and Southeast Asia to develop. There are always more solutions than difficulties. I don't want the sales of note 3 to be cut in half."

"If the sales of note 3 are cut in half, your bonuses and income will also be cut in half!"

"yes!"

After Li Jianxi left, Cui Zaizhi and others collectively bowed and saluted, feeling tremendous pressure.

In the past, the global market only had to deal with Apple and Nokia, but now Xingyi mobile phones are also becoming internationalized. As soon as the new phone was released, millions of parallel-imported units were sold!

Just crazy!

Seeing that all the senior executives were looking at him, Cui Zaizhi was furious: "Asiba! What are you doing standing around here? Why don't you go to the marketing department and keep an eye on it to increase sales!"

"Yes!" Everyone bowed and saluted again and left one after another.

Apple headquarters.

Cook was also frightened: "Something is wrong this time. The parallel imports of xphone 3 and xphone 3 plus are developing too fast. They are basically launched at the same time as Xia Guo!"

"Yes, they are available in places close to Xia Guo, and there are a lot of them. If this continues, parallel imports of xphone 3 and xphone 3 plus will become rampant, which will take away a lot of the market for our iPhone 5s!"

"This is a serious problem. However, large-scale parallel imports have not yet appeared in the US market, which is the only good news."

"Yes, rare good news."

Everyone comforted themselves.

However, what Cook and others did not know was that a Boeing 747-8 cargo plane landed at the U.S. airport.

Everything inside is a high-end Casarte refrigerator.
To be continued...
Prev Index    Favorite NextPage