Wang Yixiao said: "Hourly Express has fully launched Ele.me and Douyin. From now on, when shopping, you have to go out, you have to go to the supermarket, you have to buy it yourself, you have to line up to check out, and you have to transport it back by yourself, the era is completely over!"

“In the future, whether you want to buy snacks and drinks, fresh groceries, or even medicines, hardware, etc., you can place an order on Douyin or Ele.me, and it will be delivered to your door in about half an hour during off-peak periods, and within one hour during peak periods.

Goods coming to your door!”

Thunderous applause resounded throughout the audience, and everyone was excited.

Hourly delivery was not only Wang Yi’s favorite function in his previous life, but also the favorite function of young people.

This generation of young people can save trouble and never bother you!

Some middle-aged and elderly people also like Xiaoda very much.

Another reason why some middle-aged and elderly people resist these convenient services is that they don’t know how to use them, order takeout, or have them delivered within an hour.

People tend to completely deny things they don't know...

Secondly, it is used to eliminate the "laziness" of young people.

When people of their generation were young, in order to buy something, they had to walk more than ten miles of mountain roads, go to the town for more than an hour to buy, and had to wait five days for a big market. They suffered so much and suffered so much.

Nowadays, young people have takeaways for meals and hourly delivery for shopping. They can place an order with one click and play at home while having it delivered to their door in just over half an hour. It’s so nourishing.

Compared with the suffering I suffered when I was young, I definitely feel unbalanced.

Naturally, they would say that young people shop everything online and are too lazy, even the beat generation...

Ten years ago, everyone said that those born in the 1980s were the beat generation.

Now, people born in the 1990s are said to be the beat generation.

Ten years from now, people born in 2000 will still be said to be the beat generation...

In fact, the post-80s, 90s, and 00s generations have upgraded their gameplay, their industries have been fully upgraded, and their lifestyles have also been fully upgraded. They don’t have to suffer as much and are extremely inefficient like the older generation.

However, different experiences and different insights lead to the older generation thinking that young people cannot endure hardship and will collapse...

Young people feel that the older generation cannot open up the pattern. Living conditions have improved, but they still have to endure hardships...

If both sides seek common ground while reserving differences and do not interfere with each other, then they can still be considered harmonious.

But if we clearly have different opinions and still interfere with each other, it will lead to the deterioration of the relationship, even the breakdown of family ties, and prominent conflicts...

Perhaps the best way to end is that distance brings beauty, and everyone is fine.

It's just that in the past, many young people couldn't cook and were too lazy to go to the supermarket to buy. It was difficult for them to live independently.

The emergence of takeout and hourly delivery has given young people the confidence and convenience to "run away from home" and "start their own business."

As long as you have a job, have a stable income, order takeout for meals, and shop within hours, you no longer have to suffer from your parents’ anger at home.

Wang Yi knows that this will be the norm in the future.

Even in a city, many young people do not want to live with their parents after working.

The living habits of the two generations are very different.

Just relying on young people, takeout and hourly delivery have an extremely brilliant future, a brighter future than group buying.

Even Jack Ma from Alibaba headquarters looked deeply:

"Xida, it's interesting. There's also takeout from Ele.me, which feels pretty good. Do we at Alibaba want to do some planning too?"

The vice president retorted decisively: "That's not good, Chairman, the investment in this thing is too big, there are too many riders to support, and it won't make any money at all!"

Other senior executives also spoke:

"Yes, Chairman. Last year, Ele.me's revenue was so high, but its profits were very small, and it almost even lost money. There was no way, 99% of the profits were made by the riders."

"To put it bluntly, food delivery is just like JD Logistics. There are too many employees at the bottom, the burden is too heavy, and there is not much future."

Hearing this, Jack Ma nodded: "It makes sense. I don't like JD Logistics. They have so many couriers and make losses every year. They also have to support so many delivery people for takeout! Forget it, let's focus on development.

For word-of-mouth group buying, kill Meituan first!”

The vice president breathed a sigh of relief: "Yes, the first priority is to kill that traitor. There is no need to enter the food delivery and hourly delivery. It is too expensive to maintain riders."

Everyone at Alibaba was unanimously opposed, and even Vice President Mo Yi, who had always been far-sighted, suppressed his support for becoming a small company.

Alibaba has always been disgusted with such high-investment fields.

Therefore, Taobao has been doing business for so many years and has never thought about self-operated logistics. It just doesn’t want to invest too much.

However, Wang Yi avoided the battle of thousands of group purchases and focused on food delivery and hourly delivery through misaligned competition. His strategic positioning is much longer-term than that of other giants.

Although takeout and hourly delivery require many riders, which requires N times more investment than group buying, and the threshold is N times higher, Wang Yi still invested huge sums of money to get started!

High threshold also means high barriers, not everyone who wants to can do it.

The simplest thing is to do group buying if you have some money.

But for takeout, that little money is simply not enough!

It is also because of the excessive investment that even Baidu and Alibaba have no plans to enter the food delivery market at the moment.

Currently, Baidu Nuomi and Alibaba are still fighting with Meituan and other platforms in the Thousand Group War.

But looking at this situation, by the second half, more than 4,000 of the more than 5,000 group buying platforms had died.

If this continues, we will be able to enter the finals in the second half of next year.

The year after next will basically be the championship battle.

But this is a good thing. They are all busy fighting in the group buying field, and Wang Yi is steadily developing takeout and hourly delivery.

When the results came out the next year, some were dead, some were bankrupt, and the rest were severely damaged. Looking back, it was too late to see that takeout was the gold market.

At that time, Ele.me’s takeaways had already spread all over the country and dominated the market.

Coupled with the help of Hsida, it is really not something they can do if they want to, nor something they can rob if they want.

On the contrary, if more than 5,000 group buying platforms will go bankrupt in the next year or so, Wang Yi will be able to make a strong move, recruit their group buying talents with lightning speed, and buy high-quality group buying assets at bargain prices.

With the help of these talents and assets, we can directly start Douyin group buying!

Coupled with Douyin's live broadcast and free chat traffic, it can quickly become the absolute king in the field of group buying. Even Meituan is facing a formidable enemy!

To put it bluntly, Meituan and other giants have gone through several years of bloody battles and burned billions to win the group buying market. Wang Yi can easily win it at a very low cost!

It can only be said that the pattern is different, and the strategic vision is naturally completely different!

Wang Yi continued:

“In addition to hourly delivery, Douyin has also launched a group business for tens of thousands of people.”

"Ten Thousand People Group is a special e-commerce activity launched by Douyin e-commerce. All products are carefully selected by the official to ensure that they are genuine and genuine at a reasonable price. If you buy a fake product, you will be compensated ten percent. In addition to the large purchase volume, the price is also kept to the lowest."

"Covering food, department stores, beauty, clothing, small appliances, major appliances, etc.!"

"Let everyone buy more and better products at lower prices!"

Hearing this, the user was excited, but Jermak's expression changed drastically:

"Is Wang Yi asking for advice and preparing to transform into a comprehensive e-commerce company?"

Vice President Mo Yi also changed his expression: "It is very likely that this year there will be a group of tens of thousands of people, and next year it may be a comprehensive e-commerce company. The wolf is really coming!"

"Oh, it's my fault too. If Taobao hadn't blocked Changchao Pay, Xingyi Technology wouldn't have been so eager to become a comprehensive e-commerce company. It's equivalent to creating a terrifying old enemy for ourselves!"

Jack Ma thought a lot and completely understood what Mo Yi had said.

At that time, many people did not believe it and thought Mo Yi was being alarmist.

But now, everything has come true!

All fulfilled!

The so-called throwing stones to ask for directions, a group of ten thousand people is the move of Douyin comprehensive e-commerce to throw stones to ask for directions!

Mo Yi also had a complicated expression: "This year's e-commerce field has been very difficult. QQ Online Shopping, JD.com, and Amazon have all stepped up their efforts, which has doubled the pressure on Alibaba. It will be even harder next year when Douyin Mall upgrades to a comprehensive e-commerce."

Jack Ma nodded: "I have no choice but to be prepared and deal with it with all my strength. Is the matter of investing in Sina Weibo settled?"

"It's settled. 618 is our first cooperation with Sina Weibo. It won't delay things." Mo Yi responded.

"Very good." Jackma nodded, but the smile on his face was a little forced.

Originally, Jack Ma wanted to acquire Sina Weibo, but Sina didn't want to sell it at all.

In desperation, Jack Ma took a step back, gave up the acquisition, and changed to controlling Sina Weibo.

However, Sina still refused to hold a controlling stake and only accepted Alibaba's shareholding.

Subsequently, the two sides fell into a long negotiation game and fought several times.

Coupled with the impact of the rise of Douyin on Sina Weibo, Changchao Pay beats Alipay to dominate the mobile payment market...

The situation changed many times, with both sides advancing and retreating.

In the end, when JD.com was listed and 618 was coming, Jack Ma had to make a big compromise and accepted to only take a shareholding, not a controlling stake.

Used RMB 3.8 billion to acquire 18% of Sina Weibo’s shares.

The valuation of Sina Weibo is as high as 21.1 billion. If you simply invest in it, this valuation is so high that Jack Ma would like to scold you.
To be continued...