Chapter 520 Boss Jia: Wang Yi bullies people and doesn’t give them a way to survive!(1/3)
LeTV's gold content is just that, the major platforms are all established giants, and they don't take Boss Jia seriously at all.
In the previous life, there was no Xingyi Video, no Xingyi Media, LeTV.com, and LeTV Media had its glory days.
As a result, a large number of celebrities and famous directors in the entertainment industry gave LeTV a platform and invested in LeTV, driving LeTV's stock price to the sky.
Then they were harvested collectively...
But this time, Xingyi Media was born, developed rapidly, and achieved outstanding performance. Many powerful stars of LeTV Media have switched jobs to Xingyi Media.
Xingyi Video APP is far ahead, crushing its peers, leaving Aiyouteng breathless, and LeTV even more so.
It can be said that everything has changed!
The glory of Boss Jia's previous life as a master of wind and rain had not yet arrived, but this time it ended prematurely.
Therefore, the four major Weibo platforms did not care at all about LeTV’s complaints, and even Bilibili ignored them.
Even if Lao Jia called in person, the big bosses wouldn't buy it.
What's more, LeTV is provoking Xingyi Technology, so it can't help LeTV remove sodium salt videos.
Which one is light and which one is heavy can be clearly distinguished.
All major platforms have adapted to the XOS system and require hundreds of millions of XOS users.
It really offends Xingyi Technology. Even if Wang Yi has a plan and does not remove it from the shelves, it is still enough to make major APPs drink.
Just like Alibaba's Taobao and Tmall, although they are still in the XOS App Store and have not been blocked, they have also been relegated to the sidelines.
Taobao and Tmall will never be found on the recommendation list of Xingyi App Store.
Alibaba spends money to buy traffic or advertising space, but it won't work.
On the contrary, other e-commerce platforms continue to invest in the XOS system and develop vigorously.
Seeing that the complaint was fruitless, Boss Jia became more and more melancholy, and a feeling of uneasiness enveloped his heart:
"It seems that these platforms really don't plan to remove sodium salt videos from the shelves. They just want to see the demise of our LeTV L60!"
However, misfortunes never come singly.
The assistant rushed in angrily:
"Chairman, we are in big trouble. Not only have Nayan's videos been removed from the shelves, but there are also videos from other bloggers, all of which expose our background and criticize LeTV L60!"
"!!!" Boss Jia's face turned pale: "How could this happen?"
The vice president immediately understood what was going on: "Traffic!"
“It’s all about traffic!”
"Seeing that Na Yan's video went viral and gained more than a million followers, other digital anchors couldn't sit still and posted videos one after another, exposing our background, criticizing us, riding on the popularity, and gaining followers!"
"That's it." Boss Jia also understood what was going on: "What did they say? It's the same as sodium salt, and compare it with Xingyi Smart TV X60?"
The assistant frowned: "Chairman, they are not just comparing, they are directly scolding, and the scolding is very ugly!"
"!!!" Boss Jia was furious: "Come on, tell me, what did they scold you?"
The assistant was a little embarrassed: "Are you...are you...sure you want to listen?"
"That's right!" Boss Jia waved his hand and didn't care.
"Then I've said it!" The assistant was uneasy, but she still said slowly:
"Those bloggers said that our LeTV L60 is just industrial garbage and is infinitely worse than the Xingyi X60."
"The screen of our LeTV L60 is terrible. It is 2,000 yuan cheaper than the screen of the Xingyi X60, and the display effect is simply incomparable."
"Our LeTV L60 priced at 8999 is not as good as the Unbounded A40 priced at 2999. It is just a garbage product with a larger screen!"
"We are saying that our LeTV R&D staff are crazy. The 8999 high-end TV actually uses such a poor screen, uses such a garbage processor, and only provides 4G storage space. How many software can be installed? It is simply a retarded design! The 4999 TV
Everyone knows that Unbounded A50 has 8G storage and Kunpeng 506!”
"We also recommend that the entire R&D team be fired, especially the R&D director, and we check to see if he is an undercover agent sent by a friend!"
…
Every time the assistant said something, Boss Jia's face became uglier.
Cui Yonghui, the R&D director of LeTV next to him, was even more frightened.
What the hell, why did it happen to me?
Especially when it came to 4G storage space, mentally retarded design, and undercover agents sent by friendly merchants, Cui Yonghui panicked to the extreme.
I'm afraid that Boss Jia will be angry because of this and settle the score with me.
However, what are you afraid of?
Sure enough, Boss Jia's eyes fell on LeTV's R&D Director Cui Yonghui, full of evil: "Director Cui, what do you have to say?"
Cui Yonghui was horrified and said aggrievedly: "Chairman, this is really not my fault. I am doing it all for our LeTV!"
"Previously, LeTV's L40 project was almost successfully developed, but Unbounded A40 was released first. The price of 2,999 squeezed our L40's profit margin. The L40 project was forced to give up, but all the early research and development funds were spent."
"In desperation, we can only earn back this research and development funds from the 60-inch LeTV L60."
Boss Jia nodded. LeTV is a division. If you lose money on the 40-inch unit, you will make back the 60-inch unit. This is all natural.
Cui Yonghui continued: "But the 60-inch TV is a high-end TV with a high price. We are a new brand and the sales volume cannot be high, so the research and development costs diluted by each TV are destined to be very high!"
"To this end, we plan to increase the price of LeTV L60, selling it for as much as 10,000 yuan. This will ensure high configuration and high performance, while also ensuring good profits and achieving profitability."
Boss Jia nodded, this is reasonable.
"But who would have thought that our LeTV L60 has not yet been developed, but the Xingyi X60 has been released!"
"If they sell it for more than 15,000, and we sell it for 12,999, we can still sell it!"
"But who would think that Xingyi Technology is not a good person? Their Xingyi X60 sells for 12,999!"
"Our LeTV L60 was launched half a year later than theirs, and the brand is not as good as theirs. Let alone selling it for 12,999, it cannot be sold even for 10,999, unless it is sold for 9,999."
"But if you sell it for 9999, there will be no profit and you will lose money."
"In desperation, we can only reduce the price to 8,999, and at the same time reduce the configuration across the board to reduce costs. We can't reduce the running memory, so we can only reduce the storage space to 4G."
"There is also a screen. The Xingyi X60 uses a 60-inch original imported screen from Sharp's 10th generation line. The market price is 770 US dollars, which is 5,000 yuan!"
"Our L60 is priced at 8,999. We simply cannot afford such an expensive screen, so we can only replace it with a sixth-generation domestic screen."
"Although the screen quality, quality, and display effect of the domestic sixth-generation line and Sharp's tenth-generation line are vastly different. But the price is also 2,000 cheaper, only 3,000 yuan!"
"In this way, the material cost of our L60 will be about 6,000, plus more than 1,000 value-added tax, as well as diluted R&D expenses, marketing expenses, after-sales and other costs, it will be nearly 8,000."
"It is mandatory to bundle the two-year membership fee, sell it for 8,999, and still make a profit of 1,000 yuan."
"Any upgrade to other configurations will lower profits or even cause losses."
"I can't help it..."
Hearing this, Lao Jia felt relieved and waved his hand: "Old Cui, you are not to blame for this, the responsibility lies with Xingyi Technology!"
"Made, if the Xingyi X60 hadn't been sold so cheaply, why would we have been so passive?"
The more Lao Jia thought about it, the angrier he became: "They lowered the price of Xingyi X60 to 12,999 to block our profit margin and force us to not be able to make high-end products!"
"Yes, Chairman, this guy Wang Yi has such a dark heart. As long as they sell it for 14,999, we can all feel better."
The vice president was also very angry: "But in this case, the profit of Xingyi X60 is not high? Sharp's 10th generation screen is so expensive, they sell it for 12,999, and they can only make more than 3,000? If you kill an enemy, you will lose a thousand."
Eight hundred!"
Cui Yonghui waved his hand: "No, their profits are very high. A Xingyi X60 can earn more than 5,000."
"???" The vice president was confused: "Why are their profits so high?"
Lao Jia was also a little dumbfounded: "We use a domestic sixth-generation screen, and the total cost of the L60 including tax is nearly 8,000. Their Sharp screen is 2,000 more expensive, and other configurations are also much higher. Doesn't it mean that the cost including tax is more than 10,000? How is that possible?
Also 8,000 cost? And 5,000 profit?”
"This is impossible!"
Cui Yonghui sighed: "No way, Chairman, Xingyi Technology is a big customer with a large volume. To buy a Sharp screen, we place an order of hundreds of thousands a year, so it will naturally cost 5,000 yuan."
"Xingyi TV orders tens of millions of yuan a year. With such a large volume, Sharp can open a separate branch factory, and the cost can be reduced a lot. Naturally, it has to give Xingyi Technology a 20% discount. Give us
5,000, only 4,000 for Xingyi Technology, which is 1,000 yuan cheaper."
"To put it bluntly, if we buy Sharp's 10th generation screen, it is 2,000 more expensive than a domestic screen. When Xingyi Technology buys it, it is only 1,000 more expensive than a domestic screen!"
The vice president was silent: "..."
Boss Jia also wanted to scold his mother: 'Sharp, why didn't you agree not to give up the price? How about your arrogance?'
'How can I get a 20% discount directly!'
Lao Jia also wanted to use something good before, and also wanted to use a Sharp screen, so he went to Sharp.
In addition, Lao Jia likes to play with concepts and capital operations. He even wants to attract Sharp to invest, buy a stake in LeTV, and make TV together!
In this way, not only can you get the lowest price, but you can also spend a large amount of money on Sharp.
To be continued...