Chapter 509 Centralized delivery, surprises one after another(2/3)
Xingyi X1 is equipped with Kunpeng 902 SOC, black technology full screen, hitting the higher end, starting from 6999!
As for the originally prepared standard version of the Xphone 3, equipped with Kunpeng 702, there is no need to exist. It can be directly upgraded to Kunpeng 902.
In the second half of the year, Xingyi Mobile will have two new products, xphone 3 and Xingyi X1, which is enough.
As a result, the first generation of Unbounded, Kunpeng 500 SOC, will be released in June, starting at 999.
As for the Unbounded note equipped with Kunpeng 700, the front-facing fingerprint unlocking starts at 2,999 and will be released in the evening half a year, around New Year's Day.
At that time, xphone 3, xphone 2pro, and xphone 2 were all on sale, but xphone 1 and xphone 1pro had to be discontinued.
These two models are too old and have poor configurations. There is no need to continue to reduce prices. It is better to give way to Unbounded Note.
From now on, 999-1999 will be the space of an unbounded digital series.
1999-3999 is the price range of unbounded notes.
3999-4999 is the price range of the old model of Xingyi.
5499-6999 is the price range of Xingyi’s new flagship.
6999-9999 is the price range of Xingyi X series.
The price range is fully covered, and the product lines do not conflict.
After the Xphone 1 is discontinued, Xingyi Technology’s old mobile phones will not be available for less than 3,999.
Even if it is a product from two years ago, once it drops to 3999, it will be the last job.
Production will only be discontinued in the future, and the price will not continue to be reduced to 3,499, maintaining the high-end positioning of Xingyi Technology.
The price range below 3999 is filled by the unbounded high-end note series.
After two days of research, all the results were compiled.
"Chairman, we have conducted a survey with a total of 150 reliable employees. 85% of them think the full-screen design is very advanced and amazing. 15% of people said it is a bit awkward, especially the camera in the lower right corner.
At the same time, more than 25% of people think the design is amazing, but question the photography effect of the lens in the lower right corner."
Wang Yi nodded: "Sure enough, 25% of people still doubt it. In that case, let's play it safe."
"Upgrade the processor of the standard version of the xphone 3 from the Kunpeng 702 SOC to the Kunpeng 902. At the same time, change the full-screen appearance design to a conventional design like the xphone 2pro, retaining the forehead and chin, but making it narrower."
"Okay." Zhu Changlin nodded, somewhat unwillingly: "This plan is indeed sound, but should we just give up on the full-screen version?"
Wang Yi waved his hand: "Of course I won't give up. In addition to xphone 3, we will launch a new X series, which is positioned as ultra-high-end and specializes in full-screen. The previous full-screen version was launched as Xingyi X1, Kunpeng 902 SOC
, ceramic back shell and frame, equipped with rear touch fingerprint unlocking, without a button on the front, priced from 6999!”
Originally, Wang Yi wanted to use a better side fingerprint, but unfortunately Xingyi X1 has a ceramic frame, which is not suitable for side fingerprints because the opening is too large. If it had a metal frame, it would be fine.
"Yes!" Zhu Changlin was very excited: "This arrangement is the best. Users who like to behave well should buy xphone 3. Users who like full screen should buy Xingyi X1. When will it be launched together?"
"Launch time..." Wang Yi thought for a while: "Going to market together will definitely affect each other's sales, and may even cause quarrels between fans of both parties. It's best to keep things separate."
Samsung note 4 and Samsung note edge were launched together.
As a result, Samsung note sold 4.5 million in the first month, and Samsung note edge only sold 630,000...
Although the side screen is a little tasteless partly for one reason, the more important reason is that it was launched together and was overshadowed by the Note 4.
Wang Yi doesn’t want to repeat Samsung’s mistake of letting xphone 3 and Xingyi X1 fight each other.
"In this way, the xphone 3 will be released in September and will definitely beat the iPhone 5S. The Xingyi X1 will be released in November and will hit the Double Eleven sales list!"
"Unbounded note 1 will be released in January, and it is a cost-effective gift for parents!"
"Okay!" Zhu Changlin responded: "By the way, our Xingyiguang Cat has also been mass-produced. It has good performance and has been purchased by the three major operators."
"Very good. There are a lot of router chips. It will take too long to be digested by the router alone. You have to rely on optical modems. In Xingyi Mall and the like, they should also be online. Some users will also buy optical modems by themselves, although the number is not large.
.”
"Okay, no matter how small a mosquito is, it's still meat." Zhu Changlin said, changing the subject:
"The research and development of Kunpeng 901, 902, and 4G baseband Wing Loong 4000 have reached the verification stage, and there are no problems. When Hu Lao breaks through the 28nm process, it can be officially taped out."
Wang Yi nodded: "Let's wait a little longer. It's best to tape out the film in our own factory to keep it confidential. Hu's side is making good progress and hopefully we can catch up. In two days, I will go to Xingyi B1 wafer fab again.
It just so happens that the second and third phases of the B1 wafer fab are about to be delivered, right?"
"Yes, it will be delivered on the 20th. Next, we will enter the centralized delivery phase. Not only the second phase of the B1 wafer fab, but also the third phase will be delivered. The second phase of Xingyi Data Center will also be delivered, as well as Jeju's Xingyi Mobile Phone J2 Super
The first phase of the factory and the Xingyi Tablet Super Factory will all be delivered!" Zhu Changlin said with a smile.
Wang Yi beamed with joy: "That's great. The projects signed last year and even the year before have now taken root. A good thing!"
But Wang Yi also has to get busy.
For such large-scale delivery of core projects, Wang Yi still has to go to the site and show his face.
Zhu Changlin is responsible for the program adjustments of xphone 3 and Xingyi X1.
On April 20, Wang Yi came to Xingyi B1 wafer fab to attend the delivery ceremony of the second and third phases of the B1 wafer fab of the Imperial Capital Management Committee.
The original B1 wafer factory was just a small factory. Like the M1 wafer factory in Shanghai, its monthly production capacity was only 25,000 wafers and could only produce 15 million Kunpeng 702 chips.
Together, the two can only produce 30 million Kunpeng 702 chips per month, and they have to give a large number of orders to TSMC for foundry.
Now, the second and third phases of the B1 wafer fab have been fully delivered, with a monthly production capacity of 50,000 pieces and a monthly production of 30 million chips.
When fully put into operation, Xingyi Wafer Factory's total monthly production capacity will be as high as 100,000 wafers, with a monthly output of 60 million chips and an annual output of 720 million chips!
By then, it won’t be a big problem if TSMC is no longer needed.
This can be regarded as a complete solution to the previous production capacity crisis.
After the delivery ceremony, Director Qin smiled and said: "Director Wang, your Xingyi wafer fab's production capacity is now much richer. Coupled with your advanced 40 nanometer process, it can produce 60 million 40 nanometer chips per month.
Got the chip?"
Wang Yi said without comment: "Thank you to the management committee for providing the hardware facilities. It will take some time for the subsequent equipment to be brought in and debugged."
"That won't trouble you. The 40nm process has already been implemented in two fabs. It is considered very mature and there is no difficulty. Unless you..."
Director Qin was startled mid-sentence, and then lowered his voice: "Unless you want to use 32nm technology in the second and third phases!"
I even murmured in my heart, how fast?
Wang Yi waved his hand: "Don't worry, Director Qin, we don't do 32nm technology."
"Oh, that's normal." Director Qin breathed a sigh of relief.
But I don’t know that Wang Yi does not do the 32nm process, but skips the 32nm process and goes directly to the 28nm process!
There is no way. Early next year, TSMC will mass-produce 20nm process logic chips and OEM A8 processors for Apple and Qualcomm's Snapdragon 810.
Samsung will also mass-produce 20nm 5430.
However, Xingyi Semiconductor has only achieved mass production of 40 nanometers and is lagging far behind.
Even if the 28nm process is implemented in the second half of the year, we are still one generation behind and have to work hard.
However, 28nm has not been successful yet, so there is no need to say it in advance to avoid unnecessary trouble.
"There is also good news." Director Qin changed the subject: "Your proposal is taken seriously by the superiors. In the second half of this year, a National Integrated Circuit Industry Investment Fund will be established to carry out industrial chain technology research!"
"That's great!" Wang Yi beamed with joy. Recently, good news has come one after another, and he has been overwhelmed.
In the previous life, the National Integrated Circuit Industry Investment Fund was established in September 2014. The total investment amount in the two phases exceeded more than 300 billion yuan. According to the leveraging ratio of 1:5, the total scale of social funds exceeded one trillion yuan.
This time, because of Wang Yi's repeated suggestions, the large fund was established a year in advance, and maybe the scale will be even larger!
In previous generations, the focus of subsidies was on wafer manufacturers, and SMIC, as the leader, benefited the most.
But this time, it has to be replaced by Xingyi Semiconductor.
After all, SMIC has not even mastered the 40nm process and is still playing around with 55-50nm chips.
Xingyi Semiconductor has achieved mass production of 40nm logic chips!
Although there is not much difference between 50 nanometers and 40 nanometers, there is a huge gap between high-end and low-end.
The simplest thing is that mobile phone chips cannot be made using the 50nm process, and the minimum is 45nm.
As a result, SMIC will have no competitiveness against Xingyi Technology.
Sure enough, Director Qin smiled and said: "This subsidy is very large, especially for wafer manufacturers. Your company, Xingyi Semiconductor, has surpassed SMIC and is the only semiconductor company in the mainland that has implemented the 40nm process. It is supported first."
Target! Of course, many people at the established giant SMIC also support it.”
Wang Yi understood what Director Qin meant.
Wherever there are people, there are rivers and lakes.
There is probably a debate within the foundation right now, and some people support Xingyi Semiconductor as the first support target.
Some people still support SMIC, an established giant.
This is all normal.
Director Qin mentioned this matter in advance just to give Wang Yi a thorough understanding.
Wang Yi smiled faintly: "Thanks to the support of the leaders and big funds, Xingyi Technology will definitely continue its efforts. If nothing else happens, we will be able to achieve mass production of the 28nm process in the second half of this year!"
To be continued...