For a moment, Jacob felt extremely regretful.

With this wave of outrageous operations, Qualcomm not only failed to return to its peak, but instead transformed the mighty Qualcomm into PP Pass, and customers began to cancel orders!

It’s really true that you lose the rice by stealing the chicken!

If many years later, Nvidia fails, Texas Instruments withdraws, Intel falls, and Qualcomm becomes the absolute king of the mobile chip market, it may not be affected by public opinion.

But Nvidia is still alive today. Although Texas Instruments has given up its mobile chip business, the 4470 is still on sale. Intel is also struggling. Samsung also has a one-stop R&D and mass production system, and its strength is terrifying.

To put it bluntly, Qualcomm is not the absolute king at the moment.

In addition, last year, it was defeated by Xingyi Technology, which came out of nowhere. Let alone the absolute king, Qualcomm could not even sit in the second place in the industry.

As a reborn person, Wang Yi knows that Qualcomm will be terrible in the future.

But now, ordinary consumers don’t think Qualcomm is scary. At most, they think Qualcomm baseband is very powerful.

In other aspects, compared with Texas Instruments, Samsung, Nvidia, and Intel, it has no obvious advantages or even slight deficiencies.

In fact, except for the baseband, Qualcomm's processor research and development level is very average.

Even in his previous life, it was very ordinary.

After all, after Qualcomm's short-term success with Snapdragon 800, the subsequent Snapdragon 805, Snapdragon 810, and Snapdragon 820, three consecutive generations of flagships, all overturned!

Snapdragon 810 is known as the first-generation fire dragon, and Snapdragon 820 is known as the second-generation fire dragon. Needless to say, the degree of overturning is great.

As for the Snapdragon 805, Qualcomm advertises it as the most powerful chip of the year. Its performance is terrifying, and many people believe it.

In fact, he is the originator of overturning!

It is precisely for this reason that no one from domestic manufacturers who have been pursuing performance uses Snapdragon 805.

I would rather use the Snapdragon 801, which is a generation behind, than use the 805.

The reason is the big overturn of Snapdragon 805.

Otherwise, the Snapdragon 805 is still a 32-bit processor, a modified quad-core A15, 28nm process, and a single main frequency of up to 2.7G Hz!

Under the 28nm process, the single-core main frequency is increased to 2.7G. What is the concept?

It's like a nuclear bomb. It's hard not to overturn it.

The Snapdragon 805 has four large cores, it generates terrible heat and consumes a lot of power. No matter how many modifications and optimizations are made, it is useless. It is also pushed to an ultra-high frequency of 2.7G, which is simply a suicide attempt.

You must know that the highest frequency of the 20nm process Snapdragon 810 is 2.0G, which is so serious, let alone the 28nm Snapdragon 805, the main frequency is 2.7G!

It is precisely because of this that Snapdragon 805 is so popular that it is called "Qualcomm's 32-bit ultimate last-generation processor" and "the annual flagship before 810"...

The result was a terrible rollover, and no domestic manufacturer used it.

Can't hold it down, can't hold it down at all.

As long as the domestic commercial Snapdragon 805 is used, the Snapdragon 810 will have to give up the name of the Fire Dragon generation!

To put it bluntly, the degree of rollover of Snapdragon 805 has reached the point where it is visible to the naked eye.

Therefore, all domestic manufacturers rejected it, and only a few mobile phones around the world adopted it.

It is precisely for this reason that the Snapdragon 805 ended its short and glorious life within a few months of its launch, making it the shortest-lived transitional flagship.

Unexpectedly, major manufacturers were able to avoid the Snapdragon 805, but not the Snapdragon 810.

At that time, all the major manufacturers were very naive.

I naively thought that the Snapdragon 810 would be upgraded from the 32-bit architecture of the 805 to the 64-bit architecture, from the 28nm process to the 20nm process, from four cores to eight cores, and the maximum frequency would also drop from 2.7G to 2.0G!

It can be said that the process architecture has been comprehensively improved and the main frequency has been comprehensively reduced, so it should be stable, right?

Decisively place orders one after another...

As a result, the Snapdragon 810 overturned again, and it was as good as the Snapdragon 805.

The only difference is that there are fewer brands using Snapdragon 805, so it is kept secret, and the rollover is not widely known.

And the Snapdragon 810 is used more, that is, a public execution, becoming a fire dragon.

The follow-up Snapdragon 820 continues to overturn, the second generation Fire Dragon.

It wasn't until Snapdragon 835 that Qualcomm stabilized.

From Fire Dragon 805 to Fire Dragon 810 to Fire Dragon 820, three consecutive generations have overturned. This level is not far behind Nvidia.

That is to say, Nvidia and Texas Instruments have withdrawn, and Huawei and Samsung will not aggressively supply third-party processors. Otherwise, Qualcomm will overturn for three consecutive generations and will be out of business long ago.

After all, MediaTek has almost cracked Qualcomm’s skull in recent years.

To put it bluntly, the reason why Qualcomm can beat Nvidia and Texas Instruments is not because of how good or powerful Qualcomm's chips are.

It's just that Texas Instruments and Nvidia couldn't solve the baseband problem and had to withdraw from the mobile chip market.

Otherwise, Texas Instruments can turn Qualcomm into a grandson.

It is precisely because of this that many people currently feel that Snapdragon 800 may not be as good as Nvidia Tegra 4.

These days, Qualcomm's brand influence is not as good as that of graphics card overlord Nvidia.

Although NVIDIA Tegra 3 lost to Qualcomm APQ 8064, Tegra 3 was launched half a year earlier and was the world's first quad-core, which is half a generation ahead of schedule. Its loss to APQ 8064 is excusable.

After all, there was a difference of half a year.

Coupled with Nvidia's terrifying reputation in the field of graphics cards and its strong fan base, Qualcomm cannot match it at the moment.

There are also many Samsung fans.

Xingyi Technology’s Kunpeng 702 has won another battle, and Qualcomm’s current situation has become even more difficult.

The PPT incident made Qualcomm even worse.

As a result, consumers began to resist, and mobile phone manufacturers began to reduce orders and even gave up on Snapdragon 800.

This made Jacob look sad: "In the PPT incident, the Snapdragon 800 is certain to be dropped. And I'm worried that Xingyi Technology's next-generation chip will come very soon. Maybe it won't be the same as our Snapdragon 800.

It will be launched at about the same time. If the performance is still terrible, then we at Qualcomm will be in trouble."

"No way?" The vice president's expression changed drastically.

If so, then Qualcomm is in danger.

After all, last year’s APQ 8064 was beaten by Xingyi Technology’s Kunpeng 702. Isn’t this year’s Snapdragon 800 also beaten by Kunpeng’s new flagship?

If so, that would be really troublesome!

Jacob sighed: "There is a high probability that this is the case. Xingyi Technology is developing too fast. It seems that this big customer is really going to be lost."

"It has definitely been lost. Even dual-core chips are no longer purchased. Both the Xphone 1 and Xingyi Tablet X1 have been fully upgraded with the self-developed quad-core Kunpeng 506, which can be regarded as a complete separation from our Qualcomm."

"Alas!" Jacob felt a deep sense of powerlessness, and then waved his hand:

"If Xingyi Technology is lost, just lose it. There is nothing we can do."

"Qualcomm's main enemies at the moment are Nvidia, Intel, and MediaTek. Although Texas Instruments has given up on the mobile chip business, Nvidia, Intel, and MediaTek are all developing mobile phone chips and competing with us for the market."

"Especially Nvidia Tegra 4, it's coming with a lot of force and it seems like it's trying to get back into the game."

"In addition, Snapdragon 800 has become PPT 800, and its reputation has declined. Nvidia Tegra 4 may have to steal many customers! Tegra 4 is a huge upgrade."

"It's very possible!" The marketing director nodded:

"And it's not just Tegra 4. Nvidia Tegra 3 and Xingyi Technology's Pterosaur 3000 baseband are bundled, which has also taken away many of our customers."

"Especially from Xia Guo, Lenovo, ZTE, Xiaomi and other companies, the next new mobile phones to be launched are all equipped with NVIDIA Tegra 3 and Xingyi Technology's Wing Loong 3000!"

"Boy buy NVIDIA Tegra 3?" Jacob was a little angry: "Why is this? Our APQ 8064 is obviously stronger, much more powerful than Tegra 3!"

"No way, Chairman, who let others sell it cheaply? NVIDIA Tegra 3+Pterosaur 3000 baseband is 10 US dollars cheaper than our APQ 8064+3G baseband. The integrated Pterosaur 3000 even supports Xia Guo's mobile 3G.

If we just do full Netcom, our Qualcomm APQ 8064 solution is more expensive and does not support mobile 3G."

"I see. I didn't expect that APQ 8064 not only lost the big customer Xingyi Technology, but also lost many small customers!"

Jacob looked lonely: "Without mobile 3G support, we do have an advantage over them in Xia Country. It seems we can only make a comeback in the 4G era. Pterosaur 3000 does not support 4G!"

"Chairman, it's useless. Xia Guo hasn't started 4G commercial use yet."

Jacob was silent: "..."

He has forgotten that 4G has been promoted in Europe and the United States for several years, and Xia Guo’s 4G has not yet started.

At present, there is no 4G network in Xiaguo, so Qualcomm's 4G baseband has become a decoration. After all, the cost is higher and the price is more expensive.

When 4G mobile phones first came out, the price of 4G mobile phones remained high because the baseband was expensive.

Nowadays, 4G has not even started, and no brand will spend so much extra money on a 4G baseband that will not be used for more than a year!

The vice president sighed: "According to the information we have, Xia Guo's 4G license is expected to be issued around the end of 2013. At the beginning of 2014, the three major operators will gradually start 4G services."

Jacob frowned: "So, Xia Guo's 4G was only commercially available on a small scale in 2014, and it was not widely popularized until 2015?"

"Then Xia Guo mobile phone manufacturers will not launch 4G mobile phones until next year at the earliest, or even in the second half of next year?"

"Yes, Chairman."

Jacob took a deep breath: "So, our strongest 4G baseband has no meaning in Xia Country, and it is not even as good as Xingyi Technology's Pterosaur 3000 baseband?"
To be continued...