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Chapter 406 BOE’s infighting, Wang Yi’s weight(1/3)

Seeing Wang Sheng sweating from the sun, Wang Yi understood the process in an instant.

It seems that I didn't wait too long. With this kind of attitude, I really can't even provide it to international suppliers.

No wonder Huawei cooperates with Xiaokang in building cars. The smaller the company, the better the attitude and the easier it is to cooperate!

Even if you make any request, the other party will do it immediately, regardless of whether it is reasonable or not.

Big companies don’t want to sell their bodies, but small businesses can give you their souls!

Wang Yi couldn't help but glance at Wang Shengsheng, no wonder BOE has a future.

Of course, I also have some sympathy for the difficulties of enterprise development.

Wang Yi smiled and said: "Lao Zhu said, he inspected it and felt that BOE is still good. Although the craftsmanship is worse than Sharp and Samsung, it has great potential. I believe Lao Zhu, so let's take a look."

Wang Sheng's eyebrows were filled with joy and he cast a grateful look at Zhu Changlin:

"Dr. Wang, don't worry. Whatever products you need, BOE will arrange them immediately. If we can't do it, it doesn't matter. We will develop it immediately. Even OLED is not a problem. As long as we can survive and make as much money as possible, all the investment in research and development will be successful."

, loans for research and development are also available!”

Wang Yi was very satisfied with this kind of courage, but waved his hand:

"Don't worry about OLED. It won't mature until it takes four or five years. In the next five years, the world will still be dominated by LCD. Therefore, as long as BOE can achieve first-class LCD, it will be a first-class screen supplier. If it survives, it will make money.

, and then invest in the research and development of OLED.”

"Is this okay?" Wang Sheng was very surprised.

Ever since Samsung started promoting A screens, the industry has felt that OLED screens are better and more advanced.

He also thought that Wang Yi valued BOE in order to lay out future OLED screens and let BOE fully develop OLED in advance!

Unexpectedly, Wang Yi actually meant to temporarily abandon OLED research and development and instead devote all his efforts to conquering LCD!

"Of course. To put it bluntly, OLED is still in the trial and error stage these days, and there are no very successful products or paths."

Wang Yi said: "If OLED cannot solve fatal problems such as short lifespan, eye damage, and severe graininess, it will never be mature and will never be widely popularized, let alone replace LCD."

Hearing this, Wang Sheng nodded: "That's it."

Wang Yi continued: "From what you can see, how long will it take for BOE to completely solve these problems with OLED? Or in other words, how long will it take for the best giant in the entire industry?"

Wang Sheng thought for a while: "If BOE solves the problem independently, there will be no hope for even seven or eight years. Even screen giants like Samsung and Sharp will have no hope of success for less than five years."

Wang Yi nodded: "So if BOE bets on OLED, will it have a way out? Or can it survive until OLED matures in seven or eight years?"

"This..." Wang Sheng was silent for a long time and sighed: "There is no hope, the hope is very slim."

"That's it. Since BOE is still in the initial stage of development, with tight funds and a small market share, instead of developing OLED that will mature in five or six years, it is better to go all out to develop LCD and win the market in these five or six years first."

Wang Yi explained: "As long as we capture the market in the past five or six years and achieve profitability, BOE can survive. Only by surviving can we make enough money. And only by making enough money can BOE have money to do business."

OLED research and development. As a person, you can’t aim too high, and as a business, you are most afraid of being too ambitious and too weak!”

Wang Sheng suddenly realized: "Thank you, Director Wang, for the suggestion. Thank you very much. To be honest, the company is currently facing a tight financial situation, and the top management within the company has two opinions. One is to fully invest all funds in LCD research and development, achieve profitability as soon as possible, and survive.

The other group feels that LCD lags too far behind. Even if they invest money in research and development, it is just catching up. It is better to abandon LCD and go All in OLED to achieve overtaking in corners."

Wang Yi smiled: "Overtaking in a corner? The ideal is very full, but the reality is very skinny. Samsung and LG have been developing OLED for so many years, but they have not been able to cure those fatal weaknesses. Why do they think BOE can?"

Screen research and development is the development of the entire industry and is never an overnight process.

Even with Wang Yi's investment, BOE, which is several years behind, cannot complete the path that Samsung and LG took in five or six years to reach OLED maturity in just two or three years.

This is unrealistic.

Wang Sheng nodded: "Yes, the radicals are too radical. I was almost persuaded by them. Fortunately, Mr. Wang, you came and gave me guidance and enlightened me."

Wang Yi waved his hand: "It is right to have different ideas, but there can only be one voice for the development of an enterprise, and that is the right voice."

"After our inspection, the flagship mobile phone screen produced by BOE's fifth-generation line can barely meet our procurement standards, if there are no problems with price and quality control."

Hearing this, Wang Sheng was happy.

Initially, he thought that Wang Yi came to BOE because he was optimistic about BOE's Ordos 5.5th generation AMOLED production line.

Unexpectedly, what was promising was the fifth-generation TFT-LCD production line that was put into mass production a few years ago.

"Thank you, Director Wang, for your support. There is absolutely no problem with quality control. We also offer the lowest price. It is definitely more beautiful than all our friends!"

Wang Sheng smiled and spoke, fearing that this big customer would run away.

Xingyi Technology's purchases have always been generous.

Initially, I placed a one-time order of 5 million pieces, and later it was a one-time order of tens of millions!

Such a terrifying order volume is overwhelming. Not to mention BOE, even European and American giants are confused.

Even Qualcomm Chairman Jacobs and Nvidia Chairman Huang are confused.

The simplest thing is that every important domestic festival, the two of them would personally send blessings to Wang Yi.

The stakes involved can be imagined.

More importantly, once the Xingyi mobile phone uses BOE's screen, it will be the best publicity for BOE, bar none.

It can completely raise BOE's brand image a lot, even to the level of European and American giants.

But Wang Yi changed the subject: "But I have to say it in advance. There is good news and bad news. Which one do you want to hear?"

"One good news, one bad news?" Wang Sheng's heart skipped a beat. Sure enough, there is no such thing as pie-in-the-sky good news in this world.

"Let's hear the bad news first. I'm mentally prepared."

"The bad news is that BOE's screens are not used for Xingyi phones, but for mid-to-low-end brand Unbounded phones."

Hearing this, Wang Sheng's face turned obviously gloomy, but he soon returned to his natural state:

"I understand, Director Wang, there is still a big gap between us and the international screen giants. It is indeed unrealistic to use it directly on Xingyi mobile phones."

Wang Sheng had expected it, and he had never understood before that the Xingyi mobile phone was so high-end, why would he use the backward BOE.

After all, the BOE now is not the BOE ten years from now, and it is still unable to compete with international giants.

Well now, it turns out that it is used for mid- to low-end mobile phones, so everything makes sense.

"The good news is that the Wujie brand focuses on the mid- to low-end, with prices around a thousand yuan, so the volume will be very scary. The first batch is an order worth tens of millions. If the cooperation goes well, we will continue to increase the number to tens of millions a year!

"

"What? The first batch is an order worth tens of millions?"

"If we cooperate well, can we continue to add more?"

"Added to tens of millions?"

Wang Sheng's eyes lit up: "Director Wang, no, Brother Wang, you are my brother. Thank you for saving BOE from the fire and water!"

What high end and low end!

No problem!

With a volume of tens of millions per year, BOE doesn’t care even if it is bought back and put on the wall!

You know, if BOE can receive an order of one million yuan at the moment, it is a super large order.

Not to mention the first batch of tens of millions, and the subsequent tens of millions!

BOE cannot even think of such a terrifying order.

Not to mention BOE doesn’t dare to think about it, Sharp and JDI don’t dare to think about it either!

After all, there was only one brand that could produce a product worth tens of millions in the past, and that was the iPhone.

Until recently, there was only one Xingyi mobile phone.

But obviously, Xphone 1 and Xphone 1pro combined do not sell as much as iPhone 4s.

After all, the former is mainly for domestic sales, while the latter is for global sales.

There is no comparison between a single market and the global market.

But now, BOE can do it.

A super big order worth tens of millions was a slap in the face, and happiness came too suddenly.

"Dr. Wang, what parameters do you need for the screen? We will arrange production immediately. The price is absolutely the lowest." Wang Sheng said decisively, this is the God of Wealth.

"Although it's a thousand-yuan phone, it will have a 720P high-resolution screen next year. I want BOE's highest-quality 720P high-resolution screen!"

"Okay!" Wang Sheng responded directly: "AUO, Tianma's 720P high-resolution screen costs 125-130. We also sell it to external parties for 120+. Mr. Wang, if you place an order of 10 million yuan, I will give you the floor price directly.

90!”

"Come on, let's do it like this. The first big order of 10 million will be given to you!" Wang Yi agreed directly because he likes such cheerful people.

In fact, the cost industry is very transparent, and the key depends on whether the floor price is given.

At a price of 90 yuan, if the size is small, it will not make any money, or even lose money.

But if you count tens of millions of orders, it will be profitable.

It can be said that BOE gave Wang Yi a price that Wang Yi could not refuse, and thus won the huge order of Unbounded Mobile Phones!
To be continued...
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