"Little things." Wang Yi replied with his eyes closed early in the morning, but his thoughts were very clear:

"I also opened a live broadcast area for "Honkai" on Xingyi Video, and will arrange for Internet celebrities from Xingyi Media to play "Honkai" live to increase exposure. You can launch some official activities and link up with Internet celebrities to attract

Players participate.”

Mr. Cai's eyes widened: "Thank you, Director Wang. Thank you so much. I have so many resources to support you. I don't even know what to say."

But Wang Yi didn't care: "I've said it a long time ago, as long as your game is good, the traffic will definitely be sufficient. Now that the game is popular, why not ask Gulina to be the spokesperson for "Honkai"."

"This is a good idea. Gu Lina has been live streaming games on Xingyi Video for more than half a year. She has become a top player in the gaming circle with more than 6 million fans. She is also a star, which is a dream! The only thing is whether she is willing to endorse our games..."

Mr. Cai is a little worried. He has just made his first game and is still a little unsure.

Facts have proven that strength is a man's greatest confidence.

In the previous life, "Honkai Impact 2" and "Honkai Impact 3" became hits one after another, and "Genshin Impact" swept the world, so much so that Mr. Cai looked down upon the world.

BAT did not dare to resist the existence of any hard-core alliance or major platforms. He directly opposed it, abandoned the hard-core alliance, and announced it on his own.

It was precisely because MiHoYo was still thriving after canceling the distribution of Hardcore Alliance that other game developers began to rise up and resist the 50% commission.

But now, Mr. Cai doesn't have the confidence.

People never know how great they can be, nor how great a failure they can be.

Wang Yixiao said: "You don't have to worry about the endorsement, I just give her a call. Xingyi Games is responsible for the distribution of the endorsement fee, and we will handle it."

"Thank you, Director Wang, thank you!"

"Okay, you need to deal with the server first, and I'll sleep for a while."

With that said, Wang Yi hung up the phone and continued to sleep.

Mr. Cai had a complicated look on his face, and then smiled: "It feels so good to hug the right thigh!"

'The problem that I couldn't solve, Director Wang had already anticipated and solved it!'

'This is the difference between people!'

‘We also directly arranged live broadcasts by internet celebrities + Gulina’s endorsement!’

'That's awesome!'

"With so much support, if "Honkai Impact" doesn't become a hit, it's all because of MiHoYo's incompetence!"

Mr. Cai no longer thought about it and went directly to contact Jian Ziyan.

Wang Yi has experienced a lot of server explosions and has already experienced it.

In the previous life, Mr. Song was the publisher of "Honkai Impact", and the traffic was limited. It took a long time for "Honkai Impact" to become popular after it was launched, so the server naturally had no pressure.

But this time, Wang Yilai released it and personally promoted it on the platform. The number of users of "Honkai Impact" increased dramatically in a short period of time. Even if the server does not crash, it seems that Wang Yi's appeal is not enough!

For this reason, he had already asked Jian Ziyan to prepare the server.

Game publishing, mainly responsible for game promotion, channel distribution, operations, etc.

This includes market research before the game is launched, marketing and promotion after the game is launched, and precise placement.

There is also post-sales support, player community operations, etc., which are all the responsibility of the publisher.

Even the servers are mostly hosted by the publisher.

Except for a few large game developers, they build their own servers.

Even in the previous life, MiHoYo had grown bigger on its own, had resources and funds, and then started publishing and operating its own servers.

Before the fire, the responsibility was entrusted to the publisher.

It can be said that the developer is only responsible for developing the game. Subsequent operations, publicity, servers, after-sales, channel distribution, etc. are all invested by the publisher and the publisher is responsible, so the publisher shares 30% of the profit.

After all, whether it is promotion or servers, huge investments are required, and you may even lose everything.

The simplest thing is that MiHoYo spent less than one million to develop "Honkai Impact".

But Wang Yi personally stood up and brought MiHoYo to hot searches domestically and globally, and the traffic he brought to MiHoYo was worth tens of millions!

What's more, Xingyi Video has opened a "Hengkai" section, arranged for Xingyi Media's internet celebrity live broadcast, arranged for Gu Lina to be the spokesperson, and arranged for Star God Card to be free of charge...

We are still chatting to open an interactive group and public account for "Honkai" players.

Even the login method for "Honkai Impact" is directly related to Changchat, allowing one-click login.

In the future, Changchao co-branded gift packs will be launched, using Changchao to promote "Honkai Impact".

It can be said that Wang Yi completely raised "Henghuai" as his own son.

After all, MiHoYo owns 45% of Wang Yi's shares, and Xingyi Games is responsible for the release and channel distribution of "Honkai".

Have to pay attention.

After finishing the company's affairs in the morning, Wang Yi dialed Gu Lina's phone number.

Before Wang Yi could speak, Gu Lina over there had already shouted excitedly:

"Dr. Wang, you finally remembered me. Have you eaten? I'm in the imperial capital. Let's have a meal together."

Wang Yi looked at the time and saw that it was indeed close to lunch. He simply said: "Okay. I just have an endorsement for you!"

"Speak for me?" Gu Lina was completely excited:

"Dr. Wang, you are truly my noble man! Just because I listened to your words, in the past six months, I have been filming and working as a game anchor, playing "Defend Pomelo" and "Happy Xiaoxiao Le" live. As a result, I was not popular as an actor, and I was still a

Xiao Transparent. The live broadcast game has become popular. Now I have more than 6 million Weibo fans, which is more than big celebrities. The number of fans of the Xingyi video account has also exceeded 4 million."

The number of fans these days is still relatively real, unlike in later generations where it was always multiplied by ten.

For example, many years later, some celebrities have over 100 million followers on Weibo... They can no longer be fake.

There are a total of 1.4 billion people in the country, and the number of non-netizens who do not access the Internet is as high as 400 million.

Of the remaining billion Internet users, at most half use Weibo.

Also, one out of every five Weibo users follows a certain celebrity?

joke.

In 2012, A-list celebrities only had three to four million fans, which is more real.

Gu Lina can only have five to six million fans, which can only be said to be popular.

Even if the live broadcast is popular.

"Congratulations to you then." Wang Yixiao said.

"It's all thanks to the boss's advice. I wonder if you are free today. I want to repay you by cooking a meal with my own hands!"

"Cooking a meal with your own hands? Is this a serious meal?" Wang Yi joked.

"A serious meal?" Gu Lina came back to her senses and said quietly: "Serious or informal, both are fine."

I was even more looking forward to it, that man finally looked like a qualified financial backer father.

Hahaha.

Unexpectedly, Wang Yi changed the topic: "Forget it, we can have something to eat outside. I have other things to do in the afternoon."

The corner of Gu Lina's mouth twitched: "..."

The disappointment on his face was self-evident, so he could only say: "Okay then."

He even comforted himself in his heart: 'Isn't the chairman an abstinent person?'

'It's okay, Director Wang is just young and will be corrupted by the capital circle sooner or later, hahaha!'

'As long as I persevere, there will always be a chance!'

'Today's meal is a good opportunity.'

Gu Lina called her assistant: "Xiaoyue, let's go have dinner with Director Wang."

"Sister Na, let me do your makeup."

"We don't have time. We can't keep Director Wang waiting. Go out immediately and put on makeup on the way."

"good!"

But unfortunately, the ideal is full and the reality is skinny.

Wang Yi just had a simple meal with Gu Lina and came over with a contract:

"Honkai Impact has become popular. As a top streamer in the game live streaming circle, if you endorse "Honkai Impact" and make the game more popular, you can also become a top streamer in the entire live streaming circle!"

"Thank you, Director Wang. I have no problem." Gu Lina readily agreed: "It's just that this agreement is exclusive. Is it exclusive? I am still broadcasting "Happy Xiaoxiaole". Once signed..."

"It's okay, it's not exclusive. You are a game anchor. If you only broadcast "Honkai" in the future, it will also affect your development. But for this kind of non-exclusive endorsement, the endorsement fee is not particularly high."

Wang Yi can't let Gu Lina endorse "Henghuai" and affect the live broadcast of "Happy Xiaoxiaole".

"Happy Xiaoxiaole" has been online for four months and is at its peak. The number of domestic users has exceeded 200 million and the number of global users has exceeded 600 million.

Domestic monthly turnover exceeds RMB 500 million, and overseas monthly turnover exceeds RMB 1.5 billion!

Such terrifying revenue cannot be compared to even "Honkai Impact".
To be continued...