Generally speaking, it is good for developers to get two or three benefits from a game's revenue, after all, it needs to be shared by multiple parties.

The revenue share of foreign games is generally 40% for R&D, 30% for distribution, and 30% for channels.

For example, Google and Apple channels both charge 30%, which is called Google tax and Apple tax!

Epic finds the 30% Apple tax and Google tax disgusting and unacceptable. Little does it know that the domestic channel tax is 50%!

That's right, it's such a trap.

In the previous life, domestic game revenue was divided into channels, 50% was directly divided, the remaining 30% was distributed, and R&D was only 20%!

That’s right, the research and development received only two components, that’s how little.

Platforms led by hardcore alliances and other channels all charge a 50% commission, which is worse than Apple tax and Google tax.

However, Wang Yi is more conscientious and adopts a 4:3:3 model in line with international standards, allowing developers to take the lion's share.

Xingyi Game Platform’s channel commission is only 30% of the channel fee.

However, the publisher of "Honkai Impact" is also Xingyi Technology, so Xingyi Technology gets the distribution + channel, 60%, and MiHoYo gets 40%.

But Wang Yi is the major shareholder of MiHoYo, with 45% of the shares. Therefore, Wang Yi can still get 80% of MiHoYo's 40%.

In this way, on the Xingyi game platform, Wang Yi + Xingyi Technology directly won 8+3+3, a total of 80%, and other shareholders of MiHoYo 20%!

But on the IOS platform and other Android platforms, without the channel fee of Xingyi Mobile, Wang Yi can only get 8+3, a total of 80% of the share. MiHoYo still gets 20%, and the other 30% is taken away by Apple.

It can be said that "Honkai Impact" was developed by miHoYo, but it was Wang Yi who made the big money!

However, Cai finally had to understand that without the release of Xingyi Technology, MiHoYo would have to spend his own money to promote the game, which would make it impossible to become a big hit.

What's more, MiHoYo has no money to distribute it at all, so it has to find a third party to distribute it.

In the previous life, "Honkai Impact" was distributed by miHoYo through Case Network, which was also the company of Song, the angel investor of MiHoYo in the previous life.

With the distribution and promotion of Case Network, the revenue of "Honkai Impact" in the first month on IOS exceeded 10 million yuan.

On the Android side, with the help of Bilibili, the turnover may be more.

At this rate, the annual revenue of "Honkai" is over 300 million.

MiHoYo's revenue is about 30%, with revenue of RMB 100 million in 2014.

But this time, with Wang Yi's support and all the resources of Xingyi Technology for promotion, the user base and revenue of "Honkai Impact" can increase tenfold compared to the previous life.

After all, Wang Yi’s influence now crushes Mr. Lu in his previous life, and Xingyi Technology’s energy resources also crush Case Network!

Not to mention anything else, the chat alone of 400 million users is enough to crush Case Network + Station B.

Coupled with Xingyi International's influence overseas, especially in Japan and South Korea, they like the style system of "Honkai Impact" very much, and there is a huge market for it.

Calculated in this way, the annual revenue of "Honkai Impact" has reached more than 3 billion, which is no pressure. Even if MiHoYo takes 20%, it will have 600 million!

The total annual turnover far exceeds the previous life, this is the meaning of hugging the thigh.

Of course, Wang Yi can also earn more.

At least more than 3 billion in revenue, Wang Yi can get 60-70%, almost 2 billion!

This is also the reason why Wang Yi spared no effort to promote "Honkai".

First, in order to make money, a turnover of 2 billion a year is not a small amount.

The second is to train MiHoYo, let them survive, become stronger, and develop "Honkai Impact III" and "Genshin Impact", thereby helping Wang Yi make more money.

The third is to accumulate users and reputation for the Xingyi gaming platform and expand the channel.

The IOS side is unique. All IOS games can only be launched on the Apple App Store and can only pay Apple tax.

But Android is different. There are many application platforms and channels on Android, and tax payment will also be diverted.

In the previous life, the overseas Android channel was the Google App Store, which took a 30% commission.

In the previous life, domestic Android channels were Alibaba Jiuyou, Bilibili, and Hardcore Alliance channels, all of which took 50% of the first-rate revenue.

No matter how R&D and distribution are divided, all sales channels will directly take half of the games downloaded through the above channels!

Wang Yi’s Xingyi game only charges 30%, which is considered very conscientious.

But if Xingyi Games doesn’t do well, 50% of the subsequent games developed by Xingyi Technology and launched on platforms such as Hardcore Alliance will also be deducted!

There is nothing we can do about this.

If Wang Yi wants to avoid being robbed of 50%, he can only start planning now to make Xingyi Games bigger and become the number one Android game channel!

Only in this way can we focus on users, allow more users to choose Xingyi Game Platform to download games, reduce dependence on other channels, and reduce sky-high commissions!

Similarly, only when Xingyi Games becomes big, other game developers will choose to launch Xingyi Games, or even choose to let Xingyi Games publish them, so that Xingyi Games can make more money.

At present, the number of activated Xingyi mobile phones and Xingyi tablets totals more than 60 million, which is equivalent to tens of millions of high-quality users. The number will continue to increase in the future, and it will not take long to exceed 100 million.

With so many user resources in hand, Wang Yi has no reason not to make the Xingyi gaming platform bigger!

MiHoYo's "Honkai Impact" is a benchmark and a model.

As long as "Honkai Impact" becomes popular on the Xingyi Game platform and MiHoYo makes a lot of money, other game developers will flock to Xingyi Game to actively and friendly cooperate with Xingyi Game and line up to send money to Xingyi Game!

Being a platform and collecting taxes is the most beneficial thing.

You know, in the previous life in 2023, Apple earned nearly 200 billion yuan a year from the 30% apple tax alone, and Xia State alone earned 40 billion yuan a year!

Someone has to eat this piece of fat. Instead of letting Apple, Hardcore Alliance, Alibaba and other channels eat it, it would be better for Wang Yi to eat it!

As long as the sales of Xingyi mobile phones increase and it captures Apple users, it will also indirectly capture Apple tax revenue!

And it is Wang Yi's strategic layout to promote "Honkai" and make Xingyi Game the number one channel!

The press conference continues:

"The fifth surprise, Zhenyou's new product, is for all female fans. What is it specifically? I'll ask President Song to reveal it!"

Song Sining walked onto the stage and smiled sweetly:

"Since last year, we established the high-end brand Zhenyou and have been investing heavily in R&D and innovation."

"Not only did we set up an overseas R&D team in the empire to build an international cutting-edge R&D center, we also hired Mr. Cornett, the former R&D director of Estee Lauder and the founder of Little Brown Bottle, as the R&D director. And his team served as the backbone of the R&D. Thus, we Zhenyou

Our products are inherently international, and they start at the top international level!”

Applause resounded throughout the audience.

These days, consumers just accept this.

The former R&D team of Estee Lauder and the founder of Little Brown Bottle, this sign is enough for Zhen You to establish a high-end brand.

As for whether it works or not? Is it effective? No one cares.

Do you really think Estee Lauder’s small brown bottle is that effective?

"In addition, we have simultaneously established a high-level R&D center in China! And we are recruiting top R&D personnel from all over the world at all costs."

"Fortunately, we have lived up to our mission and collaborated with domestic and foreign R&D teams to finally develop a new category of lipstick - lipstick!"

"You heard it right, it's not a new color lipstick, but a new category."

With that said, Song Sining waved her hand, and a comparison chart appeared on the big screen behind:

"Everyone is familiar with lipstick. It has a paste-like texture and has good color development, but it fades easily and has average durability."

"So, a brand new lipstick has become popular in recent years, which is the lip glaze that everyone is familiar with!"

"Lip glaze has a liquid texture and is easy to apply. It is very moisturizing, shiny, and highly moisturizing when applied to the mouth. It has many advantages. But the biggest problem is that it sticks to the cup! It sticks to the mask!"

"Drinking water will leave red lip marks on the cup, which is not only embarrassing, but also requires re-applying lip gloss to touch up the color after a few dips."

Everyone nodded one after another, and all the comments were in first-rate approval:

"Yes, it's so embarrassing. It's stained on cups, masks, and paper towels!"

"It's not just that! If I kiss my partner and touch his mouth, he will be embarrassed and I will have to repaint it. It will be fatal!"

"Don't mention it. Last time, I was almost beaten to death by the boss's wife because I left some lip prints on the boss's T-shirt. Made, that's scary!"

"6! Upstairs, you have a story!"

"Lip gloss is really something that people both love and hate. It's also very expensive. You have to reapply it after you apply it several times a day. It costs money not just lip gloss!"

"That's right, you can't use up your lipstick even if it's expired, and you can use up your lip gloss before it's expired."

…

Song Sining continued: "For this reason, we have specially developed a new category - lip mud!"

"Different from the paste texture of lipstick and the liquid texture of lip gloss, lip mud has a mud-like texture."

"Lip mud has a very strong covering power and can be used regardless of the depth of your lip color."

"The color is very full and the pigmentation is also high. After applying it on the lips, it has a matte matte mist feel, which is very textured!"

"What's more important is that the mud on your lips won't stick to your cup!"

Hearing this, everyone became interested.

Song Sining took out a lipstick: "For example, this one, Zhenyou Heroine Series Lipstick H01, candied strawberry, pink tone, slightly coral color, thin application, soft mist, very girly!"
To be continued...