Chapter 347 Apple’s tragedy, iQiyi is out!(2/3)
The 10% of the TV brand share and the 250% of the CCTV share are all for free, and there will be no loss at all!
Of course, the cooperation with the CCTV OTT licensee is purely prepared.
Xingyi TV will be released in the second half of the year. In addition to the built-in Galaxy Video, the Xingyi Video TV terminal launched last year will still be retained.
The 180 yuan per year Xingyi Video membership is not the same as the 300 yuan per year Xinghe Video membership on TV.
However, the TV version of Xingyi Video, which was launched at the end of last year, is compatible with mobile phone members and does not need to be shared with CCTV. It only costs 150-180 yuan a year.
Without him, Aiyouteng does not have a license these days, they all launch their own TV versions, and the money they make is all the video platform’s own.
It will be until September 2014, when radio and television crackdowns are severe, that all iQiyi TV, Youku TV, etc. will be removed from the shelves, and licensed OTT video applications such as Galaxy Kiwi and Kumiao will be launched.
By then, the TV membership price will have to double and skyrocket, from 180 to more than 300, after all, it will score half of the OTT license.
But before September 2014, there was not much of a problem.
To put it bluntly, these few years are still a transitional period.
When the transition period ends, it will be the new standard.
Wang Yi is now cooperating with the main station to obtain an OTT license and launch Galaxy Video. This is just a precautionary measure.
The Xingyi Video TV version available to mobile members will still be available.
Without him, Xingyi Video doesn’t do this. Xinghe Video, which charges a VIP membership fee of 300 yuan, cannot compete with iQiyi TV and Youku TV, which cost 180 yuan.
To put it bluntly, during the transition period, Xingyi Video TV and mobile terminals share one membership, which only costs 150-180 per year.
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Two years later, Xingyi Video TV was removed from the shelves, and only the 300-year-old Xinghe Video was left.
There is nothing we can do about this.
By then, Xingyi Video TV version, iQiyi TV, and Youku TV version will be collectively removed from the shelves, and users will understand what is going on and will not scold Xingyi Technology.
But if the Xingyi Video TV version is removed now, and only the 300-year-old Xinghe Video is launched, and the TV version no longer supports Xingyi Video members, then it will be a big trouble.
Wang Yi can be scolded to death by users, especially the bi-annual membership that is given as a gift and cannot be used on TV. He is really scolded to death.
Wang Yi will not take this risk. He will follow Aiyouteng and other friends to make the transition without a license and wait for 2014!
In this regard, CCTV also understands that Aiyouteng has a TV version for 180 yuan, and they cannot force Wang Yi to remove the Xingyi Video TV version.
Unless the radio and television takes action, they will all be removed from the shelves at once.
Until Aiyouteng is removed from the shelves, the TV version of Xingyi Video will naturally not be removed from the shelves automatically, which will invalidate the martial arts.
This is all a matter of course.
After the signing is completed, for subsequent cooperation matters, the employees of Xingyi Technology will contact the China Central Radio and Television Station.
Wang Yi, on the other hand, drank tea with several station directors.
"By the way, Director Wang, we can also cooperate on IP copyright." Meng Tai said with a smile.
Director Yang nodded: "Yes, we are very optimistic about your "Xia Lan". The format of annual weekly updates is not suitable for satellite TV, but your first season is almost finished, right?"
Wang Yi nodded: "Xialan will start weekly updates on December 3, with three episodes in the first episode and one episode per week thereafter. So far, nearly 20 episodes have been broadcast. The first season has a total of 26 episodes, and all have been produced. If CCTV April
If it is broadcast, one episode will be released every day, which will take almost a month to complete the first season. Our Xingyi Video will end the first season at almost the same pace and continue to update the second season every year."
Director Yang nodded: "That's okay. Sell us the exclusive broadcast rights of the first season. This high-quality animation will premiere on satellite TV for 26 episodes. How about giving you 15 million?"
26 episodes, 15 million, a copyright fee of 70,000 per episode, this price is considered high nowadays.
After all, an episode of anime only lasts less than 20 minutes, which is half the length of a TV series.
What's more, resetting the first season of Xia Lan only cost 10 million!
CCTV paid 15 million, which is considered a return of capital and a profit.
Moreover, it will be possible to make small profits but quick sales in the future. CCTV has bought the rights to the first season of "Xia Lan", and other satellite TV stations may not be interested!
Wang Yi nodded: "Since Director Yang has spoken, then 15 million for the first season!"
"Okay!" Director Yang was in a good mood.
Generally speaking, this kind of anime is not worth such a high price, at best 200,000 an episode.
But there is no way, "Xia Lan" is so well-produced that the cost of remaking it is only 400,000 yuan per episode.
In addition, the Internet ratings exploded and became popular all over the Internet. After CCTV aired it, the ratings could not be lowered. It was necessary to make money from endorsements and advertising. CCTV was too embarrassed to give 400,000 yuan, so the unit price was 70,000 yuan.
"As for "Qin Shi Mingyue", we will wait until you finish remaking the first season."
"Okay." Wang Yi responded.
As for "The Patriarch of the Demonic Way", several channel directors didn't mention it at all.
With this name, I can't be on CCTV or satellite TV.
Wang Yi sighed in his heart, he would have changed his name earlier, and he would have missed hundreds of millions...
Meng Taichang changed the topic: "Your variety show "The Masked Singer" is very good, and CCTV is also very optimistic about it. If you plan to introduce the first-round rights to satellite TV, how about 50 million?"
Wang Yi thought for a while, the cost of "The King of Masked Singer" is almost 50 million, and it can be sold to CCTV for 50 million, but it will not make any money.
Unless it is sold to another TV station!
Or 80 million could be sold to CCTV for exclusive broadcast, but that is unlikely. It would be better to continue selling to other satellite TV stations.
He simply said: "Okay."
I released an animation and a variety show at once, and made a net profit of 65 million. I recovered my capital and made a slight profit.
Of course, the follow-up exclusive broadcast of Xingyi Video on the Internet and advertising sponsorship alone will make a lot of money.
The membership income brought is also pure profit.
It is impossible for such popular animation and variety shows to lose money.
The same is true for CCTV. With 50 million yuan, CCTV advertising alone can earn even more.
The super high ratings are all for nothing.
Similarly, one of the main reasons why Wang Yi sold the copyright to CCTV was because of CCTV's endorsement.
With CCTV's endorsement, the ratings and advertising sponsorships will not be bad, on the contrary, they will be terrible.
CCTV has even purchased the copyright of "The King of Masked Singer", and other satellite TV stations may also follow suit!
Moreover, CCTV will also have many high-quality homemade dramas. In the future, Xingyi Video will be able to purchase the copyrights for these dramas to be broadcast exclusively online.
Cooperation between the two parties has more advantages than disadvantages.
Two days later, a piece of news shocked the whole country.
[Xingyi Video and China Central Television have strategically cooperated to jointly establish Galaxy Internet TV Co., Ltd., and will jointly operate OTT licenses and create Galaxy Video!]
[CCTV and Xingyi Video join forces to become a new benchmark for OTT.]
[Xingyi Video strongly joined forces with China Central Radio and Television to operate 0TT, and iQiyi was eliminated.]
[Holding hands with Xingyi Video and giving up iQiyi, even China Central Broadcasting Station feels that iQiyi has no future. 】
Looking at these news, Ma Yuanming, acting president of iQiyi, was furious:
"We had a good discussion with China Central Radio and Television, and we were about to sign a contract, but we were intercepted by Xingyi's video! It's really good, it's really good!"
"Wang Yi, this guy, is getting more and more unlimited in what he can do! Made!"
“They even compete with us for OTT licenses!”
"There are a total of 7 OTT licensees. Who can't he look for? He has to rob us? He just can't get along with us!"
The subordinate quickly comforted: "President, it's okay, there are still 6 licensees, we can choose other licensees to cooperate."
"This is not a matter of cooperation!" Ma Yuanming was furious: "It's just a matter of taking away the license. Look what the news said? They said that our iQiyi was eliminated miserably and was eliminated by Xingyi Video, and that we were not as good as Xingyi
The video says we can’t do it and have no future!”
"This is not very harmful, but very insulting!"
The subordinate suddenly realized: "So, once consumers think so and feel that our iQiyi is not as good as Xingyi Video, they will abandon iQiyi and switch to Xingyi Video. This will lead to a sharp decline in iQiyi membership and a sharp decrease in users. Then
It becomes extremely insulting and extremely harmful!”
Ma Yuanming's mouth twitched: "..."
I didn't know what to say for a moment.
This is really heartbreaking to say, but it is also very reasonable.
"It's over. Could it be that Director Li is going to scold me again?"
Ma Yuanming's expression changed drastically. As soon as he had this idea, the phone over there rang.
Ma Yuanming sighed and quickly connected. Li Yan's cold voice came from the other side:
"Trash, an OTT license was taken away by Xingyi Video, you are such a trash!"
Ma Yuanming opened his mouth, speechless: "..."
To be continued...