Chapter 323 Xiaomi’s new strategy, Wang Yi kills Baidu to sacrifice to heaven(1/3)
Meizu MX has advantages over the Xiaomi generation in terms of appearance design, materials and configuration.
The starting price of MX2999 in the previous life was one thousand more expensive than Xiaomi, so it naturally did not sell as well as Xiaomi.
But now, due to the impact of the Xphone 1, the launch price of the MX has been set at 2299, which is only 300 more expensive than Xiaomi. The advantage is huge, and the sales volume is naturally good.
In addition, Xiaomi's first-generation processors were out of stock some time ago, so there are no machines available for sale.
The Samsung processor used in Meizu MX is directly used and is not affected.
As a result, powerful users will go directly to the Xphone 1, which starts at 3299.
Users with limited strength and old Meizu friends all choose the 2299 Meizu mx.
Therefore, after more than two months of sales, the sales of Meizu mx are actually good, with total sales of more than 600,000 units, which is slightly more than the first generation Xiaomi that has been discontinued.
If this continues, Meizu will sell three to four million units a month, three to four million units a year, which is pretty good.
But who would think that the Xiaomi generation that lacks chips is back and the price has been reduced to 1799!
This is simply for Meizu’s heart!
Can Meizu endure it?
Lao Huang made a decision directly without any hesitation: "Follow!"
Moreover, the price will be reduced immediately, both online channels and offline physical stores, and spot prices will be reduced across the board.
Yes, Meizu these days, as the originator of domestic smartphones, already has its own physical store.
If other senior executives hadn't stopped him, Lao Huang would have lowered his price to 2099 last time to work on Xiaomi Generation 1!
After all, all old and new grudges must be settled!
Now that Xiaomi is taking the lead, Huang will certainly not hesitate.
This time, other senior executives did not stop it. Meizu shipped more than 600,000 units and has achieved profitability.
Next, it is normal to cut prices to seize the market and snipe Xiaomi One personally.
But the pressure suddenly came to Rebus.
Rebus was very angry: "Meizu is here for me and Xiaomi!"
"Made!"
“Xiaomi 1T has a direct price of RMB 200,1799, and will only go on sale in the morning of February 21st.”
"As for Meizu mx, 2099, the price will be reduced across the board today, and it will be sold in stock!"
"It's two days ahead of us, and we have offline after-sales service. It's more secure and our products are stronger. What should we do?"
Rebus had a big head and was a little scared.
Fortunately, BYD's anti-freeze batteries are out of stock. If they were in stock and the anti-freeze batteries were added at a higher price, the cost of Xiaomi's first generation would be higher and it would be harder to sell!
A vice president also looked solemn: "MX sells for 2299, and we sell it for 1799. We have the advantage, and it will definitely sell out. Now that the difference is only 300, it will be difficult. Unless we continue to lower the price, it will drop to 1599!"
"No, if it is reduced to 1,599, the profit margin will be smaller. Is it enough to earn 200 from selling one?"
Lao Li decisively objected: "More importantly, once we lower the price to 1,599, Meizu will also lower the price to 1,899, but the result will be the same."
Rebus nodded: "Lao Li is right, we can't have a vicious price war. If we really go to 1599, and Meizu can follow up to 1899, we still can't sell well, and we will make less money. By then, both parties will suffer, and only the consumers will suffer."
It’s not cost-effective to make a profit. Just 1,799, and sell as much as you can!”
"That's all we have to do. Let's sell it first and see if it sells well. If we can sell well, that would be great. We don't want a big hit. Just sell all our 500,000 sets of components."
"Yes, it's better to make less than nothing."
Lao Li sighed: "I am now afraid that the price of Xphone 1 will drop. If it drops to 2,999, it will make Xiaomi and Meizu uncomfortable. If it drops to 2,799, then we will be miserable!"
Rebus waved his hand: "The price of Xphone 1 will not be reduced. They are selling so well. Their overseas parallel import shipments alone are higher than our national sales. There is no need to reduce the price at all."
"Yes, with Xiao Li Zi's endorsement, the sales of xphone 1 have soared, and foreign parallel imports are selling very well. It's incomparable, I can't envy it, ugh!"
"Abroad..." Rebus's eyes suddenly lit up: "Lao Li, how are you talking about Ah San's place?"
"I have visited Asan's place. They are too backward, but they have great prospects. Most Asan think that the 5,000 iPhone, Samsung, and HTC are too expensive, and even the middle-class people in Asan are buying them.
No, only a few wealthy people can afford it."
Lao Li said eloquently: "And if our Xiaomi 1st generation goes there, the price of 1,799 will probably be affordable to the middle class of Asan. The market is very huge."
Rebus was overjoyed: "Since it's so difficult in China, why not go to Asan's place? Domestic high-end has Xphone 1 dimensionality reduction attack, and mid-to-low-end has Meizu's personal combat. Mader, it is simply hellish difficulty. Xiaomi has no need.
If we fight with them at home, we can directly go overseas and focus on the Asan market!"
"A good idea. This is a very good way out. I support it with both hands."
"I also agree that Asan's market has endless potential."
"Not only does it have endless potential, but the key is that it has no rivals!"
"That's right, our Xiaomi is not popular in China, so we can go to Asan and make Asan's Xingyi Technology!"
"This is a broad road!"
Seeing that all the senior executives agreed, Rebus immediately made a decision: "Then it's decided. We will continue to sell in the domestic market, starting from 1799, and we will pay as much as we can. Develop the Asan market immediately!"
"Lao Li, you guys go to Asan country together, negotiate, and reach an agreement as soon as possible. Next, all Xiaomi 1T will be produced. The 500,000 units will be sold in China as much as you want, and the rest will be thrown to Asan!"
"good!"
"no problem!"
Lao Li and others nodded, this is Xiaomi's way out, and it is also their future!
As the co-founders and core executives of Xiaomi Technology, their interests have been deeply bound and closely related to Xiaomi from the beginning.
"By the way, Chairman Lei, do you want to advance the sales of Xiaomi 1T in China? Mention it tonight!"
Rebus thought for a while: "Bring it to me! If you wait two days, all the users will be taken away by Meizu! Make an official announcement immediately and it will be sold tonight!"
"Okay, I'll arrange another hot search."
"Um!"
Soon, a piece of news once again hit the hot search list:
[Xiaomi 1T has been discounted by RMB 200,1799 and is now on sale!]
For a time, Xiaomi and Meizu were fighting to the death at the 2000 level, fighting hand to hand.
But unfortunately, the effect is not obvious.
It cost 2,000, and many people don’t mind spending another 1,000 or so to get an xphone 1.
After all, the xphone 1 has an anti-freeze battery, 720p high resolution, a 3-inch large screen, super good looks, dual memberships, Xiaoai AI voice assistant that surpasses Siri... and it also has the endorsement of Xiao Lizi!
With so many advantages, it completely exceeds the value of one thousand.
Of course, there are still some users who are strapped for money and choose Meizu MX or Xiaomi Mi 1.
But there are not many such people.
With the endorsement of Xiao Lizi and the impact of the anti-freeze battery controversy, it is not a problem for the domestic sales of Xphone 1 to exceed 4 million in February.
Coupled with the parallel imports dumped overseas, the total sales in February exceeded 5 million, which is also no pressure.
Wang Yi is not worried about the subsequent sales of xphone 1, but his focus is on AutoNavi!
I deliberately came to the AutoNavi headquarters the next morning.
Tian Guanghan, the person in charge of AutoNavi Taxi, was very excited: "Chairman, the number of AutoNavi Taxi users has exceeded 10 million, and the number of registered drivers has exceeded 200,000!"
Originally, the development of AutoNavi taxi-hailing was slow, but since Wang Yi launched AutoNavi taxi-hailing at the last press conference, the number of AutoNavi taxi-hailing users has soared rapidly.
After all, that press conference had DiCaprio on stage!
So many fans of Xiao Lizi also know about AutoNavi and download and use it one after another.
Especially female fans need it the most.
Wang Yi was very satisfied with this.
Amap Taxi has been online for more than a month, and it has achieved such results, which is already very good.
After all, there are not many competitors in the current taxi-hailing market, and there are still channels such as Changchao, Amap and other channels to attract traffic, as well as the built-in Xingyi mobile phone!
If this development continues, AutoNavi's taxi-hailing business will have a bright future and its revenue and profits will be considerable.
The reason why taxi rides suffered losses in the past was because the major platforms burned money to subsidize them.
Didi Dache invested by Tencent and Kuaidi Dache invested by Alibaba were so popular that they burned money like crazy and suffered serious losses.
But now, capital is burning money in the group buying market, but no one is involved in the taxi field.
The few peers we have are just small businesses like Yidao Car Rental, which pose no threat at all and cannot be considered opponents.
Therefore, Amap’s taxi-hailing does not require any money-burning subsidies. On the contrary, each order can earn a commission, making it a completely profitable industry.
As for how BAT will follow suit in taxi-hailing?
Wang Yi doesn't mind at all. Taking a taxi requires the support of the underlying map.
To be continued...