The shopping mall is like a battlefield, there is nothing moral or immoral about it.

Cook smiled slightly: "I remember that the HTC G7 sold very well the year before last, even surpassing Samsung's flagship."

Yang Jianxin nodded: "Yes, Chairman, Samsung felt threatened. In order to curb HTC, it directly cut off the supply of HTC screens. Without the screen, HTC G7 will be out of stock. A generation of miracle machines died halfway."

"Haha, this method is good and has been tried and tested, especially for new companies like Xingyi Mobile. I don't believe they have a plan B!"

Cook smiled coldly: "Next let's study where to start!"

Yang Jianxin was eager to make contributions and said decisively:

“I have analyzed the supply chain of the

"BYD has little hope, but several other major suppliers have hope. As long as the benefits are in place, we can all give it a try!"

But Cook waved his hand: "We can't try them all. We can only find the supplier with the highest success rate for negotiation first. If it fails, we will consider others!"

"The chairman is wise!" Yang Jianxin continued his analysis:

"I suggest starting with Qualcomm. As long as Qualcomm cuts off supply, Xphone 1 will be finished. Xingyi Xphone 1's processor + baseband + two power chips, a total of four chips are from Qualcomm. Once Qualcomm cuts off supply, Xingyi Technology

It’s not easy to find a substitute! It’s definitely a fatal impact.”

Cui Hao was speechless: "Idiot! Qualcomm's dual-core processors and basebands are all sold on the Xphone 1. Once it offends Xingyi Technology at this time, Xingyi Technology will fully turn to Nvidia or Texas Instruments. Who will Qualcomm's chips be sold to in the future?

?”

Yang Jianxin was speechless for a moment: "..."

"And we at Apple have our own CPU chips. It is impossible to use Qualcomm CPU chips. At most, we will use Qualcomm's baseband chips. But just the baseband is not enough for Qualcomm to cut off the supply of Xingyi Technology for us. On the contrary, Qualcomm does not guarantee that it will not cut off the supply.

, I will expose this matter and tell Wang Yi, in exchange for a favor! By then we will be even more outweighed by the gain."

Yang Jianxin nodded repeatedly: "Chairman, you are right, I didn't think carefully."

Cook also said: "President Cui, where do you think it is more appropriate to start?"

Cui Hao thought for a while: "There is no need to consider BYD and Qualcomm. There is no point in other easily replaceable components. We can only start with screens, memory, or lenses."

"In terms of lenses, Sony is the dominant company and has an absolute advantage. For the sake of goodwill, I am afraid that it will not cut off the supply of Xingyi Technology for Apple."

Cook agreed very much: "You are right, Sony's lenses are easy to sell. Even we at Apple cannot do without them, and they will not follow us."

"The rest is Sharp's screen and Toshiba's storage. As for Sharp, it's hard to say. Our iPhones have always used LG screens. Even if the next generation part is replaced by Sharp, they may not believe it."

Cook nodded: "President Cui, your analysis is right. Xingyi Technology is Sharp's super big customer. We have cooperated with LG for many years. It is difficult to give Sharp enough benefits to let them cut off supply. Then the only thing left is

Toshiba’s in storage!”

"Yes, I suggest starting with Toshiba. In the past, most of our flash memory suppliers for Apple mobile phones were Samsung and Toshiba, while the flash memory suppliers for iPhone 4s were mainly Hynix, followed by Toshiba."

Cui Hao elaborated: "So we can discuss with Toshiba. As long as Toshiba agrees to cut off the supply of Xingyi Technology, we can reduce Hynix's chip orders in the future and give them all to Toshiba! I think Toshiba will consider such a temptation."

Cook smiled: "What a good idea, Director Cui. I made the right decision to make you the regional director of Xia Guo. Very good, very good. I'll leave this matter to you. Do it quickly!"

"Yes!" Cui Hao was in a good mood, and this crisis was over.

Then, Cook's eyes fell on Ye Ming and Yang Jianxin: "As President Cui's right-hand men, you two should assist President Cui, instead of jumping up and down like clowns!"

Upon hearing this, the expressions of the two people changed drastically.

Cook continued: "Especially Director Yang, even if you want to work hard, you have to do your job well first. Look at the performance of the marketing department you are responsible for. How bad is it? Is it possible that the public relations department will have to do it for you?

Sales volume?”

"The chairman taught me a lesson, I will formulate a new marketing plan right now!"

"It's best!" Cook snorted coldly, patted Cui Hao's shoulder again, turned and left.

Cui Hao and Ye Ming looked at each other and understood what Cook meant.

'You guys fight back and forth, I don't care who wins or loses, I only care about performance!'

'Whoever can increase the sales of iPhone 4s in Xia Guo will be the hero and will be promoted. Otherwise, get out!'

Cui Hao took a deep breath, decisively booked a flight, and flew directly to Neon that night!

For such a critical and private matter, it is not possible to send someone to go there. He, the president of the Xia Country Region, has to go there in person!

…

Eleven o'clock in the evening.

Song Sining walked in excitedly holding a piece of data:

"Chairman, the offline sales data of Zhenyou Beauty on the first day are all out, and they are selling very well!"

"Really?" Wang Yi became interested, took it over, took a look, and nodded:

"Yes, eye cream sells the most. Meiyou Mall plus thousands of physical stores have sold more than 20,000 bottles in total, with revenue exceeding 10 million! Very good. At such a high price for the essence, more than 10,000 bottles have been sold. Even

There are more than 7,000 bottles of lotions and toners! The total revenue of all Zhenyou Beauty products exceeds 30 million! Very good, very good.”

Wang Yi is very satisfied with this achievement.

After all, the high-end series has a high premium, but I didn’t expect it to sell well.

With its relatively down-to-earth prices and brand, Meiyou Beauty Cosmetics had good revenue on the first day of its launch, which is normal.

Zhenyou is positioned as a high-end product and can sell well, which really exceeds expectations.

Song Sining was in a good mood: "As the founder of Estee Lauder Little Brown Bottle, Schneider's new products are naturally highly praised."

Wang Yi waved his hand: "This is on the one hand, and in addition, there is also the contribution of Xiao Lizi. Although Xiao Lizi is only the spokesperson of Xingyi Technology brand, not the spokesperson of Zhen You, the appearance of Xiao Lizi made the entire conference more popular.

His influence and influence have risen several levels. Zhen You has also benefited from it."

“Yes, many people who buy Zhenyou Beauty are fans of Xiao Lizi. In order to support Xiao Lizi, these people will not only buy Xphone 1 and x buds from Xingyi Technology, but also Zhenyou Beauty and Meiyou Beauty.

.”

Song Sining said with a smile, and then changed the subject: "Chairman, why didn't you announce the lipstick this time?"

Song Sining was very puzzled. After the lipstick was successfully developed, it was never released, not even at this Zhenyou Beauty Conference.

Wang Yi smiled slightly: "The road to high-end is not that simple. This time, with the help of Schneider's identity as the founder of Estée Lauder Little Brown Bottle, the blessing of Li Zi, and the international R&D institution, Zhen You became famous instantly. But what about next time?

?What can we use for help?”

"By then, Xiao Lizi will not be Zhen You's spokesperson and will not come to support Zhen You. The gimmick of the founder of Xiao Zong Ping cannot be used. International R&D institutions cannot brag about it every day!"

Song Sining suddenly realized: "So Chairman, you are pressing your lips with clay just so that you can become famous again at the next Zhen You high-end conference!"

Wang Yi nodded: "That's right, next time, Zhen You will rely on the new lip mud to stabilize its high-end brand positioning! The newly invented lip mud is enough to shock the world and prove Zhen You's strength!"

"As for the third time, I guess I'll have to hire an international superstar like Leonardo DiCaprio to endorse it. And it has to be suitable for women!"

Wang Yi said calmly: "As for the spokesperson target... Swift?"

If Leonardo DiCaprio is a world-famous international actor in Hollywood, then Taylor Swift is a Grammy-famous singing queen.

Swift's influence is terrifying, and it will only become more popular.

In terms of explosion cycle, it is more brilliant and longer-lasting than Little Plum.

After all, six or seven years later, Leo is already out of shape and giving up on himself, but Swifty is still very popular.

Swifty's endorsement of Zhen You is really cool!

In this regard, Wang Yixiao said: "Zhenyou Beauty wants to be high-end and an international brand. It is to compete with Lancôme and Estée Lauder. The innovative lipstick is just the beginning. In the future, we will have to hire superstars for endorsement. Si Ning, please contact Swift later.

.”

Song Sining's eyes lit up: "Chairman, do you mean to ask Swift to be Zhen You's global spokesperson?"

Wang Yi nodded: "Yes, after "Step by Step", Liu Shishi became very popular in China, and Zhen You's influence in China was quite good. But overseas, it was all in vain.

"

Song Sining agreed very much: "Yes, Shishi went overseas, and her influence is indeed limited. Swifty is just right, but she has to spend a lot of money."

Wang Yi smiled slightly: "It's okay. Now Swift's endorsement fee is much lower than that of Leonardo DiCaprio, so it's okay. But it won't be easy to say in a few years."

Time is a very magical thing, one goes uphill and the other goes downhill...

Song Sining understood what Wang Yi meant: "Then I'll try to sign for a few more years."

"Can!"

At present, Xiao Li’s single category endorsement is US$5 million a year, while Wang Yi’s entire category endorsement is US$8 million, which is considered a good deal.

However, Swift's current endorsement fee is only half of that of Leonardo DiCaprio, which is more than 2 million U.S. dollars or more than 10 million yuan a year.

Still not too stressful.

But it’s hard to predict the future. For example, in three years, Swift will have 5 million, or even 10 million!

As a reborn person, Wang Yike knows about Swift's ability to attract money in the future.

"Okay, we've finished talking about work, it's time to get down to business!" Wang Yi looked at Song Sining, his eyes becoming very gentle.

"???"

"Business? What business?"
To be continued...