Wang Yi opened the sales data of Xphone 1 in the past few days, and his expression was extremely exciting.

Two days before the broadcast of "Happy Camp", the daily sales of xphone 1 were stable at around 100,000-130,000 units.

After the broadcast of "Happy Camp", the daily sales of xphone 1 directly reached 530,000 units!

That’s outrageous!

All I can say is that as long as the advertising is done properly, there is no need to worry about sales!

In the past, phones from major manufacturers with a price tag of 1,000 yuan could sell out at a price of 3,000 or 4,000 yuan. The xphone 1, with its high configuration, such a good product, and the landmark phone of the year, naturally sells more popularly!

The superb appearance alone makes many people unable to take their eyes away.

Backstage statistics show that on the night "Happy Camp" aired, online sales of xphone 1 exploded!

Early the next morning, offline sales also exploded!

Even those who drink too much are afraid of the dark alleys. The advertising and marketing ideas are so right.

And it’s super cost-effective.

The exclusive naming fee for "Happy Camp" is only 300 million in two years, which is equivalent to a naming fee of only 150 million a year.

And because of this naming, the single-day sales of xphone 1 increased by more than 400,000 compared to the previous few days!

After deducting material costs, sales costs and taxes, the net profit exceeded 500 million.

It can be said that on this day, the naming fee of 150 million has already been paid back, and the profit has been made several times.

What's more, this effect is a lasting one. Sales will increase on the second and third days after it is broadcast, even if it is not as scary as the first day.

Similarly, the second week, the third week, the fourth week... Throughout 2012, "Happy Camp" will be broadcast every Saturday, bringing terror to xphone 1, xphone buds, and the subsequent xphone 1pro, xphone 2 sales growth.

This title is so cost-effective.

Thinking of this, Wang Yi decisively called Song Sining back:

"Sining, we have made a lot of money by sponsoring "Happy Camp", which shows that sponsoring variety shows is indeed feasible. Contact Suzhou and tell us that we will exclusively sponsor the new season of "If You Are the One"!"

"Okay, Chairman, the current ratings of "If You Are the One" are higher than that of "Happy Camp". It is not only loved by young people, but also by middle-aged and elderly people. Especially middle-aged people, they are our targets for xphone 1 Customer!" Song Sining said with a smile.

Wang Yi agreed very much: ""Happy Camp" has a larger audience of young people, and "If You Are the One" has a larger audience of people over 35 years old. They complement each other perfectly to maximize advertising benefits!"

As for Xingyi Video’s own platform, the audience is also young people, who are all users and old fans of Xingyi Technology. They have already known about xphone 1.

If you want to buy something, you can buy it even if you don’t recommend it. If you don’t want to buy it, you can’t buy it even if you recommend it.

To put it bluntly, the effect of promoting xphone ‒ 1 on Xingyi Video is very limited. They are all old fans and users of Xingyi Technology.

Mango Channel's "Happy Camp" and Suzhou's "If You Are the One" attract mostly new customers and fans.

These new customers are the sales growth group of xphone 1.

This season's exclusive title for "If You Are the One" has definitely been sold, and you can buy the next season, which will be broadcast around May.

At that time, we will launch a new high-end phone, xphone 1pro!

The price of xphone iPhone 1pro is more expensive than xphone iPhone 1. The price is almost comparable to iPhone iPhone 4s. It has fallen out of the category of cost-effectiveness and can only be advertised like crazy!

"By the way, Chairman, the box office share of "Thirty Days of Love" has also been paid, with a total of 200 million. I will send the specific details to your email."

"Okay, Si Ning." After hanging up the phone, Wang Yi opened his mailbox and indeed saw the details of the box office share of "Thirty-day Love".

The total investment in this movie was 10 million, and Wang Yi invested 6 million, accounting for 60%.

It was postponed for one month, and the final domestic box office was 650 million.

Among them, the film special fund is divided into 5% and the value-added tax is 3.3%.

However, during the National Day Golden Week, domestic films accounted for more than 45% of the box office, and 80% of the special funds were returned in accordance with regulations.

Therefore, the actual special fund is only 1%, plus the value-added tax of 3.3%, the total is 4.3%.

The remaining 95.7% of the box office, theater chains and theaters took the lion's share of about 52%, which is 49.764% of the total box office.

In the end, 45.456% of the total box office is left, and the distributor's distribution agency fee is deducted, and finally it is the producer's share.

Generally, the issuer takes 2%-6% depending on the amount of investment.

The issuer's investment in publicity and distribution is high, and if it is vigorously publicized, it will get 6%.

The investment is small, simply announce it and get 2%.

These are all business rules.

For example, "Thirty-day Love" was not favored by the distributor, and it was believed that it would be a hit at the box office and would not make money. Therefore, the distributor did not invest much in publicity and distribution, and did not promote it much.

The actual publicity was all funded by Wang Yi's investment, and it was all done by the producers themselves. And Meiyou's terrifying traffic helped to promote it vigorously!

Therefore, the issuer only takes 3%!

In the end, 42.456% of the total box office went to the producers.

If the publisher vigorously promotes 6% and the special fund does not return 4%, then the producer will only receive about 35%.

Among them, Meiyou Technology invested 60% and took 25.4736% of the total box office, totaling 165,578.4 million.

In Hong Kong, Macao, Taiwan and Xingzhou, there are still about 200 million in box office, and Wang Yi received more than 41 million.

All added up, a total of 206.83 million was obtained.

With an investment of 6 million yuan and a box office share of more than 200 million yuan, this deal is still a good deal.

Of course, the traffic and revenue generated by "Thirty-three Days of Love" to Meiyou and Zhenyou are even more immeasurable.

After "Broken Love" became a hit, Meiyu Pure Desire became a huge hit and generated countless profits.

All I can say is that this investment is a good deal, a great deal.

Wang Yi closed the mailbox and stopped paying attention to this matter.

It was only 200 million. If it had been before, he would have been extremely excited.

But now, it's just like that, the icing on the cake.

On the contrary, Wang Yi is very interested in the revenue and profits brought by variety shows to xphone 1 and Meiyou Zhenyou.

Xingyi Video currently has no shortage of high-quality film and television dramas, and its own S-dramas are also being filmed.

The animation department is also recruiting people like crazy. Once Gu Qing secures those high-quality copyrights from Qidian and starts production directly, he will be able to launch several new series in a year.

On the contrary, the variety show department has not improved yet and is still recruiting people.

You can recommend one.

And once the variety show is completed, not only can it be broadcast exclusively on Xingyi Video, but it can also be sold to satellite TV and earn a large amount of copyright fees.

More importantly, when it is broadcast on Xingyi Video, Xingyi Technology has its own name, and they are all old fans and users of Xingyi Technology, so the marketing effect is limited.

But after it is sold to satellite TV and broadcasted on satellite TV, the marketing effect will be terrible!

As for the theme and content of the variety show, Wang Yi has many ideas, but it is best to make them simple and easy to operate and popular at the moment.

Such as complaining conferences, talk show conferences, happy comedians, etc.

However, this kind of variety show is more complicated to make. It requires selecting contestants and writing scripts in advance. Even a few months of preparation time is not enough.

If you want to launch it as soon as possible, King of Masked Singer is simpler.

The competition system is simple, just invite some celebrities to participate, it's full of gimmicks.

Moreover, Xingyi Music and Xingyi Media have cooperated with many celebrities, and coupled with Wang Yi's reputation, it is very easy to invite them.

Coupled with the fact that there are many talented singers who have passed away and their appearance fees are low, they need this kind of opportunity to become famous.

Xingyi Media can sign these singers in advance and they will become pillars after they become famous!

As for copyright?

No problem either.

In 2011, "I Am a Singer" was broadcast on Bangzi, and "The King of Masked Singer" was only released in 2015.

Not only does Wang Yi launch "The King of Masked Singer" now without copyright issues, but if Bangzi and other other countries want to create similar variety shows in the future, they will have to buy the copyright from Wang Yi!

In addition, the most popular variety show this year should be "The Voice" in the second half of the year, but once "The Masked Singer" comes out, "The Voice" will be severely impacted.

One is a talent show for newly debuted singers that is operable and has insider information.

One is a veteran singer, masked performance, blind typing, blind guessing, a fair and just battle of strength.

Make a decision!

Needless to say, ratings and influence.

Thinking of this, Wang Yi dialed Ye Changpeng's phone number:

"President Ye, our Xingyi Video has to launch a variety show, and the name is "The King of Masked Singer"! Invite a few celebrities as guests, and then invite some other singers, who can also be outdated singers, all wearing masks to compete , making it impossible for the audience and guests to identify themselves!”

Ye Changpeng's eyes lit up and he instantly grasped the selling point:

"Dr. Wang, this show is good and it will be popular. All singers compete in masks. The judges have to guess, and the audience has to guess too. They don't care about their looks or their position. They only care about their strength and singing skills. It's fair and just and full of fun! Definitely! Explosion!”

Wang Yi nodded: "It's definitely going to be popular. Plan it as soon as possible and arrange it as soon as possible. It will be our first variety show and we will try to launch it as soon as possible."

"Okay, Chairman! This competition format is very simple, and the recording is also very simple. You can record and broadcast at the same time, and there is no pressure to launch it within three months."

"Very good! In addition, we will do another variety show called "Talk Show Conference", which will also be in the form of a competition."

Wang Yi explained the rules, formats, and precautions clearly to Ye Changpeng:

""Talk Show Conference" needs to write a script. It takes longer and can have more preparation time. It can be broadcast in the second half of the year, but "The Masked Singer" must be broadcast as soon as possible. There are also "The Masked Singer", " "The Masked Singer" and so on, all were registered for me. This saves friends from copycats."

"Okay, Chairman."
To be continued...