Baidu headquarters.

Li Yan held a high-level meeting again:

"Bad news, Wang Yi officially rejected our acquisition of Amap!"

"What! They paid a premium of 1.5 billion for the acquisition, and they are still not satisfied? Wang Yi's ambition is too great."

"That is, I am not willing to earn 1.5 billion for nothing in a few days. It seems that I want to fight with our Baidu to the end!"

Li Yan nodded: "The reason for Wang Yi's refusal is that he wants to focus on group buying and needs Amap! But I feel that this is just an excuse!"

"It must be an excuse. To put it bluntly, Wang Yi acquired Amap just to do Baidu. As for group buying, it was just a matter of course."

"That should be the case. We will still have to fight with Xingyi Technology in the future. Especially the Amap acquired by Xingyi Technology is 50% larger than Baidu Map, and it will definitely launch a dimensionality reduction attack on Baidu Map!"

Li Yan agreed very much: "This is not going to be easy to handle. Guess where Wang Yi will take action? In other words, how should we deal with it! We can't be so passive!"

"Yes, after these several impacts, Baidu's market value has evaporated by 95 billion, and has fallen below 200 billion. We must reverse the decline as soon as possible and let the market value rise back!"

"As for where Xingyi Technology will start? I guess it will be Amap's massive publicity, advertising, promotion, and even hiring spokespersons to increase its efforts to grab users."

"This is possible. Currently, Amap + Sogou Map has 33 million users and Baidu Map has 20 million users. We must not lose in marketing, otherwise we will only become more passive!"

"Yes, I suggest spending huge sums of money to increase promotion efforts. If AutoNavi Maps does online advertising, we will do TV ads. If AutoNavi does TV advertising, we will sponsor a variety show! If AutoNavi invites small stars to endorse, we will do it.

Big celebrity endorsement! In short, we will spare no effort to completely suppress Gaode!"

Li Yan nodded: "This is a good proposal. Next year, Baidu Maps marketing expenses will be increased by 200 million!"

“Also, I’m worried that Amap will cut prices!”

"Yes, Baidu Navigation is currently 30 yuan a month, and Amap is 50 yuan a month. New Year's Day will be here in a few days. In order to grab users, Wang Yi is likely to lower Amap to 30 yuan a month starting from New Year's Day, and Baidu

Compete at the same price point!”

"Frankly speaking, our Baidu Navigation is not as good as Amap Navigation. In the past, it was 20 yuan cheaper than Amap, and it could grab some users. But once the price is the same, it will be useless."

Li Yan nodded: "It makes sense. If Amap drops to 30 yuan a month next year, we will drop it to 20 yuan a month! Although we make less money, we still have to maintain the competitiveness of cost-effectiveness."

"The chairman is wise."

Li Yan changed the subject: "In terms of marketing, we can crush Amap and ensure an absolute advantage in price. Baidu Maps is very competitive. But now we have to find a new good gimmick and arrange a hot search to make Baidu's stock price tonight."

If the price goes back up. If it doesn’t go back up, the shareholders will be unable to sit still. Let’s all think about it. Do you have any good ideas?”

After a period of silence, a young senior executive spoke:

"Chairman, I suggest we work hard on AI and flex our muscles. Our current core business at Baidu is search, but search has already monopolized 70% of the market share, and there is not much growth. The core of subsequent development is AI, such as Baidu Map + AI

Smart driving!”

"Although AI intelligent driving requires many years of R&D investment before it can produce results, it does not affect our early publicity and hype!"

"What a great idea!" Li Yan's eyes lit up:

"AI intelligent driving is eye-catching enough, and when combined with Baidu Maps, it forms a perfect closed loop, and the future is promising. Using this propaganda, in terms of strategic layout, we will be ahead of Xingyi Technology and crush Amap! Our stock price will also immediately increase

Promote promotion! Let the public relations department do it immediately!"

"Yes!" Just as the subordinate was about to take action, Li Yan looked at his watch, but the conversation changed:

"No, inform the media we support and I will personally hold a media conference! Baidu has been silent for a long time, and its stock price has plummeted continuously. It is time to use AI hard power to crush Xingyi Technology and bring back the stock price!"

"yes!"

As the leader of BAT, Baidu is very efficient.

At 4:40 that afternoon, a press conference was organized.

Those attending the press conference are all Baidu's royal media. They usually receive a lot of money, so they are naturally on call.

As for other media, they cannot be invited.

If you ask Li Yan, what do you think of Baidu's stock price plummeting?

How do you view Baidu using its monopoly position to block and suppress Xingyi Video?

What do you think about iQiyi, a subsidiary of Baidu, being sued for infringing the copyright of Xingyi Video...

So how did Li Yan answer?

No answer!

Therefore, this press conference is all media supported by Baidu, and they are all our own people!

Even the questions asked by the media were arranged by Baidu in advance!

As for the time, it has already been arranged.

At 4:50, a piece of news became a hot search topic:

[At 5 p.m., Baidu Chairman Li Yan held a media conference! 】

For a time, reporters from the four major portals all wanted to scold me:

"Fuck, the Baidu press conference is held at five o'clock and the news is released at four fifty. We can't even rush there!"

That's right, the timing is such a coincidence, it's only ten minutes early.

They are all in the imperial capital and can't get there.

It is to prevent other media from arriving and asking questions that should not be asked.

Regarding this, Jian Ziyan was very speechless: "We held a media conference and did not allow the media to visit. Chairman, Baidu's operation is too saucy!"

Wang Yi burst into laughter: "Baidu's media conference is only for their own media, not all media."

"So that's it, then those present today are all Baidu-based trolls!" Jian Ziyan suddenly realized: "I'll make a note of it right now and won't let them come to the next press conference!"

"Whatever." Wang Yi was too lazy to care: "It seems that this time, Baidu will take some action to bring back the market value!"

"It seems so."

At five o'clock in the afternoon, Baidu media conference was officially held, and it was broadcast live simultaneously on Baidu's official website, Baidu Tieba and other platforms.

Li Yan faced the camera with a lively expression, and started talking rhetorically:

"Baidu search engine is the number one search engine in China, with a market share of more than 70%, and it is the number one Chinese search engine in the world. In the field of Chinese search, Baidu has an unshakable position and advantage. Based on this advantage, Baidu will continue to

Make great progress and continue to make outstanding contributions to global Chinese search..."

Wang Yi watched the live broadcast and said quietly: "Li Yan directly showed off his muscles and strength at the beginning. He really wanted to bring back the stock price."

At this time, a reporter at the scene suddenly asked:

"Director Li, Baidu search is powerful, but the emergence of new competitors cannot be underestimated. Will Baidu feel a sense of crisis?"

Li Yan smiled slightly and said confidently: "New competitor? Who are you talking about? In the field of Chinese search engines, Baidu is the absolute king and has no rivals!"

The reporter continued to ask: "Director Li, do you mean that even if Director Wang acquired Sogou Search, he is still not worthy of being Baidu's opponent?"

Li Yan chuckled and said meaningfully: "Baidu's search engine market share exceeds 70%, and Sogou only has 7%. Would a thirty-year-old adult regard a three-year-old child as a rival?"

"This..." the reporter was silent, and then said: "Baidu is indeed the absolute king!"

Looking at this scene, Wang Yi said nothing, but Jian Ziyan was furious:

"Chairman, Li Yan is so arrogant. He actually said that our Xingyi Technology is a three-year-old child! He is so crazy to bully and step on us like this!"

Wang Yi smiled lightly and was not angry:

"If God wants to destroy him, he must first make him mad. Look, a three-year-old child has endless potential, while a thirty-year-old adult is about to be optimized!"

How could Wang Yi not know that Baidu had arranged for this reporter to answer questions and answers just to show the dominance of Baidu search, and at the same time crazily belittle Sogou search, belittle Xingyi Technology, and even belittle Wang Yi?

But these are just for a short time and don't make much sense.

Compared with the killer move Wang Yi prepared for Baidu, it is really not worth mentioning!

What's more, Wang Yidu shorted Baidu for 4 billion and increased leverage by 5 times.

How can Baidu rise back?

joke!

There is no way, Wang Yi recently spent too much money to acquire companies.

Baidu jumped out to block Xingyi Video again, so Wang Yi could only short Baidu and collect some interest!

As a country of etiquette, Wang Yi has always attached great importance to courtesy!

The press conference continued, and another reporter stood up:

"Director Li, Baidu has reached the pinnacle in search engines. It can be said that he will be at the top, and he will be able to see all the small mountains at a glance!"

Jian Ziyan was very angry: "It's shameless. This was also arranged by Baidu. You can see all the mountains and small mountains at a glance. Who am I to blame!"

Wang Yi burst into laughter and continued watching the live broadcast.

"Baidu's search engine is so successful, which area will Baidu focus on next? In other words, what is Baidu's next development direction?"

Li Yan smiled slightly: "Baidu search is the pinnacle that many companies cannot reach, but it is just the beginning of Baidu. Next, Baidu will focus on AI and use AI to make the world more exciting."

"For example, Baidu Maps is one of Baidu's next core businesses and key development directions."
To be continued...