Chapter 254: Huge shock to the mobile phone industry, collective price reduction!(1/4)
HTC headquarters.
Shopkeeper Wang was in a good mood at ten o'clock, waiting to see Xingyi Technology's jokes.
But it gets worse at eleven o'clock.
It won’t get any better at twelve o’clock!
"Chairman, lunch is ready, please have some!"
The secretary felt very distressed when she saw that shopkeeper Wang refused to eat or drink water, and had a frown on his face that had not relaxed for more than two hours!
Shopkeeper Wang was silent for a long time and then sighed deeply:
“One million units were sold in 90 minutes, and the price was still 3,299 to 4,299! It’s crazy!”
“How does Xingyi X phone 1 do it?”
“We at HTC can’t even do it!”
Shopkeeper Wang's expression was extremely complicated. Originally, she didn't care about Xingyi's mobile phone at all, and she didn't even take today's press conference seriously.
She feels that HTC’s only competitors are Samsung and Apple, while LG and Sony are not worthy!
As for the little Xingyi mobile phone, what can a small brand that has just started up for a few months do?
It's just a more radical version of Xiaomi, not worth mentioning.
She was still laughing when she learned that the Xingyi
With so many orders for Xingyi Mobile Phones, they would have to lose money or even go bankrupt!
But within a few minutes of laughing, I learned that Xingyi X phone 1 had sold 300,000 units within fifteen minutes of its launch, and that was just online!
At this time, Shopkeeper Wang's expression changed drastically, but he still didn't believe it.
After all, those who do business like to falsify data, mix it with water, and keep things normal in the industry.
If it sells 30,000 units in fifteen minutes, it can be sold into 300,000 units!
Therefore, shopkeeper Wang directly called his subordinates and asked how the sales of Taidao Xingyi flagship store were.
After learning that the Xingyi flagship store was overcrowded and Xingyi X phone 1 was sold out, there were still people queuing up to buy X buds. Shopkeeper Wang was completely panicked!
Is it possible that Xingyi X phone 1 really sells so well?
Unconvinced, shopkeeper Wang asked the person in charge of Meiyou and Zhenyou stores in Taiwan.
I learned that all Meiyou and Zhenyou stores in Taiwan are crowded with people, and all mobile phones are sold out!
Not even the 64G version of 4299 is left.
Shopkeeper Wang is completely stupid!
Meiyou and Zhenyou stores in Taiwan are all agents of HTC. This cannot be fake!
Xingyi X phone 1 has indeed sold out!
For a moment, Shopkeeper Wang was completely panicked!
No longer as arrogant as before, he decisively opened the Meiyou app and clicked on the press conference replay.
When she saw the shape of Xingyi X phone 1, her heart was already cold.
Looking at the configuration again, it’s even more cool!
"Xingyi X phone 1 not only has high-end configurations, but also has high standards in the hearts of consumers. The appearance design is also so good, it is perfect. It is natural that millions of units were sold out in more than an hour."
“It’s just that the Xingyi X phone 1 is so perfect, how can we, HTC, chase after it?”
Shopkeeper Wang actually felt a little desperate.
She has never been weaker than others and never admits defeat.
Even when faced with the iPhone 4s, I dare to be tough and think that HTC is better and HTC is the king of mobile phones.
But after looking at the Xingyi X phone 1, Shopkeeper Wang felt that the best phone of the year would be the Xingyi X phone 1, and HTC would never be able to catch up!
She couldn't even imagine the things Wang Yizheng did!
Especially the ecological play style is simply invincible!
The assistant was a little angry: "Chairman, the person in charge of the Xingyi X phone 1 project is Zhu Changlin, our former R&D backbone at HTC. I didn't expect that he was so powerful and made such an excellent mobile phone as the Xingyi X phone 1!
When he was at HTC, he wasn't so good."
"Zhu Changlin? I have an impression!" Shopkeeper Wang thought of this person and shook his head:
"You are overthinking. Zhu Changlin has some strength, but his strength is limited. He cannot make such an excellent product as Xingyi X phone 1. He is at most an executor. There are experts behind Xingyi X phone 1 who are coordinating everything.
!”
"It makes sense, it must have been made by the mysterious master! After all, the products Zhu Changlin made at HTC were very average and far inferior to the Xingyi X phone 1."
The assistant's face changed drastically as he spoke: "Chairman, I'm not saying that the HTC phone he made is not good and that it is not as good as the Xingyi X phone 1. No, I...I..."
The assistant's description became darker and darker, and he couldn't explain it clearly at all.
Shopkeeper Wang waved his hand: "It's okay, the current HTC is indeed not as good as Xingyi X phone 1. To be honest, I'm not stingy enough to care about this."
But I secretly thought, "Your year-end bonus is gone!"
"Thank you, Chairman." The assistant breathed a sigh of relief, thinking he had escaped.
"By the way, why did Zhu Changlin leave HTC? He still has some strength." Shopkeeper Wang couldn't help but said.
As the chairman of the group, she has many businesses, and the mobile phone business is just one of them, so she cannot pay attention to these details.
The assistant explained: "It's like this. Zhu Changlin once acted as the project manager and took the lead in the research and development of a flagship aircraft, making a huge contribution. But when the project was about to succeed, Vice President Hou parachuted in and replaced Zhu Changlin's project manager..."
Shopkeeper Wang was silent: "..."
"Zhu Changlin couldn't swallow this breath and resigned angrily. Vice President Hou felt that the mobile phone was ready, and it was useless to keep Zhu Changlin, so he simply asked the Human Resources Department to quickly approve Zhu Changlin's resignation application... Later, Zhu Changlin joined Xingyi
science and technology."
Shopkeeper Wang didn’t even know what to say: “!!!”
"Alas! It's just these incompetent people who always want to pick fruits, which has delayed the development of HTC!"
"If Xiao Zhu had still stayed at HTC, Xingyi X phone 1 would not have been successfully developed and mass-produced so quickly."
"We at HTC will not make the crisis worse. The days ahead will be difficult!"
The assistant was startled: "Ah? Xingyi X phone 1 is selling well, but it won't have such a big impact on us, right?"
"What do you know?" Shopkeeper Wang scolded, frowning again.
Outsiders think that HTC is still one of the top brands in the world, with unlimited success.
But the current situation is very difficult, and Shopkeeper Wang has a clear conscience.
HTC focuses on overseas markets, but Apple, Samsung, Nokia and other brands have taken turns in patent litigation.
As a result, HTC was trapped in a whirlpool of lawsuit losses and was banned from sale in many countries and regions.
There are still some lawsuits ongoing, but they are not optimistic and most of them will be lost.
This will lead to HTC being banned from sales in more overseas countries and regions next year, making it difficult to move forward.
Originally, Shopkeeper Wang was still considering that if those banned models really couldn't be sold overseas, they could be sold in the mainland...
Well now, Xingyi X phone 1 was born, and sold 1 million units in just over an hour, which directly blocked her way back to China for development!
Some things cannot be appreciated until they are lost.
This is true for people, and so is the domestic market.
The previous shopkeeper Wang looked down on the domestic market and focused on the European and American markets.
It was not until now that the domestic market was taken over by Xingyi X phone 1 that Shopkeeper Wang realized the terrifying potential of the domestic market, but unfortunately it was too late.
"Alas! The emergence of Xingyi X phone 1 makes HTC's future even more dangerous."
Shopkeeper Wang let out a long sigh, his expression extremely complicated.
She never imagined that a few months ago, the college student she didn't even care about would defeat her and crush her in the field she was best at!
It has become an existence that makes her feel despair!
"Director Wang, I was fooled by your low-key appearance!"
"Xiaolan, the prices of all domestic HTC mobile phones have been reduced by 10% for promotion!"
The assistant was startled: "Ah? So serious?"
Shopkeeper Wang said helplessly: "We have no choice but to sell them as soon as possible while X phone 1 is out of stock. When X phone 1 is available, we at HTC will not be able to sell it even if we want to!"
After all, the price of HTC's mobile phone is similar to that of X phone 1, or even higher.
There is no way to be competitive without price reduction!
…
Meiyou Plaza has also been completely hit by Xingyi X phone 1.
"If you queue up at 7 o'clock in the morning, you can still choose the 16G version. If you queue up at 8 o'clock, you can choose the 32G version. If you queue up from 9 o'clock, you can get whatever you want. If you queue up at 10 o'clock, you can get whatever you want!"
"Hahaha, it's so impressive. I queued up at nine o'clock and wanted to buy the 16G white one, but only the 64G black one. The shopping guide asked me if I wanted it? I didn't say anything, but a group of people behind said she didn't want it and left it to me.
Me! I was so scared that I decisively paid for it!”
To be continued...