Chapter 198 New internationalization strategy, chip checks and balances(1/2)
Nowadays, Meiyou has become famous in China and has become a well-known brand with terrifying revenue.
But in the global market, many countries are still unknown!
International traffic is urgently needed to increase the international reputation of American pomelo.
Wang Yi made up his mind to use HM to plagiarize Meiyou Chun Yufeng to gain international traffic!
If "Defending Yuzu" can also become a global hit, then the popularity of Yuzu on a global scale will also increase rapidly!
It's not even a problem to become a globally famous brand all of a sudden.
By then, the internationalization of Meiyou will be truly completed, and international revenue will reach a terrifying level!
The key depends on whether "Defending Yuzu" can become popular and whether it can become a global hit!
In the early stage, Wang Yi used Meiyou to promote "Defend Pomelo", and in the later period, he used "Defend Pomelo" to promote Meiyou!
Wang Yi uses this kind of joint marketing and manipulation of traffic with ease.
The previous "Thirty-three Days of Love" and Meiyou played like this, and the current "Defend Yuzu" and Meiyou also play like this!
The same gameplay, the same routine, it just works every time!
Coupled with the background setting of "Defend Grapefruit", it can also defeat plagiarized brands such as HM and make them global communities, killing two birds with one stone!
Chen Chuanqing realized the seriousness of the problem: "Boss, I have sent people to collect relevant evidence, but the evidence cannot be fixed until their Pure Desire Wind is officially launched!"
As long as HM's pure lust-style skirts are not officially launched, it will be difficult for Meiyou to get enough evidence to accuse them of plagiarism!
Maybe the other party will delay the launch, refuse to admit plagiarism, or even get bitten by Meiyou!
But as long as it is listed on the market, it will be completely stable.
"Old Chen, I leave this matter to you. Pay close attention to their movements. Even HM has begun to imitate Meiyu Chun Lufeng, which shows that they are really at the end of their rope!"
Wang Yi said meaningfully: "It's just a pity that they usually just copy the designs of other brands. Maybe they don't pursue it because they think it's troublesome, and they even copy each other without blaming each other. But if you dare to copy Meiyou Chun Lu Feng, you have to pay the price."
cost!"
"If we don't kill others, other brands will have to copy our Meiyou Pure Desire Style! If we launch it in our blank market, Meiyou's original product may be regarded as a copycat by local consumers!"
Domestic consumers now know that Pure Desire Style is the first creation of Meiyou. The Meiyou brand has been established in China and there is no fear of being copied.
But not all foreign consumers know this!
HM copied Meiyou Pure Desire Style and then sold it in foreign markets. Many foreign consumers will think that HM is the first Pure Desire Style!
When Meiyou sells it again, they will think that Meiyou copied HM!
By then, Meiyou’s original and authentic products will be regarded as knock-offs!
Wang Yi cried helplessly!
"Boss, I will attach great importance to this matter and comprehensively curb plagiarism by foreign brands!"
Chen Chuanqing's face became serious and he did not dare to be careless.
Once big brands lose face, it will be a disaster!
Wang Yi waved his hand: "Suppressing HM's plagiarism is only one aspect. Our internationalization process must also be fully accelerated!"
"Only by developing the brand on a global scale and making Meiyou Pure Desire famous all over the world is the best protection for us! We will not be afraid that they will continue to plagiarize!"
Chen Chuanqing nodded: "Then I will recruit more people, cooperate with Steve, and accelerate the international layout!"
Wang Yi waved his hand again: "As for the physical store, leave it to Steve to discuss the overseas agents. Let the marketing department do the layout of the overseas flagship store. You start with Meiyou International Mall! Since the flagship store layout can't keep up.
, let’s first build bonded warehouses in major overseas countries and regions, and first fully open up e-commerce channels!”
"Good idea!" Chen Chuanqing instantly understood what Wang Yi meant:
"A country can build a large bonded warehouse and put our pomelo and pomelo products in overseas bonded warehouses! In this way, when foreign consumers place orders, they can be shipped directly from their home country's bonded warehouse, which greatly improves efficiency!"
At present, Meiyou International Mall is a multinational logistics company. When foreign users place an order, it takes about ten days at the fastest for domestic delivery.
But once bonded warehouses are fully developed overseas, foreign users can place orders and have them shipped directly from their home country's bonded warehouses, greatly improving efficiency.
For example, the clothing purchased online by Empire consumers is shipped directly from the Empire bonded warehouse, which is equivalent to Empire’s domestic logistics and arrives in three to five days!
The same is true for other countries.
"That's right! Especially bonded warehouses in developed countries in Europe and the United States should be established as soon as possible!"
"Okay, boss!" Chen Chuanqing agreed quickly.
The layout of agents and flagship stores in overseas markets requires step-by-step follow-up in each country. It takes a lot of time and may not be fully completed in one or two years.
The construction of overseas bonded warehouses is much easier.
For a major country or region, it is enough to build a large bonded warehouse.
Moreover, these bonded warehouses can be rented directly, which is fast!
By then, orders from Meiyou International Mall will be shipped from the local bonded warehouse and will arrive in three to five days!
With such efficiency, Meiyou International's revenue and profits will reach new heights.
More importantly, once Meiyou International Mall becomes bigger abroad, the popularity of Meiyou Pure Desire Style will also be greatly enhanced.
If HM and other brands try to imitate American pomelo, foreign consumers will not buy it!
In the next six months, the focus of Meiyou International is to build bonded warehouses and fully cooperate with Meiyou International Mall to improve logistics efficiency and expand the scale!
In addition, once the bonded warehouse is built, it will be easier to develop overseas agents.
At that time, the products of Meiyou and Zhenyou will be sent directly to bonded warehouses in overseas countries.
Then it is distributed from the bonded warehouse to agents and flagship stores in overseas countries, and overseas users make online purchases, which is more secure.
It can be said that the bonded warehouse is the overseas base of Meiyou International!
It is also the core of Meiyou’s internationalization!
As long as the overseas bonded warehouses are fully constructed, one for each major country, then Meiyou International’s revenue and profits will reach a new level!
Even exceeding domestic revenue is no problem.
After all, there are more foreign users and the market is bigger!
By then, the total profit of Meiyou Group will reach unprecedented heights!
After arranging these things, Wang Yi walked into Song Sining's office and looked at Song Sining with a smile.
Song Sining blushed instantly, thinking about what happened last night, her eyes started to dodge.
"Sining, I came back from Neon Country and brought you gifts, which I left at home!" Wang Yi said with a smile.
Song Sining was pleasantly surprised, but on the surface she said calmly: "Oh, thank you, boss. Do you have any instructions?"
'Hey, woman, are you setting things up for me?'
Wang Yi chuckled secretly: "I don't have any instructions, just that last night was good, let's do it again today."
"You!" Song Sining was furious and glared at Wang Yi fiercely.
'This guy is pushing his limits!'
'Want to come again? Really!'
'It's so bad!'
Wang Yi didn't care, he had made substantial progress, and he was one of his own!
Song Sining took a deep breath and said in a deep voice: "Brother, don't forget the three chapters of the agreement. This is our unit, don't talk about anything else!"
"Okay!" Wang Yi stopped teasing Song Sining and said:
"I have to go to the Empire on the 6th to talk about the chip. The chip is in place, so we can move forward with the mobile phone as soon as possible."
"Don't worry, leave the company's affairs to me!" Song Sining's words became gentle.
"Okay, then tonight..."
"When you go back to the county town tonight, you are not allowed to go to my house!" Song Sining said decisively, if this guy goes there, nothing good will happen!
"Haha." Wang Yi smiled: "Okay, let's wait until my empire comes back."
"You can't even come back from the Empire, huh! You will no longer be welcome in my home. You are a dangerous person!"
Song Sining snorted coldly, lowered her head and concentrated on her work, but her fair cheeks turned red.
Wang Yi smiled. Just like in his previous life, Song Sining was still shy despite being untouched.
"When the time comes, it's not you who has the final say. I have the key anyway." Wang Yi said, turned and left.
Song Sining sighed: "..."
'You shouldn't be impulsive. It's better now, otherwise you may have to be bullied by him often in the future!'
'Smelly brother, so bad!'
Song Sining said with a hint of resentment, but her cheeks became even redder.
Even if she says she doesn't welcome Wang Yi, if Wang Yizhen comes, she may still let him bully her...
To be continued...