Tao Yumo runs a media company and deeply understands the essence of cultural communication. He said: "Cultural communication is often from top to bottom, from spring and snow to the people of the snow. These studies cannot see anything in the short term, and will definitely have a subtle impact in the long term."

Before, when Lin Chaoyang (Japan) Literary Research Association was established, she was just happy and didn't think it might cause too much response. Unexpectedly, even the United States has established a research association.

This is really a spark, it can start a prairie fire!

Instead, Tao Yushu thought of what his sister said just now, and suddenly his mood was no longer beautiful.

Both Japan and the United States have established literary research associations named after their husbands, but there is no movement in China. These universities are simply dereliction of duty.

She was thinking in her mind whether she should "encourage" Yan University to hold a Lin Chaoyang (Chinese) Literary Research Association.

A few days after returning to Xiangjiang, Lin Chaoyang received a call from Shuzhen, the editor-in-chief of "People's Literature", and proposed that the magazine should organize a seminar on works for "The Right Way in the World is Vicissitudes".

In a blink of an eye, "The Right Way in the World is Vicissitudes" has been published in "People's Literature". The novel not only caused a hurricane to storm in the domestic literary world, but also broke the sales record of "People's Literature" for many years.

2.1 million copies!

Such huge sales are beyond the reach of even the peak of "People's Literature" in the 1980s, not to mention today when the entire journal industry is on a downward trend.

Cheng Shuzhen and the others did not make any mistakes in the predictions. A special account is directly worth the sales of "People's Literature".

The key is that it has also attracted readers to pay long-lost attention to "People's Literature". The sales volume of the two issues after the special account has also increased a lot compared to before.

Lin Chaoyang's influence among the readers is indeed unique.

After returning from Japan, Lin Chaoyang didn't want to make trouble. He told Cheng Shuzhen that he would go back to Yanjing before the New Year and hold a seminar after the New Year. Cheng Shuzhen happily agreed.

After a few days, it was already Laba. Lin Chaoyang gathered with Li Hanxiang, Xu Guanwen, Di Long and others in the evening. When he got home, he saw Maggie Cheung beside Tao Yushu, and Ying Ji Ji.

"Talk? Didn't you go around the world? You're back so soon?"

In a flash, Maggie Cheung has been out of the movie for two years. During this period, she sang, traveled, recuperated, and had endless joy in life.

The result may be because of being too idle. Last year, I picked up the bad habit of stock trading and then lost 2 million Hong Kong dollars to a bleak end.

After that, Tao Yumo took him to the United States for a walk, and then wandered around the world. During this period, he took a picture of the outstanding figure for Pop Mart and made a wave of presence.

"It's been more than a year." Maggie Cheung said quietly.

"Time flies so fast!" Lin Chaoyang sighed and asked, "What are you planning to do when you come back? Are you trading stocks?"

Maggie Cheung's face suddenly turned red and her eyes were full of anger.

Tao Yushu said with a smile, "She is planning to come back to act."

"Oh." Lin Chaoyang nodded, "It seems that the money is almost spent."

Maggie Cheung continued to glar.

Tao Yushu said, "Okay, don't tease her."

Upon hearing this, Maggie Cheung collapsed on Tao Yushu's arm and raised her eyebrows proudly.

I told Lin Chaoyang with an expression that if I saw it, my sister loved me the most!

Lin Chaoyang teased Maggie Cheung, the fun was similar to teasing cats. After the joke, Maggie Cheung was getting tired of Tao Yushu again.

She is a Golden Horse, a three-star actress in Berlin actress. If she wants to make a comeback, she will never have to worry about having no show to film. Chen Kexin's new film "Sweet Honey" is about to find her to be the heroine, but she is a little hesitant.

For Maggie Cheung now, the market in Xiangjiang is already difficult to meet her needs, and she wants to go to Hollywood to make a breakthrough.

With such a "shortcut" as Tao Yushu, she naturally would not go outside to ask for trouble.

She fell in love with the heroine of the movie "Ice Storm" that Ang Lee is preparing for, and wanted to use this film to hit Hollywood.

"Ice Storm" is adapted from the novel of the same name by American writer Rick Moody. It tells the story of two families in Connecticut who went into chaos in the 1970s when they experienced an ice storm. After experiencing an ice storm, they reexamine their families and themselves and finally return to peace.

The novel is the American middle-class perspective and American values ​​of the movie. Maggie Cheung wants the character Elena Hood in the movie, which has the influence of the original work. It is somewhat abrupt to replace a white man with Chinese.

Lin's Pictures is not Disney.

Tao Yushu said: "That character is not suitable for you. Cheng Long's new film is about to start, so you can play the heroine."

"I've talked to him. The heroine in the new film has very few roles, and she's a complete vase."

Tao Yushu sighed: "Then let's act as John Woo's new film. Let's get familiar with each other first. After a while, I'll ask someone to choose two suitable scripts for you."

"Really? It's great!" Maggie Cheung was so excited when she heard this, she hugged Tao Yushu and posted it.

Then she asked Tao Yushu, "What type of new movie is Wu Johnson?"

"The Ultimate Target" and "Broken Arrow" sold two consecutive movies, and John Woo became famous in Hollywood. The new film "Face Change"

Invested nearly 80 million US dollars, it is a big A-level production.

Tao Yushu briefly told the story summary. Maggie Cheung felt that the story was very novel. The only regret was that this drama was a battle for two heroes, and the heroine had no sense of existence.

"When will the movie start shooting?"

"Let's contact Qiao, I haven't paid much attention to the preparations for this film."

The "unspoken rule" was successful, and Maggie Cheung left Deepwater Bay Road with joy.

Two days later, Maggie Cheung suddenly made the headlines.

Apple Daily, which has been rising rapidly in the past six months, has published photos of her visiting and leaving Lin’s house at night, and the title is even more eye-catching.

[Exclusive direct attack] "Maggie breaks into a deep-water mansion at night, and Mrs. Lin welcomes sisters to each other."

Xiangjiang Entertainment Newspapers have always been famous for their low-end style, and the emergence of Apple Daily has even broken the lower limit.

Apple Daily was founded in June this year, and its boss Li Jiying claimed that he would invest 1 billion yuan to run the Apple Daily, which is taking the popular route.

Hi-tech poached and made a big splash. Tens of millions of Hong Kong dollars were invested in advertising expenses in two or three months before publication. After the newspaper was published, it made a big discount for sales.

In recent years, the price of Xiangjiang Chinese newspapers has been unified under the tacit understanding of the newspaper association and the bosses of various companies. Since October 1994, the price of Xiangjiang Chinese newspapers has not changed.

As a result, after Apple Daily went public, it set a subsidized retail price of 2 yuan.

Not only that, in terms of newspaper vendors, the total agent can earn 1 yuan for every newspaper sold and the retailer can earn 4.5 yuan.

Overall, the cost of each newspaper of Apple Daily is as high as 7 yuan, and the loss of selling newspapers alone reached HK$60 million in the first month of listing.

Such a way of killing eight hundred enemies and losing one thousand will naturally arouse the anger of colleagues.

In addition to spending money and subsidies, Apple Daily also has no bottom line in its reporting content, focusing on "fishy belly" news to attract attention.

The most typical example is that in July, the paparazzi of Apple Daily followed and secretly photographed Leslie Cheung, exposing his deposit records.

Various privacy information such as homosexual friends’ work units.

In addition, Apple Daily has also set up a "Host Nightlife" romantic page. By visiting various romantic places in Hong Kong, the reporter told readers in the newspaper where x workers are more beautiful, what is the quality of the service, how much is the price, how to find them...—·

But with these unconventional operations, Apple Daily has successfully gained a foothold in the red ocean of Xiangjiang newspapers in the short term.

Faced with Apple Daily's practice of hurting people with its own actions, Oriental News Agency took the lead in attacking. Its family itself has a background in H. First, it surrounded the Apple Daily's office, and then called on the newspaper association to boycott Apple Daily's price cuts.

Unfortunately, the results were very little. In desperation, many newspapers followed suit, changed the convention and did not sell advertisements on the front page, and provided subsidies and promotions in a bleeding manner.

The Oriental Daily gave 4 units and gifts worth 10 million yuan on the excuse of the 28th anniversary; the New News sent 10 Mastercard cars; the Chengbao regularly gave readers shopping coupons, and many newspapers joined the price reduction war, and the Xiangjiang newspaper industry was caught in an unprecedented vicious competition.

The price reduction war lasted for half a year. As of the end of December, there were four newspapers, including TV Daily and Express, and three magazines, which were forced to declare bankruptcy, and the competition was unprecedentedly fierce.

But despite this, six months after the founding of Apple Daily, the major reimbursements still saw a sharp drop.

The daily sales of Oriental Daily fell from nearly 401,000 copies to 344,000 copies, the Chengbao newspaper fell from 187,000 copies to 145,000 copies, and the Xinbao newspaper fell from 128,000 copies to 100,000 copies. Mingbao companies were not spared when they suffered price cuts among many newspapers.
Chapter completed!