Tao Xiwen firmly rejected Lin Chaoyang's kindness. Tao Yucheng patted his head, "Boy! I don't know that the sky is high and the earth is thick. Your aunt's company is not enough for you to perform?"

Lin Chaoyang waved his hand with a smile, "If he wants to go out and go, go for a trip. When will he not make a trip when he is young?"

Tao Xiwu was very envious of the elder brother's treatment, "Brother, you really don't know how to be blessed."

"Do you think your brother is like you, and has no ambition?"

As soon as he finished speaking, he was sanctioned by his own mother. The difference should not be too obvious.

"I have no ambitions? Look at it. In another ten years, I will be the next Zhang Yimou!" Tao Xiwu said with great momentum.

"Those who learn recording are also directors, right?"

"What's wrong? Zhang Yimou is still learning photography."

The party welcoming Tao Xiwen back to China ended with a chat and laughter. On the way home, snowflakes fell from the sky.

The sky became foggy.

On the afternoon of returning home, Lin Chaoyang heard Zhu Wei, who was a guest, say that Zhang Nuanxin was suffering from cancer. Zhang Nuanxin is Li Tuo's lover and a well-known domestic director.

The next morning, Lin Chaoyang came to the Third Hospital of Peking University.

When Li Tuo saw him coming, he was a little surprised, "Why are you here?"

"I said why haven't you shown up during this period? I don't say anything about such a big deal."

"Blind! So what can you do if you say it? It's just a matter of increasing your worries."

Li Tuo's sorrow was only revealed in front of Lin Chaoyang for a moment. When he entered the ward, he immediately changed into a smile.

"Warm heart, who's coming to see you!"

Zhang Nuanxin was sick and tired. When she saw Lin Chaoyang visiting her, she barely smiled.

Seeing that Zhang Nuanxin was in a bad condition and had not sat in the ward for a long time, Li Tuo sent him out of the hospital. The two talked about their condition, but they were not optimistic.

"Is there anything you need help?" Lin Chaoyang naturally pointed to financial help.

Li Tuo shook his head. His and Zhang Nuanxin's small family were in good condition in Yanjing.

"There is reimbursement, and it is affordable for the time being."

While the two were talking, someone came to visit the patient again, so Li Tuo had to go and greet him.

His good popularity on weekdays seemed to have become a burden for Zhang Nuanxin at this moment.

As Christmas approaches and New Year's Day is approaching, Lin Chaoyang plans to fly back to Xiangjiang to accompany his wife and children.

When the two children were very happy when they saw him, Tao Yushu rarely took a day to play with Lin Chaoyang for a day.

When passing by the first floor of Taigu City, Lin Chaoyang's eyes were attracted by a colorful and fashionable sign.

Pop Mart!

Tao Yumo's first major event after taking over Yulang's organization was to change the name of the company, and the second major event was to invest HK$200 million to build Pop Mart.

However, the establishment of Pop Mart is very different from the general animation peripheral business. It is equivalent to building an IP from scratch. It not only requires recruiting a large number of designers with outstanding talents, but also has much stricter requirements for supply chain companies than before.

Therefore, it was not until November that the first Pop Mart in Xiangjiang was officially opened.

In order to establish a good brand image from the beginning, Tao Yushu even made a thorough cut between Bubble Universe's existing peripheral business and Pop Mart, and even the stores were independent.

In a place like the first floor of Taikoo City, the newly opened Pop Mart covers an area of ​​nearly 3,000, which is a luxury.

The store’s design style is simple, with light colors as the main colors. There are not many display racks, but there are several installation areas, which have excellent visual effects.

Because of this reason, this shop suddenly became a standout on the first floor of Taikoo City.

At this time, there were many shopping customers standing inside, and it seemed that the business was good.

"Dad, let's go in and take a look." Yan Yan couldn't walk when he saw Pop Mart.

When the family walked into Pop Mart, Lin Chaoyang could immediately feel the difference between this place and the original Yulang ACG.

Yulang ACG's products are all created around the company's comics, with a strong Hong Kong style, but all Pop Mart's products are brand new and unique.

Even if it is a collaboration with the current anime IP of Bubble Universe, it is completely different, with a more exquisite style.

A younger product.

For example, the blind box of the joint-branded card of "Beautiful Girls' Special Attack Team" held in Yan Yan's hand was replaced with ABS material from the original ordinary plastic. Lin Chaoyang also saw that the brochure in the store specifically emphasized that the material was "the same as Lego".

The printing quality of the card pattern used for display seems to be much more exquisite than the original version, and it seems to have taken a lot of thought.

"Dad, look, this doll is called Molly!"

Yan Yan picked up a cute doll with blue eyes and golden curly hair, and introduced it to Lin Chaoyang.

Of course, the introduction is not the focus, the focus is to ask the old father to pay.

Lin Chaoyang immediately got his daughter's meaning, "Buy!"

Yan Yan's smile is extremely bright.

In its first year of opening, Pop Mart launched a total of 2 series and 10 cartoon images, and the pricing is 20% or 30% higher than the original peripheral pricing.

But this price reflects the quality and is worth the money.

These cartoon images are updated every year, and those unpopular images will be discontinued directly, and a batch will be produced on a small scale one or two years later according to the situation.

There are also those cartoon images that are too popular, and they also need to reduce production. The main focus is "Macro regulation" Lin Chaoyang listened to Tao Yushu and talked about some of the business strategies of Pop Mart. He felt that Tao Yumo really planned to turn this thing into spinach!

The store in Taikoo City is Pop Mart's first store. Its business performance is quite impressive in more than a month since its opening. Several well-known animation IPs under Bubble Universe "Beautiful Girls' Special Attack Team", "Toy Story" and "Chinese Heroes"

The sales volume of the products are very good.

Although it has snatched the business of its own surrounding stores to a certain extent, who has made the strategic position of surrounding stores less important than Pop Mart, and it is destined to be sacrificed.

In addition, the sales of Pop Mart's own IP products are also very good, with an overall gross profit margin of up to 64.5%.

This gross profit margin is already very high, but according to Tao Yumo's investment and expectations for this business, not only will he not see any profit in a short period of time, but it will also drag down the overall financial performance of Bubble Universe.

For Pop Mart, the biggest expense is not product, but marketing.

In Hong Kong alone, Bubble Universe has invested more than HK$6 million in marketing expenses for Pop Mart in the past three months.

According to Bubble Universe's estimate, Pop Mart's annual turnover in Hong Kong's first store is about HK$12 million, which can almost be said to be a loss and gaining publicity.

The most expensive and most successful marketing was planned by Tao Yumo himself. It happened a few days ago that the cover of "Ming Pao Weekly" was Maggie Cheung. In the photo, she was wearing a beige windbreaker and a cross-body backpack, dressed beautifully, maturely, free and casually.

She squatted on the ground, her eyes bright and sincere, and she looked at the goods in the window full of longing, just like a little girl looking at her beloved toy.

What she looked at was Molly that Yan Yan had just held in his hand.

Maggie Cheung is over thirty years old and is dressed up maturely, but her temperament and smile are a bit young. The highlights of the photo are filled with it, enlarging the interweaving and desire of her body to the extreme.

As soon as this cover photo appears, it can be called a god.

This issue of Ming Pao Weekly increased by 35%, and it also attracted reprints from many newspapers.

In the later domestic entertainment terms, it is "influenced" to "become a circle."

While this magical picture attracted a wave of good-looking fans for Maggie Cheung, it also planted a question in the hearts of readers and fans, that is, what exactly Maggie Cheung saw at that time, which made her react like that.

In the photo, Molly in the window is blurred, and you can only see a rough one.

Under the guidance of some media, this question in the minds of readers and fans was infinitely amplified. Tao Yumo let the media escape the public for three or four days, until they caught the public's curiosity at the highest point, and revealed the true face of Mount Lu.

The next few days will be simple, and the names "Pop Mart" and "Molly" have become one of the hottest news in Hong Kong society.

It happened to be Christmas again recently, which directly made Pop Mart's performance soar.

In this unique marketing, Maggie Cheung is a friendly guest appearance and doesn't spend a penny.

But in order to mobilize media resources, Tao Yumo spent nearly 200 square meters of Hong Kong dollars.

But no matter how expensive it is, it is worth it. A magical picture made the names "Pop Mart" and "Molly" popular all over Hong Kong, and also made Pop Mart gain a brand value of over HK$100 million.

Of course, this number was estimated by the advertising agency afterwards.

"Tao Yushu in Shanghai, Taipei, Singapore, Tokyo, Osaka, Seoul counts the plans that Tao Yumo has formulated for Pop Mart. It will be implemented in important cities in East Asia and Southeast Asia within two years, and then it will take another three years to deploy in Europe and the United States.

At present, the stores in Bay Island and Singapore are about to open.

"This girl is really troublesome. The place was not open yet when I came to talk about the matter last time." Lin Chaoyang said.

Tao Yushu also sighed a little, "This girl is really crazy. She either doesn't do it, and she will do it to the extreme. She doesn't know how this business will develop in the end."

"The performance was so good at the beginning, there would be no problem."

As the couple talked, the two children had been shopping in the store for several times, and even though the crowded people were crowded, they were still in a state of interest.

I quickly couldn't take off the things in my hand, and even Lin Chaoyang and the bodyguard had to take on the shopping cart.

The last checkout is 2555 yuan!
Chapter completed!