Feng Xiaogang knew that he was going to be met after asking this question. Based on his understanding of Wang Shuo, he didn't know that Wang Shuo's expression was obviously unhappy.

"Why are there so many things? It's their business that people have money and power, and we can't afford to eat."

Fearing to anger Wang Shuo, Feng Xiaogang nodded repeatedly, "What you said is, it's better to rely on yourself than to rely on anyone!"

Wang Shuo nodded slightly, and praised Feng Xiaogang rarely, "That's right. Xiaogang, it's not me who said you, you are the one-"

Feng Xiaogang looked at Wang Shuo's mouth shape, and the discs in his ears seemed like headless flies, and they could not enter his ears.

He was wondering in his heart why Wang Shuo was unhappy after he said that.

After thinking for a while, he gradually gained some clues.

Lin Chaoyang and Wang Shuo have one thing in common, both literary idol-level figures that emerged after the reform and opening up.

Perhaps in Wang Shuo's heart, he always regarded Lin Chaoyang as an opponent, and it was fine to let Wang Shuo and Lin Chaoyang have an equal relationship, but if Wang Shuo asked Lin Chaoyang to ask Lin Chaoyang, he probably couldn't overcome the hurdle in his heart.

Thinking of this, Feng Xiaogang felt that if this was the case, Wang Shuo would be a little pretentious.

When Lin Chaoyang became famous, who knew him, Wang Shuo?

Not to mention his popularity overseas, his influence and status in China, Wang Shuo is incomparable to Lin Chaoyang!

Feng Xiaogang thought of Lin Chaoyang's humble demeanor just now. Compared with Wang Shuo in front of him, this level is not a little worse.

"Did you understand?"

As if he had received some signal, Feng Xiaogang opened his ears and the quiet world suddenly became noisy.

"I understand. Master Shuo, your fire-eyed Jin Qing can see all my thoughts. This is so good that it is really enlightening.

Come on, I have to give you a drink for what you said just now!"

Feng Xiaogang raised his wine glass.

Satisfied with his good teacher in his heart, Wang Shuo had a reserved chat with Feng Xiaogang.

Du Feng's wedding banquet came to an end in the bustle. After attending the wedding, Lin Chaoyang and his family took advantage of the cool autumn weather in Yanjing for two days.

By late November, overseas publishing houses reported that the Japanese, Korean and French versions of "Hunter Ambren" were published one after another, and they all achieved excellent performance after their launch.

Especially in Japan, since "The Chess Saint" brought Lin Chaoyang a huge reputation by riding the east wind of the Go competition between the two countries, the sales of his works in Japan have entered a new stage.

Especially last year, the "Lin Chaoyang phenomenon" storm broke out in the American cultural circle. As the godson of the American father, the Japanese cultural circle's pursuit of Lin Chaoyang has reached an unparalleled level.

All his works introduced before have experienced a huge sales explosion, and the Dallas Buyers Club published last year sold 1.12 million copies.

"The Chess Saint", which has been published in Japan for five years, has also regained sales and sold 520,000 copies a year.

Other works such as "The Death of Van Gogh", "The Legend of the Boat", and "The World of Truman" have also increased by as little as 70,000 to 80,000 copies, and as much as 200,000 to 300,000 copies.

This year, "Ambren Hunter" was published, and its performance is still superior, with sales reaching 285,000 copies in the first month.

In addition to its sales success, this novel has also received many praises in the Japanese cultural circle.

"Group Portraits", one of Japan's five most pure literary magazines, published a commentary article "The Glory of Humanity in Traveling Through the Snow Country" last month.

A compliment to "The Hunter Ambren": "Like the deep snow fields, like towering mountains, like a peaceful forest, full of abundant and powerful vitality, and blooms the most beautiful flowers of human nature in despair. It is not Hemingway style, nor Melville style, but a great work of Lin Chaoyang style."

These news were reported by Miyuki Kitamura, who was in Kawato's study. Miyuki Kitamura has regularly mailed feedback on his works to Lin Chaoyang in Japan for many years.

At the end of the month, Du Feng ran to Xiangjiang again.

After the National Day wedding, he and Chen Lan ran abroad for a month's honeymoon and returned to Yanjing in early November. This time he came to Xiangjiang to go public for the Asia-Europe Clothing City.

He has been planning this matter since last year and invited Liang Botao through Tao Yushu's connection.

Du Feng has several assets today, the largest and most profitable of which is the 66.67% equity of Asia and Europe Clothing City.

Asia-Europe Clothing City has opened its first store in Yanjing in 1986. It has currently owned 14 large-scale clothing stores in 12 cities in China, with a business area of ​​54,000 square meters.

In 1992, the sales of Asia-Europe Clothing City reached RMB 945 million, and the net profit attributable to shareholders reached RMB 311 million.

The profit margin has dropped significantly compared with the two years before the opening, mainly because of the increasingly fierce competition in the clothing industry.

When Tao Yushu invested, he said he would withdraw his shares in installments and to withdraw all the shares in nine years.

But Du Feng firmly disagreed, and finally Tao Yushu transferred some of the shares to Du Feng, allowing his shareholding ratio to reach 66.67%, and obtained the company's controlling stake.

After that, the equity ratio of both parties has been maintained until today.

In addition to the Asia-Europe Clothing City, Du Feng also invested in a clothing industrial park in Shenzhen, with an annual output value of more than 200 million yuan, but the profit is much smaller.

In addition, the Hongxiu Clothing Company he has worked on in the past two years has also developed well.

The VermillionGrace brand focuses on the high-end market and has already owned 8 flagship stores in China. The Hongxiu brand focuses on the mid-end market. In the past two years, it has opened 54 specialty stores.

Last year, clothing sales reached 104 million yuan, of which several flagship stores of VermillionGrace were opened at the end of the year, but the sales were very impressive. At that time, only three flagship stores were opened, but they contributed nearly 40 million yuan in just three months.

All this cannot be separated from Tao Yumo's careful planning. Vermillion Grace's first commercial was personally directed by the talented advertising agent Zhu Jiading of Xiangjiang, and Hollywood movie star Booke Xiaosi joined.

Last October, the advertisement was broadcast on CCTV Prime Time, and Vermillion Grace became famous overnight.

It has become a high-end foreign brand in the hearts of many Chinese people.

The flagship stores that have just opened in various places suddenly became lively because there were only a few flagship stores, all in big cities like Yanjing and Shanghai and Guangzhou. Many bosses came here to shop from other places.

According to Du Feng's optimistic estimate, it is no problem that Hongxiu Clothing Company's sales exceed 300 million this year.

If nothing unexpected happens, the VermillionGrace brand will contribute 50% of its sales with less than one-sixth of its stores.

"VermillionGrace is so profitable, it's not appropriate if you don't give me some stocks?

2

Du Feng talked about the development of the company in a daze, which triggered Tao Yumo's question. She didn't expect that she would give Du Feng an idea, which made him earn so much.

"I've given it to you."

"How much is a second-hand Mall worth? If I had known you were so stingy, I should have done it myself."

"Okay, okay, I'll give you 5 shares, how about it?"

Du Feng was so generous that Tao Yumo was a little suspicious, "Really?"

"Of course it's true." Du Feng said seriously, "But I have a request!"

"I knew you had no kindness." Tao Yumo looked like "I don't understand you yet."

But thinking that the "5 points" shares could be worth tens of millions in the future, she still said, "Tell me, what are the requirements?"

"How about being a director and a strategic consultant?"

Tao Yumo immediately understood what he meant, "You are treating me as a coolie!"

"Just move your mouth, there are still fewer shares at 5 points? You can't be too greedy."

"Then——Okay."

Tao Yumo agreed to "I can't help it", but the smile on the corner of her mouth could not be suppressed.

"Yeah, I went abroad for a visit.

If it is listed in Asia and Europe, it can raise HK$600 million in conservatively. What do you think will be the comprehensive store route after it goes public?"

As soon as he received his "salary", Du Feng immediately started to let Tao Yumo "work".

"Comprehensive Store?" Tao Yumo was a little surprised, "I don't understand. Do a department store? Or a large comprehensive supermarket,

shopping center?"

Du Feng was stunned by the professional nouns in her mouth and said, "Do you know the Walmart in the United States?"

Tao Yumo suddenly realized and asked, "Asia and Europe Clothing City are doing well, why do you want to transform? The Walmart model is not easy to learn, and it is very invested, and supply chain management is also a science."

"I feel that it has entered a bottleneck until now. Large clothing stores that take the mid-to-high-end route are destined to survive in big cities, and they cannot be opened in some provincial capitals with a weaker economy.

Now there are only two paths before me, either vertically or horizontally.

Vertical development is to follow our original clothing store route, make the positioning lower and enter small and medium-sized cities.

However, in the past two years, the competition in the clothing industry has become increasingly fierce. If you take the low-end route, your gross profit will definitely drop sharply, and the brand image you finally established has been ruined.

Horizontal development means to be a Chinese Walmart, and my idea was inspired by others.

Henan has produced Asia in the past two years. They are working in department stores and are developing very well now. I think this industry has great potential!

In the future, imagination space will definitely develop more than the single category of clothing. It just so happens that it can raise a lot of money to invest in this direction. I think it is more reliable."

Du Feng is a practical school in business and can't say so many things, but he has already developed his own set of theories over the years.

The two of you were together, and I discussed it for a long time. Du Feng asked Lin Chaoyang again: "Brother-in-law, what do you think of our thoughts?"

"Good."

What else can Lin Chaoyang say? He can't say that the black swan of "e-commerce" in the Chinese economy will appear in 2008, which will shock physical retail.

Judging from the concept of this era, the economy is booming and China, with a population of 1.4 billion, has undoubtedly great potential for the department store and retail industry.

Seeing that Lin Chaoyang agreed, Du Feng was more confident.

What he is most worried about now is the future development direction of the company. As for management and operation, it is secondary.

After setting the route, he couldn't help but feel a little excited, and felt like he was going back to the time when he was going to open the first store in the Asia-Europe Clothing City.
To be continued...