Chapter 597: Fighting into the Hollywood Life(1/2)
The accusations against Lin's Pictures seem unreasonable, but this is the case with the public opinion. Sometimes the truth and reason are not important, what matters is emotions.
The powerful influence of "Jurassic Park" released has brought not only shock, but also fear to the Hong Kong filmmakers.
Many people are deeply involved in the narrative of "Oriental Hollywood" and are suddenly beaten by "Jurassic Park". Their first reaction is not to reflect on themselves or chase them up, but to be angry.
Lin's Pictures put this terrifying beast into Xiangjiang, which is likely to ruin everyone's job.
The report on this news is not very strong, but the emotions fermented very quickly. In the second half of August, many Xiangjiang filmmakers came forward to accuse Lin's Film of this practice of "selling the interests of Xiangjiang films."
Even there are voices within Lin's Pictures expressing dissatisfaction.
Such public opinion will not have a substantial impact on Lin's Pictures, but the fluctuations in public opinion still affect the stock price, which needs to be taken seriously.
Negative public opinion emerged, and Lin's Public Relations Department quickly moved.
The reason why rumors are rumors means that they have their origins and dissemination paths, and they have mastered the largest media group in Hong Kong. It is not difficult for Tao Yushu to find out the origin of rumors.
The source of the rumors was first published by the Oriental Daily. The writer's reporter was Hu Linghua and there was an older brother named Hu Lingzhong.
Hu Lingzhong is a live producer of Madon Heung Production Co., Ltd., Madon Heung has been closely related to Jia Future in the past two years.
"The Lame" which was released last year and won nearly HK$40 million in box office, was a collaboration between Jiahe Film and McDonald.
All the spearheads are on the verge of Jiahe.
In the 1990s, Princess Jin first accumulated a piece of ammunition through "Teenage Mutant Ninja Turtles".
Coupled with Cheng Long's popularity overseas, Jiahe lives a very comfortable life.
But now it’s different. Princess Jin has come to a more powerful Lin Family Pictures. "Teenage Mutant Ninja Turtles" has been intercepted again, so Jiahe’s life has not been easy in the past two years.
For the entertainment industry, it is only ordinary to manipulate public opinion in private to attack competitors.
Whenever there is an important period, it is normal for Lin and Jiahe to attack and discredit each other.
However, in the past two or three years, Jiawei's attack has become increasingly weak.
This time, Jiahe learned to be smart, learned to kidnap the public, and tried to shape Lin's Film into the "comprador class" of Xiangjiang movies, pushing it to the opposite of Xiangjiang movies.
After the report from the Public Relations Department ended, Tao Yushu, who was sitting in the head of the conference room, did not speak for a long time. The atmosphere in the conference room became invisibly depressed, and the employees did not dare to breathe.
After a while, Tao Yushu spoke: "Xingming, what are you going to deal with this matter?"
Zeng Xingming is the current director of the public relations department of Lin's Pictures. He joined Lin's Pictures three years ago. Before that, he worked at TVB.
With his middle school degree, he was promoted to 9 levels in 17 years. Before leaving TVB, he had already served as deputy director of the public relations department, which shows his outstanding ability.
"From the surface, the result of this public opinion may incite the opposition between some film industry and our Lin family, and disrupt the pace of cooperation between us and some peers.
But the deeper problem caused is that it pushes us to a certain extent to the opposite of the local audience.
This kind of opposition may not have any impact in the early stage, but if we cannot resolutely fight back and counterattack, over time, it will inevitably have an impact on Lin's brand image.
It is easy to stick something like a label, and it is also easy to deepen it, but it is not easy to pick it off.
If in the minds of Hong Kong movie audiences, we Lin family is really called a 'comprador' or a "traitor"
The label can easily have a long-term negative impact on our promotion and promotion work--"
Zeng Xingming's speech was clearly organized and explained the consequences and interests caused by rumors one by one.
After talking about the seriousness of the problem, he said:
"In view of the current public opinion situation, I think this problem can be handled in three steps.
Now Jet Li's "Black Man" is about to be released in the United States, Canada, Malaysia and other countries at the same time. We can increase the specifications of the premiere in Hong Kong by one level and create a global premiere.
Let the audience in Hong Kong see that our Lin family is not only bringing Hollywood movies in, but also making great achievements.
After that, we can mobilize the media advantages of Mingpao and Star TV to further publicize the achievements of our Lin family in the United States in the past two years, and stimulate the public's sense of identity with us.
In the long run, I think we can appropriately strengthen the "Hangjiang element" or Chinese element" in American films.
This will not only enhance the public's favorable impression of Lin's family and enhance the brand image, but will also help our relationship with the government and turn crises into opportunities.
Lin's set in Xiangjiang has always lacked a stable set, and the set in Qingshuiwan is in the hands of Boss Shao after all.
Lin Tai is far-sighted and can solve this problem to a great extent after the film and television city invested in the mainland is completed, but after all, it is far away and not save the near fire.
With the current scale of Lin and Star TV, it is a long-term solution to have their own set in Xiangjiang.
Establishing good relations with the Hong Kong government and developing our own set will benefit but not harm it.”
The boss’s favorite thing is a subordinate like Zeng Xingming. If there is a problem, he will not push the blame, quickly find out the problem, propose solutions, and even check for shortcomings and fill in the gaps for the boss.
After listening to Zeng Xingming's speech, Tao Yushu's expression changed and the nodding was inconspicuous.
"Xingming's opinion is very pertinent, so let's implement it according to this plan. All departments cooperate with the work of the Public Relations Department."
After Tao Yushu made a decision, a response immediately sounded in the office.
"in addition-"
The voice immediately calmed down, waiting for her next commander to issue the order.
"Let Cai Lan go back to Xiangjiang, talk to Cheng Long, and invite him to attend the "Black Hero" movie launch conference."
As soon as Tao Yushu said this, the expressions of everyone present suddenly became subtle. Cheng Long is Jiahe's signature, and Mrs. Lin is going to dig the roots of Jiahe!
However, Jiahe's lifeline is not so easy to dig. Cheng Long was picked up by Jiahe. The two parties have worked together for more than ten years and are intimate. Cheng Long is even one of Guan Jiawei's partners He Guanchang is called godfather.
Then he had some thoughts and immediately figured out what Tao Yushu meant. Logically speaking, the more confidential the matter of poaching people, the better, but Mrs. Lin said it in front of so many people.
What is the purpose is self-evident.
"...-I heard that when the "Serious Crime Squad" was filming, Huang Zhiqiang and Cheng Long had a very unhappy relationship. In the end, He Guanchang came forward to kick Huang Zhiqiang away and replaced him with Chen Zhihua.
But the problem is that "Serious Crime Team" failed in the end, and it is impossible for Jiawei and Cheng Long to have no rift.
Cheng Long has reached the peak in the Xiangjiang film industry. No one in the Xiangjiang film industry knows about his ambition for Heli for so many years.
For more than ten years, what has Jiahe given to Cheng Long?
"The Killer Trench", "The Detective of the Wild Dragon" and "The Cannonball Speed" failed continuously. The big investment they promised did not even have a shadow. Do you think Cheng Long can be without any resentment?
Jet Li is a rising star. Assuming that "Black Man" is a big hit in the United States, what do you think he will feel?
Think about the success that Lin's American family has achieved in the US market one after another, what choice will he make?"
After the meeting, Lin's huge propaganda machine started running, and Zeng Xingming met Cai Lan the next day.
The boss wanted to ask him to contact Cheng Long. Cai Lan was eager to know the whole story. He did not go directly to Tao Yushu, but ran to Zeng Xingming to find out the news first.
The "Serious Crime Squad" mentioned by Zeng Xingming is a work in which Cheng Long tried to transform into a serious drama last year, and is adapted from the kidnapping case of Wang Dehui in previous years.
During the filming, Cheng Long and director Huang Zhiqiang almost fought because of disagreement in their ideas. Later, the director was replaced by Chen Zhihua.
After listening to Zeng Xingming's explanation, Cai Lan thought that Lin Tai's time node was indeed good, and he made a good move. Jiawei had to take the move even if he didn't take the move.
He used to be a producer in Jiawei. He had worked with Cheng Long and had a good relationship. Now he has a high status within the Lin family and is the most suitable candidate to contact Cheng Long.
This news will definitely not be concealed, and it will inevitably cause Jiahe's nervousness.
It is naturally the best if Cheng Long is willing to come to Lin. Even if he doesn't want to, this contact will easily cause irreconcilable cracks between Cheng Long and Jiawei.
The greater the success Jet Li has achieved in the United States, the deeper the crack will be.
For the current Lin family, one more Cheng Long can only be regarded as the icing on the cake, but one less Cheng Long is definitely a major blow to Jia Future.
".·In the past, I didn't dig Cheng Long, because I was afraid that Jiahe would jump over the wall, and the other was that there was no right time. Now that I have the right time, place and people, there is no need to worry about it anymore."
After receiving enough information from Zeng Xingming, Cai Lan went to meet Tao Yushu. Tao Yushu assigned him the negotiation conditions. Feeling Tao Yushu's determination, Cai Lan solemnly took over the task.
Four days later, facing north of Tsim Sha Tsui, the crossroads of Nathan Road and Jordan Road were bustling in the night, the large neon billboards in the center of Miaoli were dazzling, and Yuhua national goods were coming and going across the road.
This is the center of Kowloon District, to the south is a high-end entertainment destination in Tsim Sha Tsui, and to the north is a civilian nightclub in Mong Kok.
The intersection of Nathan Road and Jordan Road is in the middle, integrating the most urbanized consumption picture of Hong Kong, with everything you need to eat, drink, and have fun.
Among all consumer places, cinemas in Jordan Road have been popular among young people for many years.
Jiahe, Happy, Puqing, Dahua, Washington - many theaters gather here, condensing the essence of Xiangjiang movies for twenty years.
Tonight, near the entrance of the London Cinema near Bakas Street, Tsim Sha Tsui, there were crowds of people.
On the advertising space on the facade of the theater, a huge poster covers half of the building.
Jet Li, who was cold on the poster, was dressed in black, with his legs spread apart and lifted up on the wall, clenched his fist with one hand and placed the other in front of him. His posture was agile and full of tension, as if he was ready to go.
The background of the poster is dark tones, creating a mysterious and tense atmosphere, with scarlet fonts marked above "JET"
LI”, and the following is also written in eye-catching red font: “BLACKMASK”.
The script of "Black Man" was led by Tsui Hark and co-created by several directors and screenwriters of Lin's Pictures.
This movie was very popular after it was released in Xiangjiang, but after it was released in the United States, it unexpectedly earned tens of millions of dollars in box office after it was released in the United States.
It was also because of this movie that Jet Li gained the attention of the international set and entered Hollywood since then.
This movie is one of Lin's key projects in the United States this year. Except for director Li Rengang, the male lead Jet Li is a Chinese, and the remaining actors are all foreigners from Yishui.
The movie invested $24 million. As a B-rated action movie in Hollywood, this investment is not low.
The heroine is Sandra Bullock, who has just made his mark in Hollywood in the past two years, the second male lead Stephen Seger, and the third male lead Dove Longer are also well-known in Hollywood action films in recent years.
To be continued...