Starry Satellite TV is easy to master for four and a half months. The time is not long, it is not short, but the change is full of earth -shaking.

During the Li Zekai period, this just established TV station was basically the main purchase festival. It is not so much a TV station, it is better to say that it is an advertising display.

Spending money to buy festivals to attract the audience. The audience watched advertisements. Advertisers came to send money to advertise, making money to buy programs, forming a closed -loop ecology that is not in line with the form of traditional TV stations.

Many TV station employees do not say, but they are dissatisfied.

Of course, they are not dissatisfied with wages, but because they are concerned about the future.

This way of the boss does not look like a plan to operate for a long time.

Sure enough, after a few months of worry, the TV station changed to a boss.

Compared with Li Zekai's cold business operation, Tao Yushu's road is more in line with the positioning of traditional TV content manufacturers.

But she has different styles from Xiangjiang's general television station. She is too willing to smash money.

In order to smash HK $ 50 million in a music variety show, you must know that these money is enough for the employees of Star Satellite TV for two or three years of salary.

This is not over. "Asian Idol" has just achieved results. Tao Yushu immediately launched the production of many variety shows such as "Millionaires", "Smart Yong Chong Guan" and "Gourmet Kitchen". Each variety show was not small.

Spending money is like flowing water, and the eyes do not blink.

Over the years, Tao Yushu has leaned on money in Xiangjiang's film industry. Now he has changed the track.

Entering the TV field, the style is still the same, it is cowardly.

It ’s not too daring." Asian Idol "went to the last semi -finals.

The wireless and ATV of the same period of the same period of the same period of the hammer, let alone the other two toll television stations.

In addition to the popularity in Xiangjiang, "Asian Idol" has even begun to popularize the River, Bay Island and Southeast Asia countries.

Needless to say, Xiangjiang's younger brother's show has always been popular on Bay Island because the Chinese Satellite TV Chinese station itself landed on Bay Island. Many Wan Island TV users with satellite antennas can watch the replayed programs of the Chinese station.

The popularity of "Asian Idol" in several countries in Southeast Asia is mainly due to the theft of local television stations. At the beginning, the programs of the show arranged two sea -choice cities in Southeast Asia. A large number of local Chinese were used as the basis of the audience.

For this situation, Tao Yushu is temporarily happy.

At the end of 1991, the new Star Satellite TV was alarming with "Asian Idol"!

The new year has begun. Several other TV stations in Xiangjiang thought that "Asian Idols" ended in one month, and tolerance passed again. I did not expect "Millionaires" to come again.

As a puzzle answering competition program, at first, when the "Millionaire" did not attract the attention of any TV station, everyone thought it was just that Starry Satellite TV made a program produced for the number.

As a result, no one expected that it was such a seductive response program on the first stage of the premiere ratings.

What is even more scary is that the second episode was broadcast, and the ratings of the show miraculously soared to 31 points.

After learning about this news, wireless, ATV and other TV stations were stunned.

Everyone, everyone has been in the television industry for 2030 years, I have seen the old fritters who have been in the TV industry. I have seen any great winds and waves.

But in the middle of the episode, the ratings have skyrocketed 9 points, which is unheard of!

Then everyone started to study the program mechanism of "Millionaires".

This show is perfectly grasping the weakness of human nature, constantly tempting, testing, and deadly people's hearts!

The popularity of the show is not unreasonable!

In the past two days, wireless and ATV have begun to pay tribute to "Millionaires",

The battle of "Asian Idol" is too great. They can't pay tribute for a while. They are still fine. "Millionaires" are still fine.

But this idea was just beginning, they were hard to hold.

Because everyone found that "Millionaire" was broadcast to the third episode, there were already two customs clearance players.

This also means that the program team must take the real gold and silver to take out 2 million bonuses!

If you calculate the other halfway bonuses, and the production cost of the show group, the three -stage program is close to 3 million budgets.

The average single -stage program cost is nearly 1 million Hong Kong dollars!

After counting this account, all TV stations are numb.

No, what happened to Xiangjiang TV industry now?

"Asian Idol", the kind of music program that spans several countries and regions to invest a lot, even if it is a big investment in a question competition festival?

Is Hong Kong dollar so worthless?

According to such a investment, "Millionaire" is 50 million yuan in production expenses a year, but it is no less burned than "Asian Idol"!

How many advertising fees can I get to go back to such a high program budget?

Everyone starts the TV station to make money. Do you do n’t plan to make money?

The doubts of the peers are actually the doubts of many employees of Star Satellite TV. Of course, they are of course happy to publish hot ratings in the stage, but the speed of boss burning money is really breathtaking.

There was a lot of improvement in the stage. They were really afraid that the boss burned money and burned the company accidentally.

The questions of peers and employees do not need others to answer. Everyone is a person who eats in the television industry, Star Satellite TV, or Tao Yushu, the boss. It is not difficult to guess.

The many charges of Star Satellite TV and Xiangjiang have a essential difference between it and free TV stations. It is the first satellite TV station in Xiangjiang. Although the area of ​​the fall is only Xiangjiang and Bay Island, it does not mean that it will always be like this.

As long as we keep trying, the scope of implementation will inevitably become wider and wider in the future. It is not impossible for Star TV to open 10 or 20 channels by then.

But just because there are more channels, it doesn’t mean that there are as many programs as you need.

On the contrary, with the continuous expansion of TV channels and landing areas, Star TV programs can continue to be rotated among various TV stations, with nothing more than changing subtitles or dubbing.

As a result, the cost of production will be infinitely diluted, which can be said to be a dimensionality reduction blow to peers.

What Tao Yushu has to do now is to create high-quality programs to attract viewers and advertisers, paving the way for Star TV to launch in Asian countries and regions.

So it doesn’t matter whether Star TV makes money or not at the moment. As long as the quality and output of programs are increased, Star TV will be a cash cow in the future.

Tao Yushu's conspiracy is almost impeccable under the premise that Star TV continuously produces hit programs.

Around the time of the Lunar New Year, a piece of news quietly spread among the political and business circles in Xiangjiang.

The old man went south!

Since the reform in 1978, along with the economic development, the trend of criticism and accusations about the reform has never stopped. In the past few years, the dispute between social capital and public opinion has also been the focus.

To a certain extent, those negative voices have gradually developed into the biggest ideological barrier hindering China's sustained economic growth.

As early as January 1 this year, in the "New Year's Day Speech" published by "People's Daily", the top leaders had focused their main explanations on the economic aspect, and the topic involving the form of YS was only lightly brushed over. Many people with a keen sense of smell have already noticed the trend.

changes.

The old man's trip to the south more than half a month later could be regarded as completely confirming the core views of the upper management.

Businessmen are the most sensitive to changes in policies. It is said that small wealth depends on diligence, great wealth depends on fate, and wealth depends on policies.

Therefore, the wealthy businessmen in Xiangjiang have once again set their sights on the mainland. A few years ago, Lin Chaoyang and Tao Yushu, the couple, received invitations to several gatherings from people on the rich list.

Although the couple Lin Chaoyang and Tao Yushu have kept a low profile since arriving in Hong Kong, the fact that the couple has a profound background in the mainland has been recognized by the upper class society in Hong Kong as a tacit understanding.

There are only advantages and no disadvantages in communicating with this couple at this time.

".——When I returned to Yanjing last month, I heard some news.

We are currently negotiating with the United States on the issue of protecting the copyrights and patents of American companies in China, but the results do not seem to be ideal.

In the past six months, both sides have put a lot of pressure on each other, and the possibility of a sweater war cannot be ruled out in the future.

But I think this must be a small probability event. It is the general trend for both sides to meet each other.

I think what is more exciting now is that China has been working hard to regain its status as a party to the General Agreement on Tariffs and Trade.

Everyone should also know that with China's population size and industrial base, once it truly joins the cycle of globalized free trade, a huge economic wave will inevitably explode.

Once you step on this ship of globalization, it is difficult to turn back. But I think its domestic benefits should far outweigh its disadvantages.

You are all my seniors in the business world, and now you have invested a lot in the Mainland. How will you operate in the future?

I think everyone must know better than me."

On the twenty-eighth day of the twelfth lunar month, at the Deep Water Bay Golf Course, a group of Xiangjiang business giants were strolling on the green lawn, swinging clubs and chatting about the current political and economic situation in the mainland.

Lin Chaoyang and his wife were invited to attend. Tao Yushu talked freely in front of everyone, while Lin Chaoyang smiled and said nothing while watching the performance of his good wife.

"Mrs. Lin's words are really insightful!"

The speaker was Su Haiwen, the eldest son-in-law of the Bao family, an Austrian who spoke Cantonese more fluently than Tao Yushu.

This year's party was organized by Li Ka-shing, and it was euphemistically called the Neighborhood Party.

Since it is a "neighborhood" gathering, the invitations are naturally all the wealthy people living on Deep Water Bay Road. Li Ka-shing brought his eldest son Li Zeju to attend. The people who came included Michael Kadoorie, Lin Chaoyang and his wife, and the shipping king Bao.

The eldest son-in-law Su Haiwen and the fourth son-in-law Zheng Weijian.

The Kadoorie family made its fortune in Shanghai, but it was in Xiangjiang that they truly became wealthy. They were already famous before the rise of Chinese capital.

His family controls three large listed companies, China Power, Grand Hotel and Hong Kong Carpet, with a total market value of nearly 100 billion Hong Kong dollars.

Even the villa area on Deep Water Bay Road where everyone here lives was first developed by the Kadoorie family.

Michael Kadoorie is the third generation head of the Kadoorie family. Now that his father, Laurence Kadoorie, is old, he is gradually taking over the family business.

His family's China Power Company participated in the investment in the Daya Bay Nuclear Power Station, the first nuclear power plant in the mainland.

"At the foot of Taiping Mountain, the city belongs to the Li family, and the harbor belongs to the Bao family."

The eldest son-in-law and the fourth son-in-law came to the Ship King's family today. The Ship King passed away four months ago. He had no children in his life, only four daughters. The huge property he left behind was also divided into four parts and managed by the four sons-in-law respectively.

The eldest daughter and his wife took over the shipping business, while the fourth daughter and her husband took over the Deep Water Bay luxury house and global investments.

Although the former business empire has now fallen apart, the Bao family still stands at the top of Hong Kong's business community. After all, in 1985, the charter king's assets had reached 40 billion.

Compared with these two established wealthy business families, Tao Yushu and his wife are considered "later rich" and "new money", but no one here dared to look down upon them.

In just six years, he became one of the top ten richest people in Hong Kong, a feat that none of their fathers had ever accomplished.

The key is that the business run by the couple is different from those new rich people who make their fortunes by luck or speculation. It is obviously expanding rapidly, but it has an upright trend.
To be continued...