"I can't help it. I'm not worried about people like Media Asia or Yongsheng. The key is that the second young master next door is disrupting the situation because he has the backing of the richest man's father. If I don't raise the price, how can I compete with them?"

Talking about the experience of acquiring shares of New Art City Film Library and New Art Treasure, Tao Yushu was happy but also a little depressed.

The "second son next door" she calls is of course Li Zekai. If Li Zekai, a rich second generation, hadn't interfered, she would have spent at least 30 million Hong Kong dollars less.

"They have a big business, how come they are interested in a 'small business' like movies?" Tao Yumo asked puzzledly.

"It's true that the family is big and the business is big, but they all belong to the boss. He can't get involved in these companies in Changshi. At most, he can get some cash in the future.

So of course he wants to make more investments while his old father can support him now.

The acquisition of New Art City's film library was just a casual move for him. In addition to being able to resell it, the most important function was to expand the film source for STARTV, which could save at least two to three million in expenses every year.

In 1990, Li Ka-shing's Hutchison Whampoa established Satellite Television Co., Ltd.

Li Ka-shing contacted Jin Yong twice and tried to acquire the Ming Pao Group, but was declined both times. Therefore, it is not a secret in Hong Kong that he has an interest in the media industry.

Therefore, he established Satellite TV Co., Ltd., and the first reaction from the outside world was that Li Ka-shing was going to enter the television industry in a big way.

Unexpectedly, satellite TV did not take action for more than half a year after its establishment, and the outside world forgot about it.

It was not until January this year that the Hong Kong government suddenly announced that it would issue satellite TV licenses. In less than half a month, this satellite TV camera was successfully acquired by Satellite TV Co., Ltd.

Only then did the outside world understand Li Ka-shing’s scheming.

As we all know, Li Ka-shing has always had a good relationship with the Hong Kong government.

He must have learned about the satellite TV license early on, so he could make arrangements and obtain the license without any effort.

Before satellite TV, there were four TV stations in Hong Kong: Television Enterprise, Asia Television, Hong Kong Cable TV and Wireless Pay TV.

TV Enterprise is the parent company of TVB. It and Asia Television are both free TV stations.

It is also the TV station with the largest audience, and it is free after all.

In addition, Xiangjiang Cable TV and Wireless Pay TV are pay TV stations, and their user scale is only one-sixth of the first two.

However, whether these TV stations are paid or free, they can only reach Xiangjiang TV users.

At most, there are audiences from the Guangdong generation.

The great thing about satellite TV is that it has obtained the first satellite TV license in Hong Kong, which can cover the entire Asia-Pacific region with program signals through Asia-Pacific satellites.

As long as it is managed properly, it will be a television media with intercontinental influence.

In January, we obtained a satellite TV license.

In March, with the support of his father Li Ka-shing, STAR Satellite TV hosted by Li Zekai was officially launched, including four channels: Satellite TV Chinese Channel, Satellite TV Sports Channel, Satellite TV Family Fun Channel and Satellite TV Movie Channel.

Li Zekai purchased the New Art City film library just to expand the film source of the satellite movie channel, and resold it at the same time, eating both fish and fish, which is in line with the Li family's style of doing things.

"I really don't know what kind of pie this old Li has painted for the Hong Kong government, and he can actually get this license?"

From the acquisition of the film library to the establishment of Satellite, Tao Yushu was full of regrets and at the same time a little jealous, and couldn't help but think about it.

She could afford the license fee of NT$500 million, but she didn't have that kind of relationship with the Hong Kong government, so she could only do nothing.

She is now deeply involved in the media industry. As the most mainstream media in the media industry today, TV stations are naturally interested in participating in it.

Lin Chaoyang saw that she was a little depressed while talking, so he comforted her and said, "If you really want to enter the TV industry,

You can go talk to Li Zekai."

Tao Yushu looked at him with some doubts, and Lin Chaoyang explained: "You took the lead in acquiring the film library of New Art City, plus our film library of Lin's Pictures. Isn't such a large film library more attractive than before?

Li Zekai will be willing to talk to you."

"What can we do if we talk? He just spent hundreds of millions on the TV license he just got. He can't give it to me, right?" Tao Yushu said.

"It's definitely impossible to hand it over to you, but as long as the price is right, it shouldn't be difficult to negotiate."

Listening to Lin Chaoyang's words, Tao Yushu thought it was a fantasy.

You have just obtained a TV license that was only half a year old. You have invested at least one billion in capital and put in so much effort. Are you willing to sell it just because the price is right?

Seeing that Tao Yushu's mind had not turned around, Lin Chaoyang smiled and said:

"You still don't understand the Li family, especially the second son of the Li family. Don't compare them with yourself. You are doing business to run a business, and they are doing business just to make money.

Just like the Jews, as long as the money is available, Jesus cannot be sold."

The reason why Lin Chaoyang is so sure is because Li Zekai has done this kind of thing countless times in the future.

Satellite TV, Cyberport, Tencent·——·

Any investment, as long as he manages it carefully, is likely to create business results that are not inferior to his father's.

It's a pity that he inherited his father Li Ka-shing's shrewdness, but also inherited his father's petty calculations, without any pattern.

Tao Yushu thought for a moment and asked Lin Chaoyang: "Then what price do you think can impress him?"

"No matter what, we should double the profit." Lin Chaoyang thought for a while and said.

Tao Yushu was shocked, "He spent 500 million to get a license, and the maximum investment after that was 500 million. After half a year of getting it, I have to spend 200 to 300 million to buy it?"

"You can't think like that. The satellite TV license is currently limited to this one, and it has its scarcity. Do you think you can get this license based on your relationship with the Hong Kong government?"

Tao Yushu pursed his lips, knowing in his heart that this was absolutely impossible.

You must know that when the Hong Kong government issued satellite TV licenses, several TV stations in Hong Kong did not fight for them, but in the end, didn't they fall into the hands of Li Ka-shing?

In this world, not only Chinese people rely on relationships to do business, foreigners do the same, but in different ways.

Thinking of this, Tao Yushu felt a little better, but she still couldn't help but feel pain when she thought of paying such a high price.

Although her usual style of doing things is to focus on the overall situation and not care about temporary gains and losses, this is after all a billion-level expense.

Tao Yumo listened for a long time and then said: "Sister, I think what you have to worry about is not how much it will cost to do this business, but how much money you can make after completing this business!"

When Lin Chaoyang heard his sister-in-law's words, he chuckled and praised: "You are really born to be a capitalist!"

Tao Yumo rolled his eyes at his brother-in-law, "What kind of capitalist? He is an entrepreneur. A dog's mouth can't spit out ivory."

When the two were gagging, Tao Yushu's mind became clear, and his sister's words awakened the dreamer.

It doesn’t matter if you spend money, as long as you can earn it back.

STARTV is the first satellite TV station in Hong Kong. It has huge business potential. Even if you spend more money to buy it, as long as you can run it well, you will always make money.

No matter what happens, you can still go public. Two of his companies have gone public. Tao Yushu is now very familiar with the tricks of making money by going public.

The key is that with the TV station, the most important part of their media empire has been completed, and they will benefit a lot in the future.

If you are not afraid of doing anything, you are afraid of not thinking about it.

Inspired by Lin Chaoyang, Tao Yushu was eager to try STARTV and kept deducing its feasibility in his mind.

In the past few years, the three companies under her management have been operating very well and have healthy cash flow.

In particular, Ming Pao Enterprises and Lam Pictures, which were listed last year and this year respectively, had no shortage of money in their accounts and raised a large amount of funds.

So far, she has only spent a small part of it, and she has been criticized by some investors for this.

In the capital market, cash can only create value when it flows. It is all sitting on the company's account, unable to expand the company's business and revenue, and it does not pay dividends to institutions and retail investors. Investors naturally do not want to see this situation.

.

In fact, it's not that Tao Yushu doesn't want to spend the money, it's just that the scale of funds is too large, there are no good investment targets, and she doesn't want to expand her business rashly.

Tao Yushu doesn't think highly of Li Ka-shing, but she feels that Li Ka-shing has an advantage worth learning from, that is, he is cautious.

This caution is not only reflected in his management style, but also in his obsession with the company's cash flow reserves.

It is precisely because he has accumulated a large amount of cash that Li Ka-shing has the confidence to move freely in the shopping mall and respond to various changes in the market at any time.

Tao Yushu carefully calculated that without affecting the company's normal operations, the scale of funds that Lin's Pictures can use is as high as 1.8 billion Hong Kong dollars.

If Mingpao Enterprises and Yulang Institution are included, this number will reach 3.3 billion.

It is more than enough to acquire STARTV. Of course, we cannot rule out the possibility of Li Zekai opening his mouth.

If that happens, she won't force it.

Yesterday morning, Tao Yushu contacted Li Zekai and said that he wanted to discuss a business with him.

Previously, the two competed for the New Art City film library. Mai Jia and others notified Li Zekai before signing the contract with Tao Yushu. On the one hand, they fulfilled their cooperation obligations. If the transaction failed, they would always inform Li Zekai.

On the one hand, I was cautious, just in case Li Zekai was determined to win the film library.

He competes with Tao Yushu Ceng, and Mai Jia and others can profit from it.

It's a pity that although Li Zekai was new to the business, he was as shrewd as his father.

Tao Yushu raised the price to 120 million. He was no longer profitable, so naturally he was unwilling to increase the price.

He just got the film library two days ago, and now he came to say that he had business to discuss. Li Zekai was wondering, could Tao Yushu still want to sell him the film library of Xinyi City?

Then he shook his head and smiled very confidently. He believed that Tao Yushu would not be stupid enough to do this.

Thinking of this, he became more curious about the purpose of Tao Yushu's initiative to contact him.

Just when Li Zekai was full of doubts, Hutchison Whampoa Center welcomed a lady with outstanding temperament.

Before she even entered the building, she attracted the attention of many employees.
To be continued...