"I thought it was a big clothing city, but it turns out it only rented a few counters!" Tao Yumo said.

Her words immediately made Du Feng jump angrily, "What do you know? Do you know this is Xidan Shopping Mall? It is the most awesome department store in the country. Our business area is 1,000 square meters. Do you know how much I spent on this?

Is it exciting?"

In order to rent a place in Xidan shopping mall, Du Feng really worked hard.

Not only did they raise the banner of a joint venture, but they also specifically asked the leaders in charge of industry and commerce in Xicheng District to negotiate a contract with Xidan Shopping Mall.

For a total business area of ​​1,000 square meters, the annual rent alone is 350,000 yuan, which is double the price Du Feng originally estimated.

Not only that, the contract also stipulates the total sales, profits and taxes and employee wages they must achieve each year. The total sales alone are required to reach 15 million yuan.

If these figures are not reached, the shopping mall has the right to take back the contracting rights.

The conditions are not undemanding, but there is no turning back. The location of Xidan Mall is unique, and it has become one of the best shopping and leisure destinations for the people of Yanjing for half a century.

Let alone 350,000, no matter how expensive it is, Du Feng will rent it.

Seeing that he was furious, Tao Yumo asked again: "The total is only 500,000. You spent 350,000 to rent a shopping mall. What will you do in the future? Can this business continue?"

Du Feng glanced at her, "Young girl, you don't understand anything. What's the matter with spending 350,000? We have rented the mall, and we have the supply of goods. We have purchase channels and sales channels, and everything else is just a small problem.

.What are you worried about if you don’t have money? Just take a loan.”

"Loan? It doesn't mean you don't have to pay it back, there is interest."

Du Feng shook his head and made a tut-tut sound, expressing his disdain for Tao Yumo's short-sightedness.

"Don't you understand? We are a joint venture, and bank loans have preferential policies and low interest rates. The money will be used for three to five years, and you can only pay interest in the beginning, and you can continue to borrow money in the future.

And we are called a limited liability company. Do you understand what a limited liability company is? If we can’t pay back the money, we will go bankrupt and the bank will not be able to do anything.”

Tao Yumo listened with disdain in Du Feng's eyes as he half-dissatisfiedly showed off his poor legal and financial knowledge.

She was about to retort, when Tao Yushu said: "Okay, you two, stop talking about these useless things. When is the clothing city planning to open?"

"The renovation is quick, and it can be completed in a week or two. However, purchasing goods, recruiting people, and advertising will take more than a month at least, and it will take March no matter what."

Tao Yushu said thoughtfully: "I didn't catch up with the Spring Festival!"

For the Chinese people, the month before the Spring Festival has always been a time to buy new clothes, and the demand for clothing purchases is extremely exaggerated.

"There is no way. It's not easy to negotiate here in Xidan. We have to coordinate with others to free up time in the store."

Just like Du Feng said, once you have the venue and the supply of goods, the rest is to decorate, purchase goods, advertise, and recruit people.

The most important of these is advertising. How to gain popularity immediately may directly determine the life or death of the Asia-Europe Garment City.

"The aroma of wine is also afraid of the deep alley. You need to work more on advertising." Tao Yushu told Du Feng.

Du Feng patted his chest and said, "Sister, don't worry. I've already contacted the newspapers. I've placed a full-page advertisement half a month before the opening."

Hearing this, Tao Yushu frowned.

“How to advertise?”

"Just type 'Asia-Europe Clothing City Grand Opening Offer' and write down all our clothing categories. There is no one in Yanjing that offers a more complete range than mine. There are also discounts, with a 20% discount on the entire store."

Du Feng was full of confidence in his opening promotion activities, but Tao Yushu's brows furrowed even more tightly.

It has to be said that Du Feng's ideas are really too rough and have no bright spots at all, especially compared with the ideas that Lin Chaoyang instilled in her.

Looking at Tao Yushu's expression, Du Feng's originally confident face hesitated, "Sister, what do you think?"

"Advertising is just about building momentum. It's no use just letting people know that such a clothing city is about to open. You have to attract them to come and shop."

"Our clothing store has so many categories and offers discounts. Isn't this attractive?"

"It's not that it's unattractive, it's that it's not attractive enough. According to your calculation, the Spring Festival was just less than a month old when the clothing city opened.

The people's demand for clothes has just been released. If it is not attractive enough, why should they come to us to buy clothes?"

Tao Yushu's words made some sense, but Du Feng still felt dissatisfied. He felt that his idea was quite good and would definitely attract people to come and shop.

Tao Yushu looked at his expression and knew that it would be impossible if he didn't show something real.

"In this case, you can place a recruitment advertisement in a few days."

"Recruitment advertisement?"

"Yes. The requirements in the advertisement are as follows: female, aged 18 to 25 years old, height between 165 and 170 centimeters, good facial features and good temperament, technical secondary school degree or above, standard Mandarin, local Yanjing registered permanent residence will be given priority."

Du Feng looked at Tao Yushu in disbelief, "Sister, we are recruiting salespersons, not a beauty pageant. Who dares to apply for this job after you put out this advertisement? Besides, whoever has the conditions will become a salesperson with us!"

The conditions listed by Tao Yushu are nothing on their own, but when combined together, it is no exaggeration to say that they are the cream of the crop.

How many people have to be screened just for one person with "technical secondary school education or above"? Even if the average education level of Yanjing people is high, we can't do this!

"Why don't you come? The salary is 100 yuan per month, plus sales commission, which is no less than 50 yuan per month."

Hearing this, Du Feng was shocked again.

"150 yuan a month for one person? Sister, you can hire me as a salesperson. According to your method of recruiting people, we will have to pay a salesperson's salary of 100,000 yuan a year."

In 1985, the annual income of urban workers in China was 739 yuan. Yanjing, the capital, had a higher income than other regions in the country, with this figure exceeding 900 yuan.

But the wages of ordinary employees in Yanjing are definitely lower than this level. A monthly salary of forty or fifty yuan is the normal income for most people.

Tao Yushu said that the salary plus commission for recruiting salespersons would be 150 yuan a month, which was almost three times the salary of ordinary employees in Yanjing at this time. Du Feng couldn't help but be shocked.

"Our recruitment standards are high, and the higher salary is very reasonable." Tao Yushu said calmly.

Du Feng said anxiously: "Sister, let's just hire a salesperson. It's not cost-effective for you to set such high requirements and give such a high salary!"

His expression was anxious, but Tao Yushu's expression became calmer.

At this time, Tao Yumo on the side suddenly asked: "Sister, your recruitment advertisement is also an advertisement, right?"

Hearing this, Du Feng was stunned for a moment, "What do you mean?"

"What's the point? It's just an advertisement. As you said, my sister's recruitment requirements are higher than those of a beauty pageant, and the salary is so high.

If the advertisement was placed in a newspaper, how many people would it cause?

By then, won’t our Asia-Europe Garment City be famous in no time?”

Du Feng thought about Tao Yumo's words and found that they seemed to make sense.

Don't look at it. At this time, people are proud of having an iron rice bowl, but there are only so many jobs, and there are more wolves and less meat!

Otherwise, there wouldn’t have been so many weird things happening to the educated youth after they returned to the city a few years ago. Otherwise, why are there so many people setting up stalls in the sea? You think everyone loves doing business!

The requirements and benefits Tao Yushu mentioned just now will definitely attract the attention of thousands of people after being published in newspapers, and will also indirectly increase the popularity of Asia-Europe Garment City.

After being inspired, Du Feng further thought that when the people of Yanjing City see that Asia-Europe Garment City has such strict requirements for finding a salesperson and pays such a high salary, they will definitely make a preset for the Garment City in their hearts.

High-end impression.

At this moment, he finally understood Tao Yushu's intention, and a smile broke out on his face.

"Sister, you want to use recruitment to advertise the clothing city first!"

Tao Yumo said: "Nonsense, didn't I just say it?"

Du Feng was not angry when his sister choked him, but he thought for a moment and said: "But sister, with a salary of tens of thousands of yuan for more than a year, and for so many years in a row, why can't we advertise enough?"

"

"The state promotes joint ventures to make use of foreign advanced technology, funds and management methods. What does our garment city have? Do you really think of yourself as a joint venture?

If we don’t offer higher wages, will we be able to recruit talents? We need to take a longer-term view.”

Du Feng hadn't noticed it before, but now after listening to Tao Yushu's words, how could he still not know whose idea this was?

"Sister, this is what my brother-in-law told you, right? If he has any other good ideas, please tell me more quickly, tell me now!"

Under his urging, Tao Yushu explained a few more methods in a leisurely manner, and Du Feng's eyes became brighter and brighter as he listened.

"Sister, this model performance is a good idea. Is this modeled after Pierre Cardin? It will definitely attract the attention of many people."

“Isn’t the cost of this seven-day no-reason return and exchange process too high?”

"It will definitely increase the cost a little bit. Wouldn't it be over if you just raise the selling price?"

“If it’s too expensive, fewer people will buy it.”

"You have a misunderstanding. If you open a clothing store in Xidan Mall, our grade and style must not be low, otherwise you will not be able to achieve the sales set by the mall.

Why should I be afraid of being more expensive? The more expensive it is, the more respectable it is. He can buy two pieces of clothing with one month's salary outside, and when he wears it, it is just a piece of clothing.

But it's different here. You can only buy one with two months' salary. When people ask where to buy it,

Asia-Europe Clothing City!

High-end clothing!

This is face!

You have to study the customer's shopping psychology. He has come to our clothing store to buy clothes. Can he make the difference by a few dollars?"

Du Feng was almost dumbfounded. He had been in business for several years and thought he had some experience. But what Tao Yushu said was something he had never heard of before, and it simply refreshed his outlook.

The more he tasted it, the more he felt that what Tao Yushu said was a wise saying.
To be continued...