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Chapter 14 Investing in Xie Group(1/2)

The Xie Group itself is engaged in air conditioning. If it concentrates on the air conditioning industry, it may not be able to become a big brand like Gree in the future. It is a pity that it has entered the real estate market in a hurry.

Home appliances are our main business, and if we rush to develop side businesses, the foreseeable result is that both parties will collapse, and eventually the Xie Group will be brought down!

Xie Jiajun returned from the real estate market and wanted to keep her old business and put all her energy back into air-conditioning. In the end, she discovered a very cruel reality. She no longer had an advantage in the field of air-conditioning and was replaced by others behind her.

Competitors caught up, real estate and air conditioning collapsed at the same time, and the business empire collapsed completely.

In the TV series, isn't this how Xie Jiajie's air-conditioning empire collapsed?

Thinking about the marriage with the Zhao Group, how could it be possible, since they are all peers, would the Zhao Group help an enemy for no reason? The top leaders of the Zhao Group are not fools, how could they do these things to benefit the enemy?

Will marriage alone be enough? There are only eternal interests in the world, so where can eternal friends come from?

It's a pity that her son Xie Hongzu didn't live up to her wish in the play and cheated him into becoming Zhu Suosuo's licking dog? He even had to sever the mother-son relationship with her.

Xie Jiajie could not get help from the Zhao Group. Even if the marriage was successful, most likely the Zhao Group would not help her. Xie Hongzu also married Zhu Suosuo. Finally, it was learned that the Xie Group went bankrupt and the two divorced again.

The Xie Group went bankrupt, and Zhu Suosuo escaped without any losses. He also made several properties worth tens of millions. He will just find a rich man in the future.

Zhu Suosuo is really good at calculating. Anyway, Xie Hongzu is just a licker. The difference between him and Luo Jiaming is that he has money. If he doesn't have money, he will get divorced immediately! Even the ones with gold rims are not so expensive, right?

Now we can't let these things happen to her. The Xie Group can be said to be a very good helper.

A good helper to defeat the Jingyan Group and poke Zhu Suosuo's spare tire.

Xie Jiayin attaches great importance to Chen Fang. Without him, his achievements in the stock market have already caught up with his own. Let alone his business knowledge, I believe that his entrepreneurial career will be stronger than the Xie Group. This is Xie Jiayin's intuition.

"Xiao Chen, is it okay if I call you this?" Xie Jiayin said with a smile in the office of the chairman of Xie Group.

"Okay, Xie understands, just call me Xiao Chen! With all due respect, it is a bad move for Xie Group to enter the real estate market. Although the real estate market is highly profitable, the demand for funds is very huge. In my opinion, Xie Group is still

You don’t have this qualification!”

Chen Fang's words were very straightforward, and Xie Jiayin's face darkened. Of course, she was not targeting Chen Fang, because she knew that what Chen Fang said was right, and she was worried about the current situation of the Xie Group.

"Hey Xiao Chen, I plan to marry my son to the daughter of the Zhao Group. What do you think?" Xie Jiayin revealed her plan to marry the Zhao Group.

Chen Fang smiled, shook his head and said, "Mr.

How could a fool come up with funds to help you? Just because your son married his daughter? Isn’t that a bit too naive?”

After listening to Chen Fang's words, Xie Jiayin knew that this was not very reliable, and she also wondered why she had lost her mind. It was also because the Xie Group had been under too much pressure recently, she suddenly thought at this time.

"Xiao Chen, why did you come to help me?" Now that I have just met Chen Fang, why is he helping me so diligently? Is there such a thing as a free lunch in the world?

"Director Xie, of course it's for profit! I plan to invest in Xie's Group and also want to defeat Jingyan Group. Now you understand!" Chen Fang said with a smile, Xie Jiayin is not a fool, why would people believe you if you don't have any benefits?

Will help her?

"I agree in principle to Xiao Chen's investment in financing, but you know that Jingyan Group is a giant, so it will be difficult after all, right?" Xie Jiayin expressed her worries anyway. They all need financing anyway, and now the group basically belongs to

With no money left, Xie Jiayin believed in her vision and agreed to invest in Chen.

But Jingyan Group is too big. Xie Jiajie entered the real estate market and suffered a huge loss. This has a lot to do with Ye Jinyan's Jingyan Group.

How could someone as smart as Ye Jinyan allow a new real estate company to grow bigger and then divide their company's market? In the past two years, Jingyan Group has repeatedly stabbed Mr. Xie in the real estate field.

So Xie Jiayin gritted her teeth when mentioning Jingyan Group.

Chen Fang, a mere Jingyan Group, doesn't take it lightly. In other worlds, Chen Fang is much richer than Ye Jinyan. Ye Jinyan is almost like Boss Xu in later generations. Now he is very prosperous. If he still develops with high leverage, he will soon be

You will be lonely!

"You don't have to worry about this. I don't pay much attention to Jingyan Group. I wonder how much your Xie Group is asking for?" Although Chen Fang only has 180 million in funds in his hands, no one has invested in the financing.

Those who give money all at once are those who sign a contract to pay part of the money and pay it off after a few months.

The current market value of Xie's Group is 3.5 billion, but you definitely cannot buy shares at this price. Anyone who is not a fool knows that the market value of Xie's Group will fall, its main business will be damaged, its real estate business will not be smooth, and its financial report will be very ugly.

"Xiao Chen, I have to convene a board meeting to make this specific. After all, I don't have the final say alone! But can you tell me where the future of the Xie Group is?" Xie Jiayin currently holds 40% of the shares.

In addition, the other directors held 63% of the shares to form a board of directors that controlled the Xie Group. When Xie Jiayin heard that she had bought shares, she completely believed Chen Fang. After all, Chen Fang looked like he was not a fool and would not invest money randomly in himself.

He should be a good ally, and I don't know if he can bring the Xie Group back to life.

"Okay, you guys have a meeting first! We are talking about buying shares. As for the plan, we will talk about it after buying shares!" Chen Fang's plan is the kind of smart home appliances of later generations. It is best to cooperate with the current rice group and launch it together.

Smart home mode, this will definitely be an instant hit.

This has been confirmed in later generations and is not a problem at all. We still have to find Rebus. Chen Fang does not know him in this world. He is an acquaintance in other worlds, but this is a trivial matter to Chen Fang.

This is inherently a win-win situation.

Xie Jiayin nodded and sent Chen Fang out.

I met Xie Jiayin's precious son Xie Hongzu upstairs. He was the biggest licker in the show, and was even more poisoned than Luo Jiaming!

"Xiao Chen, this is my son Xie Hongzu. My son is my mother's partner. Chen Fang, please call me Brother Chen!" Xie Jiayin introduced the two of them. She was thinking about her son studying with Chen Fang.

You spend your days doing nothing but eating and waiting to die!

Chen Fang just nodded to show that he understood.

Xie Hongzu sneered at this. He was a rich second generation who had been pampered since childhood. He would be cold to someone like Chen Fang, and he would look aloof.

Xie Jiayin was very angry. Her son was spoiled by her, "Son, please say hello! This is my mother's important partner."

"With someone like him, what kind of partner can he be?" Xie Hongzu muttered. Chen Fang is so young and only a few years older than him. What kind of partner can he be? He is probably a rich second generation like himself who is just waiting to die.

He himself is a second-generation rich man, but he looks down on the second-generation rich people around him. He looks like he is in awe!

"Director Xie, I'll leave first if I have something else to do. You can contact me on the phone after we've discussed it!" Chen Fang didn't care about Xie Hongzu and left directly. If Chen Fang had such a son, he would really regret that he should have shot this idiot directly.

On the wall!

A perfect prodigal son with a white-eyed wolf.

After Chen Fang left, Xie Jiayin immediately held a board meeting to discuss Chen Fang's financing and investment.

Now the Xie Group is like this, half-dead, and they can only dream of having people buy shares! Xie Jiayin has asked shareholders to increase capital several times, but not many people responded because they have no confidence in Xie Jiayin. This bad move in real estate has seriously affected

Xie Jiayin’s prestige in the company.

One director said, "Thank you, Director, this is a good thing! I just don't know how much the other party will price?"

As soon as these words came out, many people nodded and said that if the discount was too high, they would definitely not agree to it. This was related to their vital interests, so they all looked at Xie Jiayin.

"What price do you think it should be? Of course, based on the market value, I definitely won't do it. After all, I'm not stupid!" Xie Jiayin said with a smile.

.....

In the end, the board of directors approved Chen Fang's capital increase agreement, allowing Chen Fang to invest 10% of the shares with a market value of 30%. Of course, this was the maximum amount they could accept. After all, the shares were diluted by one-tenth, and the impact was not significant. The main reason was that

The group can obtain large sums of cash.

This is a huge help to Xie's Group now. Someone buying shares means that it is favored by others, and the confidence of investors will return, and the stock price will naturally rise.

Chen Fang rushed to the Xie Group and signed the contract. The two parties agreed to pay 100 million now and the remaining 200 million three months later. This was a routine operation, and the shareholders of the Xie Group certainly had no objection to this.

After all, no one is a bank and does not have such a large cash flow.

Chen Fang immediately became the second largest shareholder of the Xie Group. Xie Jiayin's shareholding dropped to 36%, and Chen Fang's shareholding was 10%. Their combined shares accounted for almost half. Basically, the two of them had the final say in the group.

At the board meeting, Chen Fang stated his plan.

"I think that if Xie wants to solve the current financial deficit problem, we can't rely on others but ourselves. You have been deeply involved in the field of air-conditioning appliances and have gained an advantage ahead of the industry. Why go to real estate? Why not further expand your advantages?

Now is a highly information-based era, and mobile phones have become an indispensable tool for people. Now you can use your mobile phone to pay, order food, and book flights with your mobile phone when you go out.

Of course I don't mean to ask you to change your career to make mobile phones. The mobile phone market is already saturated and the competition is no less than real estate. That's not realistic either."

"So, Director Chen, what do you think we should do?" a director asked. He also felt that the new Director Chen was very powerful, and he analyzed the pain points of the Xie Group in just a few moments.

"What I mean is that we should cut off the real estate business, increase investment in the field of home appliances, and develop smart home appliances. The boss of the largest mobile phone manufacturer in China, Mi, is an acquaintance of mine. This in itself is a win-win situation and is in the development interests of both parties!"

Smart home means that after you come home, you can call the housekeeper to turn on the air conditioner and TV, and directly ask the housekeeper to open the curtains, boil water and sweep the floor..."

Chen Fang talked eloquently. This is a function that has been realized in later generations, but now it is just an idea. Many people have never thought about it. Everyone was stunned when they heard it.

This design is really advanced. They have never thought that home appliances can do this. They all find it incredible, but they can only make home appliances, that is, smart systems...

"Director Chen, do you think the rice company will cooperate with us?" Xie Jiayin said the question in everyone's mind. This is what everyone wants to ask. Without special equipment, their air conditioners cannot achieve the above functions!

Seeing everyone looking at him, Chen Fang smiled. Now the Rice Group is studying this area and urgently needs a manufacturer to cooperate. This in itself is a win-win situation.

"Leave the matter of the Rice Group to me, there will be news soon!" Chen Fang said firmly.

Seeing that Chen Fang was not a careless person, the directors all agreed that Chen Fang would represent the Xie Group to discuss cooperation matters with the Rice Group.

This chapter is not over yet, please click on the next page to continue reading! One speech subverted the senior management of Xie Group’s understanding of the future development of electrical appliances! It also allowed them to find a new development path. Chen Fang was soon appointed as the group director and vice president. And the general consultant for development strategy!

It soon became apparent on the stock market. Xie's Group issued an announcement: Xie's Group Investment Announcement plans to issue 100 million additional shares to Mr. Chen Fang, accounting for 10% of the company's total share capital! The announcement stated that in order to support various businesses To develop and implement key strategies, the financing raised in this period will be used to supplement the working capital of the company’s headquarters and subsidiaries.

The stock market is the same as gambling. If investors have confidence in you and buy your stock, your stock price will rise. On the contrary, if everyone has no confidence in you, your stock price will fall.

After seeing someone investing, Xie's Group's share price immediately began to rise.

Therefore, as long as you make everyone have confidence in your company, your stock price will rise. Even if you are bragging, as long as everyone believes it, that is enough.

Ye Jinyan from the Jingyan Group had gained a lot, and she secretly cursed who this Chen Fang was, who invested a lot of money in the Xie Group, who had already been beaten to death by him.

Why do you feel like you are coming back to life right now?

Chen Fang didn't know these things, so he immediately rushed to the headquarters of the Rice Group and had a very happy chat with Rebus. Rebus felt that Chen Fang should not be in the home appliance industry, but should come to help them make mobile phones!
To be continued...
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