Of course, there is also part of the reason: automotive chips have just been busy!

"Do you have an idea?"

The two chatted together until the evening. Ji Dongqing personally cooked some food and drinks, and the two officially started drinking.

"Of course there is, and so do you! If someone from the University of Technology says that there are no channels and ideas in robotics, that would be insulting. Didn't you participate in our University of Technology Alumni Association last time? You bought three companies at once. At that time, students from our school were still

I thought you could do something big!"

"If nothing else, the teachers in the robotics engineering major are waiting to receive you. But after waiting for so many years, you can develop your car with peace of mind. Electric cars are coming, and the robots have given up. The teachers are very angry.

!”

"I guess if you go this time, you might make He Wenju unable to get off the stage, hahaha..."

Pu Cheng's wine glasses touched Ji Dongqing's, and Ji Dongqing covered his face, thinking that he still lacked the experience of operating a large enterprise. He should hire a manager in this field as soon as possible to avoid many detours.

"It's all in the wine, you can take charge from now on! The senior people in the company rely too much on me for their decisions. Our industry is relatively complex. From now on, you will be responsible for the high-tech part, from chips, cars, electric power steering

, the driving computer, the robot, and I will do the rest. When the old man comes back, the old man will take care of his other half!"

After several days of conversations, Ji Dongqing knew that he almost missed a lot.

With China's industrial upgrading, smart manufacturing has arrived, and we must firmly seize this wave of industrial dividends.

Besides, declining birthrate is already a major trend in China, and there will be fewer and fewer industrial workers in the future. Labor-intensive industries will also be slowly stripped out in China and moved to places with lower labor costs.

Ji Dongqing's rubber parts industry has basically been transferred to Thailand. Bangladesh is now on par with Thailand. When the time comes, Ji Dongqing will take them all away.

In industries such as chip manufacturing and industrial robots, Ji Dongqing left his companies in China. Those cities where technology-intensive companies are concentrated are Ji Dongqing's first choice.

Nowadays, the automobile industry is still Ji Dongqing's focus. In the end, new energy vehicles are just a carrier for Ji Dongqing to realize the chip market. In terms of functions, cars have developed to the extreme, and everyone is similar.

"As long as you can understand the distribution, it will be fine. I and many of our alumni have the same problem. Either don't do it, or do it to the best of your ability! Although MCU is low-end, it is large in volume and has strong versatility! We really do it

Well, I will work hard in a higher direction next!"

"When I was studying at the University of Technology, I boasted to my classmates that in the future I will definitely let the chips I design and manufacture be used in the best products. Junior brother, you are responsible for equipment performance improvement and application, and I am responsible for chip R&D and design.

And sales! There are many robotics students from industrial universities all over the country!"

"The worst case scenario is that the president and I will call for a meeting and show our things for everyone to take back and use! Don't underestimate the circle of classmates. We spend so much money to go to college, and the country has gathered us together.

Why are we together? It’s not just for our convenience to exchange information!”

"This is not shameful at all. I was embarrassed before. After I became a manager, I realized that if there is a relationship, it does not need to be expired. You must assess the situation. Before that, we still have something to solve..."

Pu Cheng patted his chest and reassured Ji Dongqing for a while, which made Ji Dongqing toast frequently. Unexpectedly, Pu Cheng hugged him halfway through his words, which made Ji Dongqing a little surprised.

“Have you heard of IP core and IP licensing?”

Pu Cheng picked up a chopstick, dipped it in pickles and threw it into his mouth. Ji Dongqing couldn't help but be stunned, not to mention that Ji Dongqing had really heard of it.

According to the popular science Zou Hua gave Ji Dongqing before, IP core, that is, intellectual property core or intellectual property module, is an integrated circuit design macro module that has been repeatedly verified and reusable. It is mainly used for application specific integrated circuits (ASIC) or programmable logic devices.

(FPGA), to put it bluntly, is a module that some companies' integrated circuit writers have created after extensive verification, and then you have to pay for the independent design section.

Generally speaking, IP cores are mainly divided into soft IP, fixed IP and hard IP. Soft IP is a functional block described in a hardware description language such as Verilog/VHDL, but does not involve any specific circuit components to implement these functions.

Fixed IP is a functional block that has been synthesized. Hard IP provides the final product.

Ji Dongqing could only understand a literal meaning, and Pu Cheng gave a thumbs up. With Ji Dongqing's words, Pu Cheng would be able to speak easily.

"If we want to do well in the chip processing industry, first we need to obtain a large number of IP core licenses! This money is indispensable. With these things, we can design anything much faster than our opponents in the same industry!"

"Are there any target companies or institutions that we can package?"

After Pu Cheng finished speaking, he looked at Ji Dongqing quietly. Ji Dongqing knew what the other party meant and secretly thought that he would spend money again.

Although from the perspective of the pocket, it is not willing, but this era is becoming more and more trustworthy, and the era of payment for knowledge is coming.

Instead of making money first to lay the groundwork for the later stage, it is better to complete the procedures now to avoid endless bad lawsuits with certain opponents in the later stage.

Apple and Samsung had been locked in a lawsuit for more than a year over mobile phone design patents, and eventually compensated each other.

In fact, most of them are IP cores, integrated circuit designs in Apple phones, notebooks, and PADs. Many things in chip design are public.

As a result, Samsung copied it without Apple's authorization. Although both companies have European and American backgrounds, it does not hinder the court hearing!

Of course, Apple is also good at copying many of Samsung's integrated circuits and programs, which shows how terrible IP cores are in the industry.

From the mid-to-late 1980s to around 2010, IP cores gradually became independent of chip design, and ARM entered the development stage. Starting in 2010, the IP businesses of Synopsys and Cadence began to enter a period of rapid development driven by smart terminals.

.

Currently, the three giants in the IP core industry are ARM, Synopsys and Cadence, but as product demand continues to increase, new competitors are catching up faster, and IP concentration will gradually decrease.

"Do you have contact with these companies?"

It can be seen that Pu Cheng's ambition is not small. Few people do this kind of IP licensing agreement for small and simple low-end chips. Only companies that engage in large-scale foundry or mid-to-high-end chip development, design and foundry will do so.
Chapter completed!