To be fair, neither Harvey Weinstein's Miramax Pictures nor Disney Distribution Company paid much attention to "One Long Shot". Even for such a small project, it is impossible for Harvey Weinstein to pay attention to it.

Einstein or Disney executives did it themselves.

Isn't it just 280,000 US dollars? It's the Disney Group's ABC TV network. Midnight Cinema can almost recoup its cost by purchasing the TV rights. After all, this is a film that won a special attention award at the Cannes Film Festival, and it is still worth the price. It will then be put on the video tape market.

, at least tens of thousands of dollars per year.

As for the box office of theaters? That’s basically pure profit!

Therefore, it is basically a mentality of lying flat. Anyway, the box office is tens of thousands of dollars every day, and it doesn't matter a few thousand dollars. Moreover, market research is polarizing, and there are only 20 screens. Do you still want to make a breakthrough?

Sure enough, Wednesday's box office was uneventful - 39,000.

However, on Thursday, through word of mouth, word of mouth finally gained momentum. In the two cities of Los Angeles and New York, a large number of lower-class Luo Piao, as well as students from the three major art schools, including some college students who joined in the fun, met and went there one after another.

Watch "Add a Long Shot". Then the box office suddenly soared that day - 371,000 US dollars!

Damn it!

It suddenly increased nearly ten times, and everyone was stunned! Where did this dark horse come from?

The ones who react fastest are definitely the capitalists!

With Harvey Weinstein's huge power in Hollywood, coupled with Disney's strong distribution capabilities, on Thursday, two medium-sized newspapers issued film review articles, and ABC's channel sent a brief news.

It should be said that the incident happened suddenly and the preparations were very hasty. The media that could be found were not very popular media, nor were they first-rate film critics. But because of this, those media people who are still relatively "down and out", how could they not appreciate "

What about "Add a long shot"? Isn't it just to say yourself - persevere, work hard, and pay tribute!

As a result, several highly praised film review articles came out, and they were full of praise between the lines!

Then Friday: 523,000;

Saturday: 546,000;

Sunday: 537,000.

It’s not that the box office couldn’t be higher, but that there were only so many seats in the cinema. The theaters were basically full, and it immediately caused a sensation throughout North America.

Never underestimate the tremendous power of the world's top media companies!

Just over the weekend, several heavyweight film critics published film reviews, all of which were also full of praise.

Among them, the famous film critic Roger Ebert wrote in a column: "... This film once again proves a point - movies are an art that creates miracles. When it was learned that the cost was only 30,000

The U.S. dollar makes me feel admiration in my heart. All those flaws have turned into a deep respect for the art of film...

...I can indeed give higher scores. But for the young Chinese director, he needs not only encouragement, but also encouragement. I hope that he is not a shooting star and can show higher talents and produce more genius works in the future.

…

… Please forgive my selfishness. I give it two thumbs up!”

As for some paparazzi in Los Angeles, they kept taking pictures, and several famous filmmakers went to watch it. When they came out for interviews, they also received rave reviews.

Of course, in order to find these well-known figures and achieve such effects, Harvey Weinstein and Disney have spent an additional US$3.2 million in publicity expenses. By the next week, the number of big screens in North America will reach 1,010. The same principle applies

, the preparations were so hurried, and for a while, I could only find these few movie theaters.

Monday: 5.21 million;

Tuesday: 3.47 million;

Wednesday: 5.39 million;

Thursday: 5.65 million;

By Friday, the film had become a hot topic in the United States. It continued to appear in the news media, and various famous figures appeared in the theater and were interviewed by the media. Among them, including Hollywood, sports,

In the fashion industry, there are even many politicians...?

Everyone knows how to gain popularity!

And such a movie will never cause any controversy. Just one word - praise!

So all of a sudden, not only did celebrities charge for promotions, but there were also many tap waters? And there were many such tap waters that were famous, from all walks of life, and received all kinds of praises?

Friday box office: 13.56 million;

Saturday: 15.71 million;

Sunday: 14.11 million.

In the second week of the film's release, the weekly box office actually reached 63.1 million U.S. dollars. With an unstoppable sweep, it won the top spot on the North American box office list!

…

At this time, the country was still calm. Unlike the later Internet era, if such a miracle happened, Rongguang might have been blown to the sky.

However, Rong Guang is now a banned director, and it is impossible for his name to appear in domestic media. And the only channels for domestic people to access news are television and newspapers. Therefore, with some people deliberately blocking it, if he can get it within a month

, it spread to the domestic entertainment industry at an alarming rate.

Of course, the common people outside the circle will not even have such an opportunity. They are still ignorant and blessed!

…

However, excessive hype will definitely lead to huge sequelae. After all, "One Long Shot" is a creative twist comedy. Objectively judged, it is barely excellent, but it definitely cannot be called first-class.

After all, the first 33 minutes are extremely unfriendly to the audience. Not all audiences like creative twist comedies. Especially this is a Chinese movie. North American audiences are relatively repulsive to overseas movies and generally don't like to watch them.

It's nothing more than Disney's strong distribution and public relations capabilities. What's more, the current social public opinion is relatively concentrated, and the influence of various film critics and celebrities is relatively large, far exceeding that of the later Internet era. Therefore, the effect is better than the original "Camera"

"Can't Stop" is even better.

And there's another trick. No matter who criticizes this film, they can always respond with one sentence - it's only 30,000 US dollars, you can do it?

Obviously, this is also a kind of moral kidnapping.

But the audience is not a fool after all. Don’t they vote with their feet? Therefore, after the extremely high box office in the second week, in the third week, the box office dropped sharply - 24.11 million U.S. dollars. In the fourth week -

$12.09 million.

So Harvey Weinstein and Disney immediately decided to draw decisively. In addition to continuing to collect some box office in some second- and third-run theaters, in the media, they are prepared to continue to maintain this kind of popularity and create a kind of hunger.

marketing.

The box office share in North America is somewhat different from that in China. They share the share in a stepwise manner. The longer the release time, the lower the distributor's share. In the end, it may even be as low as only 10% of the box office.

In this case, let’s simply search for a big sum again in the video tape market. With such popularity and hungry marketing, there is even hope that video tapes and other peripherals can exceed 100 million!

There are no fools among capitalists. They know how to make more money!

However, by this time, the North American box office of "One Long Shot" is unlikely to exceed 100 million, but it will definitely exceed 90 million. This has become one of the highest box office records for China Entertainment Films in North America.
Chapter completed!