Chapter 6 What’s missing is a heroine
Regarding Manager Claire's question, Rong Guang was already prepared: "Sir, I admit that this is a newcomer's work, and I also admit that it is a small-budget independent film. But last year, our country only issued more than 100 film licenses. Really
There were only 91 films released in theaters. And this year's number is the same, almost the same number. Therefore, when the license was issued, strict screening was actually carried out. At least it proved the recognition of me personally and this film.
To take a step back, even if you can't go to theaters, it is still feasible to go to CCTV Movie Channel. You are an expert, and you should be aware of CCTV's advertising fees. I guarantee that there will be three clear shots in the film, one of which will not be less than 5 seconds.
Forgive my presumption, this is also a good opportunity for your company to circumvent the Advertising Law."
"Yeah." Manager Claire nodded, with a noncommittal expression. The new "Advertising Law" currently prohibits TV, newspapers and other media from broadcasting tobacco advertisements. On the contrary, there are no restrictions on product placement in film and television dramas.
Rong Guang continued to persuade: "Any film project has the possibility of failure, and I do not deny this. But with precedents and successful models, they can be copied continuously. Your company should choose to try sooner or later, so why
It can't be me? I am a small-budget independent film, so the cost of product placement is also low. So the cost of trial and error is also very low."
"Yeah." Manager Claire smiled and nodded, "Can you introduce the situation in the film and television industry in mainland China?"
Rong Guang was slightly surprised. But such a question didn't bother him: "That's right. We used to have more than a dozen state-owned studios, and they..."
"What about the actors?"
"Our professional actors are generally..."
"I heard that there seem to be many Hong Kong and Taiwanese actors coming to your mainland?"
"There is such a situation. Hong Kong and Taiwan actors..."
"..."
The topic started to get further and further. Manager Claire seemed to be very interested in those gossips. As they chatted, the two of them started talking about the gossip about celebrities in Hollywood. Manager Claire became even less sleepy, and he became very talkative.
This made Rong Guang feel very puzzled. He basically didn't talk about serious matters, so why did he become a couple just chatting with each other?
However, the sponsor must not be offended and must be treated with care. Rong Guang comes from the era of information explosion. The Internet is full of celebrity gossip. Especially there are so many Chinese, Hong Kong and American entertainment articles, which are basically famous.
Celebrities have all been poached. As long as they reveal a little bit of content, Manager Claire can listen with interest.
It wasn't until they chatted for nearly two hours that Manager Claire raised her wrist to look at her watch and suddenly said: "Okay! Regarding product placement, how much do you want?"
"..." Rong Guang was stunned again, why was there such a sudden attack? "I think 10,000 US dollars is more appropriate."
In the project plan, Rong Guang would definitely not be so honest. The budget for the film was set at 1.2 million, and the publicity and distribution expenses were 300,000. According to the written investment ratio, US$10,000 here is really not too much.
Manager Claire laughed: "It's too much, I'll give you up to five thousand dollars."
"Eight thousand dollars! Your company doesn't care about those thousands of dollars. What your company needs is success stories! Believe me, I will give you satisfaction or even a miracle?"
Manager Claire laughed: "Okay, okay! You convinced me, Rong. Then it's eight thousand dollars."
Due to the promulgation of the new "Advertising Law", Philip Morris International Group's mainland China office cannot spend millions of dollars in advertising every year. Moreover, Philip Morris International Group has great ambitions. They hope to expand in mainland China. When establishing a joint venture to build a tobacco factory, we are not even afraid of spending millions of dollars more.
Of course, we all know what will happen in the future. Mainland China has not opened up the tobacco market. But manager Claire doesn’t know that at this time? So those tens of thousands of dollars are really just a drop in the bucket.
Or because of the changes in mainland policies, there has been nothing to do here in the office. Manager Claire has been idle for a long time, so if she has the opportunity to chat with Rong Guang, she will simply chat for a longer time.
In fact, when we first met and saw Rong Guang's project plan, Manager Claire had already agreed in her heart. No matter how wealthy you are, you can't spend money randomly, you still need a good reason. So Rong Guang's ppt experience is still very effective.
…
When leaving, Manager Claire was not stingy. After signing the contract, he understood that Rong Guang was a private and independent film, so he simply asked the finance department to give him US dollars in cash. He also gave away half a box of Marlboros, a dozen advertising ashtrays, and a A large box of lighters, advertising shirts, advertising sheets, etc. All of them can be used in the film.
Rong Guang happily brought these things back to the rental house. Today is a good omen, the door is open, and he hopes to keep up the good work in the afternoon.
However, the afternoon turned into a mixture of joy and sorrow. At Baijiu, Rongguang was rejected by several companies one after another. The reasons were different, but because they couldn't find a precedent, those who were doing things didn't dare to make the decision. They waited until they met Moutai, and then they reluctantly sponsored I paid 10,000 yuan to try it, and also received a piece of wine (six bottles) as a sample.
Rong Guang sighed in his heart, he is worthy of being called the national liquor Moutai, he is really courageous. I have decided, I will be your idol for life.
Thinking of this, Rong Guang suddenly recalled Moutai's stock. Back then, several stockholders on the crew were drinking and talking nonsense, and they seemed to have mentioned this stock. It seemed that it had increased by more than 300 times after it was listed.
Rong Guang only remembered those stocks that were out of the circle. He usually didn't care about the stock market at all, and he was too busy studying and improving.
Now, Rong Guang has a very good impression of Moutai. He has decided that after paying off his debts and having 1 million, he will buy all of Moutai! 300 times! That’s 3 billion!
There is absolutely no miscalculation, it is 3 billion! You must trust my mathematical ability! My physical education teacher is a special teacher!
When it comes to health care product merchants, Rong Guang encounters obstacles one after another, and ends up with nothing.
After doing the math, the funds were abundant. Therefore, Rongguang was still very satisfied with the final result.
…
Now that everything else has basically been taken care of, the only thing missing is the heroine. But Rong Guang is not too worried. Three-legged toads are hard to find, and two-legged actresses are everywhere. Don’t forget, this is the capital.
, a gathering place for art school students and Beipiao!
So on the next day, Rong Guang changed into a suit and put on a down jacket (it was too sour to ride in a suit in this weather). As soon as he hit the gas, he rushed to Dongmianhua Hutong near the rental house.
Chapter completed!