Chapter 326 Public relations is no small matter
Rong Guang still had some basic IQ. From the conversation, he slowly understood the ins and outs of this matter.
At the beginning, Heli Toys should really want to make a career. Even after they were full, they still wanted to introduce Rong Guang, a strategic investor, hoping to solve the crisis in the capital chain.
In fact, without Rongguang's sudden butterfly wings, perhaps Heli Toys would have continued to survive until a successor appeared. Maybe it would eventually go bankrupt, but that would be a very long process, and at least all parties would be mentally prepared.
Prepare.
However, the appearance of Rong Guang seemed to be a catalyst. The family suddenly discovered that it might be able to sell it at a good price? If it could raise the stock price and finally cash out successfully, wouldn't it be possible for them to land smoothly? If they were lucky, they could still sell it.
Make a fortune?
So Heli Toys acquired that silver mine. On the one hand, it emptied the company's funds, and on the other hand, it also drove up the stock price. As for Rong Guang? Didn't he just want a shell company? And they are all businessmen, and they pay attention to kindness in the business field.
To make money, it can be negotiated and measured easily. Let’s continue to cut leeks together!
Unexpectedly, with such wishful thinking, Rong Guang suddenly stopped playing? Stopped playing? Played again?
As a result, Heli Toys collapsed instantly. In desperation, the family simply did not stop doing anything. On the one hand, they used Rong Guang's fame to continue to speculate and cashed out part of the stock; on the other hand, they started unscrupulous actions.
He borrowed money from everywhere and got into debt, and disposed of all the property around him.
It should be said that this method is quite crude and could cause a thunderstorm at any time. However, that family was luckier. At the moment before the thunderstorm, they escaped with the defrauded cash and immigrated abroad.
In this fraud process, the bank and Lu Mingyuan should not have participated, but they were at least tacitly conniving. I didn't expect that the family was so courageous, and in the end they were even pushed into the pit. Everyone was involved.
They were all in disgrace. That's why the reaction from the outside world was so great.
…
One thing to say, up to now, Rong Guang is still in a state of confusion. Isn't he just an inexperienced novice when it comes to such a bizarre incident?
Not only Rong Guang, but also company executives such as Sister Qing were confused. They came to Rong Guang's home and discussed for a while, but still got no results. In the end, someone cautiously made a suggestion: "
Guang Shao, it’s none of our business in the first place, so why don’t we just ignore it? As long as the time is long enough, who will remember this matter? And we are also victims!”
Someone immediately raised objections: "That won't work, what if things get serious? Guang Shao needs a public image, and that will affect the box office!"
"Then what do you think we should do? Can you tell us a solution?"
"I don't know how. But the public image is the most important! As long as the public image is there, there will be box office endorsements and so on. If the image is ruined, there will be no future."
"You're talking lightly. It's a listed company, and it's still in a mess. Should we let Mr. Guang save it? Even if Mr. Guang is willing to save it, he doesn't know how many big and small pits there are in it. What if it explodes again in the future?
, that’s just playing Dafa. You can’t even keep your public image!”
"I didn't say go to rescue! Can't you...donate? Doesn't it mean a little bit?"
"..."
Rong Guang was weighing the pros and cons in his mind, and he had gradually calmed down.
If you are an ordinary businessman, you can of course choose to let it go. But Rongguang himself cannot. People have very high moral requirements for public figures. Many times they are simply unreasonable!
For example, Liu Tianwang's Tianmu Pictures incident. There was actually an opportunity to go public and cut leeks, but Liu Tianwang flatly refused in order to maintain his image. He would rather pay a large amount of compensation and asked Xiang Tai to borrow 50 million for an emergency.
Facts have proven that celebrities need to consider their public image first, and business interests come second.
Another thing is... times have changed. Public relations methods such as silence are golden are no longer very easy to use. In the Internet era, you need to put out fires in time, and you need to pay special attention to details.
Another example: Wang Baobao's marriage incident is a very famous public relations incident. Just like Nicholas Tse, his career and reputation were greatly affected after he appeared in the short film "The Essence of Humanity". But Wang Baobao has almost no impact. It should be said that it is
Very good public relations.
However, few people know that in this public relations campaign, everything else was done well, but there was one very inconspicuous detail issue that almost caused Wang Baobao to overturn.
What? You don’t believe it, do you?
I don’t know if anyone remembers that Wang Baobao, accompanied by a team of lawyers and followed by a large group of reporters, went to banks to check his money. Unexpectedly, all of it was transferred by his ex-wife and agent? In the end, they came
When he went to court to file a lawsuit, when he learned that he didn't have enough money for prosecution, Wang Baobao shed tears on the spot in front of the court and called a friend to borrow money? (I heard it was Chen Sicheng, he is quite loyal to his friends)
Do you have any impression? Do you feel that there is no problem?
Damn it! Are you a team of ace lawyers? Don’t these famous lawyers know that court prosecutions require prosecution fees? When the bank went out, Wang Baobao should have cried to borrow money. How could he find out after going to the court? You
If you say it's not a performance, then someone still has to believe it? You actually had to act up when you were suing, so how do you prove that you weren't lying before?
This is a lack of attention to details and a failure in performance! Why the hell are you acting in front of the public? Who designed this tragic scene? Stay after school and I promise not to beat the crap out of you!
To be honest, Wang Baobao is very popular and he is very sympathetic at this time. No one cares about this detail error. Moreover, his ex-wife is stupid and did not notice it at all.
Otherwise, drag Baby Wang into the quagmire and wallow together, which is guaranteed to make Baby Wang miserable.
Of course, now that so much time has passed, no one will care about it anymore. Just treat it as a joke and an anecdote!
It can be seen from this that there is no small matter in public relations! No matter how much we attach so much importance to it, we will not overdo it.
After thinking for a while, Rong Guang finally made a decision: "Let's do this for now! Immediately make a public statement to the major media. There are two main points: First, publicly spread the rumors and use the strongest tone to express strong indignation against this fraudulent behavior.
.And I also stated that I am also a victim and will cooperate with the Hong Kong investigation and will definitely file a reputation lawsuit in the Hong Kong court. The more exaggerated the compensation amount, the better, and I will never accept settlement."
Upon hearing this, the company's lawyer reminded: "Master Guang, although I don't understand Hong Kong law, the principles should be the same. This lawsuit should be winnable. But the litigation costs are quite high. Those people also fled to Canada.
There is no extradition agreement at all and there is no way to enforce it?"
Rong Guang smiled and said: "Regardless of the execution issue, it doesn't matter whether you can get compensation or not. What is important is an uncompromising attitude. Then go to a Canadian lawyer and file a lawsuit if possible. If you lose the lawsuit, you will be fine."
It doesn’t matter, the key is to let the public see that we have been driven crazy with anger! Note: Be sure to ask for a gold medal! That kind of atmosphere that makes you crazy with anger!”
Chapter completed!