"I haven't been making movies for a long time, and I don't have much experience. My film theories and techniques are really not as good as those of my elders, so I just don't do what I do best."

Chen Qi set his tone and said: "But since we are talking about earning foreign exchange through exports, it is equivalent to selling something and buying something. Everyone is familiar with this. Let me talk about it from this perspective."

“If we want them to buy movies, we need to study the psychology of people buying things.

Take the United States as an example. I went to Hong Kong and Berlin this time and learned a lot about American movies. Their industry is very developed and they have a lot of genre films. They have filmed almost all genres. Last year's "Star Wars" was a hit in North America.

It grossed more than $200 million at the box office.

Why would such a country spend 3 million to buy "Tai Chi"?

The reason is very simple, because "Tai Chi" is a Chinese kung fu movie, which is not available in the United States. From Bruce Lee to Jackie Chan, to Li Lien, the United States will never produce a martial arts star like this.

The label of Chinese Kung Fu is unique, it is the only one in the world, so I think we should make more martial arts films."

In front of several big leaders, he didn't want to make long speeches and wanted to be concise and quick. But after hearing this, the big leaders didn't comment and just said: "Keep talking!"

"We have something they don't have, this is the first category.

The second category is naturally something everyone has.

For example, murder, romance, comedy, tragedy, they all have them, and they are more developed than us, so how do we shoot them? If we simply surpass them based on the quality of the work, it would be too difficult. I think there is a shortcut.

Find the differences from the similarities!

Chinese films have reappeared on the world stage. They are unfamiliar to Western society. I think they have a voyeuristic mentality and hope to see the true face of China's history, traditional culture and contemporary life...

For example, in movies about ordinary citizens, our ordinary citizens are definitely different from their counterparts in terms of living environment, clothing, eating habits, family values, social ethics, etc. If we want to film these things, if we are lucky, we can even win an award.

Winning prizes overseas is also very important. Winning prizes can help you sell your products at higher prices, and it can also inspire people.

But it is a pity that, alas, we did not take good pictures..."

Chen Qi talked about what to shoot above, and how to shoot next, and continued: “First of all, we have to let people understand it. If people can’t understand it, how can we buy it?

One of my deepest experiences in Berlin is that foreigners feel that Chinese films are too theatrical, have a poor sense of reality, and have too many political words. They feel that they are being educated.

The way our director expressed it was too straightforward, just like giving a lecture to children, directly saying that you must love the motherland and love this land... Of course this is right, but can the children understand?

And there is another way, take him to see the great rivers and mountains of the motherland, let him experience the beautiful scenery for himself, let him read history and know the sufferings that the Chinese nation has suffered.

It might be better to be more subtle and tactful, hide political words in the plot, and use stories to tell the truth instead of directly stating the lines.

Secondly, our movie is too slow!"

"Too slow?"

“The plot develops slowly, there are too many plots, and it’s dull and boring to watch. If your own audience doesn’t like it, how can it make foreign audiences like it?

For example, "Tai Chi" starts with a martial arts competition, and then Yang Yuqian is taught by an expert, and goes to Henan to study, but is rejected. However, he meets Chen Shaomei by chance, is taught Tai Chi, and is discovered by Chen Zhengying...

Every time he goes a little further, he is bound to encounter setbacks and then solve them, and if he goes a little further, there will be new troubles... This is fast-paced, highly entertaining, and full of ups and downs, and the audience likes to watch it."

Compared with usual times, Chen Qi was already very conservative, not spitting, but full of practical information. Finally, he said: "In short, I personally think that if you want to earn foreign exchange through exports, you can take two routes. One is to make entertainment films based on martial arts films." , one is to win prizes.

Oh, by the way, don’t be timid when negotiating with foreigners, some of our films are really good, it would be a shame to sell them at such a low price!”

??????55.??????

In fact, in the 1980s, some knowledgeable people proposed the idea of ​​earning foreign exchange from movies. However, from top to bottom, the entire industry chain was not strong enough, and it was never mentioned again later.

Nowadays, "Tai Chi" is ground-breaking, making feasibility a reality. The top leaders listened very carefully, and then asked: "You said that our domestic directors' films are slow, is there any way to make them faster?"

"I can't do anything about others, but I can do something about my own films."

"What's your next idea?"

"That's what I just said, make two types of films, one to make money, and one to win awards... I mean, if I were still allowed to make it." Chen Qi was shy and scratched his head.

"Is there any way to distribute it to Taiwan?"

The leader who had been silent until now suddenly asked.

Chen Qi was stunned and said: "A pure mainland film is impossible, but according to Uncle Fu Qi, I think it can be realized.

We can find directors and actors who can enter Taiwan, make the film, remove the producer, release it in Taiwan first, and then add the producer when we come back. Or we can secretly invest in a company and let them film it.

But when it is released to Taiwan, there must be no political words or phrases in it, otherwise it will not be reviewed."

"The little comrade's mind is quite flexible."

The leader smiled.

Mr. Liao also understood and said: "The reason is very simple. This has nothing to do with domestic movies. It specializes in export movies to earn foreign exchange, just like those products for foreign trade."

"It's like this..."

The big leader nodded, flicked the ashes of his cigarette, and suddenly started chatting with Mr. Liao about home affairs.

Chen Qi had no such experience. Wang Yang understood that there were other things to talk about and quickly pulled him to leave. The leader of the Ministry of Culture still stayed.

"I think this guy can do whatever he wants to demote talents! Moreover, now that the reform has begun, anything that is beneficial to the country can be tested. He is only one person, and the scale is small. If he fails, it will not affect anything."

"I have the same opinion. Xiao Chen has proven that this approach is feasible, so let him try it." Liao Gongdao.

"We hope to ease relations with Taiwan. Film is a good communication channel. We can use Hong Kong and overseas film festivals as bridges to contact film workers there," the leader said.

It seems exaggerated that the three leaders are discussing movies here, but it is normal these days. In the early days of reform, Nian Guangjiu was mentioned many times by senior officials for selling melon seeds for a fool, let alone something as important as a movie?

After a brief discussion, the senior leader said to Liao Gongdao: "This situation is special and there is no precedent. Can you coordinate with all units and work out a plan?"

"Okay!"

At this point, the encounter ends.

The leader of the Ministry of Culture, who had been afraid to say anything, quickly left, secretly exclaiming, "We are doing something special, things are going to change!"

…………

Chen Qi finally returned to his loyal Beijing Film Studio.

He took a shower first and then fell asleep. On the day he came back from Berlin, he was called directly to the Ministry of Culture. He worked there for several days and was exhausted both physically and mentally.

And at this moment.

The leader of the China Youth Daily repeatedly confirmed the authenticity of the data and decided to let Yu Jiajia publish the article. Yu Jiajia wrote: ""Tai Chi" spread its influence over West Berlin, conquered big-nosed foreigners, and earned a sky-high US$4.8 million in foreign exchange!"

boom!

Just drop a bomb, or just kill and bury it.

Ordinary people saw it and at most said it was awesome. People in the industry saw it and their eyes turned green! While Chen Qi was fast asleep, countless people rushed to the capital in order to catch a glimpse of the holy face!!

(No more...)
Chapter completed!