132, Taotie sets a pot to cook in China

After Luo Shuihan finished speaking, he took a glass of wine and stopped talking. After a long time, Wang Boqian asked, "Is it over?"

Luo Shuihan: "The origin of beer has been introduced, and I'm drinking now."

Wang Boqian: "I saw an advertisement a while ago, with the slogan saying 'Wuyou people drink Wuyou beer!' I thought it was for foreign brands to pick gutters. After a long time, all these beer were from the family and they were doing their own show."

Luo Shuihan: "Advertising has the precautions of advertising. This advertising slogan is also using local complexes, local protectionism, and even patriotism to achieve market segmentation. Most people who drink are like you, and they don't know the story behind 'Wuyou Beer'."

Wang Boqian nodded: "Well, there is some reason. For example, I have been drinking Changshengdao Beer for so many years. This is a habit."

Bai Shaoliu kept thinking about Luo Shuihan's words, and suddenly said: "This kind of advertisement is also a prison for the product."

Luo Shuihan smiled: "That's right. Beer has its own market characteristics. Every business has its own research. Xiaobai, you are also a graduate of the University of Finance and Economics. You have learned a lot of things on paper, right? Then you can talk about Qingrun Group and Wuyou Beer Market and analyze this product and this business."

Bai Shaoliu: "How dare I show my ugly appearance in front of a big expert like Mr. Luo?"

Luo Shuihan: "I started from scratch and have never studied finance majors. Everything is learned in the business world. Xiaobai, in the future, you will not be just a bodyguard who fights with others. Whether it is doing business or doing things, knowing what to do is the most important thing. Just talk about it."

Bai Shaoliu took a sip of wine: "Mr. Luo must say, I will just say a few words..." He thought about it while talking about his own opinions-

Beer is very special because its mainstream products are highly regional. When Zhixu Country opened its market to the outside world, most of its beer companies did not develop high-end fine decoration products markets, so the high-end beer market was almost blank. Therefore, as soon as foreign brands entered, they occupied almost all the high-end markets effortlessly. However, in the mainstream product consumption market, it was difficult for any company to monopolize it. Under the circumstances at that time, this was almost an impossible task, but Qingrun Group did it.

The so-called mainstream products refer to the simple beer they are drinking with recyclable green high-pressure glass bottles. This beer is the cheapest and the largest sales volume, and is the basic product of the beer industry. Compared with the unit price, the volume and weight of simple beer are very large. The additional costs of long-distance transportation and storage, including distribution and packaging recycling are very high, so it is not suitable for long-distance off-site sales. For example, Wuyou Beer produced by Wuyou may only have a sales cost of two yuan in Wuyou. If you go to Wucheng to sell it, the sales cost will increase to five yuan, and you cannot compete with the local Qingquan Beer at all.

Because of this particularity of the beer market, mainstream products are only suitable for local factories to be built and sold in surrounding urban and rural areas. Almost all cities in Zhixu Country have their own local beer brands, and have also formed a fairly stable sales network and consumer group. This is a fairly stable market that can accommodate many companies to survive together.

It is almost impossible for foreign companies to monopolize this market under the existing structure. If conventional commercial means are used to open factories one by one in hundreds of cities and participate in local market competition, the cost will be so high that no one can bear it.

First of all, the existence of original consumption habits makes new products pay exponentially more than competitors’ brand promotion costs and sales network reconstruction costs. For example, the original consumers only drink Changshengdao Beer, and the convenience store only buys this kind of beer. If you want to convince others to drink your beer and sell your beer, the initial investment will be doubled.

Secondly, using the method of establishing new factories to enter the market competition will inevitably lead to a surge in product supply, greatly reducing the industry's profit margins. The first thing that loses is yourself. This is a way to commit suicide first and then survive. It is hard to say how long the profits in this market will be back, and it is difficult to say whether the surviving companies will be themselves.

The most important point is that in this conventional way, competition in one city and one place may take hundreds of years. Even if it is successful, the profit recovery cycle will be longer, and no company can do it.

However, Qingrun Group has done it in less than ten years, and completely monopolized all the mainstream beer markets in the northeast of Zhixu Country, a medium-sized country. The strategy it uses is to acquire, acquire one by one until it is acquired. Qingrun Group was able to succeed because the price paid was very small. Many companies directly transfer or even discount the book assets according to the value of the book assets. Local governments help provide preferential conditions, banks provide financial support, and the lights are all the way through it.

Many places are greeted by hand, no one realizes the final consequences. Dealing with a company is also equivalent to sending out the local market. This value is incalculable. The result of dealing with the same recipient is to actively help the other party monopolize its own market and allow the other party to completely control the industry, and the commercial value in it is even more immeasurable.

The final result is that Xiaobai and others put all the beer produced by Qingrun Group on the table. Unless you don’t drink beer, whether it is Heilong Beer or Wuyou Beer, they are all beer from Qingrun Group. This industry has been completely controlled, and for those breweries in various regions that have been acquired, they have fallen into the same fate - Qingrun Group can decide the life and death of each enterprise and each brand. Even if it is a well-managed local brand, it will be unclear and ugly for some interest considerations. Everything depends on the owner of Qingrun Group - the small group of people far away in Geely and Shanmo Kingdom.

Xiaobai said this and asked, "Mr. Luo, I don't know if what I said is right?"

Luo Shuihan showed admiration on his face: "You are talking about eight or nine. You have never done a beer business, but you have analyzed the characteristics of this market so clearly. And you just sat here and figured it out immediately. It's not simple!"

Bai Shaoliu: "Shame, I was a little awake after listening to Mr. Luo's suggestions just now. I also learned a little bit with Mr. Luo for a long time." When he said this, he thought of the conflict between the Kunlun practitioners and the Western Holy See, and he also understood that many things cannot be resolved through the heavenly struggle.

Mr. Mei, such as Kunlun masters, especially Zeren, the leader of the sect, said to Xiaobai very clearly, that is, worldly affairs are interpreted by worldly laws. The Western Holy See avoids head-on conflicts and infiltrates and controls them from the secular world. This is a problem that secular people need to face and see clearly. Mr. Mei and others hope for Xiaobai in Wuyou, but can Xiaobai have a way to control this situation? Not to mention big things, just take the Wuyou beer market in front of you. Not to mention Xiaobai, even Luo Shuihan may not be able to do anything, right?

Just as I thought of this, I heard Luo Shuihan say, "Xiaobai, let me ask you another question, why doesn't Heluo Group do beer business?"

There is something in his words, and in fact he was asking Heluo Group whether he could do beer business, which was a test of Xiaobai. Xiaobai smiled and said to the truth: "You can't do beer business now, and this market has lost and cannot be recovered. Even if Heluo Group is stronger than Qingrun Group, it cannot compete with others in the beer market. Heluo Group cannot follow the old path of segmentation and acquisition, because Qingrun Group is not that stupid."

"If you must want to take back this market, what should you think of?" Luo Shuihan continued to ask, as if he was interested in raising questions for Xiaobai.

Bai Shaoliu: "It is impossible to gradually erode from the bottom like Qingrun Group. The opponent is very sober and will not give you a chance. I can think of one way, but whether it can be done is another matter."

Luo Shuihan's eyes lit up: "Say!"

Bai Shaoliu: "Start from the top, find a way to create an opportunity to make some problems in Qingrun Group and take the opportunity to acquire Qingrun Group. However, this is very difficult and may require other conditions to cooperate." At this time, he remembered the leader of Kunlun League, Menoshi. The gentleman did not go to Wuyoulai to get entangled with a group of people from the Holy See, but went directly to Mount Gambides. After taking action on the island, he also asked Avtena to pass on the message to the Holy See to explain the rules.

Luo Shuihan: "Continue."

Bai Shaoliu: "Other conditions include that you have the ability to do it, and your behavior will be supported. Try to make the Zhixu Kingdom clear the nature of the problem from the official to the public, and promote a change from the policy environment to the public opinion environment. Don't let the same thing happen again. Otherwise, the beer thing is still small, and it will be bad if this trend continues. If the life and ideological trend of the people in this country are controlled by others, then everything will be controlled by others in the future."

Luo Shuihan sighed: "That's right, is it difficult? This is why I am willing to raise the price to acquire shares of Wanguo Motong Bank from the Roman Alliance Financial Group. If one day I don't need to raise the price to directly invest, it means that the environment has improved. When one day they need to raise the price to come to me, it means that the situation has changed... It's a pity that I can't wait for this day."

Wang Boqian asked puzzledly: "Why did Mr. Luo say this? At least there are people who are sensible in Zhixue Kingdom and Mr. Luo. I think there is still a lot of hope that I can wait for this day... I used to look down on you rich and powerful men, but today I met Mr. Luo and his ideas have changed. It is reasonable to drink so many bottles of beer. Listen to you as a few words, and I will give you a cup of wine for ten years. Come on, Mr. Luo!"

Luo Shuihan took a big sip of wine and smiled indifferently: "Don't say that, you should continue to look down on those who should look down on me... I really can't wait, so I entrusted my affairs to Xiaobai."

Wang Boqian looked at Luo Shuihan: "Your complexion is not very good. You should take care of yourself. It's better to drink two less glasses of wine."

Luo Shuihan: "You can see it too? It's no secret that my physical condition is now. It's good to survive until this summer. Why not drink a sip of wine without any more comfort? "

Wang Boqian was shocked and didn't know how to answer the conversation. Luo Shuihan said to Xiaobai again: "Xiaobai, I'm very happy today. I heard what you just said. I am a person who understands the truth of the world. The most important thing in doing things is to know what you should do and how to do it? At least you will not be lost in this world. Let you stay by Luo Xi and help her take care of the Heluo Group. I feel relieved, because you understand my original intention and will not use the wealth I left behind to do things I don't want to see."

Bai Shaoliu: "Mr. Luo, don't say that. I will do my best to help Miss Luo."

Wang Boqian also understood what Luo Shuihan wanted to say to Xiaobai, and drank and sighed: "The carefree man in front of me, Lao Luo, I understand your mood... I was originally a person who traveled through the world without any hindrance, but since I got married and had children, I have also started to worry about it. If I should not be afraid when I should go through fire and water, I will definitely think about what should I do if my wife and children do not have me?"

Before he knew it, he had already drunk a lot of wine. Wang Boqian was drunk and drank a little too much after falling into the water. He reached out and patted Wang Boqian's shoulder and said, "Xiao Wang, I haven't drunk it so much for a long time. It tastes delicious when I eat tofu with hot pot. Who doesn't want to have a chopstick?... Thank you for this! Just make this, I will take care of what you have to do at home. Drink it with confidence and eliminate all the beer table!"

Seeing this posture, Luo Shuihan had to be drunk, so he drank a few more rounds. Xiaobai reminded Luo Shuihan: "Mr. Luo, are you here alone? Where are the others?" Xiaobai knew that Luo Shuihan would not go out alone.

Luo Shuihan: "I sent them all away at the entrance of the hotel. Do you still need other bodyguards if you are there?...Xiao Wang, do you know that Bai Shaoliu is known as the number one master of Wuyou?"

Wang Boqian waved his hand: "Of course I know, I know better than you-how high his hand is."

The three of them started to drink, and they drank for two hours. In the end, everyone drank a lot, especially Luo Shuihan was already drunk. Xiaobai called and asked Zhuang Ru to drive the car to the entrance of the hotel to pick him up and Luo Shuihan, and was about to take him back in person. Outside the hotel, he said to Wang Boqian: "Where are you going? I'll send you a ride by the way."

Wang Boqian shook his head: "You don't need to send me away, I'll just walk back by myself." After saying that, he left drunk, Xiaobai watched his figure disappear at the corner of the intersection.
Chapter completed!