Chapter 289 WeChat Red Envelope Project Establishment

Just as Xuhang and Minhang University further reached a cooperative relationship, many things happened in April during the same period.

Within Qunxing Company, on the surface, the most glamorous thing is naturally that the total number of registered users of WeChat has exceeded 100 million.

But hidden beneath this is the hot news column attached to WeChat. Today, the daily viewing data has reached tens of millions.

For WeChat users, the habit of opening their mobile phones and checking messages every day has gradually developed.

When reading the news, the hot news interspersed in the middle can often hit the key points of many users.

Based on each user's reading habits and the frequency and time period of clicking on WeChat, the big data push system behind hot news can create a personal portrait for each user.

On this basis, according to the user portrait, three news items are pushed each time, and one of the news items that is most likely to attract users is used as the front page and placed on the display page of the user chat interface.

After clicking in, you can see the three news items pushed this time.

Such push will be done an average of three times a day. If some users like to see it, the system will push it a few more times. If some users don't like to see it, it will be pushed once a day.

With this gradual advancement, a large number of user portraits have been accumulated for hot news, which has become another important tool for publicity and promotion.

Under such circumstances, hot news has basically achieved profitability.

In addition to providing promotion channels for the group's internal products, Hot News began accepting advertising applications from external companies as early as the beginning of the year.

With the huge traffic volume of WeChat and hot news today, this part of the income will become more and more considerable.

It's just that Xu Xing doesn't want to let the advertisements flood too much for the time being, so he asked Dai Zhuoshan to strictly control the number of advertisements received so as to maintain a certain level of profit.

In fact, WeChat’s current largest source of income is definitely not advertising fees for hot news, but channel sharing from Game Center.

Even for games within the company, WeChat will charge channel fees.

However, compared with the standard contract of 50% for external games, internally, WeChat only charges 30% for channel fees.

After WeChat announced the opening of Game Center channels last year, Game Center has successively introduced hundreds of new mobile games at home and abroad so far.

Although most of the mobile games there have failed, there are also some small hits that have emerged and brought a lot of revenue to WeChat.

As a result, WeChat's game center is on the right track and has begun to exert great value.

There is a saying, it is much more comfortable to be a channel than to simply make a game.

After working so hard to create a game, you still don’t know whether it will be popular or whether you can rely on the income to support the team, so you have to be skinned by various channels in advance.

WeChat is okay here. In addition to the 50/50 share of foreign games, as for the previously proposed game studio assistance plan, all games produced by studios invested by WeChat and Tianshu Games will have corresponding shares in the share.

preferential treatment.

Especially for some small games, if the total revenue does not reach a certain threshold, WeChat will not even charge a share. Only the revenue exceeding the prescribed total will enter the share category.

This can be regarded as a disguised form of encouragement for studios to focus on making good games.

Within Tianshu Games, the development of "Myth Comes to the World" has entered the middle stage. On the one hand, various card characters are being produced, and on the other hand, the card system is being debugged to ensure initial balance.

As for "PlayerUnknown's Battlegrounds" after the project is established, it is still in the early stages. Xu Xing is not in a hurry. It is also the first time for Gong Ao to lead the Tianshu team to produce a client game. Everyone needs time to progress and adapt.

In addition, some small mobile games that were initially launched are about to enter the final stage as May approaches.

After "Million King Arthur", which is represented by Bizhan, officially entered the internal testing stage, the site's up owners who participated in the internal testing successively released some reviewed real-life demonstration videos.

In conjunction with the official release of the pilot film, "Millions of King Arthur" has initially set off a small craze within Bizhan.

At the same time, Chen Rui also released news in the industry, and soon, domestic investment institutions learned the news that Bizhan would launch its first round of financing plan in the near future.

Suddenly, many international investment institutions sent inquiries, wanting to reserve seats in advance, saying they were very optimistic about Bizhan’s prospects.

If we put it in the previous life, when there was Aizhan before, Bizhan could obtain financing in the early stage because capital was optimistic about Chen Rui himself. Just like Xiaomi in the early days, everyone just believed in Lei Jun.

But now, the situation is completely different.

First, after the merger of Bizhan and Aizhan in this life, it has become the largest two-dimensional website in China. The number of users and stickiness are completely overwhelming compared to other niche two-dimensional websites.

Second, there are stars behind Bizhan, and it is the huge number of WeChat users who are guiding the traffic.

With Qunxing's unified account for all products, any user who has registered with other products can log in directly without any obstacles.

Currently there seems to be no chance of getting involved in Qunxing’s WeChat messages.

But other subsidiaries of Qunxing may not be able to get involved.

Since Qunxing is willing to release a project with great potential like Bizhan, it is impossible for investment institutions to give up taking this bite.

However, after listening to Xu Xing's suggestion, Chen Rui just released the news to test it out, and has no plans to take any further action yet.

On the takeaway side, expansion has accelerated.

After Zhang Nong took a leave of absence, he brought his original team to the Ocean International Building, promoted his three top performers, and temporarily established them as heads of business units in the east, west, and south regions.

In mid-March, several responsible persons had already led their teams to Chengdu and Pengcheng, using these two cities as base points to develop takeout business in the surrounding university markets.

The person in charge of the Eastern Business Department is focusing on Shanghai and further expanding the university market in directions such as Hangzhou and Jiangcheng.

In addition to supervising the development of the three business divisions, Zhang Nong himself also needs to lead the team to attack the white-collar market.

At least for now, although the resistance is much greater than that of the university market, the progress is relatively smooth.

At least in the area around Qunxing Company, employees of many companies in the Ocean International Building have begun ordering takeaway meals.

With the blessing of WeChat and hot news, coupled with the early money burning of various coupons, and the successful experience of the previous university market, the cost of persuading merchants to settle in is also constantly decreasing.

Once a certain scale effect is formed, then instead of looking for merchants to eat, the merchants will actively come to seek to settle in.

At the same time, Didi Dache received another round of financing in April. In addition to Qunxing Investment, the investors also included a number of investment institutions led by Shenglan International Investment, all of whom had channel relationships with Pei Qinglan.

The scale of financing this time is quite large. In addition to the US$20 million from Qunxing Investment itself, several investment institutions led by Pei Qinglan invested a total of US$60 million to complete the 80 million round B financing plan for Didi Dache.

Didi Taxi, as the number one taxi-hailing software in China, launched nationwide expansion as early as last year. After the completion of this financing, it has accelerated the pace of territory expansion.

However, just in April, Alibaba also announced that it would raise US$20 million for Kuaidi Taxi in Hangzhou.

At almost the same time, Tencent also announced its decision to invest in Yaoyaoshache, with a financing scale of US$15 million.

Suddenly, the domestic taxi-hailing market suddenly became turbulent, and many people sensed that a war was about to begin.

However, in mid-April, bad news suddenly came out from Alipay.

Instructions came from above and a clear notice was issued announcing the suspension of QR code payment business.

This is a moderate blow to Alibaba’s Paytm.

Although this does not affect Taobao's business, it still has a considerable impact on Alibaba's plan to enter the offline payment business.

However, now that Alipay is almost the dominant player during the Chinese New Year, Alibaba doesn’t take this matter too seriously.

While sending people to communicate with the government about QR code payment, we will continue to conduct in-depth research on the payment model and technical model of QR code payment, and strengthen its security guarantee.

But at the same time, Alibaba also began to make two-pronged preparations, putting its treasure on specialized Alipay POS machines as a substitute after QR code payments were suspended.

However, when the time comes for Labor Day, May 1st.

Alibaba and Alipay suddenly discovered that a potential threat seemed to have been born.

…

May 1, 12 noon.

On Weibo, WeChat official account, Tianshu Game official account, Meeme official account, Bizhan official account, Didi Taxi official account...

Suddenly, all software including Qunxing Company, as well as other companies that have reached strategic cooperation relationships with Qunxing Company, announced the birth of WeChat Pay at the same time.

In just half an hour, WeChat Pay ranked first on the hot search list, followed by WeChat Pay’s challenge to Alipay in third place.

The situation suddenly changed.

Especially this time, in addition to Qunxing's internal products, there are also partners like JD.com that have joined the WeChat payment channel.

As a result, WeChat Pay has directly covered various fields including games, e-commerce, food delivery, taxi-hailing, etc. as soon as it was launched.

With the huge traffic support of its own WeChat, it instantly became a competitor that cannot be underestimated.

However, as time goes by, the usage rate of WeChat Pay has increased slowly.

Although WeChat has spent a lot of effort to promote it, the number of people willing to use WeChat payment has only increased by only a few hundred thousand in half a month.

Almost many people are stopped at the initial threshold by the operation of "binding bank cards", which is also the most difficult aspect of online payment to promote.

Earlier, Alibaba and Alipay were nervous for a long time, thinking that this would be a fierce tiger.

But after more than half a month passed, everyone discovered that just like Alibaba couldn't make a social software due to its huge traffic, maybe Qunxing could only make WeChat and couldn't use online payment.

So much so that when Mr. Ma of Alibaba was interviewed, the reporter talked about Qunxing and WeChat Pay. Mr. Ma even said with a smile: "Instead of trying every possible way to make payment, Mr. Xu of Qunxing might as well join forces with Alibaba. "

"I met Mr. Xu before, and I felt that this young Mr. Xu has a bright future, but after his career becomes big, he will inevitably be too ambitious."

"If he is really willing to reach a deep cooperative relationship with Alibaba, I would even be willing to make an exception and invite him to join Alibaba's partner team."

"At his current age, when I retire, he can definitely take over my position and hold Ali and the stars in his hands."

As soon as these words came out, there was an uproar on the Internet.

On the one hand, it is Mr. Ma’s verbal promise to Mr. Xu of Qunxing. Just the combination of Ali and Qunxing can make people have endless reveries.

On the other hand, how young does the so-called "young Mr. Xu" in Mr. Ma's mouth have to be?

After all, Jack Ma is not yet fifty years old, and he may be able to work until he is sixty or seventy years old in the future.

If Mr. Xu from Qunxing can take over at that time, Mr. Xu must be at least under fifty years old by then, right?

If you calculate this way, Mr. Xu may be in his early thirties now?

With such an analysis, many media outlets went into overdrive, and the news about the mysterious Mr. Xu of Qunxing Company immediately set off another wave on the Internet.

However, with such popularity, the light of WeChat Pay was instantly overshadowed, and it did not play any role in encroaching on the Alipay payment market.

In this way, Jack Ma's goal has basically been achieved.

Everyone has gone to discuss the young Mr. Xu, who cares about a newly born payment function.

As long as WeChat does not pay too much public attention, Alibaba is still very confident that it will continue to maintain its leading position in Alipay.

As for what Jack Ma said, it is not just a gimmick.

If Xu Xing is really willing to join Alibaba, Jack Ma will probably be the first to raise his hands and agree.

But when the time comes, it’s hard to say whether Xu Xing holds Ali and the stars, or whether Ali annexes the stars.

Now, facing this situation, WeChat’s Liao Qinyu is staying up late and working overtime almost every day, looking for possible ways to further promote WeChat payment.

But Xu Xing was not too anxious. Instead, he secretly ordered Liao Qinyu to find a few trustworthy employees to form a project team and develop a new function for WeChat according to his requirements.

Originally, Liao Qinyu’s energy was focused on WeChat payment and subsequent development of related public accounts.

Seeing that Xu Xing was so mysterious and said that this new project was specifically to promote WeChat payment, Liao Qinyu quickly said that he would take the lead in developing the new project.

But Xu Xing just shook his head, saying that as the general manager, he was too conspicuous. The function of the new project itself was very simple and did not require too much effort.

Internally, just say it's a casual small project and don't make any publicity about it.

Um.

The name of the new project is very simple, called WeChat Red Envelope.
Chapter completed!