Being so beaten by her boyfriend, An Xinyue's whole body became depressed. She lay on the table in frustration and lamented: "I saw that you wrote an article on Weibo before to praise Qunxing Company's WeChat. What if?

Their boss is really so young, how exciting that is.”

"Dare to compete with Tencent's QQ in the social field, and it seems that there is really a chance to take a bite of meat. The boss behind Qunxing Company has a very vicious vision." Gu Qingxin took the last bite of breakfast and concluded, "This

This is not something that a student who is still an undergraduate can do."

"That's right." An Xinyue puffed up her lips and felt a little sad, "I wasted so much energy in vain. If I had known earlier, I might as well have spent more time with you."

"That's not necessary." Gu Qingxin glanced at her, "You have no other purpose here except to cause trouble for me."

"No way?" An Xinyue said dissatisfied, "You wiped your mouth clean after breakfast and don't admit it, right? I usually don't bring you food, so you can go a whole day without eating!"

"Well, I made a mistake." Gu Qingxin touched her head, "You are still very capable in taking care of people. It would be better if you spoke less."

"Then I won't disturb you anymore." An Xinyue snorted, "I still have to go to morning classes, you go to bed first."

…

At nine o'clock in the morning, Xu Xing rushed to the office.

Liao Qinyu is already waiting here.

"What should I say?" Xu Xing asked as he sat on the office chair and turned on the computer.

“The number of registered users of WeChat has officially exceeded 25 million.” Liao Qinyu’s mood was somewhat exciting, Chao Xu Xinghui reported, “And with the launch of Shake and Drift Bottle, the number of users is still rising, and daily active users are also increasing.

Rising rapidly.”

"Previously, there were only about 7 to 8 million daily active users, but in the past two days, it has increased to more than 10 million. This data is already quite good."

"Moreover, more than 80% of Game Center users used to just use WeChat. Now this proportion has dropped to 60%, and the remaining 25% of users have become users who purely use the chat function."

For a social messaging software, the number of users is of course the top priority.

But the usage rate of the software and the frequency of chatting are also very important things.

Only by cultivating users' habit of using software to chat can WeChat gradually occupy users' minds and migrate everyone's online social relationships from QQ to WeChat.

This is why Xu Xing was eager to promote the chat function after accumulating a certain number of users on WeChat.

Because once the impression of WeChat as a game center is deeply rooted in people's hearts, it will no longer be possible to promote and use it as a social software.

This is like Alibaba's Taobao and Alipay, which have tried to rely on their huge number of users to do social networking.

However, the e-commerce attributes of Taobao and the payment attributes of Alipay have been deeply rooted in the hearts of the people. Although the number of users is huge, it cannot be compared with QQ, which has already occupied the online social chain.

If users cannot develop the habit of chatting on the software, social software will be out of the question.

From the beginning, even as a game center, Xu Xing never missed the opportunity to get users into the habit of chatting.

For example, in the beginning, when users played Fruit Assassin and Secret Escape, they could get free resurrection coins by sharing the game once.

Once you share it with friends, it is equivalent to an interaction.

If a friend happens to be playing, the two of them may have the opportunity to chat directly on WeChat.

Of course, this alone is not enough.

Therefore, after the subsequent launch of nearby people, in order to avoid the simple act of making an appointment, WeChat also launched a two-player mode of the game to invite interaction, and promoted WeChat socialization through game socialization.

With the launch of Shake and Drift Bottle, WeChat’s user promotion matrix has officially taken shape.

In the first step, the address book friends intercepted the first batch of the user's friends and brought the user's closest relatives and friends into the game.

In the second step, nearby people further broaden the social surface, allowing users to interact with stranger users in the same city who are not far from themselves.

The third step is to shake and drift the bottle. The former is mainly aimed at interactions between users who are far away from different cities, while the latter is a social method that enriches anonymity and privacy.

In this way, from a personal relationship perspective, WeChat has completed the coverage of users’ social relationships at all levels of society.

Once this network is completely formed, subsequent users will become prey trapped in the spider web. Even if they want to escape, they will be entangled in their own social network and have to use WeChat.

"Mr. Xu, what did Ali say? We've been talking about it for half a month."
Chapter completed!