Author: Chicken and rabbit in the same cage

"How is the situation now?"

A small report meeting was being held in the president's office of YG's top executives. President Yang Hyun Suk was carefully listening to the various preparations made by his departments for Big Bang's comeback.

After 2ne1's incident, YG ran into some problems. Winner, a new boy group that quit last year, had a very good and impressive debut. However, for some unknown reasons, YG not only did not let Winner continue to release songs while the iron was hot to stabilize their popularity, but instead

Apart from a few fan meetings and small tours, there are no plans for their comeback throughout this year.

Another new boy group is preparing for its debut, and the company's revenue now has to rely on Big Bang, which has been around for almost ten years, to support it.

After debuting for a long time, seniority and seniority will naturally increase, but this is not only a good thing, the five members of Big Bang have completely changed compared to their former selves after debuting for such a long time, because of their personal maturity and the expansion of their network.

, now the group has not only become very difficult to manage, but often needs the company to clean up some of their scandals, and what's more, their thoughts are no longer on idol's career.

However, YG has no choice. Of course, the pillars cannot fall. Especially at this time, both YG and SM have been set up to some extent. The two top boy groups, the old and the new, no matter who will face them this time.

Losing face in a battle and losing face are actually trivial matters, not to mention that the resources invested previously were wasted. The series of chain reactions will really seriously affect the image and status of the group and the company's huge income.

In addition, YG was very confident about BigBang's comeback in May, but was unable to compete with EXO, which made Yang Hyun Suk very disappointed. Now that more resources have been invested, it is even more difficult for the final battle in June.

Determined to win.

"In addition to the TV station, we have invested a lot of resources in publicity, including music advertisements on video websites and homepage promotions on audio source websites. After the official release of the audio source and MV, a large number of relevant press releases from the media will also be published.

hair……"

“We have also notified and organized several large fanclubs in BigBang to carry out planned rankings...”

"At the same time, we have also done a lot of pre-heating in Xia Guo. The large-scale promotion of Penguin Music's homepage has begun to take effect. We also purchased several mainstream social media platforms' homepage hot searches for three consecutive days through our cooperative companies. After three days, there will be more

Hot searches for terms and categories for a consecutive week will be ranked at the top of the rankings and in the most conspicuous position."

"A large amount of resources have been invested in all aspects accordingly, and we are fully prepared."

A director of the publicity department stood up, took the information in his hand, and began to report very familiarly. His words were clear and the regulations were clear, making him look like a company elite.

"Well..." Yang Xianshuo didn't look too happy. He wore a black baseball cap and nodded your head gently: "Where is the market feedback?"

"The popularity this time is very high. Discussions, searches, entries and other related data are even higher than the previous comeback in May. It has been at the forefront of the entertainment section's hot searches for a week. According to our statistics and analysis

, because the great success of "M" has increased the enthusiasm of fans and passers-by, and more than 89% of the listeners who received statistics expressed that they have more expectations for this time's "A"."

"However, after increasing investment, there has been no significant growth in pre-sales but a slight decline. As of today, the 29th, it has reached 60,000, and it is expected to reach 70,000 before the official release."

"According to the usual practice in the United States, the continuous release of singles will cause a certain amount of fatigue among listeners. Under normal circumstances, the first album will usually have the highest sales, and then decline successively, so according to the analysis of the marketing department, this is a normal data decline. At the same time,

Also because single albums contain too few songs and are poorly configured, they are not favored by the people. Local people still prefer to buy regular albums that are well-produced and contain more songs."

"In addition, Xia Guo's promotion has also been very effective. On Penguin Music, more than one million people pre-ordered the new song "A" in just one day."

"..." Yang Xianshuo also had the same document in front of him. He listened and read it at the same time. After the room chief's voice fell, he thought silently for a while before speaking again: "Where's it over there?"

He didn't mention his name, but several people in the office knew he was talking about SM and EXO.

"Although there is no accurate data, according to the corresponding feedback, SM, like us, has invested a lot of effort and corresponding resources in various aspects. At the same time, because of the huge size of EXO's fan base, it is not inferior to us in terms of popularity."

"Where's the data?"

"As of today, pre-orders for EXO's fourth single album "L" have reached 590,000, which has exceeded the final figures of the previous two "X" and "O" and is expected to be on par with the first release of "E"...

…”

"That is to say, their four single albums combined have sold more than two million copies?" Hearing this number, Yang Xianshuo directly interrupted the report. The wrinkles on his face under the brim of his hat trembled and he frowned.

, with an expression of surprise and surprise.

"Inside..." The room manager responded first, then turned the page of the information in his hand. After hesitating for a moment, his voice became lower: "Including this pre-sale of "L", the current accurate number is 224

Ten thousand."

"Hey, Yixiba, these idiot fans are crazy, are they giving up their lives just to buy a special life? Is the total sales of physical albums in 2015 worth 7 million..."

He tapped the table with his fingers a few times, and Yang Xianshuo looked very unhappy.

They are obviously just a few young idols with no characteristics, their music style is also very ordinary, and they have no personal personality at all under the management of the company. They are idols that can be produced like an assembly line.

It's just that they may be a little more handsome, and some of the members are quite talented. How can fans support it like this? It feels like it is not affected by the market at all. Every time Xiba's sales figures are different from others.

In terms of painting style, even the popularity among passers-by has begun to improve a lot now.

It must have been mixed up by SM themselves...

After spending dozens of seconds suppressing the irritable emotions in his heart, Yang Xianshuo raised his chin and motioned for the other party to continue.

"SM has also carried out relevant layout and promotion. Although the EXO-M team is no longer active, due to its deep involvement in the mainland market for many years, the number of returns in these few returns has shown an increasing trend. At the same time, in the digital singles of Penguin Music

Advance pre-orders for the song have also reached 940,000."

"The popularity, discussion and audience on both sides are currently the same, so in the final analysis it still depends on the quality of the music. We have already obtained EXO's album in advance through the store where it is distributed, and have already listened to the main song

The original song and its analysis.”

"This time EXO's title song is still a relatively ordinary dance music model, but the music style has undergone some changes. In addition, the lyrics contain some interactions and thanks to fans. We feel that the acceptance of the MV by ordinary passers-by will not be very high.

The filming location is also relatively simple, and overall there is still a certain gap between it and "bangbangbang"."

"Is this so?"

Yang Hyun Suk still believes in the elites of his company. This time, YG itself is very confident in BigBang's "A", and it was even more reassuring to hear what the other party said.

"Let's continue to prepare accordingly. At least the popularity in the first week must be maintained at the highest level, and the sales...forget it, the sound source must give full play to our advantages. If we don't get the first place, we will fail."

After discussing other aspects of things, Yang Xianshuo finally made a summary. Finally, he remembered something:

“Bring EXO’s new album over later and let me listen to it.”

"yes!"

…

After the two groups released their respective trailers, the company and the fans started a turbulent battle. In a short time, it was back to the time at the end of April and the beginning of May. Various forums were full of news about the two boy groups.

There are endless discussion posts, analysis posts, and language posts, and there are even performance report posts that have been completed.

After the first competition and the company's increased investment, this time the momentum and popularity were obviously much higher than before. Some passers-by who didn't know the situation only felt like Kpop after visiting several forums.

At that time, only two boy groups, EXO and BigBang, were left.

Although they have not officially returned yet, the popularity and discussion space of several other groups that returned at the same time have been squeezed out by most of the time. Even once-popular groups such as Shinee and Kara, which were in their hot singing period not long after they released their songs.

It is no exception. The eyes of passers-by are attracted by the boss and the second child. They have to wait for their turn before they can take their turn. Even some fans of these groups are already a little weak-minded.

Two days passed by in a flash, and on the afternoon of the 29th, we were in the MC lounge backstage at KBS's "Music Bank."

"What are you looking at?"

Chi Jingyuan, who had just woken up after taking a rest and was in a daze for a while, came back to his senses, only to find that Pei Zhuxuan, who was sitting next to him, had been looking at him with a pair of eyes. His eyes seemed to be looking at his hair. He rubbed

He rubbed his slightly red eyes, turned his head and asked.

Although the momentum and popularity have been built up, and the company and members also attach great importance to this return, EXO still has important concert schedules to arrange before June comes. After the second version of the trailer was released on the 28th, the EXO team

I took a plane and rushed to the Magic City of Xia Kingdom, where I participated in several interviews and performed in advance.

Due to his personal schedule, Chi Kyung-won flew back to Seoul alone with his manager after flying to Shanghai for a day. After participating in the promotion of the two brands, he went to KBS to record "Music Bank".

After finishing the recording today, he has to fly to Magic City overnight. The teacher said that flying back and forth as a trapeze artist is really tiring, especially for someone like him who is afraid of heights. Fortunately, the flight distance between the two places is only a short distance.

After more than two hours, he was able to breathe a little.

Chi Jingyuan just finished reading the script and took a nap for a while. He just woke up not long ago.

"I was wondering what you would look like up close when you dyed your hair blue." Pei Zhuxuan blinked and looked at him with a smile in her eyes, looking very interested.

She had obviously watched the trailer of "Boy with Luv", and her eyes at this time expressed her extremely strong interest in the blue-haired Chi Jingyuan who compiled the MV.

"Oh, it's okay, that's it."

"Give……"

Chi Jingyuan exhaled after hearing this, and while speaking, he sat up from the sofa and took off the sleep mask that was still hanging around his neck. Pei Zhuxuan just took it out of the bag and put it on him personally and handed it back to him.

she.

It is a style with light white and pink lace, and it looks very feminine. The soft eye mask is lifted up, and when it rubs across the bridge of the nose, a fresh and sultry fragrance quietly surges up, even after a few seconds.

There is still an aftertaste lingering around.

"Is it just okay? I feel like you don't like the look of this hair color very much." He took the eye mask, folded it and put it into the bag next to him. At the same time, Pei Zhuxuan took the time to glance at him curiously: "There are so many of you on the Internet now.

Fans are discussing XO’s trailer and comeback. Especially the last shot of you looking back in the second trailer is extremely popular. There are even fewer people scolding me..."

Obviously she is very dissatisfied with Ai Li, and even in private chats, she would quarrel with her from time to time.

"I think it's just average..."

Chi Jingyuan was also a little puzzled that fans were so excited about this hair color. He felt that it was far less beautiful than the smoky gray last time.

"By the way, do you want to listen to it first? I have the audio source on my phone." As he said that, Chi Jingyuan picked up the phone next to him and shook it.

"Um... don't!"

Bae Zhuhyun thought about it briefly and then flatly refused: "It would be more interesting to wait until then and watch the MV by myself."
To be continued...