"In terms of audience base and popularity, Neon is different from Ami. After more than ten years of development and exploration by the company, Kpop currently has a significant and widespread influence in Neon, with a fixed and loyal audience.

, and many other non-fan listeners have been influenced by it and do not have much rejection of Kpop music sources and groups."

"The groups under the company, including BOA, TVXQ, Girls' Generation, and SHINEE, have all achieved very good results in Neon. Especially TVXQ, who are also a boy band, and they are in Neon, even facing the local first-line popular singers.

It is very competitive, and many of the albums released in recent years have all topped the sales charts, which proves that our experience in the neon market is effective."

"And there is also the in-depth cooperation and support of Neon Aihui...Based on this basis, I think EXO has a great chance of success in the development of Neon...or it will definitely succeed."

"Neon is the second largest music market in the world. As long as we gain a firm foothold, the benefits we gain will definitely make up for or even exceed our losses in the mainland market, and we will even make great progress."

The head of the department stood there and talked in front of everyone's gaze. It was obvious that he had made a lot of preparations for today's meeting.

He saw Li Xiuman, who was in charge, smiling at him and nodding for him to continue. Then he seemed to be greatly encouraged. He smiled, turned the page of the information and continued:

"Furthermore, EXO is different from other unfounded groups. We made our debut in Neon last year and released our first Japanese single album. Although according to the previous plan of 'prioritizing the local and mainland markets', we did not debut in Neon.

Hong has been doing too many activities, but what is surprising is that the title song "boy with luv" unexpectedly achieved very good results."

His expression looked extremely surprised: "Without too much publicity or promotion, this album has sold more than 280,000 copies so far, and has topped the sales list many times, especially "Boy with Luv"

”, after Ai Hui’s market research, this song has become one of the favorite songs of many young people in Neon, and it is also one of the must-demand songs on the KTV song list...

This is still the case when XO does not have many activities and its potential has not been fully released. If the focus is on neon this year, there will definitely be a lot of room for improvement in performance."

"Furthermore, after market research, Neon Ai Hui is also very optimistic about EXO's development there. It has been repeatedly shown that XO's development potential in Neon is huge, not weaker than TVXQ, and because of its activities in Neon after its debut last year,

From last year to now, Ai Hui has sent several messages to communicate that he hopes to let EXO go to Neon for activities..."

After giving examples and data, and convincingly describing the benefits of the neon market, he suddenly changed the topic and talked about Europe and the United States:

"But Ami is different. The pop music there is extremely mature, and it is difficult to integrate music from other regions and genres. Even though it is a market that all Kpop companies want to enter, but so far, except for PSY's "Gangnam"

"Outside of style"..."

"But whether this song is a matter of good luck or whether it has a mature and usable long-term development method, everyone must be aware of it. After all, PSY's subsequent songs have not achieved the results they imagined."

"So so far, all the combinations and groups that have tried to break into America have failed... The song that has achieved the best performance in America so far is actually the song "Boy with Luv" from EXO's third regular album last year. This..."

As he spoke, he couldn't help but show a weird smile, then shook his head slightly, and finally concluded: "Although it has achieved good results and expanded its popularity, Kpop still has a very niche audience in Ami.

Therefore, I think we need to be cautious when planning to enter the United States. At present, it is best to focus our activities on the neon market."

The surrounding staff all nodded slightly after hearing this. What the director said was indeed correct. The development difficulties of the Neon and Ami markets are not at the same level. One has been developed for many years and has considerable experience.

There is a house with a reliable partner, and the other is a virgin land that has been tried to open up many times, but all failed. The difficulty of the two is not at the same level.

As for EXO, which has just lost the mainland market and has been targeted and excluded in the peninsula, the choice of shifting its development position this time is very important. Once the choice is made wrong, it is likely to have extremely negative impacts, so while being extremely cautious, the choice is simpler and has a higher success rate.

The higher side is safer and more in line with what more people think.

Chi Jingyuan also had a thoughtful look on his face when he heard this. He knew that although EXO didn't do much activity in Neon, the song "BWL" was indeed very popular. From time to time, he could hear Mingjing Nan say that this girl has

Once she even said with a smile that her brother also liked this song, and Chi Jingyuan often saw Japanese messages on his Instagram, and many of them were still asking him when he could go to the neon event.

Putting it this way... maybe neon is indeed simpler and safer.

"...I think this time the focus should be on the Aramco market."

While the others were thinking, suddenly another person raised his hand and stood up to speak: "Neon is safe, but after all, there have been many Kpop groups there before. Even if EXO went there and achieved great results, they are just one of many Korean groups.

It's just one of them... In comparison, Aramco's market opportunities and profits are "

Chi Jingyuan took a look. He knew this staff member. His name was Jin Dongxu. He was a representative of the marketing department. He had talked with him twice before and felt that this representative Jin had quite some ideas.

This chapter is not over yet, please click on the next page to continue reading! "As Director Lee said just now, no Korean group has successfully entered the United States... but EXO is different."

Jin Dongxu stood up, looked at Li Xiuman, and said loudly with the other's encouragement:

"After long-term market research by our Aramco company, Kpop originally had a small but loyal audience in Aramco. Especially after "Boy with Luv" topped the B list last year, Kpop's influence has become very obvious.

The spread of music, especially EXO, has also gained a group of extremely loyal fans."

"These fans are not the Asians we are familiar with. Instead, they are mostly young men and women from Ami. They are extremely active and fanatical. They will spontaneously promote EXO. You can often see their support for EXO on various SNS and music software.

Amway and recommended.”

"Although this kind of behavior will be disgusted by some people, the effect is extremely obvious. It will significantly increase EXO's popularity and attract more fans to join. As more and more people join, it also becomes a virus.

Regarding the spreading trend of sex, after our investigation, we have found that the number of young Americans who know EXO and are interested in it is already very considerable."

"Coupled with the previous results of "Boy with Luv", this is enough to prove that EXO has a very good foundation for its development in the Aramco market, and it is even a once-in-a-lifetime opportunity."

His words were so resounding that many people's eyes lit up.

"And the most important thing is, I don't think EXO can continue the company's previous plan this time."

Jin Dongxu seemed to have hit the point. He paused here. After feeling everyone's eyes on him, he took a breath and continued in a deep voice:

"Because of the differences in music between the Peninsula and Ame, as well as the unknown market that has not yet been developed, groups under the company would actively follow the trends of European and American pop music every time they went there to perform.

We collaborated with well-known Ami producers to create songs whose music style is close to or homogeneous with European and American pop. In the album, regardless of the song selection, appearance, makeup, or character packaging, all of them have given up some of their own characteristics as a Kpop idol group to a certain extent.

Characteristics.”

"Previous examples of failure have proven that this needs to be considered...I also do not agree with EXO continuing to take this approach."

"I think that even if you become a beauty, you will still be an idol group and a Kpop boy group."

Having said this, Jin Dongxu repeated it emphatically.

"The core competitiveness of idol groups lies in their fans, their loyal and crazy fan base far beyond that of ordinary singers, and their powerful ability to attract fans after being packaged."

"I think if you are trying to enter the European and American market for the first time, don't go too far with the mainstream pop music, and don't try too hard to cooperate with well-known producers, or buy so-called pop hits. First of all, it doesn't matter whether you can buy suitable songs.

Even if we buy high-quality songs, they will be wasted because there is not enough audience base and because of Ami’s well-known xenophobia and prejudice.”

"If we count the previous Kpop songs that have accidentally become popular in Europe and the United States, without exception, they all have strong rhythms, addictive melodies, neat and exciting dances, plus a certain attractive gimmick and characteristic... This is also the most popular Kpop song.

What we are good at is our main style.”

"Once we abandon these and sing so-called European and American pop songs, what is the difference between us and those ordinary American singers? Under the objective conditions of inferior singing skills and strong xenophobic environmental factors, why do people like us?

Woolen cloth?"

"So I think if they want to enter the United States, EXO must maintain their own style. The music selection should be more rhythmic and energetic dance music, and the choreography should be more difficult and unique, and use addictive melodies to impress people.

We will use our stage performances and visual effects to gain a firm foothold, gain a group of loyal fans, and spread the influence of Kpop before we consider going further.”

"It is always difficult to create a market, but once we succeed, as the first Korean group in Kpop history to gain a foothold in the American and American markets and even achieve outstanding results, the benefits and influence we will gain are unimaginable."

At this point, Jin Dongxu's tone became high-pitched, his eyes shone, and his words were very stimulating... and the effect was very good. Chi Jingyuan clearly saw that the staff around him who had just agreed with Neon's development route were somewhat moved.

, even Lee Soo Man couldn't help but hold the frame... After all, becoming a beauty is the ultimate dream in the hearts of him, Park Jin Young, and even all Kpop people.

Don't talk about them, Chi Jingyuan himself was a little moved by what he said, and he still felt that what this brother said made sense.

"There is one more important point."

After Jin Dongxu waited for the surrounding emotions to stabilize, he finally added something pointedly:

"Everyone knows that due to the industry environment, EXO will not be able to carry out many activities in the peninsula this year. In terms of the upgrading of the peninsula market and the habit of liking the new and hating the old, coupled with the exposure of the love affair, our popularity and influence

There will definitely be a certain degree of decline, and this decline will even exceed our expectations."

"If the focus is on neon, even if the event succeeds and achieves good results, due to well-known factors between the two countries, such results will not affect local views and popularity at all, and may even arouse some people's resentment

.”

"But, if we succeed in Ami, it will be completely different..."

At the end, he didn't finish his sentence and very cleverly left a blank.

But everyone understood what he meant in an instant... Peninsula people already have a strong mentality, and they have always been very difficult to deal with Neon, but they have always valued Europe and the United States. Look at Chi Jingyuan after he became the spokesperson of GUCCI

You will know the impact.

This chapter is not over yet, please click on the next page to continue reading! Even the world's number one coach promoted by Raushizi Pheasant Magazine can make some people proud, let alone really succeed in the United States... Once EXO really establishes a foothold in the United States

Even if you succeed, the feedback you receive is definitely far beyond imagination.

"very nice……"

After listening to Jin Dongxu's ideas, Li Xiuman couldn't help but smile and praise him. He tapped the table gently: "If you have any other ideas, please tell me."

"I think Representative Kim Dong-wook's idea is very good..."

"I think it's better to be on the safe side when it comes to transformation."

"..."

Under his command, all the well-prepared staff expressed their opinions, but their meanings were roughly the same as the first two people who spoke. They were divided into two groups. They talked about facts and data. Each had their own reasons and they were all very valid.

Persuasiveness.

"..." After listening for a long time, Li Xiuman nodded and was silent for a few seconds. Then he suddenly looked at the EXO people who had been listening silently for a long time, focused his eyes on Chi Jingyuan, and asked actively: "Jingyuan, what are you doing?

Any ideas?"

"ah?"

While he was listening carefully, Chi Jingyuan was a little surprised when his name was suddenly called. He paused, smiled and said, "I don't have any ideas, the company will just decide."

He really didn't have any good ideas. He found what people on both sides said to be quite attractive... He couldn't make a decision on such an important choice right away.
To be continued...