Subtitle of this chapter: Public Relations of Public Intellectuals

"Gentlemen, oh, there are two ladies. Welcome. You guys haven't had lunch yet, I'll prepare some 'ordinary' meals for you."

At noon on Thursday, November 25, 1920, Master Yuan's home welcomed a group of new guests. This time, his preparations were more meticulous than yesterday. He specially invited a team to host a high-end banquet and held a real buffet in the living room.

"People, please taste the healthtreatmentesscen produced by our Kinghundredmountain."

The wine and food he prepared were richer and more refined. Steak and lobster were nothing. On the table were French matsutake and Black Sea caviar. Now he took out the newly made wujiapi.

Well, this product named "The Fairy Water at the Baishui Mountain" by Master Yuan is a product that is diluted after real Wujiapi medicinal wine. In order to adapt to the taste of Westerners, the diluted base wine is not white wine but gin wine, that is, gin wine. This is the medicinal smell that allows the juniper to cover up the pungent medicinal smell.

"How do you feel? Is it good? This gentleman asked where to sell it? These are not sold items, but you can use two bottles as...well, souvenirs."

Nonsense, this is all the high-quality gin wine from Dutch bought by him at a high price from smuggling merchants. If the taste is wrong, then you will see it. In addition, the United States now implements the prohibition of alcohol, and ordinary people cannot drink such good wine at all.

"Dear friends from the press, this is the mahjong salon I host."

Yuan Yanshu held a buffet and prepared high-end gin wine. He also thoughtfully prepared "chips" for them. If he was not entertaining "friends from the press", then where could he entertain friends from?

"Friends in the press, today is not a press conference, and I will not answer any questions other than mahjong. This time I invite everyone to promote our Seris mahjong."

The press conference to be held this Saturday is his true debut as a "public intellectual". If you don't prepare well, how can it happen.

"Come on, this is your 'bargaining chip', and these are all mahjongteachers I invited, and they will teach you. Come and experience the charm of our Cyris game!"

So through the relationship between Le Monde and Miss Emma Pulitzer, he invited reporters from major and tabloids in New York to engage in public relations with them.

In the online society of a major Eastern country a hundred years later, the title of public intellectual (thepublicintellectual) has become a stinking street, even with the meaning of personal attack.

Moreover, if you understand the direction of online public opinion in a major Eastern country in the 21st century, you will find that the process of public intellectuals from hot food to smelly dog ​​shit has not even reached ten years. It is really fragrant and smelly.

In 2004, the newspaper with conscience and attitude was very serious and openly selected "50 public intellectuals". The word "public intellectuals" was the only one who was popular. People in the academic circle were happy to wear this high hat no matter what their main business was.

Eight years later, in 2012, the "New York Times" of a major Eastern power commented on public intellectuals, "their basic vocabulary value stance is to oppose... so it seems to be for the public and the public is shouting, but in fact it incites and incites and inspires and confuses, fearing that the world will not be in chaos."

And in 2017, who dares to claim to be a public magistrate online is simply asking for scolding.

In 1920, the name thepublicintellectual had not yet appeared. Of course, there are similar concepts.

Pay attention, pay attention, pay attention, pay attention, pay attention, is exactly the opposite of general cognition. Neoclassical liberalism excludes public intellectuals.

Mises didn't like those who "simplify complex theories into the public" because "we cannot expel political ideas that have dominated the minds of the masses for decades through rational discussion."

His disciple Hayek was even more so. In his context, "intellectuals" are actually similar to "public intellectuals". In the article "Intellectuals and Social Supremacy", he called intellectuals "second-hand merchants who sell ideas": he wrote: "All these people may be proficient in the skills of disseminating ideas, but they usually have only amateur level of the essence of what they spread."

The most powerful criticism of "public intellectuals" is Richard A. Posner, a leading figure in the legal economics school, and a leading professor of law at the University of Chicago and a federal circuit judge (1939-). Yes, legal economics is also an integral part of the rise of neoclassical liberalism, and can be counted as the "Chicago School". (Author's note: I will write about it when I debate with economists in the future. Patients who can't wait can go to Baidu first.)

Judge Posner wrote a book "Study on the Decline of Public Intellectuals". The book pointed out incisively that "the public intellectual market has become dominated by academic experts, who have taken the risk of climbing over the walls of professional fields from time to time and fighting on a battlefield of politics and ideological - a battlefield that has not yet been academicized." Usually this kind of overturn fails: "They often say some stupid words with great sincerity and confidence, and make various predictions that have failed repeatedly."

The views of neoclassical liberal masters in various periods are almost the same, and public knowledge is the culprit for vulgarizing political thought and theory.

In order to make themselves less ignorant, the ignorant public needs "secret academic knowledge" to decorate their storefronts, and in order to cater to this demand, the public intellectuals were born.

Our Master Yuan, a neoclassical liberal master, wants to use "advanced academic knowledge" to help ignorant people decorate their storefronts so that they don't seem so ignorant. By the way, they are the most well-known public intellectuals in the world!

Then, he, a public intellectual, would of course have to engage in public relations with the public media.

"Mr. Yuan, I am so grateful today. Your mahjong is really very popular because of the bangsi. I also won a lot of money from you, I'm really embarrassed."

"Mr. Sanders, don't say that. A game like mahjong is just about "huigen" in addition to luck. If you win so much, it only means that you have "huigen" very much."

Yuan Yanshu knew that Mr. Sanders, who was very 'huigen', was a famous current affairs reporter in the New York Times and a heavyweight in the press conference. If Miss Pulitzer had not been for her great face, she wouldn't have been invited. So Mahjong lost to him in this game for a total of 500 US dollars.

"Mr. Yuan, I wish your press conference a success, and I personally think it will be very successful."

"Mr. Sanders, I'll lend you a good word. Then Saturday..."
Chapter completed!