"What's this?"

"A new bag."

"Why did you buy a bag again?"

"What's wrong? You have any objections to buying a bag?"

"No...how much does this small handbag cost?"

"It's not too expensive, it's more than 20,000 yuan."

"Oh, that's OK."

After hearing this sentence, Lei Xiajun breathed a sigh of relief.

He didn't know anything about this kind of female luxury goods, but looked at the brand and found that the bag had Chanel hanging on the sign.

He has heard of the name of this bag, and he is afraid that the prodigal girl will spend more money to buy such things.

But I heard it's more than 20,000 yuan... that's fine, it's not very expensive.

Looking out the window, he recalled the past two years and found that his changes were really big.

The biggest manifestation is his life, which is much better than back then.

He is a child from a rural background. According to many sayings on the Internet, he is a standard Phoenix man.

My family is in poor condition, but I am very committed to studying hard. I have been studying for a year in high school and was admitted to a 985 university. When I was in school, I did not let myself go like many classmates. Instead, I still stayed in the library and actively participated in social activities. My grades were very beautiful when I graduated.

If his family had better conditions, he would of course choose to continue his studies. However, due to financial pressure, he chose to work first.

This is not just a matter of spending money on going to school, but that he has worked early and can help his family more.

After work, Lei Xiajun was also very hard-working. At the age of his early thirties, it would not be easy to become the general manager of a company like "Xinmo Media" without any background - even a small and medium-sized company.

The income is actually quite good. It is more than 20,000 yuan a month, plus bonuses, and so on. It is almost 400,000 yuan a year, and I also got married, had children, and got married.

At that time, he was very satisfied with his condition. Until "Xinmo Media" was on the verge of bankruptcy and was rumored to be acquired, he was really a little panicked.

Although people with abilities never worry about not having a place to go, personal struggle and progress are two main factors. They feel that it would be a pity to lose after finally climbing into such a position. If they are not proactively resigning, it is not easy to find a management position outside with sufficient salary and high position.

Fortunately, after the company was acquired, the company was reorganized and established, retained its position, and even if the salary remains unchanged, it is acceptable.

However, at that time, he never expected that he would have such earth-shaking changes in the next few years.

When the "Dimension Media" was just reorganized, what he did was similar to when he was "Xinmo Media" before - even simpler. He was just responsible for distributing some movies produced by other production companies, which were basically low-cost movies. He knew that many of them would not even go to the cinema and went online.

These are the traditional businesses of "Xinmo Media". Moreover, in the past, "Xinmo Media" would occasionally make some videos. When it was reorganized, it didn't even make its own videos.

During that period, "Weidu Media" was not very good. Overall, it relied on the income from the release of movies and was unable to make ends meet. It also needed to rely on blood transfusion subsidies at the headquarters.

During that period, Lei Xiajun was really anxious and afraid that he would be fired directly because of his poor performance and his old man in the previous dynasty.

However, I didn't expect the timing to change so quickly.

When "Hell Apartment 2" was released, he and Shi Jiangxuan did their best, especially himself.

He knew that the main purpose of Weidu Group bought Xinmo Media and reorganized it into "Weidu Media". He was not stupid. He knew that the performance of other production companies was not very important. It didn't matter much. It was just that it couldn't add icing on the cake. However, if the release of the films produced by his own production was not done well, it would be really over.

Fortunately, "Hell Apartment 2" was successful, which made him feel relieved, and he basically wiped out his worries about his position.

Then, what made him even more incredible was the big explosion of the movie "Master of Martial Arts: War" which followed "Hell Apartment 2"!

He also did the promotion of "War" and he knew that before the release of this movie, it was so popular because of the series. When the movie was released, it was definitely not the same as the popularity and special effects.

But I didn't expect it to explode like this.

With such impressive data, Lei Xiajun, who is in charge of publicity and promotion, has undoubtedly reached a new level in his life. Before that, among the movies he has experienced, the highest box office was "Hell Apartment 2", which is only 500 million. By the way, the highest record has risen by seven times!

Weidu Entertainment is not a stingy company. After the success of "War", Lei Xiajun, as an important participant and leader in the publicity and promotion work, received high bonuses and a very good salary increase.

As soon as the money arrived, he felt a little dizzy.

In the past, if his wife dared to spend more than 20,000 yuan, he would have to complain for a long time, but now... it doesn’t matter, it’s a little money anyway!

While excited, he kept reminding himself not to slackew.

He now understands more than ever that if he wants to maintain such an income or even pursue a higher and better life, he must hold on to the thighs of Dimension Entertainment.

This is a golden leg.

And this year, his mission has not been fully completed.

"War Fire" has been a great success, and now "Demacia: Glory" may be a more important film.

If he continues to succeed, there is no doubt that this year will be the peak year of his life in the past thirty years; if he fails, he may be defeated back to his original form.

Therefore, he spared no effort to promote the promotion and distribution of "Glory".

Fortunately, the success of "War" has made "Dimension Media" easier to do in many jobs.

The National Day holiday was originally a continuation of the summer holiday, and it was also a very good schedule. The competition should be quite large.

However, this year seems a little different.

The huge investment in "Glory" and the success of "War" scared away most of the opponents that may compete with Dimension Entertainment.

Not to mention some movies with good investments, many low-cost movies were scared to escape this schedule, either delayed release or early.

This makes me feel much more comfortable at once.

After initial contact with the theater company, we achieved relatively good results. The initial screening schedule we got could even reach 40% - this is very scary, and we can't just play nothing in other movies.

What else can you be dissatisfied with if you get such a result?

Online publicity, cooperated with Wu Jingtong at the headquarters, and then LOL's reputation became popular; offline publicity did not save money, and the commercial centers of major ticket cities and subway stations were hung in large quantities of posters of "Demacia: War"; the main creative team of the movie began to conduct offline publicity everywhere in China...

With the huge momentum created and the promise of more than 40% of the theater chain to schedule films, Lei Xiajun felt that things were basically stable and there would be no twists and turns.

However, things will never be so smooth.

Suddenly, Lei Xiajun received a call from the theater company. On the phone, the manager of the theater company came to apologize.

"Sorry, Mr. Lei, the screening matter I mentioned before may be reduced a little..."

"Ah? How can this be done? Didn't we all agree?"

"Suddenly there was a little change... Do you know the movie "Black Panther 2"?"

"I know, it has something to do with "Black Panther 2"? Isn't this movie scheduled to be launched in mid-September? When we were in our movie, "Black Panther 2" had been on the show for half a month. It has nothing to do with our schedule, right?"

"It was true that this was the case, but who knew that their schedule was suddenly delayed and they said they would have to go to Eleven..."

Lei Xiajun was stunned: "Where is this kind of person? Are you crazy?"

"Who said no..." The person in charge of the theater on the other side of the phone was also full of grievances. Obviously, he was also very upset about this kind of thing. "I have no choice. If there is a delay, I will definitely make a new screening plan."

"Then you cut too much for us, right?" According to what I said just now, the theaters that the theater manager can influence below will probably lower the "Glory" screening from 40% to less than 30%.

Although this is still a pretty good number, how do you compare with the 40% screening schedule that was agreed to have been approved before?

"There is no way... Why do we say that "Black Panther 2" is also a Marvel superhero movie. Although the box office of the last movie was relatively not very good in China, the second movie was released, so I have to schedule some films. At least it will be scheduled for 20 to 25 on the day of release. We have all reduced the schedule for a lot of movies, and even several movies that were not long at that time were cut off. The screening plan was still cut, but I still couldn't get so many. I can only say that you asked them to do so."

The two of them had a long dispute on the phone, but in the end the matter became a certain fact and could not be changed.

In terms of theaters, how to arrange screenings in a cinema is the job of the cinema manager. Many movies are good at initially scheduled films, but the attendance rate is not good and they are not very active. The managers of the cinema will adjust the screening immediately, and vice versa. They are the frontline workers in the film market and are very sensitive to such things.

Although representatives of theaters like those who just called Lei Xiajun rarely directly interfere with the cinema screening situation, they will give certain guidance to their chain theaters for the initial screening volume of some films, and this will generally be carried out.

His reduction in the number of screenings of "Glory" means that his series of theaters will reduce the initial screenings.

Lei Xiajun can only expect that this is the case in a theater.

But if you think about it rationally, it is obviously impossible.

As expected, Lei Xiajun then received many calls, all from major theaters, and the messages he gave were basically the same - he wanted to take away some of the excess screenings from "Glory" and give them to "Black Panther 2". The more directly reduced the screenings of "Glory" by 15%, and the few were nearly ten percentage points.

Lei Xiajun had no choice but to do this.

Walking left and right at home, he called Shi Jiangxuan and told him about the matter.

Shi Jiangxuan, the president of "Dimensional Media", was angry and irritable when he heard the news.

After hanging up the phone, Lei Xiajun put on his clothes and walked out the door.

"It's so late, why are you doing?" His wife woke up.

"Go to see Lao Shi, something went wrong." After saying this, he went out and was in no mood to deal with his wife.

...

In the next two days, Shi and Lei were not idle. They used many methods to try to save the situation as much as possible.

However, the revision schedule of "Black Panther 2" is a foregone conclusion, and the Wei Di Group cannot control it. Such a huge investment movie, coupled with the superhero themes that Marvel has been continuously launching over the years, has established a hot position in the market. Its launch must have a certain guarantee of screening.

Even if the box office performance of the previous work is relatively average in the domestic market, this film must have a screening rate of at least 20%.

During the 11th period, when major domestic production companies were evading "Glory", the vacancy that was empty was originally eaten by "Glory", but now they must be vomited a lot.

Otherwise, where can the theater company create more than 20% of the screen out of thin air?

Of course, their multi-party activities were not without effect. At least, in the end they guaranteed "Demacia: Glory", and when the National Day was released, there would still be about 30% of the screening.

This screening rate is still higher than that of "Black Panther 2", and is firmly at the top of the eleventh stage. According to the survey of their two subordinates, the screening rate of "Black Panther 2" is about 25.
To be continued...