Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 348: Strong business appeal (two in one)

Weidu Entertainment received a letter from Ji Jiaxin, asking them to pay the 200,000 bonus stipulated in the contract.

Of course, this was directly and decisively rejected by them.

The contract is clearly written in black and white. This 200,000 will only take effect after Ji Jiaxin takes over the position of director of "Hell Apartment 3".

Even if they are suing, Weidu Entertainment is not afraid at all. The legal department they run is not a vegetarian.

But sometimes many things are not that simple.

The court's ticket arrived soon, and the legal department did not pay special attention to it. How meaningful can such a winning lawsuit be in a fight?

But in terms of media, I am very happy.

I don't know how this incident spread to the media's ears, and it had already calmed down a little. About "Hell Apartment", about Dimension Entertainment, and about director Ji Jiaxin, once again, because of this subsequent development, it entered the public's vision.

"Rebel against each other! The director of "Hell Apartment" sued Weidu Entertainment for arrears of wages!"

"Why is Weidu Entertainment so stingy for a quarrel about 200,000 yuan?"

"Huayi Pictures' "Deadly Action" is about to be released and announced a sequel plan, which will be directed by Ji Jiaxin!"

"Ji Jiaxin: With a better platform and a better team, I have the confidence to create a better "Deadly Action"!"

...

Wu Jingtong is very sensitive to the news circulating on the Internet.

After seeing this, he cursed: "My sister! Huayi does publicity by herself. What does it mean to force us together?"

He couldn't help but be angry.

Maybe when the general public encounters these complicated news, it is not easy for them to link everything together to analyze - everyone is very busy, so where can they think about this? Just watch the fun and get it done.

However, for practitioners like Wu Jingtong, it is too easy to analyze what this kind of thing in front of him. He could easily think of this matter that was re-promoted by Huayi Pictures to promote their new film, namely "Fatal Action".

Even, thinking further to the dark level, Ji Jiaxin found a lawyer and insisted on fighting this lawsuit that he was destined to not win. I am afraid that Huayi's shadow is inevitable, so it may be even instigated.

But this matter has caused too much trouble for Weidu Entertainment, especially for Wu Jingtong.

In order to calm the situation down, Weidu Entertainment has spent a lot of effort. Now, a lawsuit, coupled with the crazy media hype, something that was about to go down has become noisy again.

The driving force behind this matter, namely Huayi Pictures, is full of malicious intentions in Wu Jingtong's view.

But the fuss about this matter is that Wu Jingtong was just a little bit hard to find any way to deal with it.

There is no need to worry too much about the negative impact. From beginning to end, Weidu Entertainment always makes no mistakes. But watching others hype things related to you every day is to promote a movie that has no relationship with you. This matter is always very disgusting.

But this depression did not last long.

Soon, Wu Jingtong found a way.

Perhaps, it is difficult to find a way to calm things down, and there is basically no good idea. At this time, no matter what Weidu Entertainment says, it is like adding fuel to this pot of fire.

However, Huayi Pictures can take this opportunity to rely on these hypes to promote their movies. Why is Dimension Entertainment not bad?

Huayi relied on the so-called "invitation of Ji Jiaxin to be the director of the sequel to "Fatal Action"" that they forcibly related to this hot incident. And Weidu Entertainment is one of the protagonists of this serious incident!

At present, the work that Weidu Entertainment itself is about to be launched is also a popular drama - "The Grand Master of Martial Arts: Second"!

When Fan Zhe was filming this drama, he finished filming in one breath. Later, he found that there was too much content and edited more than 100 episodes, but it was very deducted. He simply divided it into two parts, which could also reduce the pressure of making special effects in the later stages.

The upper part was played last summer and was a great success. The one that followed was "Ruzi Emperor". Now, the playback of "Ruzi Emperor" has come to an end, and it is time to prepare to let "Master of Martial Arts: Second" be launched.

Originally, two weeks later, the time for "The Grandmaster of Martial Arts: Two" was launched, and the relevant publicity work had already been formulated. For example, major actors such as Chen Yu, Wu Na, and Chen Weiting would participate in some variety shows and interview programs to increase the exposure of their works; for example, they would hype the popularity of "The Grandmaster of Martial Arts" through online promoters; for example, they would directly promote through various media; even the wealthy and wealthy dimension entertainment also spent a lot of money, and in some major cities, large offline posters and other places were created, and they hung them in subway stations, squares and other places.

There is no need to change these conventional publicity plans. They just add one to it - to bring in Ji Jiaxin's incident.

Take advantage of the traffic of popular topics.

As for what happened, it was Wu Jingtong's business.

For example, titles such as "Weidu Entertainment Wuxin is entangled with Ji Jiaxin and are preparing for the launch of "The Grandmaster of Martial Arts" have begun to emerge on the Internet.

The effect was unexpectedly good.

Not that this hot topic has brought a lot of traffic to "The Grandmaster of Martial Arts", it is not easy to estimate. However, the news about "The Grandmaster of Martial Arts: Two" was launched, and after the news of "The Grandmaster of Martial Arts: Two" began to be promoted in a concentrated manner, it was the main topic that directly overshadowed the topic of Ji Jiaxin.

The traffic and popularity between the two are not of the same magnitude. Who knew Ji Jiaxin before filming "Hell Apartment 2"? Most of his fame is obtained from this movie.

After all, "Hell Apartment 2" is just a horror film with a niche theme. It is said to be successful, and it is also a comprehensive view of box office results and costs. If it really needs to be put forward, it will be just a month after it was launched. A movie with a box office of 500 million is really not really popular.

But "The Grandmaster of Martial Arts" is different. It is a serious national drama. The audience of the two is simply not on the same level.

"The Grandmaster of Martial Arts" is naturally very popular. It is about to be launched. As soon as the news comes out, it immediately becomes the most eye-catching thing in the entertainment industry, overshadowing all entertainment gossip and film and television works.

"The Fatal Action", which was discussed a little earlier, was forgotten so much that I didn't know where.

Seeing this situation, Yan Zhangrong was stunned.

Why is this? A TV series can also cause such a big impact on its "Fatal Action"? The drama and the movie are obviously different!

He had worked hard. After hearing about the conflict between Ji Jiaxin and Weidu Entertainment, he came to the door and wanted to rekindle things in this way and get a lot of popularity. While promoting his works, he could also disgusten Weidu Entertainment.

He still remembers the frustration he suffered during the project launch of "Hell Apartment 2"!

However, I never expected that Weidu Entertainment did not bother him much about this matter, and directly released the news of "The Grandmaster of Martial Arts", which instantly caused the situation he had worked hard to create.

Some of his subordinates came over and asked him if he would continue to invest resources in this matter, raising the popularity, and continue to promote "Fatal Action", and then he scolded him directly.

What else is there to be a good deal? If you go to heaven, isn’t it all cheaper to "The Grandmaster of Martial Arts"? Can you promote it by using the name of Dido Entertainment and still promote their own works?

It’s better to go your own way honestly.

...

Speaking of Weidu Entertainment itself, the launch of "The Grandmaster of Martial Arts: Second" is really like the return of a king.

The news that was about to be launched spread all over the world without any effort. A large number of old viewers who have watched the upper part have no need to say much about their expectations for the lower part. Even some new viewers have become interested in this work.

There are news that "Master of Martial Arts: Two" will be launched on the Internet, and countless people are waiting for the launch of "Master of Martial Arts: Two" in two weeks.

There is no need to mention the popularity of these propaganda outlets. For "The Grandmaster of Martial Arts: Second", the most direct expression lies in the pre-sale performance of this work on the eve of its launch.

After the large-scale publicity began, in just one week, the pre-sale sales of "Master of Martial Arts: Two" reached 350 million.

The content of the 83 episodes is, except for the free three episodes, exclusive to members of the seven episodes, plus member discounts, the entire episode costs about fifty yuan - the price of a movie ticket.

The pre-sale of 350 million yuan is simply exaggerated. This represents that "Master of Martial Arts" has a huge audience user base

Moreover, most of these are paid for the entire series to purchase the series, which means that the commercial appeal of "The Grandmaster of Martial Arts" is indeed very strong.

When this news was revealed intentionally or unintentionally by Weidu Entertainment, it also set off a huge craze within the industry.

Everyone knows that "Master of Martial Arts: Two" will definitely not fail, but if you want to say it is successful, you didn't expect it to be so fierce!

"The King is Returning! "The Grandmaster of Martial Arts: Two" has already triggered the domestic film and television market before it has been launched!"

Titles like this emerge in endlessly.

What is even more gratifying is that as the expectations for "Master of Martial Arts: Two" are overwhelming, the sales of "Master of Martial Arts: Two" have been further improved.

Originally, at this time when it was almost a year since its launch, the sales of "Master of Martial Arts: The First" had entered a very slow stage. It was correct for people to buy this drama from time to time, but the sales were indeed not much, just tens of thousands of yuan a day. In this way, the revenue in the next year would be about 1,000 to 20 million yuan.

But the recent wave of trends has directly brought huge benefits to "Master of Martial Arts: First". In a week, the upper part has sold 30 to 40 million.

There is no doubt that these new audiences should be attracted by the huge popularity of the lower part. They bought the Dimension Membership and the previous drama, and they will definitely watch "The Grandmaster of Martial Arts: The Second" in the future.

And these commercial appeals exploded further in the second week.

The sales of the Martial Master in the upper part of this week increased instead of falling, and further increased, with sales soaring to more than 70 million in a single week. In just two weeks, the upper part made 100 million.

At the same time, the pre-sale sales in the lower part also increased by 500 million this week. The revenue brought by the entire "Master of Martial Arts: Second" directly increased to 850 million.

With the preparation of the previous film, the audience had almost no "waiting and watching" attitude towards "The Grandmaster of Martial Arts: Two". Everyone knows that what story this work tells, and even the plot of the lower part, was originally followed by the upper part.

In addition, the name "Dimension Entertainment" itself represents quality assurance. So what else is there to worry about? Why don't you buy it while there is a discount during pre-sales?!

After all, it is just the news that "Master of Martial Arts: Second" will be launched. In just half a month, Weidu Entertainment has received nearly one billion revenue! It can be seen that the work "Master of Martial Arts" has a huge commercial influence.

So far, although "The Grandmaster of Martial Arts: Two" has not been launched yet, there is no need to worry about its commercial performance. Even if it is just the 800 million pre-sale, it will not be able to make a penny later, and there is no need to worry about the work not making money.

What's more, the other copyright marketing of "The Grandmaster of Martial Arts: Two" was almost done before it was launched. After the online version was played, this work will be available in mainland China, Hong Kong, Taiwan, Japan and South Korea, including TV station broadcasts, online copyrights in overseas markets, and offline DVDs...

The copyright operation of these global markets other than the mainland is also very high, and it can almost bring about 500 million revenue to Weidu Entertainment.

So far, all the benefits of "Master of Martial Arts: 2" have reached 1.35 billion before the work is launched. It is estimated that there may be further growth after the work is launched in the future.
Chapter completed!
Prev Index    Favorite Next