The pre-sale results of "The Grandmaster of Martial Arts" are pretty good.

Although Weidu Entertainment has not announced this point to the outside world, other companies in the industry always have some well-informed ones who can learn about this through clues in various aspects.

All parties were a little surprised at this - why? It shouldn't be!

In normal circumstances, shouldn’t “The Grandmaster of Martial Arts” be charged, then condemned by various audiences, and then died suddenly?

But this does not include Song Wenjie from Penguin Video.

On October 1st, he met his old friend Kappa and had dinner together and talked about this.

"I didn't expect that Weidu Entertainment could make "The Grandmaster of Martial Arts" work like this."

"Indeed." Song Wenjie nodded and said, "They are indeed very bold and dare to explore the paid on demand model. But to be honest, the reason why they can succeed is not so unpredictable. In fact, if people with a deeper understanding of the Internet, they should have a feeling: the current generation of Internet users are different from many years ago."

"In the past, due to environmental problems and insufficient domestic content production, we did not develop well in the content copyright. Freedom is popular and has developed user habits in this environment."

"But, this situation has changed a lot now."

"In games, more and more people will go to the Steam Platform, buy console games, pay for games, and try to play genuine works. You should know that pirated copies of these games can be found relatively easily on the Internet. In this case, many people are willing to pay for genuine ones. What does it mean? It means that our users are indeed becoming mature, and that era of barbaric development is slowly coming to an end."

"In movies, the explosive growth of the domestic box office market has become a big box office in the world that can be compared with North America, which is very telling."

"And, in the past, there would not be long for a movie to be released online to have high-definition resources. Now? After a movie is released, it often takes two or three months, or even longer to find resources on the Internet. Of course, there are some technical factors in this, but the protection of copyright by the country and major commercial groups is gradually becoming deeper."

"Not to mention TV series. I can't talk to you more about Penguin Video, just talk about Eich Video next door. In the past, not only them, but almost all video websites rely on making free content to obtain traffic and then monetize through advertising.

"Later, the content cost of high-quality film and television online dramas became higher and higher, and buying TV series and movie copyright became more and more expensive. Major websites gradually changed their profit model by using methods such as watching exclusive content in advance. As early as 2017, Aiqi Video's VIP membership income exceeded advertising revenue."

"If you look at it this way, the prototype of paid on-demand broadcast has appeared in China for a long time and is a slowly mature development trend. This step of Dimension Entertainment is just ahead of everyone. Users' acceptance of this is actually far stronger than the conservative expectations..."

Song Wenjie made a long speech, and Kappa was quite thoughtful while listening to it while holding vegetables and eating.

He said: "Actually, as you say, our novel industry seems to be the same. Our Kaidian didn't take the free route at the beginning, but directly started the path of paid reading. Although it was difficult at the beginning and piracy was rampant, writers could make some money when writing, and gave birth to some great authors. If I hadn't taken the path of paid reading, I wouldn't have imagined what the consequences would be."

Song Wenjie knew the meaning of the second half of Kappa's sentence.

Without paid reading, it will be difficult for writers to make money through their works, especially middle and lower-level authors. There is no income from writing books. Of course, some people will continue to write with their ideals and passion, but the quantity must be extremely rare, and the quality of the novel is not guaranteed at all.

Only by paying to read and allowing the author to have income and hope for success can so many authors study stories, study settings, and write better works.

Without these, online novels might not have developed at all, let alone now, which has become the point of cultural output.

Especially later, Lewen Group made every effort to crack down on piracy and fought with Baidu, which achieved some results. In addition, the concept of genuine reading became more and more popular, and the development environment of online novels became better and better, which in turn gave rise to the emergence of more and better works.

In short, if users are willing to spend money to watch novels, movies, TV series, and users will have more and more better works. Otherwise, a distorted market will always be a stagnant pool.

After talking about the development of the industry for a while, it was almost time to end a meal.

After taking a full stomach, Song Wenjie said, "I want to congratulate you too. Maybe this is another copyright of yours that will be very popular."

Kappa waved his hand and said, "Stop talking about it. All the copyrights sold to Weidu Entertainment were sold except novels. They made the copyright popular, but we couldn't make a penny."

"Come on, I'm still acting like a good person here..." Song Wenjie teased, "When the animations of "Task Team", "4.6 billion entourage", and "Amber" became popular one after another, how many times the copyrights of your novels increased? Do you think I don't know? Also, after the copyrights become popular in other dimensions, how many people will look back and read the original work? It's all money!"

"Hehe..." Kappa smiled twice and said, "Oh, we still want to continue to cooperate with Weidu Entertainment. We have sold a lot of works to them and wanted to cooperate, but they quit..."

“Inappropriate price?”

"No, the price they gave is actually quite good. We still want to do it in a cooperative way and don't want to sell copyright."

"Then you think too beautifully, it's normal for them not to agree. You just give a copyright, and they've worked hard to finish it. Do you make money with them? They're not stupid... If you don't sell the full copyright, they'll definitely not do it."

"So I'm worried too..."

"I suggest you sell some high-quality IPs for them and let them do it. They become popular, and the price of the entire copyright has increased. If you operate the IPs in your hands, it will be easier to make money. Anyway, you have a lot of copyrights in your hands. Otherwise, if you really break up, you will be lucky to make you, and they will be making homemade content."

"Well, I know, it's the boss's side... it's hard to say."
Chapter completed!