The statement "The world's best animation company in the third decade of the 21st century" was originally hyped in China.

As I was blowing, many public accounts, self-media, including many readers, viewers and fans, automatically ignored the first half of the sentence and directly used the "world's best animation company" to describe "dimensional entertainment".

This statement has also spread to other countries and regions as the second season of "Amber Sword" hits.

So, this statement made many foreign audiences feel very unhappy - how many animations are you Chinese people? Just start bragging like this?

However, many people who have watched the animation work have fought back against the abusers. From the second season of "Full Time" they took over to the two seasons of "Amber Sword", they did a very good job. However, as for the "world's best", it remains to be discussed.

But whether it is the positive or the negative side, there is one thing that almost no one objected to: digging everything and talking about the work "Amber Sword" does make fans who pay attention to this work praise it.

Of course, no work will make everyone like it, which is inevitable.

However, in general, "Amber Sword" should be the most successful work in 2D serialized animations worldwide in recent years, which has almost become acknowledged.

Some small noises are harmless to the overall situation.

Domestic animation fans are very excited. It is rare for such a powerful animation company to appear in China. Such good domestic works should be supported.

‘Dimension Entertainment’ currently has the vague meaning of being encountered in the throne of God.

Speaking of the work itself, the launch of "Amber Sword" is also a significant benefit to the "Dimension Entertainment" company itself.

Just in the country, the profits in playback copyrights once again exceeded 100 million.

After seeing the strong performance of "Amber" season 1, it is natural that major domestic video platforms will not continue to let the Penguin family eat alone.

Missed Season 1, no one wanted to miss Season 2.

In fact, when the first season of "Amber" was full of results and just announced the second season project, companies rushed to seek further cooperation.

‘Dimension Entertainment’ was suppressed for a moment.

When the work was about to be produced and the publicity work in various aspects was gradually started, they started negotiations with the partners.

When receiving the invitation to initiate cooperation with "Weidu Entertainment", the attitudes of major video platforms were quite enthusiastic.

Even some platforms that are not very concerned about the animation business have put a lot of effort into competing for it.

However, for Amber, the scale of this project is becoming increasingly larger and larger. Some smaller platforms that lack financial support are indeed difficult to compete with large platforms.

For example, like A Station, it almost just makes a name for itself, puts down soy sauce, and goes back to do whatever it should be. For example, Juli Platform, it just chases two rounds of bidding, and after seeing that it is basically hopeless to win this work at a psychological price, it honestly withdraws, watching the remaining big guys fight to the end.

Four companies competed for the last round of bidding.

Penguin, Aiqi, Youku and B.

In fact, relatively speaking, Bilibili is the weakest comprehensive strength among them. Although their platform is an important gathering place in the 2D field, a large number of die-hard fans gather here. But then again, the company's own funds are still impossible to compare with other giants.

The reason why they have survived to the last round is that "Amber", the most top serial animation work at the world level, is too important for a video platform that focuses on the second dimension. It is so important that they are almost willing to pay a very important price for it, and they also hope to take it into account.

They even tried joint playback, not pursuing exclusive screenings, just to give their own power to play "Amber".

But this is also difficult to achieve - several other truly rich bigwigs will not take you to play.

It can be said that it is very uncomfortable.

Therefore, after the last round of bidding, the broadcast copyright price of "Amber" even rose to more than 120 million, Bilibili could only regretfully withdraw. In fact, this price has long exceeded their bottom line. The reason why they can follow here is that they have broken through the bottom line step by step before gritting their teeth to keep up.

It's a pity that I can't keep up.

When we arrived at the other companies, we also entered the time when the bayonets were popular.

Youku fell into decline with B station.

After his company withdrew from the competition, the leader of Youku couldn't help but post a Weibo post: "Are you so crazy when doing business now?"

A Weibo post was so stupid that the layman couldn't tell what the boss was saying, and most of the people who were familiar with the situation were similar to his - it was too crazy.

You know, when Youku exited, the bidding for "Amber" had reached 150 million.

The second season of "Amber Sword" has only 15 episodes in total! One episode is 10 million? This is almost the price that only the top big-produced film and television dramas can be found.

It is hard for practitioners from all walks of life to think about why an animation can be sold at such a high price?

However, the remaining two companies no longer have the energy to think about these things.

Penguin Video and Edge Video, the only thing I think about now is how to kill the other party.

Aiqi Video is a very powerful video website in China. They have performed very strongly in film and television dramas and variety shows.

However, in animation, they are really not strong enough.

In this world, the benefits that oligarchs can gain are obviously the greatest. They also have enough ambitions to fight for this position.

Although they did not accumulate deep enough in the field of animation in the second dimension, "Amber" is a very good opportunity. They believe that if they can win this work, they will definitely get the best opportunity to enter. At least during the serialization of "Amber", they will become the hottest platform in the domestic animation circle.

They even have further advantages, through the quality of their works, they can transform many people who are not so interested in animation into the audience of animation.

They gritted their teeth and fought with the penguin to the end.

And for Penguin, let alone. Their current content director Song Wenjie is a loyal believer in Dimension Entertainment. Dimension Entertainment has brought him too many benefits. As long as he is still there, he will take the Penguin to the end with Dimension Entertainment at all costs.

But when the price reached 180 million, the penguin could not hold it anymore.

Although Song Wenjie wanted to continue fighting, his superiors urgently stopped.

Penguin is rich and doesn't mind burning money to occupy a field. However, burning 200 million is just buying a season of an animation, and it's just a playback right. This is crazy.

Song Wenjie fought with his superiors, but in the end he was unable to win support.
Chapter completed!