Chapter 104: The hidden danger of the station
After the Daming Daily was launched, its influence was expanding rapidly.≧small,...o More than 80,000 newspapers printed the next day were sold out, and a stream of public opinion has been successfully created.&1t;/p>
On the third day, the sales volume of newspapers became 100,000 copies, and it stabilized on this value.&1t;/p>
It is extremely incredible to sell 100,000 newspapers in Beijing with more than two million people. However, because there are no other decent newspapers in this era, and cultural elements have a strong desire for knowledge about this information, and this is a newspaper run by the emperor, sales naturally increased.&1t;/p>
At the same time, Erdao vendors also appeared, transporting newspapers from Daming Daily in Beijing to Tianjin and other places for sale, and the price immediately doubled, but the sales volume was still very good.&1t;/p>
However, the Daming Daily's trip to the northern provinces was quickly resolved. The main reason was that Zhu Youxiao arranged it in advance and set up a large number of printing factories in the northern provinces, and almost every prefecture had a printing factory. After the newspaper was determined in the capital, it immediately sent to various printing factories for typesetting and printing with a station. Then, using these printing factories as a radiation to conduct newspaper stores in the prefectures and towns.&1t;/p>
The south set up a printing factory in cities such as Nanzhili, Suzhou, and Hangzhou, which is much denser than the north, because the southern cities have a larger population and a higher cultural penetration rate than the north, and the conditions for publishing newspapers are much better than those in the north.&1t;/p>
In order to popularize the Daming Daily across the country, Zhu Youxiao directly spent more than 300,000 taels to build various printing factories and channels.&1t;/p>
The channel is simple, and the printing factory is also simple. The biggest problem is the printing cost, or the cost of paper.&1t;/p>
Fortunately, the paper mills that are jointly owned by Royal Bank and private capital have begun to build factories across the country. In order to obtain cheap paper supply, Royal Bank divided the national market into eight, determined eight joint venture paper mills, and adopted the most advanced production technology. The Taxation Bureau will follow up and escort these eight paper mills to suppress competitors through taxes.&1t;/p>
On the paper used in newspapers, the paper quality is reduced. As long as it can make people see the words written on it clearly and it is not easy to be broken, the paper will be rough and there will be no problem.&1t;/p>
Printing costs are reduced and the cost of shipping is not high. After all, newspapers are relatively light and are relatively easy to transport. And they do not require long-distance traffic. Every government in the north has a printing factory, which is only within the territory of the government, and the transportation cost is not high.&1t;/p>
After this arrangement, the cost of "Da Ming Daily" was immediately reduced. The newspapers worth 2 cents apart are no longer losing money, and they can also generate a slight profit. 2 cents is actually a lot, and the purchasing power is almost equivalent to 2 yuan in the future! The price of pork in the Ming Dynasty was about ten cents a pound.&1t;/p>
The third issue of "Da Ming Daily" began, and it began to be published in major cities in the north and south. Its influence expanded rapidly. The front page was still about national finance, taxation and other issues, and many readers' comments and some debates were published.&1t;/p>
This kind of interaction with readers has caused the popularity of Daming Daily to rise rapidly. Basically, as long as you are a scholar, you have to buy a copy of Daming Daily every day. Not only can you increase your knowledge, but you can also participate in the discussion and evaluation of current affairs of these countries, and you can also quarrel with others in the newspaper.&1t;/p>
The number of letters sent to newspapers through the Civil Information Bureau has increased rapidly.&1t;/p>
With the Daming Daily published in 6 major cities, especially after the trip to Nanzhili, sales began to enter a terrifying growth stage.&1t;/p>
In a very short time, the national circulation of "Da Ming Daily" exceeded one million copies. In the Ming Dynasty, there were more than 50,000 scholars. Cultural elements who did not reach the level of scientific examinations, or intellectuals who gave up scientific examinations were at least ten times more.&1t;/p>
In fact, in the Ming Dynasty, as long as the family is slightly richer, the children will be sent to primary school, and some ordinary families will also save money to let their children go to primary school. Although there are many families who are powerless to support their children to go to school, or even have no chance, the atmosphere of learning is still very common in areas with better people's livelihood. Moreover, many people go to school just to learn some culture. If they show talent, they go to the imperial examinations. If they don't have talent, they can at least be able to read.&1t;/p>
In the entire Ming Dynasty, there are about 20 million people who can read literacy in one tenth.&1t;/p>
In order to continue to expand the influence of Daming Daily, Zhu Youxiao put forward the requirement of step-by-step coverage, and soon Daming Daily began to vigorously build a comprehensive sales network.&1t;/p>
In addition to retail in cities, newspaper delivery services are also carried out. Readers can subscribe to newspapers and someone delivers them to them every day. In order to influence the cultural elements in towns, there are also distributions in towns. The newspapers are delivered to towns. The cultural elements in towns need to see them, and they can buy them themselves or ask someone to buy them. In any case, it is relatively easy to ask someone to bring a newspaper. For example, some meat sellers, carries loads and peddlers who go from village to village, and what is the difficulty of bringing a few newspapers?&1t;/p>
Once such a coverage network is improved, the sales volume of Daming Daily will surge again.&1t;/p>
"Report to the emperor, I listened to the reports of some branches and delivered newspapers every day, which has overwhelmed some post station horses. Some powerful people ate and drank freely at the post station and used horses, and did not pay at all. Some post station soldiers are now very difficult, and some horses are as thin as bones." Qian Guoxing reported to Zhu Youxiao that day that since Zhu Youxiao ascended the throne, the power of the Silijian has been cut a lot, and he has lost his management rights over the palace, the imperial shop, and the imperial village, and has completely become a secretariat. However, this time the newspaper was organized into the Silijian.&1t;/p>
Qian Guoxing and Li Chaoqing are very busy every day now. They have to preside over the expansion and operation of newspapers, and also screen and review newspaper content.&1t;/p>
However, in terms of the market operation of the newspaper, Royal Bank, as the core of Royal Capital, has also arranged a group of professional personnel. It does not require Qian Guoxing and Li Chaoqing to worry too much, as long as the supervision is done.&1t;/p>
The main thing is to screen and compile the newspaper content. The newspaper recruited hundreds of people and made appointments for some people. In addition, readers sent more and more letters. Zhu Youxiao clearly explained the principles.&1t;/p>
At the same time, how to guide and create public opinion also tests the ability of Silijian.&1t;/p>
"Station! It's a problem!" After hearing Qian Guoxing's report, Zhu Youxiao suddenly remembered Li Zicheng who had broken through the capital. Wasn't he just a postman before?&1t;/p>
It's a hidden danger!&1t;/p>
The life of the postman is not easy, and it is indeed hard to watch, and it is easy to affect the efficiency of information transmission, but the postman also has many problems.&1t;/p>
Zhu Youxiao naturally cannot be like Zhu Youjian. The funny car guessing station is like digging a grave. On the contrary, Zhu Youxiao feels that it is necessary to increase the construction of stations.&1t;/p>
If you have the fastest information, you are still afraid of not making money?&1t;/p>
Moreover, in the late Ming Dynasty, bandits were everywhere, and if the confidence was conveyed quickly, it would be able to suppress it quickly.&1t;/p>
However, the post station problem of the Ming Dynasty was already extremely serious at this time.&1t;/p>
Chapter completed!