Chapter 104 Box Office Battle
On June 28, the movie "The Despicable Street" began to be released at 365 cinemas across South Korea at the same time. The movies released at the same time include the Hollywood blockbuster "Shrek 3" and "Transformers", and the local movies "Hong Jinyi" and "Black House". Unfortunately, this "Hong Jinyi" starring Song Hye Kyo has been criticized continuously after its release, while "Black House" is a horror film with little competitiveness, so Korean domestic films can be said to have been defeated by overseas films.
Just when Hollywood was about to breathe, the movie "Despicable Street" directed by Yoo Ha, starring Yui Ahn, was unveiled. This undoubtedly gave the entire Korean movie a shot in a shot and became a self-esteem movie in Korean local movies.
The box office results of "The Despicable Street" exceeded 200,000 on the first day of its release, and the total box office of the country was close to 400,000, making the entire Korean local movies proud. This is no longer just a box office war between movies, but a declaration of war between Korean local movies and Hollywood commercial blockbusters.
The next day, the famous Korean film critic Kang Jae-soo published his own film review of the movie: The story of "The Despicable Street" is not limited to a specific gangster class. There are also a wider story about "desire" that exists in our world. The tragic third-rate gangsters in the film will eventually become slaves of desire. The desire to succeed and fly is deeply imprinted in the hearts of all the characters in the movie, and because of desire, it will be betrayal and betrayal, destruction and success.
The hidden violence in the film "The Despicable Street" is exposed one by one because there is desire to cause trouble. Through the character of Bingdou, we reflect the desire we humans yearn for success and a better life, and further explains that the existence of our desire is related to "familyism". In the name of the family, we can survive at all costs and contribute to the family.
The beginning of everything is related to desire. The movie "The Despicable Street" tells the various aspects of the world through desire and violence.
The review was reprinted by the media and once again stimulated the box office of the movie.
"This is an exploration of the "violent tendency" and "dark side" of all mankind. The second part after "The Cruel History of Ma Chong Street" is directed by Director Liu He in 2006."
"This is a story about people's infinite desires as inseparable as iron rings."
"This is a real underworld film, a real world of fists talking."
One-sided praise, both the media and the film critics began to praise "The Despicable Street". This is not only a relationship of excellent quality of the film, but also a part of the national complex of Koreans who want to defeat Hollywood. Although South Korea admires American culture, it does not want local movies to lose to Hollywood commercial films from the American film center.
Three days after the release of "The Despicable Street", Seoul's box office score exceeded 500,000, and the total box office scored over one million people nationwide, breaking the record of becoming the fastest Korean local films in recent years. The first week of the movie's release reached 1.7 million viewers, leaving behind the 1.58 million viewers of the movie "Transformers" and won the box office championship in the first week of its release.
In the second week of the movie's release, "The Despicable Street" and "Transformers" entered a stalemate box office battle, with more than two million viewers successively, and a steady increase of three million, leaving the rest of the movies released at the same time far behind. You should know that the number of viewers of "Black House", which ranked third in the box office, has only exceeded 300,000.
In July, "Harry Potter and the Order of the Phoenix" was grandly released. After that, "Die Hard 4" also arrived in South Korea. With three blockbusters, "Transformers", which had been released in South Korea, we joined forces to sharpen our swords and attack the box office of Korean movies. "The Despicable Street" can be said to be in crisis on all sides for a time.
South Korean cinemas also joined the war, because the results of "The Despicable Street" are gratifying. Some cinemas that were still waiting to see also began to introduce movies. "The Despicable Street" has increased from 365 cinemas to 536, which is like adding wings to the movies. "The Despicable Street" box office soared again, and even broke through four million people in one go, retaining the throne of the weekend box office champion, winning the weekly box office champion for three consecutive weeks.
"The Despicable Street" preserved the self-esteem of Korean local movies, and the Korean media naturally made a lot of reports. An Jae-sing has also begun to be called a young and powerful male actor by the media. Especially the behind-the-scenes behind the movies made the dedicated work. These praises from real actors appeared on him. Among Korean audiences, "The Despicable Street" has a strong response. Not only did some people change the lines in the movie into a popular phrase, but An Jae-sing's simple and neat short hair plays by Bingdo has become a trend for young people to imitate. A large number of young people flocked to the beauty salon to ask about Bingdo's hairstyle in a movie.
On the Internet, Korean netizens even regarded "The Despicable Street" as a classic work of Korean gangsters and social films. Their evaluations are far greater than those of "The Elegant World" starring Song Kang-ho released in the same year. They are considered to be a Korean gangsters and social film that can be compared with or even surpassed the movie "Friends" starring Jang Dong-gun in 2001.
Driven by this good reputation and a large number of reports from the Korean media, the number of viewers of the movie "The Despicable Street" has soared, defeating "Transformers" that has always dominated the Korean movie in July in 2007. So far, "The Despicable Street" has become the most popular movie in the Korean movie market in the first seven months of this year.
Statistics from CJ Entertainment, which was the release of the film in August of the same year, showed that "Transformers" hit 2.377,000 in Seoul as of the 28th and 7.3727,000 in the country. Although the film is still being released in 6 theaters, because most of them are small theaters such as car theaters, there are only about 100 viewers in a day, so it can be regarded as "Transformers" has ended in South Korea.
The final box office of "Transformers" of 7.37 million yuan broke the record of the most popular imported video in South Korea maintained by "Lord of the Rings 3". It will be difficult for imported videos to break this record in the future.
"The Despicable Street", which defended the dignity of Korean local films by oneself, came to an end later. At this point, "The Despicable Street" was screened on the big screen for 8 weeks, with the number of viewers exceeding 8 million to 8.87 million, making it the fifth-ranked movie in South Korea's history, and ranked first in the top ten Korean movies in 2007. Even after the release of "DWAR (Dragon Battle)" directed by Shen Henglai in August, it finally only won 8.42 million and "The Despicable Street" were 450,000,000, and An Jae-sing also jumped into one of the top Korean actors and became the most dazzling male star in 2007.
Chapter completed!