Supermarkets are the main sales channel for beer, and Mara Supermarket is famous for its wine.

Wine has always been the largest sales product in Mara Supermarket.

Because Mara Supermarket is recognized as the best channel in the field of wine.

Therefore, customers are more willing to go to Mara Supermarket to buy alcohol.

Last year, beer sold at Mara Supermarket accounted for one-third of the entire California state.

It seems that it is only 33% of the market, but in fact, Mara Supermarket has less than 10% of the market share in the supermarket field.

But beer accounts for 33%, and this is still beer.

Other alcohol sales are higher, and some varieties and brands even account for 90% of the sales.

Especially for some precious wines, because customers are more willing to trust Mara supermarket, the sales volume of precious wines is particularly high.

Some foreign tourists come to California for travel, so they go to the Mara supermarket to buy a few bottles of expensive wine to bring back to China.

This also led to the manufacturers' small tips trying to get into the shelves of Mara Supermarket.

The market share of beer sales in Mara Supermarket is not as high as other alcoholic beverages.

Because although there are many big brands of beer brands, there are also other supermarkets.

You don't have to go to Mara Supermarket to buy beer.

However, Hui Nipu hopes to increase the beer market sales share through Chen Zhao's beer.

For Mara Supermarket, customer sources are the greatest value.

As long as Chen Zhao's beer can be liked by customers and can be provided exclusively, it can definitely increase the beer sales share.

"I can't do anything about this, I have so much productivity, I can't improve it." Chen Zhao said helplessly.

Productivity is not something that Chen Zhao said to improve.

To improve the productivity of beer, we need more fermentation tanks and more production and assembly lines.

All of these require more investment.

Chen Zhao has money, but it does not mean that Chen Zhao wants to invest money in an unfamiliar industry that has not yet been proven.

Even if there is a clearer prospect, Chen Zhao will make small investments in advance.

If the market can be opened this year, then Chen Zhao will consider investing more funds to improve productivity.

"Chan, if you don't have the money to expand production, I can lend you money." Hui Nipu really didn't want to miss this opportunity.

In her opinion, as long as Chen Zhao's beer is of good quality, it will definitely be her weapon to expand the scale of Mara Supermarket.

At present, Mara Supermarket only has chain stores in California, as well as several super-large cities in New York and Washington, but other small and medium-sized cities cannot cover them at all.

But if Chen Zhao's beer is definitely a powerful tool to open up the territory.

At that time, she would dare to take out a lot of loans, and then the Mara supermarket chain store covers the entire United States.

Not to mention the annual output of 150,000 tons, she would not think it would be enough even if it was a hundred times.

150,000 tons are not enough to supply local Mara supermarkets in California.

"Wineip, it's too early to say this."

Anyway, Chen Zhao made up his mind and took the first step steadily.

Besides, Chen Zhao handed over both production and operation to Denver.

Chen Zhao has the power to propose, rather than to influence the business in Denver.

"Chan, you don't know how to do business at all. If you have this ability, you should seize opportunities instead of slowly deploying your strategy. In a year, your advantages will be gone. Once other brewers analyze your beer recipe, they will also correct it."

"They can't change it. Wuming Liquor has been on the market for several months. Have you seen other manufacturers produce it?" Chen Zhao was not worried at all.

"Are you sure?"

"have."

"I ask that all your beer beer be served to Mara Supermarket," said Whinipp.

"I can only say most of it," Chen Zhao said: "My friend's hotel also requires me to supply it, and I also have a restaurant myself, which also needs to supply it."

It is impossible for Chen Zhao’s Marina restaurant not to be served.

"I don't care about your own property, and your friend's hotel can't ask for much wine, and the rest belongs to me." said Whinipu.

"But in this way, my beer brand value will be limited." Chen Zhao said.

Only supplying it to one supermarket can make the brand value impossible to maximize.

Even if Chen Zhao doesn’t have much ambitions, he at least wants to expand his brand value.

Although Mara Supermarket is considered a big supermarket in California, its coverage rate will be much lower after leaving California.

"How much brand value do you want for your 150,000 tons of production?" Huinipp rolled her eyes: "I said everything, I am willing to invest in expanding production, but you are not willing."

"Let me do this, I'll give you the person in charge of beer production and sales. You talk to him. If he nods, I can expand it, but at most I can only double the production. As for explaining the plan for the year, I'll talk about it next year."

"Okay... I'm still saying that, if you need money to invest, you can find me. Now the cash in Mara Supermarket is relatively abundant."

The business conditions of Mara Supermarket are so good.

Unlike in the past few years, she has almost exhausted her to compete for the market, let alone expanding her business. Several super supermarket chains are not something that Mara Supermarket can compete with.

But now it is different. Mara Supermarket has expanded its influence with its unique wine culture, so Hui Nip is confident now.

The reason why there is no blind expansion is mainly because Hui Nipu does not want the shares to be diluted too much.

Moreover, it is impossible for the bank to give Huinipu a loan of more than ten times the market value of Mara Supermarket.

Of course, Chen Zhao also doesn't want his brewery to be controlled by others.

Even if this person is Hui Nipu, Chen Zhao hopes to be in his own hands.

Although Whinipu is Fali's mother, she is now talking to herself as a businessman.

Chen Zhao was willing to hand over the beer to Huinipu on the shelves because of family affection, but Mara Supermarket was definitely not the only option.

As for whether to go public in the future, it is still too far away for Chen Zhao.

Chen Zhao didn't even think about such a distant thing.

"Grandma, eat meat." Little Ge Lin brought another piece of meat over.

Whinipu ate Nissan-style barbecue: "Chan, is this kind of meat really not available on a large scale?"

Fengnipp knew very well how beneficial it would be to Mara Supermarket if this meat could be supplied on a large scale.

"Have you ever seen truffles sold in supermarkets?" Chen Zhao said.

“Yes, there is one in Mara supermarket.”

Chen Zhao rolled his eyes and said that truffles cannot be grown manually, which is just a scam.

However, artificially grown truffles are not as good as wild truffles, which is undeniable. The truffles sold in supermarkets cost less than a kilogram of less than a hundred dollars, which is many times worse than those of truly top truffles.

"This is even rarer than truffles. Maybe I am not the richest, but you can't find a second family in the United States to eat this kind of meat." Chen Zhao said.
Chapter completed!