The sixth year of Kaiyuan, the fifteenth day of the first lunar month.

On the night of the Yuan Dynasty.

Luoyang Ziwei Palace, the main gate of Zetian Gate.

Zetianmen is the south gate of Ziwei Palace, and is brilliant and grand.

A huge concave-shaped building complex consisting of a gate tower, a duo Tower, a east-west building and a corridor between them.

There are three cemeteries in both directions, and there are twelve cemeteries on both sides of the east and west. This is the highest level of the city gate system and the highest etiquette system that the emperor can only enjoy.

The city gate is more than forty feet long from east to west, and the cuirns on both sides are forty feet high (35.3 meters tall, higher than Tiananmen Gate). There are two more views on the gate, which are written on it, with Ziwei connecting the left and right corners, and the middle is connected by corridors, just like a tower in the sky.

Also known as Wufeng Tower.

This is an important place for the imperial court to hold throne, change the reign, amnesty, banquets, and reception of all countries to envoys.

Today, on the night of the Yuan Dynasty, the emperor will watch the lanterns of Luoyang with all officials and envoys from various countries.

There will also be performances from various counties in Zetianmen Square. Each county has a parade float, which is decorated very beautifully. There are lights of various shapes, such as singers, dancers and music troupes performing in the car, and a ox cart is pulled. They line up in front of Zetianmen, and then go out to Tianjin Bridge to parade the city with floats.

The upper floors are civil and military officials, nobles and relatives, and envoys from various states. In the square under the city, in addition to waiting for performers and on duty at the imperial guards, there are also many lucky people who are selected as representatives of the people. Most of them are in-service or retired soldiers, scholars from Imperial College, juren who participated in the imperial examination, as well as teachers from various schools, as well as officials from the capital, and the heads of the 270 cities and so on. In short, they are more prominent in one aspect, innocent and have a certain reputation.

They sat on both sides of the square to watch.

Zetianmen Square was very wide, but the imperial guards also marked the area with stone powder early, each with marking. There are regulations on which entrance to enter, exit to exit, where to wait, and where to perform. The representatives of the people also have their own location numbers to watch. They have to undergo inspections before they arrive at the square after several inspections. Finally, they have to get a license plate, and then follow the license plate to find their own location and take the seats.

Once you cross the line or sit around randomly, you will be scolded at the least, and drive out at the worst, or even beaten by a stick.

In order to ensure safety, all the yamen have made every effort. Luoyang Prefecture and the two counties below, as well as the Censorate of the City, Jinwu Guards, the Governor Guards, Qianniu Guards, etc., have all cancelled all vacations today and everyone took to the streets.

The convoy lined up to perform from Zetianmen to Tianjin Bridge, with a total of more than 200 floats, but after rounds of performance competition, the qualification for the performance in front of Zetianmen was finally determined.

From the first day of the Lunar New Year, every evening, these convoys began to parade and perform in Luoyang City until they finally selected about 200 light cars as representatives of each county.

Tonight, they will perform in front of Zetian Gate, and the saints will finally select the top three in the first class.

For those who are engaged in singing, dancing and music in the world, this is their imperial examination.

On the Ziwei Tower in Zetianmen, this place was originally a Taoist temple when the Sui Dynasty was newly built, but the emperor of this dynasty did not allow monk temples to be built in the city, let alone build them on the Five Phoenix Tower.

Today, there is a banquet in Wufeng Tower at this time. The emperor, officials and envoys from various countries have a banquet here. After the banquet, you can directly watch the float performance on Wufeng Tower and see the bright lights of the entire Luoyang City from afar.

At this time, those who can enter the Wufeng Tower and have a seat at the banquet are at least the third rank or above. They are either royal families, princes, prime ministers, or local officials.

The emperor did not wear a dragon robe today, but unexpectedly put on a cloth robe. The Supreme Emperor, the Crown Prince, the Queen Mother, the Queen, the Four Concubines and the Nine Concubines were all wearing cloth robes, which seemed a bit special in the purple robe and jade belts all over the building.

The emperor seemed to want to tell everyone that they would like to have fun with the people today, but the royal family was originally from the people.

Except for King Song, the rest of Luo Cheng's princes arrived. Without the emperor's permission, the Song King was still at the home of Zhang Tieqin and his son in Bashang, Chang'an. After going to Chang'an, Luo Cheng kept staring at him and knew that he had suffered a little, but Luo Cheng felt that it was right. King Song changed a little, but not much, so Luo Cheng believed that he should continue to stay in Bashang for transformation, and only after he was transformed would he return to Luoyang to attend these banquet ceremonies.

"A prosperous scene!" Grand Secretary Yu Shinan looked at the beautiful scenery of the fire trees and silver flowers in the distance and exclaimed.

Luo Cheng asked the prince.

"Prince, do you know how much money will be spent on Shangyuan Lantern Festival in Luoyang this year?"

"It should cost a lot." The prince sat on the emperor's left head.

Luo Cheng smiled, "It's really a lot of money so lively, but in fact the imperial treasury didn't spend a penny, and the palace treasury did not use it at all. Even the imperial treasury had a lot of money because of the Lantern Festival."

The prince was surprised, "How is this possible?"

"You ask Cui Xiang and you will know that it's impossible."

The Minister of the Ministry of Civil Affairs and the Pingzhang Shi Cui Junsu crossed his hands and introduced to the prince, "This is all the credit of the saint!"

In fact, it seems magical, but it is not complicated to explain it in detail. Emperor Luo Cheng just turned the Lantern Festival, which was originally organized by the court with all his might, into commercial operation. Just like the current well-developed newspaper industry, you can earn more money by selling advertisements than selling newspapers.

The emperor also asked the eunuchs to do this. For example, thousands of floats entered Beijing before, and the emperor left advertisements on these lanterns to solicit sponsors from merchants across the country. Through competition, whoever pays more money can become sponsors, and their advertisements can be printed on floats, or even on the lanterns in various neighborhoods in Luoyang City.

The Provincial Eunuch even divided the sponsor into three levels according to the guidance given by the emperor. The first level is the Shangyuan Lantern Festival partner, the second level is the sponsor, and the third level is the supplier.

Only eighteen first-level partners have selected, all of which are the most famous and powerful big business groups and chambers of commerce in the world. They also pay the most money. The number of second-level sponsors and third-level suppliers is large, and sponsors also pay the money. The suppliers directly supply the items needed for the Lantern Festival, and each item or materials required for the Lantern Festival is exclusively supplied.

These third-level sponsors can obtain different advertising positions and different promotions, but there is no doubt that in this highly anticipated Lantern Festival, the advertisements of these sponsors can appear overwhelmingly on every light and on every float. This advertising is very powerful.
Chapter completed!