The college announced the Oscar nomination list, which has always been held in the form of a formal luncheon. As usual, Ronan did not attend the Oscar nominee luncheon, but waited patiently in the Relativity Building.

In this award season, Relativity Entertainment has three films that have applied for Oscars, namely "Juno", "The Walker of the Spot" and "Superman".

The key propaganda and public relations object of Relativity Entertainment is naturally "The Walker of the Stop".

"Juno" has a natural disadvantage of themes, and since its release in October, the cumulative box office in North America has reached 143.2 million US dollars, and there is basically no market potential to tap. Relativity Entertainment has not invested much resources for it during the awards season.

As for the overseas market, this very American film has limited overseas audiences and currently has less than half of the overseas box office in North America.

As a small production with a production cost of only a few million dollars, Juno's commercial potential has been maximized, and it is difficult for the Oscar effect to play a big role in it.

The input is not proportional to the output. Even if this is a project where Jessica Filton is the producer, Ronan cannot spend a lot of money to do useless work.

Ronan is very clear in his work and life.

The goal of "Superman" is the best animated short film. Pixar Studio has too obvious advantages in this regard and does not require relativistic entertainment to invest much resources.

Pixar Studios won awards, DreamWorks Animation Studios and Blue Sky Studios and other animation production companies accompanied them, which is the norm for the best cartoon of the Oscars.

Someone once said when he was an Oscar guest that he took the dubbing pay from DreamWorks Animation Studio and then voted the votes in his hand to Pixar Studio every time.

For now, Pixar Studios is still a group of stubborn people.

Luo Nan will also let this group of slingers be in the absolute leading slingers in the future.

Of course, this also includes relativity entertainment.

Ronan is already doing some movie plans that go beyond the past, such as Bao Ge and his spoof American historical celebrity movie universe plan.

Film companies are essentially providing an invisible, varied spiritual product. No matter how successful the movie you have created before, the next one will always start from scratch.

After lunch and not waiting for too long, news came back to the Hilton Hotel in Beverly Hills.

The nomination list for the 79th Academy Awards Ceremony has been announced, and there are basically no unpopularity. As the existence of various vane awards that have pushed forward the awards season, "The Walker of the Side" has become the biggest winner in the nomination list.

"The Walker" has won seven nominations in total, namely Best Photography, Best Editing, Best Director, Best Picture, Best Actor, Best Supporting Actress and Best Adapted Screenplay.

Nominations don't seem to be much, but each portion is very heavy.

"Superman" successfully won the best animated feature film nomination.

"Juno", which did almost nothing in public relations, passed by empty-handed at the nominee luncheon.

This is also completely proportional to the investment in relativistic entertainment.

At present, Oscars have been awarded and nominated, both directly related to financial investment.

Someone has done professional statistics, but not counting those awards with heavy weight. Even small awards such as Best Sound Effect Editing or Best Documentary Short Film, the average cost of nominations is more than $300,000.

Relativity Entertainment won eight Oscar nominations. "Superman" has the highest chance of winning the award. Not only is the best animated feature film, but it is actually not much different.

The one with the lowest chance of winning all nominations is Jessica Chastain's Best Supporting Actress. On the one hand, Jessica Chastain has serious lack of qualifications, and on the other hand, being able to get this nomination is not so much a public relations result of Relativity Entertainment, but rather, the competitors of this Oscar are relatively weak.

Since the awards season has been held, especially after the nomination list has been announced, most people have found that they have no better choice except Martin Scorsese and The Walker of the Insular.

Even Tom Cruise's call for awards is getting higher and higher every day.

As the Oscar nomination list was announced, the winners at the nominee luncheon have expanded their release scale, and the large-scale screening of "The Walker of the Skies" is no exception.

On the weekend after the nominee luncheon, "The Walker", which had already entered the mid-to-late stage of the screening, expanded from 1,321 theaters to more than 3,000 theaters again. The box office rebounded nearly 600% over the previous weekend, winning US$13.46 million.

The film's box office in North America reached US$172.78 million.

Starting this weekend, "The Walker of the Insular" has also begun to be released overseas with the help of the Oscar effect. English-speaking countries such as the United Kingdom, Australia and New Zealand, as well as major overseas markets in Hollywood such as Europe and Latin America, have screened at different scales.

With the Oscar nomination effect bonus, nearly US$45 million was earned overseas in the first weekend.

"The Walker of the Insular" has a very good commercial response and reputation in the Western market.

However, for the sake of reputation and Oscar considerations, this film has never been released in Asia.

Ronan knew very well that with the "Infernal Affairs" being the first, "Infernal Affairs" was not much better in the Asian market and its reputation and commercial response.

Even, there may be a lot of scolding.

In the following weekend, despite the annual Super Bowl in the United States, the film market was hit hard, "The Walker" won another $7.88 million, and it was still the most eye-catching among all Oscar-nominated fans.

The cumulative box office of this film in North America has reached US$185.33 million, with great hope of hitting US$200 million.

In addition, the film's overseas box office increased to $68.91 million.

There is no doubt that "The Walker of the Stop" has achieved a double harvest of box office and reputation in North America and even the entire Western film market.

In fact, for the movie itself, "The Walker of the Stop" is also a very successful work.

Even now, among all the films directed by Martin Scorsese, the professional reputation and audience reputation of "The Walker" can rank in the top three.

As for the original "Infernal Affairs", including Relativity Entertainment, the North American film industry has chosen to ignore it, as if the original movie never existed.

After the Super Bowl weekend, Embassy Pictures and Weinstein Pictures officially signed a contract. In the next three years, Embassy Pictures will be responsible for the international distribution of Weinstein Pictures' films.

The first film that the two parties collaborated was "The Queen", which was nominated for Best Picture, Best Director and Best Actress.

However, the international release of this film will not be launched until after the Oscars.

Thanks to Harvey Weinstein's public relations operation, Helen Mirren, who currently plays Elizabeth II, has the highest voice in the Best Actress.

Although the British royal family expressed their dissatisfaction with the film with great regret, they could not stop the film company's business operations.

In the next few days, Ronan came to Pixar Studio and participated in the initial planning of many projects. Pixar Studio has decided to absorb Ronan to become a member of Pixar think tank.

The success of Pixar Studios today has a lot to do with its think tank system.

Normally, the logic of the film industry is antitrust. No one can always succeed. When you achieve great success, it may be when you are about to be replaced.

Pixar Studios has been trying to break this rule, and each of its works takes into account user reputation and business returns.

The think tank was founded by Edel Kamt, with its members including company executives, directors and screenwriters, and even videographers and business staff.

Their shared label is not a job title, but will use movies to tell stories.

In addition, it is particularly important that think tanks have no absolute power, which means that directors are not obliged to listen to anyone’s opinions.

If Pixar Studios is compared to a hospital and a movie is compared to a patient, then the think tank is a team of respected doctors.

The work of a think tank is like they convened an expert group to help and make accurate judgments on a difficult and complicated disease.

However, the think tank is only responsible for provoking and providing advice, and the final decision is still in the hands of the filmmakers.

Sometimes, film production is also the secret of the authorities.

Every excellent work has to go through the process of an ugly duckling transforming into a white swan, although this fact seems a bit incredible in an emphasis on efficient society.

How unpleasant is this idea of ​​a video about a mouse being a chef?

What kind of dangerous chess is the first half of the robot mobilization without a single dialogue?

Although Pixar dares to place bets on such plots, it does not mean that these plots have been completed in one go.

Creativity always starts from somewhere, but only through repeated rework, rework, and then rework can we find a breakthrough for flawed film production and give souls to empty characters.

As mid-February approaches, statistics on various aspects of the previous year were released one after another.

After years of accumulation, especially in the hands of many projects, copyrights and crucial online and offline channels, Relative Theory Entertainment's performance has grown rapidly.

Since its establishment, Relativity Entertainment's revenue has exceeded 10 billion US dollars for the first time.

In 2006, the company's total revenue reached US$15.4 billion and its net profit was US$3.922 billion.

This growth mainly comes from offline consumption business. Relative Entertainment's various offline consumption business increased by more than 15% in 2006 compared with 2005.

In contrast, theater revenue has dropped to about 15% in the total revenue ratio.

But no one can ignore the huge driving role of theaters in the entire marketing and promotion of movies.

The theater screening is like a super advertisement, which is constantly attracting attention.

Therefore, in terms of film business, Relativity Entertainment will still focus on theater screenings, rather than directly pushing it into Netflix streaming platform.
Chapter completed!