After parting with Harley, when she returned home, Lisa couldn't help but be curious and searched on the official website of the Exploration Discovery Channel. It was probably because it was just aired yesterday. There was no relevant content on the website, so she had to go to Yahoo and searched for the witch and the missing college student with Yahoo.

A large number of related content will be released immediately on the web page.

Lisa opened the first post, but someone posted a post on the Yahoo forum. The title is very eye-catching - Missing Notice!

"In 1994, three film-students Josh, Heather and Mike brought filming equipment to Boer Town to investigate the local legend about Boer Witch. They came to the Black Mountain Forest to find Boer Witch, but soon they disappeared."

"People searched for them, but there was no result at all, so they had to give up their search. A year later, several Maryland State University students found a package in a very hidden cabin in the forest, containing the diary of one of the students and a DV camera, which recorded all the horror incidents that occurred when the three people disappeared..."

Next, there are detailed introductions of these three college students, as well as images, and some activity records before and after their disappearance.

Is this true? Lisa looked at the end of the missing person notice, which was a link to the contact information and website.

There are three college students who can call two phone numbers on the contact information, and the website link is specially established to search for them by relatives and friends of the three college students and those who want to help.

Lisa did not rush to open the website link, but read the reply to the post first.

There have been hundreds of replies.

"Last night's Exploration Discovery Channel broadcast a video, which was filmed by the three college students before they disappeared, which was very scary."

"The exploration and discovery channel is aired? Are these three people really missing?"

"Is there a witch in the video?"

"By the way, are you going to see the linked website? It was built by someone for the relatives and friends of the missing college students. In order to find the missing person, they collected a lot of information about the witches. It is said that the logs of the missing person are also being sorted out and published."

Seeing this, Lisa no longer followed these replies, but instead became interested in the website. She quickly clicked on the link, and a simple website soon appeared on the computer screen.

The website was too simple, Lisa complained and soon realized that this website was just for finding people. It was probably because the missing relatives had simply done it.

After reading the introduction about the witch, and then reading the logs of the college students who would disappear, Lisa was creepy and subconsciously felt that the disappearance of these three college students might really be related to the witch.

After reading the content on the website, Lisa thought so more and more.

This kind of thing is too terrifying.

She closed the website, returned to the Yahoo search page, and clicked on another post. This was a post on another website, and the content was also a missing person notice.

It is estimated that the relatives and friends of the three missing people were very anxious. After finding the clues, they began to send a crazy missing person notice.

Unfortunately, the legendary factors such as witches are mixed in it.

Lisa thought about it, opened her blog, and directly reprinted the missing person notice on the blog post.

After sending the missing person notice, I went to take a shower. As soon as I came out, I heard the phone ringing. I answered it as a college classmate.

"Is the missing person notice you sent is true?" the classmate asked anxiously: "What does the missing person have to do with you? There are no witches, right?"

Lisa replied: "It has nothing to do with me. I just think that the three people are missing. Their family must be very anxious, so they helped forward it."

The classmate said on the phone: "That's right. In this way, I mobilized the people around me to forward them online, and there were more people and more power."

This makes sense, and Lisa also said, "I'll ask the people around me to forward it."

She returned to the computer and sent a message to several friends on icq and asked them to forward her blog.

Not long after, missing person notices appeared on the blogs of those friends.

Then my friends also started to forward.

The Internet, a brand new movie promotion tool, already has strong communication capabilities.

In fact, the first step of the publicity and marketing plan formulated by Ronan is not complicated. In addition to exploring and discovering channels, it is to arrange some online media to disseminate the information conveyed by the video in the form of news, making people think it is real people and then let the audience who believe in the facts further spread such information to people around them.

There is a simple truth: no one believes a lie when it is said once, but someone believes it if it is said ten times. If it is said a hundred or even tens of millions of times, it becomes the "truth".

Viral marketing is not new in this commercial society, but in the past few movies have truly applied viral marketing to publicity.

Two weeks after the first phase began, the Embassy Film Industry received specific data feedback.

"The statistics of the movie website." David Villa licked his dry lips and said, "In just two weeks, the number of visitors exceeded one million."

Ronan nodded with satisfaction and asked, "What about other aspects?"

David Villa looked at the statistics table in front of him and continued: "The publicity department has launched a total of more than 1,000 posts on the Internet. Among them, the relevant missing person notice posts on the Yahoo Forum are already one of the most popular posts. The posts on several movie websites and movie fan forums also received strong responses. According to incomplete statistics, we eliminated our guided replies, and the total number of replies to these posts is more than 300,000."

Ronan asked again: "Have the statistics on the Exploration and Discovery Channel been released?"

Garcia, the person who answered this time, said: "The data has been transmitted. The Discovery Channel was premiered and replayed twice. A total of more than 4 million people watched the show." He said with great certainty: "The broadcast of the TV station has increased the credibility of Internet information. Many people have become followers of the movie website after seeing the show."

"Many people were affected," Robert continued. "I heard people talking about witches and the events of the world several times on my way to work."

David Villa, the head of publicity, said: "The Blair Witch incident is already a popular event on the Internet."

This result was far beyond his expectations. I couldn't help but look at Luo Nan and sighed that young people are smart and have many ideas. The most important thing is that they can still see results.

Ronan looked around and asked, "What do you think?"

Garcia glanced at David Villa and said, "I think this plan is completely feasible and we can start the second phase."

The data will not lie, but it still doesn’t invest much manpower and material resources.

David Villa echoed: "From market feedback, the publicity effect of the first phase is far beyond expectations, and the data proves that this plan is completely feasible."

"Okay!" Ronan no longer hesitated: "Let's increase our investment!"

He first said to David Villa: "Mobilize personnel from the publicity department to continue posting online, the website speeds up the update of the missing person's log and starts to publish voice information. During this period, Jessica Filton has found some useful things in the edited shots, and you can see the situation and pass them onto the website. Also, advertise on several major websites in the form of missing person notices!"

"Offline propaganda is being promoted simultaneously! Contact the TV station, continue to play documentary short films, find a national TV station, negotiate pseudo-documentary programs investigating witchcraft and supernatural phenomena, and purchase community-type advertising space to publish missing person notices! In addition, when the online topics are hot enough, advertisements similar to missing person notices will be published in major journals, magazines and newspapers. By the way, there are videotape stores, which are where movie fans gather, so don't ignore it."

Ronan said to David Villa again: "Please pay attention to confidentiality in the early stage."

It doesn't matter later, and this trick cannot be hidden from everyone, but this crazy virus replication propaganda will have another effect.

Even though some people rationally know that all these stories surrounding the witch Blair are lies fabricated, the rich content and various online and offline activities make people feel emotionally and psychologically that these have happened in real life. Three college students experienced terrible supernatural events and disappeared in the Black Forest forever.
Chapter completed!