Free authorization seems stupid and there is no profit in the short term, but many times, the free start is to get higher income later.

Oriental's national TV station has obtained many free authorized broadcast copyrights, such as the Bundesliga and Serie A, etc. What are the free authorizations of these commercial leagues?

Of course, it is not for the friendship between the East and the West, nor for the friendly exchanges between the two countries.

Therefore, after the audience and potential consumers were cultivated, the copyright fees became sky-high, and some people rushed to pay.

"Peppa Pig" has little influence in the Eastern market. If you want to become a real hit, you must have a powerful enough platform to promote and broadcast.

The particularity of the Oriental media market also determines that relativity entertainment itself cannot do this at all.

Today, the Internet of Oriental has just entered the fast lane, and national television stations are still the dominant one, and no playback platform can match it.

Ronan wants Peppa Pig to have a huge popularity as much as Mickey Mouse and Donald Duck in the East, and to achieve the response that it once became popular after 2015 in the next few years.

Although there are various problems such as piracy and copycats on the market across the Pacific, no one can deny that the normative nature of the Eastern market has been better and better. Many well-known merchants have used copyright cooperation with Disney and other companies, and they also obtained copyright authorization through formal channels.

If Peppa Pig becomes popular in the market across the Pacific in the future, counterfeiting and piracy will inevitably be rampant, but the products and authorizations from formal channels also have considerable market profit margins.

Moreover, the drama became popular, and the copyright for subsequent broadcasts was no longer a bargain.

Even if the state TV station doesn’t want it, as long as the influence is there, some people are rushing to pay.

The media market across the Pacific has long passed the era when a TV signal transmission tower is built and some Hong Kong and Taiwan movies or TV series videotapes can be played, which can attract audiences.

The market management there is becoming more and more strict and standardized.

Steve Liu was quite cautious and did not overjoy because of the so-called free authorization. Oriental National Television received many free authorizations, including many extremely harsh ones with conditions.

Even some traps are hidden in some.

"Free authorization?" Steve Liu said with a smile: "Relativity Entertainment is indeed sincere and does not know how to authorize..."

Ronan was very straightforward and said, "Of course, there are several conditions for free authorization."

After hearing these very direct words, Steve Liu felt a little relieved. The other party said it directly, and the possibility of a trap was relatively small.

But he did not take it lightly: "Mr. Anderson, what are your requirements?"

Ronan knew very well that in terms of the relationship between the two sides, the conditions were best placed in the clear place, so he did not go around in circles: "First, Relativity Entertainment authorized you free of charge the first two seasons of Peppa Pig."

Steve Liu was calm on the surface, but nodded in his heart. Bringing in and going out was the main policy of senior management in animation production. "Peppa Pig" has been extremely popular all over the world in the past two years. The content is also a pure children's entertainment that combines education and entertainment. It does not involve any sensitive issues and is very suitable for introduction.

He can be said to have exceeded the task if he can get the authorization for the first two seasons for free.

Ronan's words continue: "Second, "Peppa Pig" must enter the prime time period of the animation of your TV's first set of programs..."

Steve Liu immediately understood that the other party was talking about a big windmill.

This has always been the back garden of domestic cartoons. If you play the imported films, it will definitely be a bit troublesome.

But compared to free authorization, this is not an unsolvable problem. After all, he is the first person in charge of the animation business in Taiwan.

Ronan only offered basic conditions, and the details need to be discussed below: "The third point is that the free authorization period is three years. During these three years, you need to broadcast a program once a year during the prime time period of a set of programs, and the Golden Age of the Children's Channel will be replayed at least three times."

These conditions are actually all for Peppa Pig to increase the promotion and broadcasting efforts on Oriental National Television.

Steve Liu did not say anything, and thought about it carefully for a while. The conditions for free authorization were not too much and did not touch their own bottom line. Ronan Anderson is indeed a producer who knows Oriental very well.

But he is not in a hurry to make a decision. Such things must be clearly seen. Once an unexpected situation occurs, it may become an excuse for others to attack and even affect the future.

It is not too much to be cautious when dealing with Americans.

Steve Liu smiled and said, "Mr. Anderson, I can't make decisions on many things and need to ask for advice from the country. You see, I'll ask for advice from the country before talking about it."

Ronan understood the other party's cautious attitude, and did not force it, saying, "Yes."

The meeting ended here. That night, Relativity Entertainment hosted a banquet in the hotel to entertain Steve Liu and his party. Ronan did not come forward again, and George Clint and Chris Renard were fully responsible for the reception.

The framework policy has been set, and Ronan will not participate in the subsequent negotiations.

He has shown himself in person today, and he has attached enough importance to it and also demonstrated his attitude of relativistic entertainment to be willing to cooperate.

As long as "Peppa Pig" can enter the prime time period of an animation program on Oriental National Television, with the attractiveness of this cartoon to young children, the situation of popularity is expected.

Only when Peppa Pig is well-known on the other side of the Pacific Ocean can various subsequent operations be achieved.

Ronan is also considering whether the Oriental Branch will increase its promotion efforts on the other side of the Pacific once the two sides can reach a cooperation.

Perhaps, Taylor Swift can practice and go to the other side of the Pacific to do activities as a voice actor of Peppa Pig and a rural diva?

Ronan forwarded this idea to Damaji Records, Shahai Entertainment Animation Studio and Embassy Films respectively, allowing the three parties to discuss its feasibility.

Three days later, Ronan received a reply from Steve Liu's team, and the other party agreed in principle with the cooperation method proposed by Relativity Entertainment.

After all, this is far from touching their principles and bottom lines, nor does it harm their interests.

The negotiations between the two sides have entered the fast lane, and it is only a matter of time before we reach a cooperation on Peppa Pig.

This pig has always been a profitable star of Relativity Entertainment. In the small square in front of the main entrance of the Relativity Building, including Peppa Pig and Captain Jack Sparrow, their respective statues will soon appear.

The latter was a little troublesome. When Relativity Entertainment routinely informed Johnny Depp, Johnny Depp strongly opposed it. Even though Relativity Entertainment had already obtained all image authorization for Captain Jack Sparrow, Johnny Depp still required a $10 million authorization fee.

The Hollywood superstar changed his agent, and the new agent was simply unable to restrain his various behaviors.

Relativity Entertainment did not care about Johnny Depp's objection, and the relevant preparations had already begun.

If Johnny Depp really doesn't know how to advance and retreat, Ronan doesn't mind learning about Fleet Street in London, creating a superstar before destroying him himself.

This is not difficult for relativistic entertainment.

The Pirates of the Caribbean trilogy brought Johnny Depp to a very high level, and was even known as the number one business person among Hollywood stars.

Whether it is the second or third part, they are the annual box office champions in North America and the world, and the effect bonus received by Johnny Depp can be seen.

After the trilogy, "Pirates of the Caribbean" entered a quiet period, but after the DVD of "End of the World" was launched, sales were very popular.

The sales of 6.29 million DVDs in North America's single week also make Relativity Entertainment earn money all in its pocket.

Today, the price of genuine DVDs in North America is around $20. If you take into account all kinds of expenses, each DVD can guarantee an average net profit of $10 per DVD.

There is a saying that is very true: no matter how good the reputation of the movie is, it is not as good as the sales of the discs.

The most important source of income in Hollywood nowadays is selling discs.

In the era of videotapes, Relativity Entertainment had no advantage. Now videotapes have long declined. Relativity Entertainment, which owns Netflix platform, is the most successful film company in Hollywood to sell discs.

At the same time, "Museum Night 2" spent its second weekend in North America, with a cumulative box office of $157.98 million, and the global box office easily exceeded $300 million.

The third sequel was also put on the agenda by Shahai Entertainment. Since the main creator signed a trilogy contract, returning to the sequel was not a problem at all.

In December, the North American Awards Season officially kicked off with the Gotham Independence Awards. Films that are interested in winning the awards will be released one after another, or films, or a film meeting, and try their best to win the votes in the hands of the judges.

Ronan also saw Oriental Movie again.

After "Hero" and "The Horizontal" failed twice in a row, Director Zhang's ambitions never faded and once again brought his masterpiece to North America, striving to fight for the Oscar Little Golden Man.

The movie he brought this time is called "The Golden Armor All Over the City".

Since Lionsgate Film suffered a great loss on "The Horizon", the publisher has also changed and has become Sony Classic.

This is a distribution brand owned by Sony Entertainment, independent of Columbia Pictures, and is mainly used to distribute independent movies.

Given the good relationship between them during the collaboration of "Heroes", Ronan also accepted the invitation from Director Zhang and Sony Classics and participated in the "Golden Armor All Over the City".

This film was once famous, but unfortunately, Ronan never really watched it because of media prejudice.

This time, Director Zhang really brought gorgeousness and group gymnastics to the extreme, and his bright golden armor and white breasts were as impressive as his white breasts.

But there is almost no chance of winning the Oscar for Best Foreign Language Film or Best Director.

Ignore other reasons, Sony Classic alone is not enough to invest.
Chapter completed!