The Embassy Film Studios filmed indoors, and the re-edited "The Witch Blair" has just been released.

Garcia rubbed her eyes again, watching this kind of movie was simply a pain.

Terry and Thomas next to them were not much better, so they closed their eyes and slowly adjusted their emotions.

Robert was a little better, so he quickly got up and opened the curtains. David Villa, the propaganda director behind him, seemed to have the urge to vomit.

"This is the final edited version." Ronan stood up and walked to the front, facing everyone, "The effect is much better than the last time."

Several others participated in the last meeting. Knowing the plan Ronan had formulated, he couldn't help but nodded slightly. The video had much less loopholes than the previous version.

Ronan looked at the few people and asked, "Robert, how are you doing there?"

Robert looked down at his notebook and said, "I signed a contract with all the cast and crew members in the film, including temporary actors who played small town residents, with confidentiality terms, but each paid an additional $3,000. These people were satisfied with our generosity and would cooperate with our promotional and marketing plans."

Money and fame are the most touching rewards in this industry.

"Also, director Daniel McLeaker set up a website for this film last year, with a lot of information about witches he collected." Robert continued: "I gave him another three thousand dollars, and he transferred the website directly to us."

Luo Nan is interested: "Is anyone following the website?"

Robert shook his head directly: "This website was established last year, and the total number of visits has only been a few hundred, so it is a simple website."

Ronan thought for a while and said to the publicity director: "David, you take over this website and incorporate the parts you prepared in the early stage into the website, and the rest will follow the plan."

Robert responded: "The witch information I collected has been handed over to David."

David Villa spoke at this time: "The information is very detailed, which is conducive to our publicity."

"Very good." Ronan turned and asked, "Garcia, where are you?"

Garcia replied: "I communicated with dozens of independent theaters that I often cooperated with. The screening would not be a problem at that time, but the chain theaters were not very smooth. Our salesmen were still communicating. The attitude of the top five theaters in North America was very firm and we should consider it after the trial."

The purpose of establishing a cinema is to make commercial profits. Such a small production like this is not easy to invest resources unless the cinema sees it really selling points.

Ronan understood this and said, "You can continue to communicate with commercial theater chains. The trial will be OK, but it cannot be now. We have to wait until the promotional and marketing plan sees the results, otherwise there is no convincing power for the video alone."

If such a film is not promoted and marketed, it would be strange if those commercial chain theaters are willing to spend a lot of resources to show them.

Garcia responded: "I recommend it half a month before the release."

"Okay." Ronan agreed: "Just do what you said, and you will be responsible for inviting theater movie experts at that time."

Garcia nodded: "No problem."

Ronan raised his voice: "The Internet is the key to the promotion of this project. The plan I made last time can be further improved if everyone has new ideas."

"I think we should test the social response first." David Villa is relatively cautious: "If the response is not good, we should stop the loss in time."

No one can guarantee that a movie will succeed, and this is a plan that has never been a case in the past.

David Villa raised his voice slightly: "I made a budget and wanted to achieve the ideal publicity effect. The investment in publicity alone will not be less than $8 million, or even more than $10 million."

Despite the memories of his previous life, Ronan knew that he could not take a single gamble: "David, let's move forward the first part of the publicity plan for the time being. If no one pays attention, it will be time to turn around."

The cost of this movie seems to be very low, but it really requires huge investment to get a high box office.

Not to mention anything else, the average cost of shipping a copy of a movie to a theater, printing it to insurance and transportation is $1,500.

Most of the theaters in commercial theater chains have multiple theaters, which require large-scale distribution and 3,000 copies are required.

That's $4.5 million.

If the copyright had not been bought out, Ronan would have invested heavily in such a film.

In today's communication context, if a movie wants to be successful in distribution and screening, it must use the power of various media to conduct marketing and promotion in the most reasonable way.

As a person who has experienced the Internet wave, Ronan knows very well that the cross-media phenomenon of movies and the Internet will re-establish the marketing form of movies.

This is a crazy plan and a huge adventure. Tens of millions of dollars of funds are impossible to just spend.

Ronan also needs to see the social response, rather than just messing around.

"Where is the schedule?" he asked Garcia: "Which time do you think is the most suitable time?"

Garcia had already planned: "This project should not be delayed for too long. If it is delayed for a long time, it will affect the promotion and release of "The God of Death", so I think summer is the most suitable."

Ronan frowned: "The competition during the summer is very fierce."

"In mid-to-late July," Garcia said: "In this period, the popular summer films have been released for a long time. We are not using the traditional publicity model, but are less affected by the schedule."

Ronan pondered for a moment and said, "Yes. Garcia, I asked someone to cut a long-shot documentary short film. You asked someone to add the website address, and sent it to the Discovery Channel with three college students' missing person notices. If the Discovery Channel refuses to play, we will find other TV stations."

He then turned to the publicity director: "David, before Garcia, you have to deal with the matter on the website. The website needs to provide a lot of historical information about Blair, witness evidence and diary records about the witch; various news reports and related items before and after the disappearance of the characters in the movie; and continuously publish handwritten notes, life photos and family information before the disappearance... Well, Robert, you have dealt with those actors, you assist David and make interview records of the missing relatives and friends."

David Villa nodded.

Robert replied: "No problem."

Ronan further emphasized: "The most important point is that whether it is a documentary for the Exploration Discovery Channel or the website, you must mention the videotape that was discovered by chance, just say that the videotape is being repaired and will be released soon."

These are not difficult to do.

David Villa said at this time: "I suggest not to do it offline first. The advertising costs of newspapers, journals and video chains are very high."

Ronan agreed: "Okay, now it's mainly focused on the Internet. David, find people to post missing person notices on the hottest websites and forums."

He also said: "If it can cause a certain response, we will increase the promotion efforts. Especially offline, contact the printing factory and the plan goes well, we have published missing persons in major weekly magazines, magazines and video stores in the past few months, and distributed various news reports on the missing persons, as well as handwritten books, photos of missing persons, etc. on the streets."

This is not just an Internet marketing. Ronan will not ignore the role of traditional media channels, but will promote it online and offline at that time.

Then, Ronan emphasized to David Villa and Robert's website, which is the source of the virus that spreads.

"This website is crucial," Ronan emphasized: "We must be able to enter a mysterious world of witchcraft by obtaining various materials and evidence on the website, and immediately act as an agent, constantly play an active role and spread to the surrounding areas."

Ronan knew very well that as long as this plan could make most of the people who were concerned about it become a source of virus that would spread outward, it would be very close to success.
Chapter completed!