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Chapter 895 Good news

Emoryville, California, Pixar Industrial Park.

Many well-informed entertainment and commercial media reporters came to Pixar Industrial Park early in the morning and were patiently waiting for the rumored big shots.

A reporter came late, so he quickly asked his colleagues after getting off the bus: "Is the news true? Michael Eisner really came to Pixar?"

"Of course it's true." The reporter who answered looked serious: "I watched Michael Eisner enter Pixar in the morning."

Someone interrupted at this time: "If Walt Disney acquires Pixar Studios as rumored, the Hollywood landscape will change again."

The reporter who came late said, "Maybe this is the beginning of the Disney animation revival."

A group of people were talking about it here, and they all said everything, but everyone knew very well that if Walt Disney could acquire Pixar Studios, a new situation might appear in Disney in the turmoil.

After waiting for nearly two hours, just when the reporter was a little impatient, a black car parked at the entrance of the industrial park.

In the industrial park, an electric car drove slowly over.

A sharp-eyed reporter immediately saw the person sitting in the electric car and said, "It's out! Michael Eisner is out!"

Others also saw it, surrounded it and blocked the entrance of Pixar Industrial Park.

Although the security personnel at the entrance of Pixar Industrial Park were trying their best to maintain order, dozens of reporters surrounded him when Michael Eisner appeared at the entrance.

Michael Eisner did not get in the car immediately and, with the assistance of his entourage, gave a brief interview.

"Mr. Eisner, there is news that you came to Pixar this time to talk to Steve Jobs about Disney's acquisition of Pixar?" The reporter who was crowded in front quickly asked, "Is this true?"

Michael Eisner pressed down with both hands, looking very imposing. The scene quickly became quiet. He smiled and said, "It's true. On behalf of the Walt Disney Group, I officially sent an acquisition invitation to Pixar Studio today."

The scene suddenly became an uproar. The rumors were one thing, but it was completely different when it came to Michael Eisner.

Another reporter asked: "But there has always been a conflict between Disney and Pixar..."

"Disney and Pixar, I have no big conflict with Steve." Michael Eisner denied it and talked freely: "In fact, since the first half of this year, I met with Steve several times to discuss Disney's full acquisition of Pixar Studios. After a long period of effort, the two sides basically reached an agreement."

Speaking of this, Michael Eisner thought about the situation when he came back from Chicago and convened the board of directors to support him for the meeting, acquired Pixar Studios and discussed cooperation with Relativity Entertainment, and immediately received full support from these people.

This also gave them hope.

Once Michael Eisner loses, Roy Disney will definitely liquidate them.

Moreover, the shareholders' alliance led by Roy Disney was not only sued in the Delaware Essner, but also the board of directors of Walt Disney.

"Mr. Eisner!" Another reporter asked: "Why did Disney acquire Pixar?"

Michael Eisner said: "Pixar Studios is now a well-deserved leader in Hollywood animation production. It has been working with Disney for ten years. Both parties know the truth and are willing to cooperate more deeply based on the previous ones. Disney also needs Pixar to reproduce the glory of animation production."

These reasons are very powerful. Disney animation has declined. If you want to regain your glory, it is undoubtedly a shortcut to acquire Pixar Studios.

Then, Michael Eisner answered several more questions and got in the car and left Pixar Industrial Park.

The online media led by Netflix Shares published relevant news almost ten minutes later. The video of Michael Eisner's interview also appeared in a very eye-catching position in Netflix's video.

That afternoon, Steve Jobs also accepted an interview with reporters when he left Pixar Industrial Park.

"Pixar Studios accepted Disney's acquisition invitation in principle." Steve Jobs said frankly: "We are a content producer. If we want to develop further, we must have a wide enough marketing channel. In terms of animation production, no company in Hollywood can compare to Disney."

These words are very convincing because everyone knows that Disney has the best channels for animation communication and sales.

Steve Jobs also answered several key questions in the face of many media reporters: "Disney needs Pixar production, Pixar needs Disney's channels, and the two companies have joined forces. From next week, Pixar will officially start negotiations with Disney on the acquisition, and this process may last for several months or even half a year, but I believe this is the right decision."

Walt Disney, the deal was approved by the board of directors very smoothly. Some people inside Disney thought it was even more distant, such as asking Pixar to help rebuild Disney animation studio.

Even, it was proposed that John Lasseter be the director of animation production for the entire Disney.

Both Pixar Studio and Walt Disney were very fast, and the negotiation teams of both sides were quickly formed, and the acquisition was officially started.

At the same time, with Michael Eisner's full push, Pixar Studio successfully recovered the copyright of the related works.

Affected by this good news from Pixar, the investment market has somewhat restored its confidence in Walt Disney. Many people believe that with the joining of Pixar Studio, Walt Disney will inevitably revive its animation film business as the basis.

Disney's stock price, which had been slowly rising due to the acquisition of Roy Disney and Michael Eisner, reacted very quickly and the stock price rose immediately. In just one week, the total increase was close to five percent.

Michael Eisner, who was originally pessimistic about the prospects, suddenly felt that Walt Disney would still be under their control in the future.

Michael Eisner's voice among Disney shareholders became louder again.

"I know what happened recently, but people have misunderstood me and believe that I have done nothing in the past few years, which has led to the stagnation of Disney's development."

At a cocktail party with many Disney shareholders, Michael Eisner was confident and talked: "But a lot of work is more important than saying it! I am not a person like Roy Disney, and I always like to talk big. I! Michael Eisner! I am an action player! Roy Disney has been squirting people all over the past year, thinking about fighting for power and profit! And I have been working hard for Disney's future. I have done a lot of work, and you will see it soon!"

With Disney and Pixar negotiations as the background, Michael Eisner's image in the eyes of shareholders is quietly changing. It seems that the arrogant maniac they had criticized before has become the Disney helmsman of the 190s.

To be honest, what a considerable number of shareholders care most about is not who the person sitting in the position of chairman and CEO, but the investment returns and the value of the stocks in their hands.

At the end of October, the traditional Halloween schedule arrived, and Relativity Entertainment's "Human Purge 4" was once again successful, continuing to demonstrate its strength in production.

As soon as November began, Chris Renard, director and producer of Shahai Entertainment Animation Studio, officially revealed to the public in an interview with "The Hollywood Reporter" that as the studio's ace animation character, Peppa Pig has brought huge revenues of more than $1 billion to Relativity Entertainment in just a few years since its birth.

In recent years, Pink Pig is the most popular child animation image on the market for five English friends, no doubt about it!

Chris Renard believes that if Relativity Entertainment is not a new company, there are many shortcomings in marketing channels around animation, and this sales figure will be greatly improved! In order to further expand the market, Relativity Entertainment is discussing cooperation with Walt Disney to develop Peppa Pig.

As we all know, if Disney's animation marketing and promotion channels recognize second place, no one dares to recognize first place.

This good news was quickly confirmed by media reporters at Disney!

Michael Eisner claimed that Disney will conduct comprehensive cooperation with Relativity Entertainment next year, and the two sides are currently in negotiations.

Just three days later, Relativity Entertainment and Walt Disney jointly held a press conference, and Michael Eisner and Robert Eiger represented their respective companies and officially signed the authorization contract for "Pirates of the Caribbean".

Relativity Entertainment's pre-cost and post-sharing method is officially authorized to Walt Disney. Disneyland can use any movie-related content or characters in the entertainment project of the same name...

In addition, Robert Iger also revealed a number of cooperations that are being negotiated with Disney.

Since this contract has been signed, the credibility of cooperation negotiations between Relativity Entertainment and Disney has increased infinitely.

Robert Iger mainly announced three aspects: Relativity Entertainment will jointly develop the surrounding areas of Minions and Peppa Pig with Disney, and the two sides have entered into preliminary negotiations; Walt Disney authorizes the copyright of live-action filming and production of Disney's animation feature films to Relativity Entertainment, and the two sides jointly develop this series, with gold medal producer Ronan Anderson himself in charge, and the total number of live-action films to cooperate in the future may exceed twenty; Walt Disney sends personnel to participate in the shooting and production of the fairy tale movie "Alice in Wonderland" under Relativity Entertainment, in order to lay the foundation for the next cooperation between the two sides.

All of these news was confirmed by Michael Eisner.

Disney and Relativity Entertainment's negotiation team is also being formed, and some personnel have quickly made preliminary contacts.

Under a series of good news, Walt Disney has attracted much attention, and this long-destroying old company seems to be about to usher in a new life.
Chapter completed!
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